Integrations · Migration

Migrate to Strkr without losing the quarter.

Switching CRM is the hardest project in revenue operations, and the one most companies quietly postpone past the point of value. Strkr ships guided migrators for HubSpot, Salesforce, Mailchimp, and Airtable with preview counts, field-level mapping, owner resolution, and dry runs before a single record lands in production. The product does the work your implementation partner would quote six figures to deliver.

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Why buyers are here

Migration integrations: what matters for CRM teams.

Migration is the one thing every CRM evaluation stalls on. We treat it as a product, not a professional-services upsell. Every migrator ships with preview, mapping, dry-run, and commit as separate reversible phases so the switch is a controlled project, not a leap of faith.

Switching cost

Changing CRM feels like a nine-month project.

Every team that evaluates Strkr tells us the same thing: the product is better, but the migration scares them. Six-figure consulting quotes, three-month data cleanup, a parallel-run period nobody wants to staff. The quote always arrives with a timeline that reaches past the next fiscal planning cycle, which is the moment most CRM switches quietly die. Strkr collapses that into guided steps a RevOps lead can run on a Friday with the whole workspace live by Monday. The migrator is first-class product, not an invoice from an implementation partner.

Field mapping

Thirty custom fields and no plan to map them.

The source CRM has decades of customization. Picklist values nobody remembers adding, dependent fields with silent business rules, mandatory fields on legacy records that mysteriously changed meaning three admins ago. A migration that ignores custom fields loses the context reps actually sell on, and reporting falls apart the first time leadership slices by any dimension that only lived in the old schema. Strkr walks every custom field, flags unmapped ones, and lets you retype or rename before commit.

History preservation

Keep the activity history, not just the records.

A contact with no email history is a lead that forgot you. Strkr migrates the activity timeline alongside the record: emails logged, meetings held, calls made, notes written, tasks completed. Reps open a migrated account and see the full relationship, not a shell that pretends the account is brand new. Deal retrospectives still work. Renewal conversations still have context. The CSM who inherited an account last quarter still sees the handoff note from the AE who originally closed it.

Attachment transfer

Signed contracts and quotes come with you.

Legacy CRMs hoard attachments. PDFs, images, signed proposals, scanned onboarding forms, old technical diagrams, pricing worksheets. Strkr migrates the files alongside the record they are attached to, so a renewal conversation still has the original signed order on the deal where reps expect it. No "the file is in the old system" moment on a customer call six months after switch.

Owner resolution

Reps keep the accounts they already own.

The source CRM references owners by its own internal ID. Strkr resolves OwnerId to Strkr userId by email, so Sarah still owns the accounts Sarah already closed. Unmapped owners (reps who have left, or users with mismatched emails) route to a configurable fallback user instead of orphaning the record. Shared team queues in the source resolve against a Strkr team by name, and anything that still fails to match surfaces in the preview report before commit.

Dedupe and merge

Two decades of duplicates get a dedupe pass.

Every long-running CRM is a graveyard of duplicate contacts, forked accounts, and leads that should have been merged years ago. Strkr runs a dedupe pass on import, flags high-confidence matches, and lets you review before merging. The data lands cleaner than it left, which is the opposite of what happens on a lift-and-shift migration run by an outside consultant who does not know your business.

Providers in Strkr

Migration integrations available today.

Four migration providers ship with Strkr today. More source CRMs on the roadmap as paying customers request them; the queue priority is driven by live-deal demand, not by a pre-set release roadmap that ignores the migrations buyers actually need.

Salesforce

Guided one-time migration from Salesforce to Strkr.

HubSpot

One-time import of contacts, companies, and deals.

Mailchimp

Migrate Mailchimp audiences into Strkr Marketing in one import.

Airtable

Migrate Airtable bases into Strkr with the schema intact.
How a Strkr migration runs

Four phases, each reversible until commit.

Every migrator ships the same four-phase shape so RevOps leads can predict the work. Connect, preview, map, commit. Nothing lands in production until the final commit step, and dry-run reports show exactly what will change before you flip the switch. The same four phases apply whether the source is a hundred-rep Salesforce org or a two-table Airtable base; teams moving between CRMs do not have to learn a different migration dialect for each source system.

Phase one

Connect the source org.

OAuth into HubSpot, Salesforce (production, sandbox, or My Domain), Mailchimp, or Airtable. Strkr stores tokens with KMS-encrypted secret handling and requests only the scopes the migration actually needs. Revoke the connection at any time from Admin Integrations. For Salesforce orgs on Marketing Cloud Account Engagement, the Pardot business unit discovers automatically, so marketing and sales history move on a single consent.

Phase two

Preview counts and health check.

Before any record moves, Strkr reports what it sees: how many contacts, companies, deals, custom objects, and attachment megabytes live in the source. Flags unmapped custom fields and unresolved owners up front so you fix the schema before the data moves. The preview report doubles as the shared source of truth for the migration project: leadership, RevOps, and sales enablement can read the same page and agree on scope before anything flips.

Phase three

Map fields and resolve owners.

Walk every custom field. Rename, retype, or skip. Match source OwnerId to Strkr userId by email, with a fallback owner for the ones that do not resolve. Picklist values with new labels get remapped in-line so your reporting stays consistent. Dependent picklists, formula fields, and validation rules all surface here with a Strkr-side equivalent proposed; accept the default or override anything that needs business-specific judgment.

Phase four

Dry-run report, then commit.

The dry run writes nothing. It produces a diff: how many records will be created, which fields will land where, how many deals route to which pipelines, how many owners resolve. Commit flips the switch; incremental sync keeps the source in parallel until cutover.

What moves with you

The relationship, not just the records.

A CRM is useless the moment reps lose context on their accounts. Strkr migrates the full set of objects and the activity that gives them meaning, so reps open a migrated account and see the full history the day after switch. Every object listed below ships with the full migrator today; nothing on this list is a "coming soon" asterisk hiding in a product-marketing paragraph.

Core objects

Accounts, contacts, leads, deals.

The four objects every CRM evaluation starts with. Strkr migrates standard and custom fields on each, resolves relationships (contact belongs to account, deal belongs to account and primary contact), and preserves the created and last-activity timestamps.

Activity timeline

Emails, meetings, calls, notes.

Every logged activity moves with the record it hangs off. Reps see the original email thread that opened the account three years ago, the meetings that progressed the deal, the handoff note from the previous rep. The migrated workspace is not a cold start.

Tasks and reminders

Open work keeps its due date.

Open tasks and reminders transfer with their original due dates, owners, and parent record. The rep who had a follow-up scheduled for next Tuesday still has it on their list next Tuesday. No surprise rework because the migration dropped scheduled work.

Attachments and files

Signed contracts travel with the deal.

Files attached to accounts, contacts, and deals migrate alongside the record. Signed proposals, scanned onboarding forms, old presentation decks, call recordings when the source stores them inline. Renewal conversations still have the original paper trail.

Custom objects

Opportunity line items, products, custom entities.

Salesforce opportunity line items, HubSpot deal products, and Airtable custom tables resolve into Strkr custom objects or the Products module as appropriate. Relationships preserved. Picklist values remapped. Formula fields rewritten to Strkr formulas.

Marketing history

Campaigns, lists, and subscriber state.

For HubSpot and Mailchimp migrations, campaign history and audience membership move into Strkr Marketing. Subscribers keep their consent state and tag history, so day-one sends respect every unsubscribe the source CRM recorded.

Cutover plan

Switch without a quiet quarter.

Nobody wants to spend a sales quarter running two CRMs in parallel. Strkr supports a short, bounded cutover with incremental sync in the final phase, so the day you flip is one day, not three weeks of nervous dual-entry. The goal is a Monday morning where every rep opens Strkr, sees their own pipeline, and runs the week like nothing changed except the URL.

Parallel-run window

Short bounded dual-write period.

Keep the source CRM live as read-only for a short window after commit. Strkr runs incremental sync so new activity written by reps still flowing through old habits catches up. Default two weeks; tune it to whatever your team actually needs.

Rep training

Reps see their own data on day one.

The hardest part of CRM training is reps rebuilding mental models on blank sample data. Strkr migrates every rep their own accounts and deals, so day-one training happens on the pipeline they actually sell. Adoption lifts because familiarity shortens the learning curve, and the loudest skeptic on the sales floor gets to open Strkr and find the deal they are closing this week sitting in the right stage with the right next-step note.

Dashboard parity

Rebuild reports before switch, not after.

Preview commits let RevOps rebuild the critical reports before the sales team touches Strkr. Pipeline by stage, forecast by rep, win rate by source, time-in-stage by product, bookings by segment. Switch day arrives with the dashboards leadership already trusts, which is the single most important adoption signal in the first two weeks after a cutover.

Integration bridge

Email, calendar, chat on day one.

The email and calendar OAuth consent reps already granted the source CRM gets re-granted to Strkr during the parallel-run period. By cutover, every rep is logged in with Gmail or Microsoft 365 synced and no "where did my calendar go" panic on launch morning. Slack channels, booking pages, and automation flows all come online during the parallel-run window so the first real work-day in Strkr is boring in the best way.

Clean on arrival, honest on limits

Land cleaner than you left; nothing hidden.

A migration is the one moment every record in the business passes through a single pipe. We treat that as the best chance you will ever have to fix the data-quality problems that accreted over a decade in the old CRM, and we are candid about the limits of what the migrator does. Dedupe runs on import. Picklist values consolidate. Dry runs show every change before commit. One-way direction, by design.

Dedupe on import

Catch duplicates before they land.

Strkr runs a dedupe pass as records flow in. High-confidence matches (same email domain plus same company name, or same personal email) get flagged for review before they become two separate accounts in the target workspace. You keep the cleaner record and merge the activity. The dedupe report is attached to the dry-run output so leadership can approve the merge policy before commit instead of discovering it in production.

Picklist consolidation

Collapse ten years of label drift.

Source CRMs collect picklist values the way beaches collect driftwood. Thirty variations of "Closed Won", two spellings of every industry, legacy stage names reps still choose out of habit. The mapping phase lets you merge variants into a single canonical value before any record lands, so your first forecast in Strkr is readable. Reports stop needing a dozen OR clauses to count the same stage.

Orphan sweep

Records without a parent get surfaced.

The preview phase reports orphan records: contacts without accounts, deals without a primary contact, tasks whose parent object no longer exists. Choose to merge, assign, or drop before commit. Nothing lands in Strkr as a hanging child that confuses the UI the week after switch, and no inherited data-quality debt silently rides along.

Field hygiene

Prune the fields nobody filled in.

The preview report shows population rates on every custom field. Fields at 2% that nobody filled in for the past three years get a candid "skip this?" recommendation. Teams routinely cut 30 to 50 percent of inherited custom fields on migration and never miss them. The ones that stay are the ones reps actually use.

One-way default

Source to Strkr, not back.

Every migrator ships one-way: data flows from HubSpot, Salesforce, Mailchimp, or Airtable into Strkr. Writes in Strkr do not flow back to the source. This is deliberate; a committed switch is what the migrator is optimized for. Bidirectional sync is on the roadmap for teams that want to run Strkr alongside a source system permanently, and until it ships we say so plainly.

Reversible until commit

Dry runs write nothing; mistakes stay free.

Preview and dry-run modes write zero records. Every field mapping, every owner resolution, every picklist remap is reviewable in a report before commit. Mistakes caught in dry run are a free iteration; mistakes caught after commit are a Monday morning. After commit, the source stays available read-only during the parallel-run window so you can reconcile anything the dry run missed.

See every Strkr integration or price out the switch.

The pricing page shows every tier with migration included at no extra line item. The integrations catalog lists what ships today and what is on the roadmap, so you can line up the switch against your current stack before signing a thing. Both pages are better reading than another sales call.

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Common questions

Migration integration FAQ.

How long does a CRM migration to Strkr actually take?

For a HubSpot or Salesforce workspace with standard objects and up to 100 custom fields, teams typically run the connect, preview, and mapping phases over three to five business days and commit on a Friday with the parallel-run window closing the following Friday. Airtable and Mailchimp migrations are usually faster because the source schema is smaller. Complex Salesforce orgs with hundreds of custom fields, dependent picklists, and heavy validation-rule logic take longer; the preview phase is where that complexity surfaces, before any commit. The honest answer is that mapping decisions drive timeline more than record volume does. A million-contact database with a clean schema commits faster than a quarter-million-contact database with 400 custom fields and ten years of picklist drift.

Will I lose the activity history on my accounts?

No. Strkr migrates the activity timeline alongside the record it belongs to. Emails, meetings, calls, notes, and tasks all move with their parent account, contact, lead, or deal. Reps opening a migrated record the day after cutover see the full history the source CRM had on it, not a blank timeline that pretends the account is brand new. Timestamps preserve their original values so deal retrospectives and win-loss reporting still line up with the real timeline. If the source CRM stored a call recording inline, the recording moves with the activity; links to external storage keep working through the parallel-run window. Attachments transfer with the record they are hanging off, so signed proposals and scanned forms remain where reps expect them.

What happens to my custom fields and picklist values?

The mapping phase walks every custom field in the source and lets you rename, retype, or skip. Picklist values that have shifted labels over the years get remapped in-line so your reporting stays consistent. Fields you decide not to map get flagged in the dry-run report so nothing silently disappears. Validation rules and dependent picklist logic rebuild as Strkr validation rules during the final mapping pass. Formula fields rewrite to the Strkr formula engine with their original expressions preserved on the field metadata, so an admin a year from now can still read the original intent.

Can I run Strkr and my old CRM at the same time?

The parallel-run window after commit is a short, bounded period (default two weeks) where the source CRM stays live as read-only while Strkr owns writes. Incremental sync pulls any new activity reps log in the source into Strkr during that window. Permanent dual-write between two CRMs is not what the migrator is designed for; a committed switch is the goal. Teams that genuinely need a long-term dual-write arrangement should wait for the bidirectional-sync release on the roadmap; teams that want a definitive cutover get a clean path today.

What does a migration cost? Is it a professional-services engagement?

The migrators are first-class product features, not a billable services engagement. Any admin on a paid Strkr plan can run them from Admin Imports. Teams that want hands-on help with mapping, data cleanup, or custom object remapping can engage Strkr onboarding, but the baseline migrator ships included so a RevOps lead can drive the whole project without a signed statement of work. The pricing page shows every plan with migration included at no extra line item. Compare that to the typical implementation-partner quote for the same scope and the difference pays for a year of Strkr seats before you move the first record.

My Salesforce org has Pardot (Marketing Cloud Account Engagement). Does that come across?

Yes. The Salesforce migrator auto-discovers Pardot business units on orgs that have Marketing Cloud Account Engagement enabled. Prospects, activity history, and list membership move alongside the Salesforce leads and contacts they belong to, so your sales and marketing views stay joined up in Strkr Marketing on day one. The connect flow handles the extra business-unit scope automatically; no separate connection to configure. Pardot engagement history (opens, clicks, form submissions, scoring events) migrates onto the matching prospect so marketing attribution does not reset at cutover.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.

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