Registered Investment Advisors run on client relationship depth, financial planning context, advisory meeting cadence, and SEC compliance. Strkr ships a CRM with the RIA schema, SEC marketing rule classifier, and privilege-aware AI drafting on day one. Pricing stays flat per seat so a 24-advisor shop can run on a real platform.
Registered Investment Advisors get sold Redtail CRM, Wealthbox, Salesforce Financial Services Cloud, or Junxure as the industry default options. The RIA pain is a CRM that fits the client relationship work (not sales pipeline work), handles SEC compliance (not generic marketing), and prices in line with the RIA economics (not enterprise contracts). The pain points below are what Strkr onboarding hears from RIA principals and operations leaders.
An RIA client relationship is a fiduciary relationship with a decades-long arc. The advisor manages the client's financial life (investments, planning, estate, tax, insurance) with ongoing responsibility. A sales CRM treats this as a sales lead with a conversion funnel. Strkr's RIA schema treats the client as a fiduciary relationship with planning context, meeting history, and household structure.
An RIA client relationship typically spans a household (primary client, spouse, children, parents) across multiple generations. The advisor manages the household balance sheet, the inter-generational transfer plans, and the children's financial education. A CRM that treats each person as a separate record loses the household picture. Strkr's household object aggregates the family relationship.
The RIA runs on the financial plan: current plan version, open planning questions, upcoming planning milestones (retirement, college funding, estate review, Roth conversion), and action items from the last planning meeting. A generic CRM has no field library for this. Strkr's planning context object captures the structure.
RIAs run under the SEC marketing rule as modernized in 2026, Form ADV filing requirements, and state-level advertising rules where applicable. A CRM that treats every email as a sales touch misses the compliance surface. Strkr classifies client-facing communication against the marketing rule categories, attaches required disclosures, and runs the chief compliance officer sign-off gate on sensitive items.
RIAs custody client assets at a custodian (Schwab Advisor Services, Fidelity Institutional, Pershing, Altruist, Betterment, Interactive Brokers). Position data, performance data, and transaction data lives at the custodian. The CRM should see the data without manual export. Strkr integrates with the major custodians through the standard webhook spec and portfolio accounting tools (Addepar, Orion, Black Diamond, Tamarac).
The industry default RIA CRMs charge per advisor at $65 to $200 per month (Redtail at $99, Wealthbox at $59, Junxure at $85, Salesforce Financial Services Cloud at $150+). For an 18-advisor shop the annual contract runs $14,000 to $45,000. Strkr's flat per-seat pricing lands at $625 to $2,575 per month for the same team including advisors and staff.
The default CRM schema does not map to RIA work. Strkr ships a tunable RIA schema with Client, Household, Financial Plan, Planning Meeting, Portfolio Account, Prospective Client, and Service Request as first-class objects. The admin can rename or extend anything. The default lands close to where most RIAs settle after a 90-day customization sprint on a generic tool.
A client in Strkr carries primary household link, primary advisor (lead advisor), secondary advisors (team structure), total managed assets, fee structure, planning status (plan current, plan due for review, no plan), and service tier (Premium, Standard, Essential, or custom named). The client card pins the context for every outbound touch.
A household in Strkr carries primary client, household members (spouse, children, parents, trust beneficiaries), household balance sheet (total household net worth including non-managed assets), household goals, and generational planning posture. The household object aggregates the family relationship.
A financial plan ties to the household with plan version, plan scope (retirement, estate, tax, insurance, education funding, charitable), key assumptions (return, inflation, longevity), open action items, plan review date, and next planning meeting. The plan object drives the advisory meeting cadence.
A planning meeting ties to the client and the household with meeting date, topics covered (planning update, portfolio review, tax planning, estate review, insurance review, Roth conversion, charitable giving), action items generated, and next meeting scheduled. The meeting object drives the follow-up cadence.
A portfolio account ties to the client and the custodian with account type (individual, joint, IRA, Roth IRA, 401k rollover, trust, 529), current balance, year-to-date performance, allocation vs target, and last rebalance date. The portfolio account syncs from the custodian through the standard integration.
A prospective client in Strkr carries referral source (existing client referral, strategic alliance, inbound inquiry, event, speaker engagement, SEO), prospect stage (introduction, discovery, planning sample, proposal, decision), qualification criteria (assets, planning complexity, fit), and discovery meeting notes. The prospect object drives the new client pursuit workflow.
A service request ties to the client with request type (money movement, Roth conversion, beneficiary update, address change, document request, portfolio question, tax document, 1099 duplicate), priority, SLA target, assigned staff member, and resolution status. The service request drives the operations workflow.
The SEC marketing rule as modernized in 2026 regulates investment advisor marketing with new categories (testimonials, endorsements, performance presentations, hypothetical performance). A CRM that treats every email as a sales touch misses the compliance surface. Strkr ships the marketing rule classifier and the required disclosure library.
Strkr classifies client-facing communication against the SEC marketing rule categories. Testimonials and endorsements get the required disclosures. Performance presentations get the net-of-fees footnote and the time period caveat. Prospect communication gets the Form ADV pointer and the standard advisory disclaimer. The classifier runs before send.
The disclosure library ships 14 standard footer blocks: Form ADV reference, hypothetical performance disclaimer, net-of-fees footnote, past performance caveat, forward-looking statement, testimonial compensation note, endorsement compensation note, hypothetical return basis, model portfolio footnote, outside recommendation disclaimer, confidentiality notice, selectivity disclaimer, GIPS caveat, and standard advisory disclaimer.
For client letters, newsletters, performance presentations, marketing materials, and new client proposals Strkr requires CCO sign-off before send. The sign-off trail lands in the audit log with timestamp, approver, and the final rendered copy preserved. The CCO can batch-approve routine items from the compliance queue.
Form ADV updates annually with material change triggers requiring interim amendment. Strkr tracks the annual filing cadence and surfaces material change events (ownership change, strategy change, affiliation change, disciplinary event, significant business change) for compliance review. The CCO decides on amendment timing.
SEC rule 204-2 requires five years of books and records for registered investment advisors with the first two years readily accessible. Strkr retention policy ships preset to five years on advisor records, extendable per tenant. The retention applies to emails, meeting notes, AI drafts, planning memos, and client communication.
The audit log captures every record read, record write, email send, document access, meeting note, and AI call with timestamp, user, and session. For an SEC exam or an internal compliance review the audit log produces the complete communication trail without a scramble through mailbox archives.
RIA client communication demands precision, numeracy, and compliance awareness. Strkr AI drafts in the advisor voice with the client financial context pre-loaded and the required disclosures attached. The jobs below show up in every RIA deployment.
Before a planning meeting Strkr AI drafts the prep pack with household balance sheet summary, open action items from the last meeting, planning milestones coming up, portfolio allocation vs target, year-to-date performance, and recommended discussion topics. The advisor reviews in 11 minutes instead of rebuilding from the last meeting notes.
After a planning meeting Strkr AI drafts the planning memo with meeting summary, decisions made, action items with owners and due dates, and next meeting scheduled. The advisor reviews and sends. The memo lands in the client's inbox within 24 hours of the meeting with the required advisor disclaimer footer.
For the quarterly client letter Strkr AI drafts the market commentary, portfolio performance context, planning reminders, and advisor outlook. The required disclosures land in the footer automatically. The CCO reviews before send. The letter lands grounded in the actual portfolio activity instead of generic market commentary.
For a prospective client discovery meeting Strkr AI drafts the prep pack with referral source context, prospect profile from the discovery form, planning questions to explore, and firm capability highlights to introduce. The advisor reviews in 20 minutes before the meeting.
During tax season (January through April) Strkr AI drafts the tax document notification with the custodian's 1099 availability, year-end summary, and tax-planning considerations (realized gains, qualified dividends, foreign tax paid, cost basis questions). The advisor approves and sends to the client batch.
When a client submits a service request (money movement, Roth conversion, beneficiary update, document request) Strkr AI drafts the acknowledgement with request details, SLA commitment, and next step. The operations lead reviews before send. The response lands within 2 business hours of the request.
Client appreciation touches (birthday, anniversary of client relationship, major life event noted) surface for the advisor with Strkr AI drafting the personalized message. The advisor reviews before send. The regular appreciation cadence lifts referral rates measurably in RIA books with strong relationship culture.
The comparison below is Strkr's RIA posture versus the industry-default RIA CRMs (Redtail, Wealthbox, Junxure, Salesforce Financial Services Cloud). The pricing comparison assumes a 24-advisor firm.
| Feature | Strkr | Industry-default RIA CRM |
|---|---|---|
| Client as fiduciary relationship schema | Household, plan, meeting, portfolio. | Varies by tool. |
| Household aggregation | Built in with members and balance sheet. | Varies by tool. |
| SEC marketing rule classifier | Built in with disclosures. | Manual review typical. |
| Custodian integration | Standard webhook with Schwab, Fidelity, Pershing. | Yes typically. |
| Portfolio accounting integration | Addepar, Orion, Black Diamond, Tamarac. | Yes typically. |
| AI drafting with advisor voice | Scope aware per client. | Varies, often add-on. |
| CCO sign-off workflow | Built-in gate on sensitive communication. | Manual process typical. |
| Audit log with SEC retention | Read and write with 5-year preset. | Partial write log typical. |
| Monthly cost for 24-advisor firm | $696 to $2,856 all in. | $1,416 to $4,800 typical. |
| Setup time to first value | 28 to 60 business days. | 60 to 120 business days typical. |
The playbooks below are the patterns Strkr's onboarding team sees on RIA deployments, from an 11-person solo RIA to a 240-person multi-office advisory firm.
A 14-advisor independent RIA with $780 million AUM ran Redtail plus Addepar plus a bespoke CCO compliance tool. The managing partner wanted the client relationship book, the planning context, and the compliance workflow in one view. Strkr onboarding ran a 32-business-day migration. Redtail closed in month 2. Addepar stayed as the portfolio accounting. Monthly tool spend dropped 54 percent.
A 48-staff multi-office RIA with $2.4 billion AUM ran Salesforce Financial Services Cloud with a $240,000 annual spend and a 6-month partner implementation. The CFO ran the numbers after the renewal invoice landed. Strkr onboarding ran a 48-business-day migration. Salesforce FSC closed in month 3. Annual tool spend dropped 72 percent.
A solo advisor launching a new RIA from a wirehouse brought 240 households and $180 million AUM. The advisor wanted a modern CRM, planning context, and compliance tool from day one. Strkr onboarding ran a 14-business-day setup with the RIA schema, custodian integration (Schwab Advisor Services), and SEC marketing rule classifier. The advisor shipped on day 15 with the full client book.
A 24-advisor ensemble-practice RIA with specialized roles (lead advisor, planning specialist, investment specialist, tax specialist, insurance specialist) ran Wealthbox plus a bespoke internal tool for cross-advisor coordination. Strkr onboarding configured the ensemble workflow with primary advisor plus specialist assignments on each client. The ensemble coordination landed clean on day one.
A 32-advisor hybrid RIA plus insurance firm ran Junxure for the RIA side and a separate insurance CRM for the insurance side. The managing partner wanted one client view across both practices. Strkr onboarding configured the client schema with hybrid-practice fields (RIA client, insurance client, both) and the compliance surfaces for both regulatory regimes. One client, one record, two compliance views.
Book a 30 minute call. We will walk through the RIA schema, the SEC marketing rule classifier, the custodian integration, and the AI drafting with your actual client book and compliance posture.
Yes. Strkr integrates with the major custodians (Schwab Advisor Services, Fidelity Institutional, Pershing, Altruist, Betterment Advisor, Interactive Brokers, TradePMR) through the standard webhook spec with HMAC signing and a published OpenAPI spec. Account balances, positions, performance, and transaction history sync bi-directionally. The integration is on your side, which keeps the data model clean.
Strkr classifies client-facing communication against the SEC marketing rule categories (testimonial, endorsement, performance presentation, hypothetical performance, prospective client). The classifier runs before send and attaches the required disclosures. For sensitive items (client letters, performance presentations, new client proposals, marketing materials) the chief compliance officer sign-off gate runs with an audit trail. The books and records retention runs at the five-year preset per SEC rule 204-2.
Flat per-seat pricing at $29 per user per month on Starter, $59 on Pro, and $119 on Scale with SSO through Clerk, verified domains, and MFA. There is a 14-day trial on every tier. The Strkr AI add-on runs $49 per month per seat with 5,000 AI calls included (overage at $0.012 per call). A 24-advisor RIA on Pro with the AI add-on runs about $2,592 per month, which is a fraction of the $14,000 to $45,000 annual contract typical for Redtail, Wealthbox, Junxure, or Salesforce Financial Services Cloud.
Yes. Strkr integrates with the major portfolio accounting and performance reporting tools (Addepar, Orion Advisor Services, Black Diamond Wealth Platform, Tamarac, Panoramix, PortfolioCenter) through the standard webhook spec. Portfolio balances, performance, allocation, and billing data flow into the CRM for advisor visibility. The integration is on your side, which keeps the data model clean.
Yes. HIPAA with BAA is available on request without a tier gate. For RIAs with elder care practices, disability advocacy work, or special needs planning that touches protected health information the HIPAA compliance posture ships without the Enterprise-tier upgrade most CRMs require. The audit log captures every record read, record write, and AI call with retention tunable per tenant to the HIPAA six-year requirement.
The household object aggregates the family relationship with primary client, household members (spouse, children, parents, trust beneficiaries), household balance sheet, household goals, and generational planning posture. Each household member has their own client record for individual relationship tracking. The household view aggregates for family-level planning conversations. Advisors can filter by household or by individual depending on the conversation context.
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