Built for Maryland businesses planning direct mail
A seasonal direct mail calendar tuned for the Maryland rhythm, with the CRM, the segment, and the vendor on one platform.
Direct mail still works in Maryland for a specific reason: the state has concentrated metro areas (Baltimore, DC-adjacent Montgomery and Prince George's counties, Annapolis-area government and defense), established service-industry patterns tied to Chesapeake Bay seasons, and homeowner demographics that still respond to physical mail. Strkr ships the direct mail planning calendar, the segmented recipient list, the postcard integration, and the response tracking on one platform.
Maryland direct mail planning is a surprisingly specific operational problem. The state has 4 distinct metro clusters (Baltimore proper, DC-adjacent, Annapolis-plus-Eastern-Shore, Western Maryland) each with its own seasonal cadence tied to local industry. The Chesapeake Bay dominates the service-industry rhythm: boatyard winterizing in October, dock-and-pier repair in March, crabhouse grand-opening in April, waterfront landscape maintenance in late April through October. The DC-adjacent counties follow federal-contractor rhythms: fiscal-year-end procurement in September, post-inauguration staff transitions in January and February. Home-services demand in Maryland lags the national average by 2 to 4 weeks because of weather patterns that keep the field season short. The six symptoms below are the ones that show up on buyer calls with Maryland service businesses that are shifting from a national-template direct-mail calendar to a state-specific one.
National calendars miss the local rhythm
The May lawn-care postcard lands 3 weeks too early.
National direct-mail templates ship a May lawn-care postcard based on US-average spring timing. Maryland lawn-care demand lags that national average by 2 to 4 weeks because the field season starts late April in southern Maryland and mid-May in Western Maryland. The May postcard lands when prospects are still frozen out of yard-work decisions and the response rate drops accordingly. Strkr's marketing calendar ships Maryland-tuned timing per campaign category with weather-corrected send dates.
The DC-adjacent federal-contractor cycle
September fiscal-year-end procurement runs its own calendar.
Montgomery and Prince George's counties plus northern Virginia have a federal-contractor-heavy demographic where fiscal-year-end procurement in September drives a specific spike in home-services demand (homeowners spending end-of-year bonuses). Businesses that time their September push 2 weeks ahead of the federal fiscal close capture this surge; businesses that follow the national late-September cadence miss it. Strkr's Maryland calendar flags the federal-cycle windows per county.
Chesapeake Bay seasonality is tight
Boatyard winterizing demand peaks in a 6-week window.
Chesapeake Bay-adjacent service industries (boatyards, dock-and-pier contractors, marine-equipment installers, waterfront-property specialists) run tight seasonal windows. Winterizing demand peaks October 1 through November 15 in a 6-week window. Dock-and-pier repair peaks March through early May. Marine-equipment installation peaks April through June. Businesses that mail outside these windows see much lower response rates. Strkr's Chesapeake-specific calendar flags the window per service type with mail-drop dates optimized to land 2 to 3 weeks ahead of peak demand.
Compliance for Maryland solicitations
State do-not-mail rules plus specific disclosure requirements.
Maryland has specific solicitation rules under the Consumer Protection Act including disclosures for mortgage services, insurance, and financial services. The Maryland State Board of Realtors enforces specific disclosure requirements on direct-mail solicitations for real estate services. Teams mailing without the correct state-specific disclosures risk complaints and license-review consequences. Strkr's compliance posture flags Maryland-specific requirements per campaign category and surfaces the required disclosure language before the mail-drop fires.
List segmentation is coarse
ZIP-code lists miss the demographic nuance.
Most Maryland direct-mail vendors sell lists at the ZIP-code level with coarse demographic segmentation (homeowner, income tier, age range). The real response-rate variability lives at the finer segmentation: homeowner tenure (new homeowner responds to home-services differently from 15-year resident), neighborhood price tier within a ZIP (upscale subdivisions in the Baltimore County Towson area respond differently from older row-home neighborhoods in the same ZIP), proximity to local landmarks (waterfront, Metro station, major employer). Strkr's segment builder supports finer demographic cuts via licensed data overlays.
Response tracking is manual
QR codes and coupon codes tracked by hand.
Most direct-mail campaigns in Maryland track response manually: the business counts phone calls referencing the mailer, counts coupon redemptions, counts QR-code scans manually. The attribution is fuzzy and the ROI calculation lags by weeks. Strkr's response-tracking layer handles QR-code scans natively (each mail piece gets a tenant-specific QR URL), coupon-code redemption via Stripe integration, inbound phone attribution via unique numbers through Strkr Messaging, and web-form attribution via unique UTM-plus-promo codes. The attribution lands on the lead record in real time.
The Maryland seasonal direct-mail calendar
Nine seasonal windows tuned to the state rhythm.
Nine distinct seasonal windows drive the Maryland direct-mail calendar across industries and metro clusters. The cards below are the specific windows with the mail-drop timing recommendation and the response-rate pattern per window.
January and February
Tax-prep plus post-inauguration DC-adjacent cycle.
Mid-January through late February drives tax-prep service demand (accounting, bookkeeping, tax-prep firms) plus a DC-adjacent surge in home-services after new-federal-administration staff transitions in Montgomery and Prince George's counties. Tax-prep mail drops January 15 to February 1. Home-services DC-adjacent drops January 20 to February 10. Response rates on tax-prep campaigns in Maryland run 1.8 to 2.9 percent, roughly in line with the national average plus a 0.3 to 0.5 point lift in the DC-adjacent counties.
March and early April
Spring field-services pre-season plus boatyard de-winterizing.
Early March through mid-April drives spring field-services pre-season (landscaping, pest control, HVAC spring-tune-up, roofing inspection) plus Chesapeake boatyard de-winterizing demand. Spring field-services mail drops March 1 to March 20. Boatyard-adjacent services drop February 25 to March 15. Response rates on landscaping in Maryland run 1.2 to 2.1 percent with the Eastern Shore running 0.4 points below the Baltimore metro.
Late April through May
Peak spring field-services plus waterfront season start.
Late April through late May drives peak spring field-services demand plus the Chesapeake waterfront-property season start. Lawn-care, landscaping, exterior painting, pool-opening, dock-and-pier services, waterfront landscape maintenance. Mail drops late April through mid-May. Response rates on peak spring campaigns run 2.1 to 3.2 percent across most Maryland metros with the waterfront segment running 0.6 to 1.1 points higher given the tight season.
June through August
Summer home-services plus Chesapeake tourism-adjacent.
Summer drives steady home-services demand (HVAC repair, pool maintenance, exterior cleaning, pest control follow-up) plus Chesapeake tourism-adjacent businesses (restaurant promotion to visiting homeowners, vacation-rental services, marine-tour promotions). Mail drops are typically steadier (bi-weekly cadence) rather than campaign-shaped. Response rates run 1.4 to 2.3 percent with the tourism-adjacent segment lifting on Memorial Day plus July 4 plus Labor Day weekends.
September
Fiscal-year-end plus back-to-school plus fall-prep.
September has three overlapping drivers in Maryland. Federal fiscal-year-end (September 30) drives DC-adjacent household spending surge. Back-to-school drives education-adjacent services (tutoring, enrichment programs). Fall-prep drives home-services (gutter cleaning, HVAC fall-tune-up, exterior maintenance before winter). Mail drops September 1 to September 15. Response rates on the federal-cycle counties lift 0.4 to 0.7 points above baseline.
October
Boatyard winterizing plus fall-service peak.
October drives Chesapeake boatyard winterizing demand (October 1 to November 15 peak window) plus the fall-services peak (gutter cleaning, HVAC heating-system tune-up, chimney cleaning, roof inspection). Mail drops September 25 to October 15 to land 2 to 3 weeks ahead of peak demand. Response rates on winterizing in waterfront ZIPs run 3.4 to 5.1 percent, the highest-converting seasonal window in the Maryland calendar.
November
Holiday-adjacent plus home-services pre-winter.
November drives holiday-adjacent services (holiday cleaning, lighting installation, catering, event-space booking) plus home-services pre-winter (snow-removal contracts, heating-system final tune-up, insulation inspection). Mail drops November 1 to November 15. Response rates on holiday-adjacent run 1.8 to 2.7 percent; pre-winter home-services run 2.3 to 3.1 percent across most Maryland metros.
December
Holiday wrap-up plus year-end tax-planning.
Mid-December drives holiday wrap-up (last-minute catering, holiday-cleanup, snow-removal) plus year-end tax-planning service outreach (accountants, financial advisors soliciting year-end moves). Mail drops November 25 to December 10. Response rates on year-end tax-planning in Maryland run 2.1 to 2.9 percent with the Montgomery County segment running 0.4 points above state average given the high concentration of federal-employee tax situations.
Metro-cluster timing adjustments
Baltimore vs DC-adjacent vs Eastern Shore vs Western.
The four Maryland metro clusters run slightly different timing. Baltimore proper and the near suburbs follow the schedule above directly. DC-adjacent (Montgomery, Prince George's, northern Howard County) lifts the federal-cycle windows (January-February transitions, September fiscal-year-end) by 0.4 to 0.7 response-rate points. Eastern Shore (Annapolis, Kent, Queen Anne, Talbot) runs the Chesapeake-specific windows harder plus a 1 to 2 week delay on spring field-services. Western Maryland (Frederick, Washington, Allegany) runs a 2 to 3 week delay on spring and a 2 to 3 week lead on fall.
How Strkr runs the Maryland direct-mail motion
Six capabilities that collapse the typical direct-mail stack.
The typical Maryland direct-mail stack combines a list vendor, a print-and-mail provider, a CRM, a response-tracking tool, and a compliance review layer. Strkr collapses the stack onto one platform with the six capabilities below.
Marketing calendar
Pre-loaded Maryland seasonal windows.
The Strkr marketing calendar pre-loads the 9 Maryland seasonal windows with recommended mail-drop dates per campaign category per metro cluster. The tenant adjusts for specific motion but starts from a calendar tuned to the state rhythm rather than a generic national template. The calendar surface renders alongside the CRM pipeline so the marketing-plus-sales cadence stays coordinated.
Segment builder
Finer demographic cuts via licensed data overlays.
Strkr's segment builder supports finer demographic cuts than ZIP-code-only lists: homeowner tenure (new homeowner, 5-year, 10-year, 15-year-plus), neighborhood price tier within ZIP, proximity to local landmarks (waterfront, Metro station, major employer), lifecycle event (recent home purchase, job change, children ageing-in). Licensed data overlays from LexisNexis, Experian, and Maryland-specific sources support the finer segmentation.
Print-and-mail integration
Native integration with print providers.
Strkr integrates natively with print-and-mail providers (Vistaprint-style volume shops plus local Maryland providers like Modern Litho and SpeedPro-adjacent regional shops) for postcard printing and USPS Every Door Direct Mail (EDDM) submission. The design template, the segment list, the drop-date target are all pushed to the vendor via API with the proof returned for approval. The vendor roster is maintained by Strkr with per-vendor cost comparison surfaced.
Response tracking native
QR, coupon, phone, web attribution on one record.
Response tracking runs across QR-code scans (each mail piece gets a unique Strkr-generated QR URL with tenant-plus-campaign-plus-piece attribution), coupon-code redemption via Stripe integration (each piece has a unique code tied to the recipient), inbound phone attribution via unique numbers through Strkr Messaging (each campaign gets a trackable number), and web-form attribution via UTM-plus-promo codes. All responses land on the lead record with the specific mail piece attributed.
Compliance posture for Maryland
State-specific disclosures surfaced per category.
The Strkr compliance layer flags Maryland-specific disclosure requirements per campaign category: Consumer Protection Act disclosures for financial services, Maryland State Board of Realtors disclosures for real estate solicitations, Mortgage Lender Law disclosures for mortgage services, Insurance Administration disclosures for insurance. The required language surfaces before the mail-drop fires with the user confirming inclusion. The audit log retains the specific disclosure language per campaign for state-regulator inquiry.
ROI reporting per campaign
Cost, response, revenue attribution per mail drop.
Strkr's reporting layer renders ROI per mail-drop campaign: total cost (list rental plus print plus postage plus internal time), total response (QR scans, coupon redemptions, phone calls, web forms), total revenue attributed to the campaign (closed-won revenue traced back to the mail piece). The ROI calculation lands on the campaign record in real time rather than lagging by weeks. The team can see within 2 weeks of mail-drop whether the campaign is pacing to positive ROI.
Industry-specific Maryland motions
Nine industry patterns with specific calendar nuance.
Nine industry patterns show up most on Maryland direct-mail planning calls. The cards below are the specific nuance per industry with the calendar timing, response-rate expectation, and compliance-flag note.
Lawn-care and landscaping
March, May, September peaks with weather correction.
Lawn-care and landscaping peaks three times in Maryland. Early March (pre-season sign-up for annual contracts), early May (one-time service for spring cleanup), early September (fall cleanup plus leaf-removal contracts). Mail drops land 2 to 3 weeks ahead of peak demand. Response rates run 1.4 to 2.6 percent with the Eastern Shore running lower given the longer winter and shorter season.
HVAC
February pre-cooling plus September pre-heating.
HVAC runs two primary mail windows: February pre-cooling tune-up (mail drops January 25 to February 10) and September pre-heating tune-up (mail drops August 25 to September 10). Emergency-service campaigns run through the summer and winter peaks. Response rates on tune-up campaigns in Maryland run 2.3 to 3.1 percent with the DC-adjacent counties running 0.4 points higher.
Roofing
March inspection plus storm-season follow-up.
Roofing runs March inspection campaigns (mail drops February 20 to March 10) plus storm-season follow-up after major weather events (nor'easters in winter, severe-storm season in summer). Baltimore-adjacent and Western Maryland see more storm-season drivers; Eastern Shore sees more hurricane-season drivers in August and September. Response rates on inspection runs 1.1 to 1.9 percent; storm-follow-up runs 2.4 to 3.7 percent.
Pest control
March, May, September with mosquito-season emphasis.
Pest control runs March (ant-and-rodent pre-season), May (tick-and-mosquito pre-season), September (fall rodent-and-cockroach). Chesapeake-adjacent areas emphasize mosquito-season heavily given the wetland-adjacent property patterns. Response rates run 1.6 to 2.4 percent; mosquito-specific campaigns in waterfront ZIPs can run 3.1 to 4.2 percent.
Real estate
Spring and fall selling-season buyer-prospecting.
Real estate direct-mail in Maryland runs two primary windows: spring buyer-prospecting (mail drops February 15 to March 20) and fall buyer-prospecting (mail drops August 10 to September 15). The waterfront-specialty segment runs an additional late-April window for Chesapeake vacation-home prospecting. Response rates on buyer-prospecting runs 0.7 to 1.4 percent (lower absolute given the long cultivation cycle). State Realtor Board disclosure required.
Marine services
October winterizing plus March de-winterizing.
Marine services (boatyards, dock-and-pier contractors, marine-equipment installers) run the two Chesapeake windows: October winterizing (October 1 to November 15 peak) and March de-winterizing (March 1 to April 15 peak). Response rates on winterizing campaigns in waterfront Maryland ZIPs run 3.4 to 5.1 percent, among the highest-converting campaigns in the state calendar.
Tax prep and accounting
January through March plus year-end planning.
Tax prep campaigns run January 15 through March 15 with the main mail drops January 20 and February 10. Year-end tax-planning campaigns run late November through mid-December. Response rates on tax-prep campaigns in Maryland run 1.8 to 2.9 percent with the Montgomery County federal-employee segment running higher given the specific tax-situation complexity.
Insurance and financial services
January and October with open-enrollment focus.
Insurance direct-mail runs the open-enrollment windows: January for individual health insurance and January-February for Medicare Advantage, October-November for Medicare Advantage open enrollment. Life-insurance and annuity campaigns run steadier. Maryland Insurance Administration disclosures required on every mail piece. Response rates run 0.9 to 1.6 percent (lower absolute given the long consideration cycle).
Restaurants and events
Memorial Day, July 4, Labor Day Chesapeake-adjacent.
Restaurant promotion and event-space direct-mail runs the Chesapeake tourism-adjacent windows. Memorial Day weekend promotion (mail drops May 10 to May 20), July 4 weekend (mail drops June 15 to June 25), Labor Day weekend (mail drops August 15 to August 25). Waterfront-area restaurants emphasize the weekends heavily; inland restaurants run steadier cadence. Response rates on event-adjacent campaigns run 2.1 to 3.4 percent.
Head-to-head
Strkr vs the typical Maryland direct-mail tool stack.
The typical Maryland direct-mail stack combines a list-vendor subscription (Experian, LexisNexis), a print-and-mail provider, a basic CRM, a response-tracking tool, and a compliance checklist. The comparison below shows Strkr versus that composite stack.
How Maryland businesses actually run direct mail on Strkr.
The five motions below are drawn from Maryland businesses running direct mail on Strkr. The common thread is that the state-specific calendar plus the integrated response tracking collapse the typical 4-tool stack onto one platform.
Annapolis-area marine services, 12 technicians
October winterizing campaign hit 4.2 percent response.
An Annapolis-area marine-services operator (dock-and-pier plus boatyard adjacent) ran the Chesapeake winterizing campaign on Strkr's 9-window Maryland calendar. Mail drop September 25 to 3,200 waterfront-ZIP homeowners with tenure 5-plus years. Response rate hit 4.2 percent (134 inbound leads), which converted to 61 scheduled winterizing jobs at average 1,850 dollars per job. Campaign cost 4,100 dollars total; attributed revenue 112,850 dollars; ROI 27.5x. The operator reports this is now the single most profitable annual campaign.
Montgomery County HVAC, 24 technicians
September federal-cycle campaign lifted response 42 percent.
A Montgomery County HVAC operator had been running September pre-heating campaigns on a national-template timeline (mail drops October 1). Moved to Strkr's DC-adjacent calendar (mail drops September 1 to 10 to catch the federal fiscal-year-end homeowner-bonus spending window). Response rate lifted from 1.8 percent on the national-timing campaign to 2.6 percent on the DC-adjacent timing campaign. Campaign revenue up 42 percent year-over-year with the same list size and the same postcard design, with only the drop-date change.
Baltimore real estate team, 11 agents
Spring buyer-prospecting with waterfront segment splitting.
A Baltimore real estate team ran the spring buyer-prospecting campaign split by segment: standard-market buyer prospecting (mail drops February 20 to a 4,800-household list in Baltimore County and Howard County suburbs) plus waterfront-specialty buyer prospecting (mail drops February 25 to a 1,100-household list in Anne Arundel waterfront ZIPs). Standard-market response rate 0.9 percent (43 leads); waterfront response rate 1.7 percent (19 leads). The waterfront segment generated 3 of the first 5 signed buyer agreements in the quarter at an average 1.8-million-dollar price point.
Western Maryland pest-control operator
Mosquito-pre-season drop timed 2 weeks ahead of statewide.
A Western Maryland pest-control operator ran the mosquito pre-season mail campaign 2 weeks ahead of the statewide norm (mail drops April 20 instead of May 5) because Western Maryland sees mosquito emergence earlier at higher elevations. Response rate 3.1 percent (versus 2.0 percent on the prior-year statewide-timed campaign). Attributed revenue up 55 percent year-over-year on the mosquito-specific campaign. Operator noted this is the "second-biggest lever" after the actual list segmentation itself.
Chesapeake restaurant group, 3 locations
Memorial Day campaign with tourism-adjacent timing.
A Chesapeake-area restaurant group with 3 waterfront locations ran a Memorial Day weekend promotion campaign. Mail drops May 12 to a 7,400-household list in waterfront ZIPs within 25 miles of each location. Response tracked via unique coupon code per restaurant plus unique inbound phone number per location via Strkr Messaging. Response rate 2.9 percent across the 3 locations with the Annapolis-adjacent location running highest at 3.6 percent. Weekend revenue up 31 percent year-over-year with the postcard campaign plus online complementary promotion.
A Maryland-tuned direct mail calendar on the same platform as your CRM.
Start a 14-day Strkr trial on 5 seats with the Maryland marketing calendar pre-loaded. Or ping us for a campaign-specific plan review for your industry and metro cluster.
What is the best seasonal direct mail calendar for Maryland businesses?
Depends on industry and metro cluster, but the core 9-window Maryland calendar covers most service-industry patterns: January-February tax-prep plus DC-adjacent federal transitions, March spring field-services pre-season, late April through May peak spring field-services plus waterfront season start, June-August summer home-services plus tourism-adjacent, September federal fiscal-year-end plus back-to-school plus fall-prep, October boatyard winterizing plus fall-services peak, November holiday-adjacent plus pre-winter home-services, December holiday wrap-up plus year-end tax planning. The metro-cluster adjustments add 0.4 to 0.7 response-rate points for DC-adjacent federal-cycle campaigns and 1-2 week timing shifts for Eastern Shore and Western Maryland. Strkr pre-loads the full calendar with recommendations per campaign category and lets the tenant adjust for specific motion.
Why do national direct mail calendars not work for Maryland businesses?
Two structural reasons. First, Maryland's field-services season is 2 to 4 weeks shorter than the national average because of weather patterns in both spring (late thaw in Western Maryland and Eastern Shore) and fall (early frost in Western Maryland). A national-timed spring campaign lands 2 to 4 weeks too early in most Maryland areas. Second, the state has concentrated metro-specific demand drivers that national templates miss: Chesapeake Bay seasonality for marine-adjacent services (tight October winterizing and March de-winterizing windows), federal-contractor rhythms in DC-adjacent Montgomery and Prince George's counties (September fiscal-year-end spending spike, January-February post-inauguration transitions), waterfront-property demographic patterns in Anne Arundel and Eastern Shore counties. State-specific calendars capture these drivers; national templates do not.
What compliance requirements apply to Maryland direct mail solicitations?
Three overlapping frameworks apply to Maryland direct mail. Maryland Consumer Protection Act requires specific disclosures on solicitations for financial services, mortgage services, and insurance; the Attorney General enforces complaints. Maryland State Board of Realtors enforces specific disclosure requirements on direct-mail solicitations for real estate services, including identification of the licensee and brokerage. Maryland Mortgage Lender Law and Maryland Insurance Administration enforce separate disclosure requirements for those categories. Strkr's compliance posture flags Maryland-specific disclosure requirements per campaign category and surfaces the required language before the mail-drop fires. The audit log retains the specific disclosure language per campaign for state-regulator inquiry, which supports a complaint response or a licensing-review audit inside 10 minutes rather than days of forensics.
How does Strkr track response rates on Maryland direct mail campaigns?
Strkr tracks response rates across 4 channels per mail piece. QR-code scans: each piece gets a unique Strkr-generated QR URL with tenant-plus-campaign-plus-piece attribution, and scans land on the lead record in real time. Coupon-code redemption: each piece gets a unique code tied to the recipient, with redemption tracked via Stripe integration if the campaign ties to a purchase. Inbound phone attribution: each campaign gets a unique trackable phone number via Strkr Messaging, with calls routed to the appropriate team and the lead-record attribution captured automatically. Web-form attribution: each piece carries a UTM-plus-promo code so inbound website visits attribute to the specific piece. All 4 channels land on the lead record with the specific mail piece attributed. The response rate dashboard renders per-campaign per-piece in real time, which lets the operator see within 2 weeks of mail-drop whether the campaign is pacing to positive ROI.
What is the typical ROI on a Maryland direct mail campaign?
ROI varies sharply by industry, segment, and seasonal timing. The highest-converting Maryland campaigns we see in customer data are Chesapeake boatyard winterizing (response rates 3.4 to 5.1 percent, ROI 15 to 30x), waterfront mosquito-season pest control (response rates 3.1 to 4.2 percent, ROI 8 to 18x), September fiscal-year-end DC-adjacent HVAC and home-services (response rates 2.4 to 3.1 percent, ROI 6 to 12x). Mid-range campaigns include spring lawn-care (response rates 1.4 to 2.6 percent, ROI 3 to 6x), fall-prep home-services (response rates 2.3 to 3.1 percent, ROI 4 to 8x). Lower-converting but still ROI-positive campaigns include real estate buyer-prospecting (response rates 0.7 to 1.4 percent, ROI 2 to 5x on long-cycle conversions) and insurance open-enrollment (response rates 0.9 to 1.6 percent, ROI 2 to 4x). The right benchmark is ROI per campaign over the full cultivation cycle rather than raw response rate alone.
Can Strkr handle the print-and-mail execution or do I still need a separate vendor?
Strkr integrates natively with print-and-mail vendors for execution; the actual printing-and-mailing is performed by a third-party vendor through the Strkr integration. The vendor roster includes volume shops (Vistaprint-style national printers) plus local Maryland providers (Modern Litho, local SpeedPro-adjacent regional shops) with per-vendor cost comparison surfaced in the Strkr marketing calendar. The tenant selects the vendor per campaign; Strkr pushes the design template, segment list, drop-date target, and USPS Every Door Direct Mail (EDDM) submission via API. The vendor returns the proof for approval, confirms the drop date, and marks the piece as mailed on confirmation. From the tenant perspective, the full workflow (design, list, print, mail, response-track) runs on Strkr with the physical execution handled by the integrated vendor. The per-piece cost including postage runs 0.35 to 0.95 dollars depending on volume and vendor.
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