Veterinary work is multi-pet, vaccination driven, inventory sensitive, and emotionally charged. Strkr ships a CRM core shaped around the household-plus-pet relationship, vaccination schedules, appointment reminders, and inventory-aware billing.
A generic CRM treats each pet as a separate account which breaks the household relationship veterinary practices actually work with. A client with three dogs and a cat is one household with four patients, not four unrelated records. The pain points below are what Strkr onboarding hears from solo veterinarians, group practices, and specialty hospitals.
A client with three dogs and a cat is one household with four patients. Most CRMs model each pet as a standalone account which splits the billing, communication, and relationship history across four records. Strkr models the household as the client and each pet as a patient with the full relationship intact.
Vaccination schedules drive compliance (rabies especially) and clinic revenue. The manual tracking pattern leads to missed boosters and unhappy clients. Strkr vaccination schedule tracks each vaccine type, due date, overdue status, and sends automated reminders at 30 days, 7 days, and overdue with Strkr AI drafted outreach.
Annual exam reminders drive the backbone of a veterinary practice revenue model. When the reminder cadence drifts clients drift. Strkr runs the annual exam reminder, dental cleaning reminder, prescription refill reminder, and parasite prevention reminder on an automated cadence per pet.
Veterinary practices run inventory on parasiticides, vaccines, dental supplies, and prescription food. The default pattern is a Google Sheet updated weekly. Strkr tracks inventory tied to billing records so a vaccine administered pulls automatically from inventory and triggers reorder when stock drops below threshold.
A veterinary visit charge is a bundle of exam fee, vaccine fee, lab fee, dispensing fee, and drug fee. The client needs clear itemization. Strkr billing records bundle the visit charges with clear line-item display, insurance submission for pet insurance plans, and payment plan support for larger procedures.
Emergency and weekend calls need the on-call veterinarian to see the patient history, allergies, and current medications in two minutes. The default pattern is a login to the practice management system and a chart search. Strkr emergency view surfaces the full patient summary with the key allergies, current medications, and recent visit history in one frame.
Strkr ships a tunable veterinary schema with Household, Pet, Visit, Vaccination, Prescription, and Inventory as first-class objects. The practice manager can rename or extend anything.
A household in Strkr carries primary contact, billing contact (sometimes different for separated couples or multi-generational households), communication preferences (email, SMS, phone), and payment on file. The household is the client, the pets are the patients.
A pet carries species, breed, date of birth or age, weight (tracked over visits), microchip number, insurance (if any), spay or neuter status, and current medications. The pet record carries the full patient history across visits.
A visit ties to the pet with reason for visit, exam findings, procedures performed, vaccines administered, prescriptions dispensed, and total charges. The visit record ties to inventory for automatic stock reduction.
Vaccination records capture type (rabies, DHPP, bordetella, leptospirosis, lyme, feline FVRCP), administered date, next due date, administered by, lot number for recall, and overdue status. The schedule drives the reminder cadence automatically.
Prescription records attach to the pet with medication, dosage, duration, number of refills, dispensing veterinarian, and controlled substance tracking if applicable. Refill requests from clients flow into a queue for veterinarian review and approval.
Inventory items carry current stock, cost basis, retail price, reorder point, and typical lead time. When a vaccine or medication is administered the inventory decrements automatically and reorder triggers when stock crosses threshold.
Veterinary practices run on a predictable daily cadence covering reminders, appointments, inventory, and billing. The cards below are what the practice manager sees in Strkr at the start of each day.
The reminder cadence queue shows annual exams due this month, vaccinations overdue, dental cleanings due, and parasite prevention refills needed. The front desk works the reminder queue through Strkr AI drafted outreach that respects the client communication preference.
Today appointment view shows scheduled visits with chart ready, reason for visit, and client notes. Veterinarians see the full patient history in one frame before each visit starts. Visit duration estimates reflect the actual complexity.
The open invoice queue shows visits with unpaid charges by age (0 to 30 days, 30 to 60, 60 to 90, 90 plus). The front desk works the aging queue with Strkr AI drafted payment reminders. Payment plan support is built in for larger procedures.
Inventory alerts surface items below reorder point with lead time and recommended quantity. The practice manager approves reorders in a batch. Essential vaccines and medications never run out.
Clients without a visit in 18 months surface in a re-engagement queue with Strkr AI drafted outreach offering a wellness check and current promotions. Client retention lifts by 8 to 14 points on practices that run the re-engagement cadence.
Three days after a positive visit Strkr AI drafts a review request to the client with a direct link to the practice Google review page. Review volume typically triples on practices that run the automated solicitation.
Veterinary clinic AI needs warmth, clinical accuracy, and pet-specific context. Strkr AI drafts in a thoughtful practice voice with retrieval scope on the household and the pet. The jobs below are what shows up on every veterinary deployment inside the first two weeks.
Strkr AI drafts the appointment reminder referencing the pet name and the reason for visit (Mrs Barker, we are looking forward to seeing Max for his annual exam tomorrow at 2pm). The warmth is specific and the no-show rate drops.
When a vaccine goes overdue Strkr AI drafts the reminder with the vaccine, the medical reason it matters, and three slots to schedule the appointment. The compliance lift is meaningful on practices that run the automated cadence.
After each visit Strkr AI drafts the take-home instructions with care notes, medication dosing, warning signs to watch for, and follow-up timing. The veterinarian reviews and sends. Client comprehension and compliance both improve.
When a patient passes Strkr AI drafts a condolence message in a warm clinical voice from the veterinarian or the practice. The outreach is immediate (24 to 48 hours) rather than delayed. The household relationship stays warm through grief.
For pets due for dental cleaning Strkr AI drafts the explanation covering why it matters, what the procedure involves, cost estimate, and risks. The owner arrives at the practice informed instead of surprised by the recommendation.
For clients without a visit in 18 months Strkr AI drafts a gentle return invitation referencing the pets, their expected care milestones, and three available slots. The language is warm not pushy.
The comparison below is Strkr veterinary posture versus a generic CRM used by a veterinary practice.
| Feature | Strkr | Generic CRM for a vet practice |
|---|---|---|
| Household plus pet relationship | First-class in schema. | Each pet as separate account. |
| Vaccination schedule tracking | Automated reminders at 30, 7, overdue. | Manual spreadsheet. |
| Inventory tied to billing | Auto-decrement on administration. | Separate inventory system. |
| Multi-pet communication | Single household message about multiple pets. | Separate messages per pet. |
| Lost client re-engagement | 18-month cadence with Strkr AI drafted outreach. | Manual quarterly sweep. |
| Prescription refill queue | Client request through practice portal. | Phone call to the front desk. |
| Emergency chart access | Single-frame patient summary. | Full practice management system login. |
| Review request automation | Post-visit on day 3. | Manual request. |
The playbooks below are patterns Strkr onboarding sees across veterinary deployments.
A solo veterinarian practice in rural Vermont ran AVImark for practice management with reminders falling through on a weekly basis. The practice was leaking about 14 percent revenue to missed reminders. On Strkr the household plus pet schema and the automated reminder cadence lifted compliance by 11 points in the first six months. The practice added 42 new households without additional marketing.
A six-veterinarian group practice in Charlotte ran ezyVet with Google Sheets for inventory and manual reminder cadence. The practice manager spent about 11 hours per week on inventory and reminder work. Strkr onboarding ran a 14-business-day migration with inventory tracking and reminder automation shipping day one. The practice manager redirected the saved time to community outreach.
A specialty surgical referral hospital in Phoenix ran Cornerstone for practice management with referral-DVM relationships tracked in a shared Excel file. The practice needed robust referring-veterinarian relationship tracking. Strkr onboarding configured referring-DVM records with relationship warmth and automated referral case update outreach. Referral case volume lifted by 24 percent in the first year on Strkr.
A 24-hour emergency animal hospital in Seattle needed rapid-access patient summaries for triage. On Strkr the emergency view surfaced the full patient summary (allergies, current medications, recent visits, warnings) in one frame on walk-in. Triage time compressed and client satisfaction scores lifted by 18 points.
A four-location veterinary practice group in Texas ran separate instances of practice management per location with no cross-location visibility. Clients traveling between locations faced duplicate record creation. Strkr onboarding configured a single tenant with location-based routing so a client visiting any location saw their full history across the group. Multi-location clients increased by 32 percent.
Book a 30 minute call. We will walk through the household plus pet schema, the vaccination reminders, the inventory tie-in, and the lost-client re-engagement with your actual practice size and species mix.
Strkr integrates with major veterinary practice management systems through the standard webhook spec with HMAC signing and the published OpenAPI spec. Clinical records, procedures, and billing stay in the PMS while Strkr handles household plus pet relationship management, reminder cadences, re-engagement outreach, and client communication. For AVImark, Cornerstone, ezyVet, and ImproMed the integration lands in an engineering sprint of one to two weeks.
A household in Strkr is the client (billing entity, communication recipient) and each pet is a patient attached to the household. A client with three dogs and a cat is one household with four patients. Communication can address the household (annual reminder about all four pets) or a pet (vaccination reminder for Max specifically). Billing attaches to the household so a multi-pet visit shows itemized charges across pets on one invoice.
Each vaccine type (rabies, DHPP, bordetella, leptospirosis, lyme, feline FVRCP) carries a schedule template with initial dose, booster timing, and ongoing cadence. The patient record applies the schedule based on species and age. Overdue vaccines surface with automated reminders at 30 days before, 7 days before, and overdue. Compliance improves meaningfully on practices that run the automated cadence.
Yes. Inventory items carry current stock, cost basis, retail price, reorder point, and typical lead time. When a vaccine or medication is administered at a visit the inventory decrements automatically. Reorder triggers surface in the practice manager daily view when stock crosses threshold. Essential inventory never runs out and the manual spreadsheet retires.
Strkr prices flat per seat at $29 Starter, $59 Pro, $119 Scale per user per month with a 14-day trial. For a six-veterinarian practice on Pro the monthly spend runs $354 for seats plus $49 for AI add-on. AVImark runs about $150 per month per site. Cornerstone runs higher at about $400 per month per site. Strkr complements the PMS rather than replacing it, which is where the value stacks.
The emergency view surfaces the full patient summary (species, breed, weight, age, allergies, current medications, recent visits, warnings) in one frame optimized for rapid access. On-call veterinarians access the view through SSO or MFA with role-based scope. The patient context is available in two minutes rather than a full practice management system login. Audit log captures every emergency access for review.
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