Built for sales performance leaders

The CRM that connects quota, comp, coaching, and ramp without the five-tool tangle.

Sales performance owns the number by rep, the comp plan outcome, the coaching cadence, and the new-hire ramp. Strkr ties quota attainment, comp calculation, coaching notes, and ramp tracking into one surface so the sales performance leader runs the full motion from the CRM.

What this audience is actually dealing with

The pains that bring buyers here.

A sales performance leader at a 60-rep company runs quota letters, comp plan administration, coaching cadence, ramp tracking, and leaderboard mechanics across five tools: the CRM for pipeline, Spiff or QuotaPath for comp, Chorus or Gong for coaching, a Confluence wiki for ramp, and a Google Sheet for the quota tracker. The five tools talk through CSV exports and the integration cost is paid in minutes per day. The pain points below are what Strkr hears from sales performance leaders.

Quota in a spreadsheet

The quota letter in Google Docs, the attainment in Sheets.

The quota letter PDF lives in Google Drive. The attainment calculation lives in a weekly-updated Google Sheet. The rep sees the attainment number on a Monday morning dashboard that the sales performance leader rebuilds every week. Strkr ties quota letter attachment, quota number, and real-time attainment calculation into one surface on the rep record.

Comp plan disconnected

Spiff knows the comp, the CRM does not.

The comp administration tool (Spiff, QuotaPath, CaptivateIQ) calculates the paycheck from closed-won deals. The rep cannot see the forward-looking comp impact of a deal while working the pipeline. Strkr shows the deal-by-deal comp impact calculated from the plan definition, which puts incentive logic in front of the rep at the moment that matters.

Coaching notes scattered

Three tools for a 1:1 writeup.

A manager prepping a weekly 1:1 pulls from the CRM for deal state, Gong for call analysis, and a Google Doc for the running coaching log. The 1:1 note writeup takes 25 minutes per rep per week. Strkr ships a 1:1 workspace with the deal state, the call summary, the methodology scorecard, and the running coaching log on one page.

Ramp tracking manual

New hire week-by-week progress by hand.

The sales performance leader tracks new-hire ramp (certifications completed, calls shadowed, first demo delivered, first deal booked) in a spreadsheet. The ramp cohort scorecard rebuilds every two weeks. Strkr ships a ramp tracker with milestone definitions, auto-captured events (first demo on calendar, first deal booked), and a cohort view.

Leaderboard mechanics brittle

The TV dashboard rebuilds every Monday.

The sales floor TV dashboard runs a leaderboard that the sales performance team rebuilds weekly from CRM exports. The dashboard is always 48 hours stale. Strkr ships a live leaderboard with configurable metrics (quota attainment, new logos, pipeline added, activity count) refreshed in real time.

Rep development loop broken

Skill gap identified, no coaching tie-back.

The sales performance leader identifies a skill gap from call reviews. The gap feeds into a coaching plan. The coaching plan sits in a Google Doc. Three weeks later nobody remembers what the coaching plan said. Strkr ties the identified skill gap, the coaching plan, and the measurable follow-up into the rep record with scheduled check-ins.

The sales performance surface

Quota, comp, coaching, ramp in one view.

Strkr ships a dedicated sales performance workspace that ties the four tools (quota, comp, coaching, ramp) into one surface. The cards below describe what the sales performance leader sees on day one.

Quota attainment

Real-time per rep, per segment, per quarter.

The quota attainment view shows every rep with current attainment, pacing to quota, pipeline coverage, and gap to target. The sales performance leader scans the view each morning to find the three reps who need an intervention this week.

Comp impact per deal

The forward-looking paycheck math.

Each deal shows the comp impact to the rep calculated from the plan definition (base, accelerator thresholds, SPIFs, kickers). The rep sees the paycheck impact at the deal level, which focuses incentive logic at the moment of the sale.

1:1 workspace

Deal state, call summary, coaching log.

The 1:1 workspace pulls the active deals, the recent calls, the methodology scorecard, the running coaching log, and the open action items into one page. The manager runs a 30-minute 1:1 with full context instead of flipping between four tools.

Ramp tracker

Milestone-by-milestone cohort view.

The ramp tracker shows every new hire with milestones completed (certifications, calls shadowed, first demo delivered, first deal booked, first full quarter). The cohort view compares the current new-hire class against the ramp baseline.

Live leaderboard

Configurable metrics, real-time refresh.

The leaderboard surface accepts configurable metrics (quota attainment, new logos, pipeline added, activity count, deal size) and refreshes in real time. The TV dashboard embed is a public URL with tenant-scoped auth. The leaderboard turns the sales floor into a live signal.

Skill-gap tracker

Identified gap, coaching plan, follow-up date.

When a call review identifies a skill gap (weak discovery, poor objection handling, generic demo), the finding ties to a coaching plan with a follow-up date. The next 1:1 workspace prints the open coaching items. The loop closes with a measurable follow-up.

How Strkr AI supports sales performance

AI drafting across the performance motion.

Sales performance work is heavy on narrative drafting (1:1 notes, coaching plans, ramp retrospectives, QBR deck sections). Strkr AI handles the first pass so the leader spends time on the strategic conversation. The buyer never picks a model, never configures a provider.

Weekly 1:1 note

Pre-written for review.

Ahead of each 1:1 Strkr AI drafts a note with the deal state, the active coaching items, the week progress against goals, and three suggested discussion topics. The manager tunes and runs the 1:1 with the note as the agenda spine.

Coaching plan draft

From gap finding to specific actions.

When a skill gap is identified Strkr AI drafts a coaching plan with specific actions, suggested resources, and measurable follow-up criteria. The manager tunes before assigning to the rep. The plan ties to the rep record with scheduled check-ins.

Ramp retrospective

The 90-day new-hire review.

At the 90-day mark Strkr AI drafts a ramp retrospective per new hire covering milestones hit, milestones missed, deal performance, and manager coaching themes. The sales performance leader uses the retrospective in the ramp cohort review.

QBR performance section

The quarterly team review assembly.

Ahead of the QBR Strkr AI drafts the sales performance section with team attainment, individual quota performance, ramp cohort progress, and coaching themes. The leader tunes instead of building from a blank page.

Comp plan explanation

The rep paycheck narrative.

For each rep Strkr AI drafts a comp plan explanation showing current attainment, accelerator thresholds hit, SPIFs earned, and projected paycheck for the quarter. The rep sees the narrative on their performance dashboard. Comp plan questions drop by about 60 percent.

Enablement content refresh

The win and loss pattern feed.

Strkr AI drafts the monthly win and loss pattern feed showing which battle cards are closing deals and which objection responses correlate with wins. The sales performance leader uses the feed to refresh the enablement content library.

Spiff export

The monthly comp calculation feed.

For teams using Spiff, QuotaPath, or CaptivateIQ for comp administration Strkr AI drafts the monthly comp calculation feed with closed-won deals, comp eligibility flags, and dispute flags. The comp admin reviews before pushing to the comp tool.

The quota and comp integration

Spiff, QuotaPath, CaptivateIQ, and custom.

Strkr integrates with every major comp administration tool through the standard webhook spec with HMAC signing. The comp tool stays as the system of record for comp calculation. Strkr becomes the live visibility layer for the rep.

Spiff integration

Closed-won feed and comp pull.

Strkr pushes closed-won deals to Spiff through the webhook with the deal details (amount, product mix, close date, rep assignment) and pulls the calculated comp back for display on the rep performance dashboard. The integration ships in a two-week engineering sprint.

QuotaPath integration

Plan definition sync.

For QuotaPath users the plan definition (base, accelerators, SPIFs) syncs into Strkr for forward-looking comp display. The rep sees the paycheck impact per deal at the moment of the sale. The integration lands in a two-week sprint.

CaptivateIQ integration

Enterprise comp administration tie.

For enterprise teams on CaptivateIQ the integration pulls the comp plan definition and pushes the closed-won feed. The reconciliation layer runs on both sides so disputes surface before the paycheck cuts. Integration lands in a three-week sprint.

Custom comp administration

Spreadsheet-based plans.

For teams running comp on a Google Sheet Strkr can ingest the plan definition through CSV upload and run the comp impact calculation inline. The sheet-based plan upgrades to a managed comp tool later without reworking the integration.

Dispute workflow

The 30-day comp reconciliation.

Comp disputes capture in Strkr with the deal reference, the rep claim, the admin review, and the resolution. The workflow ties to the audit log so the SOC 2 Type II review surfaces the comp dispute pattern. Average dispute resolution time drops from 21 to 7 days.

Clawback tracking

Churn-triggered comp reversal.

For teams with churn-based comp clawbacks (customer churns within 90 days, comp reverses on a schedule) Strkr tracks the clawback trigger and pushes the reversal to the comp tool. The comp admin sees the full clawback history on the rep record.

Head-to-head

Strkr vs the five-tool sales performance stack.

The comparison below is Strkr sales performance posture versus the typical five-tool stack (CRM, Spiff, Gong, Confluence, Google Sheets).

Feature Strkr Five-tool stack
Quota attainment visibility Live on rep record. Weekly rebuild from exports.
Comp impact per deal Calculated inline. Paycheck arrives weeks later.
1:1 workspace Deal, call, coaching log on one page. Three to four tool pivot.
Ramp tracking Milestone-based with cohort view. Spreadsheet with manual update.
Live leaderboard Real-time refresh. 48-hour-stale dashboard.
Skill-gap tracker Tied to coaching plan with follow-up. Google Doc that fades.
AI-drafted 1:1 note Preconfigured with context. Blank page every week.
Comp dispute workflow Captured with audit log. Email thread trail.
Flat per-seat pricing Starter $29, Pro $59, Scale $119. Five vendor invoices.
How teams use Strkr

Five sales performance deployment patterns.

The playbooks below are patterns Strkr onboarding sees across sales performance deployments.

Pattern A

The 60-rep SaaS consolidation.

A 60-rep SaaS company ran CRM in Salesforce, comp in Spiff, calls in Gong, coaching in Confluence, and leaderboards in Google Sheets. The sales performance leader spent 11 hours a week rebuilding the Monday dashboard. Strkr onboarding ran an 18-business-day migration with the sales performance workspace landing on day one. The 11 hours dropped to under two.

Pattern B

The 30-rep high-velocity startup ramp fix.

A 30-rep high-velocity SaaS startup struggled with new-hire ramp. The ramp playbook lived in a 90-page Confluence wiki and the ramp tracker lived in a spreadsheet. Strkr onboarding configured the ramp milestone tracker with auto-captured events. Average ramp time dropped from 92 days to 58 days.

Pattern C

The 120-rep inside-sales team coaching cadence.

A 120-rep inside-sales team ran weekly 1:1s but the coaching plans never followed through. Strkr onboarding configured skill-gap tracking tied to coaching plans with scheduled check-ins. Rep development velocity (skill gaps closed per quarter) lifted by 42 percent in two quarters.

Pattern D

The 45-rep team with a comp dispute problem.

A 45-rep team ran comp through CaptivateIQ with monthly disputes averaging 11 per month and 21-day resolution time. Strkr onboarding configured the dispute workflow tied to the audit log. Disputes dropped to 4 per month and resolution dropped to 7 days.

Pattern E

The 85-rep enterprise QBR streamlining.

An 85-rep enterprise software team ran a quarterly business review that took the sales performance leader 32 hours to prepare. Strkr onboarding configured the QBR performance section with AI drafting. Preparation time dropped to 8 hours. The QBR conversation moved from status recitation to strategic planning.

Run quota, comp, coaching, and ramp in one surface.

Book a 30 minute call. We will walk through the sales performance workspace with your actual quota structure, comp plan, and ramp cadence.

Common questions

What buyers in this bucket ask most.

Does Strkr replace Spiff, QuotaPath, or CaptivateIQ for comp administration?

For most teams Strkr does not replace the comp administration tool. Spiff, QuotaPath, and CaptivateIQ stay as the system of record for comp calculation. Strkr becomes the live visibility layer for the rep (forward-looking comp impact per deal) and the sales performance leader (comp plan outcome rolled up by team). Strkr integrates with the comp tool through the standard webhook spec with HMAC signing. For teams running comp on a Google Sheet, Strkr can run the comp impact calculation inline through CSV upload.

How does Strkr handle the 1:1 note workflow?

Strkr ships a 1:1 workspace that pulls the active deals, recent calls, methodology scorecard, running coaching log, and open action items into one page. Strkr AI drafts a 1:1 note ahead of each weekly meeting with suggested discussion topics. The manager tunes and runs the 1:1 with the note as the agenda. The coaching log persists on the rep record with scheduled follow-up on open items.

Can Strkr track new-hire ramp against a defined baseline?

Yes. The ramp tracker accepts milestone definitions (certifications completed, calls shadowed, first demo delivered, first deal booked, first full quarter attainment) and auto-captures events where possible (first demo on calendar, first deal booked). The cohort view compares the current new-hire class against the historical ramp baseline so the sales performance leader sees ramp velocity trends over time.

What does Strkr cost for a 60-rep team with sales performance seats?

Strkr prices flat per seat at $29 on Starter, $59 on Pro, and $119 on Scale per user per month, with a 14-day trial. Sales performance seats pay the same per-seat price as rep seats. The AI Enhancement add-on runs $49 per month and includes 5,000 AI calls shared across the tenant. For a 60-rep team with three sales performance seats on Pro the monthly spend runs $3,717 for seats plus $49 for AI.

How does Strkr handle the live leaderboard without becoming a vanity surface?

The leaderboard surface accepts configurable metrics so the sales performance leader can rotate the metric by quarter. Metrics beyond quota attainment (pipeline added, discovery call quality, Champion contacts activated) prevent the leaderboard from becoming a pure revenue stack-rank. The TV dashboard embed is a public URL with tenant-scoped auth. The leaderboard refreshes in real time, so a Thursday morning intervention actually drives Friday behavior.

What is the compliance posture for sales performance data?

Strkr is HIPAA compliant with a BAA available on request, GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. Comp data, quota data, and coaching notes carry role-scoped visibility so only the rep, their manager, and sales performance leadership see the detail. The audit log captures every record read and record write with 90-day default retention tunable per tenant. SSO via SAML or OIDC is live on Scale tier through Clerk.

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