Playbook decay flags drove the first wins in month one.
A Series C SaaS enablement team ran the usage decay motion in month one, discovered 11 playbook sections with no touches in 90 days, archived 7 and rewrote 4. Playbook touches per rep per week doubled from 1.4 to 2.9 by month three because the sections surfaced were actually relevant to the live pipeline. The specialist spent zero hours on a Q4 annual rewrite that year.