Pricing for Financial Advisors

The CRM pricing shape an RIA can plan around.

Wealth management CRMs live in a wide price band. Redtail is seat-priced near sixty dollars but caps custom fields and bills storage and marketing separately. Wealthbox is cheaper per seat but has no real automation layer. Salesforce Financial Services Cloud is a premium package that lands near three hundred dollars per advisor before the required Shield, OmniStudio, or integration add-ons. Strkr is flat per seat with CRM, custom objects, Flows, Marketing, Messaging, Docs, and Contracts all included, so the per-advisor cost tracks headcount instead of climbing with records, storage, campaign volume, or compliance tooling.

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Why buyers are here

Financial Advisors: how CRM pricing actually breaks.

Financial advisors and RIAs run a different operating motion than a sales team selling software. The record is a household, not a company. The relationships are family members, trusts, and joint accounts, not seats on a license. The commitments are suitability reviews, annual check-ins, required disclosures, and ACAT transfers, not pipeline stages. And the compliance posture requires a durable trail of who did what and when, which the CRM is expected to feed rather than own on its own. The pricing experience in the wealth-management CRM category is shaped by all of that, which is why the headline per-seat rate is almost never the real cost by month twelve. The pain points below are the ones RIA operations leads walk us through on evaluation calls, and the common thread is that the pricing shape and the data model usually have to be fought separately.

Redtail per-seat looks cheap

Fifty-nine dollars is the floor, not the number.

Redtail prices around fifty-nine dollars per database with a seat count built in on the Growth plan and climbs on the higher Teams tier. The headline is reasonable for a solo advisor, but the moment the firm wants more than the fixed set of custom fields the plan allows, the Teams tier is the only lever. Workflows, document storage above the included cap, and the marketing module are each priced as an add-on. By the time an RIA with eight advisors has configured custom fields for household, account, and insurance detail, added workflow automations, enabled extra document storage for client PDFs, and layered on Redtail Campaigns for email marketing, the per-advisor cost has doubled and the real line item is spread across four invoices. The headline rate did its job on the sales call and the real cost shows up at renewal.

Wealthbox lacks automation

Thirty-five dollars buys a Rolodex, not a workflow.

Wealthbox sits in the thirty-five to sixty-nine dollar per-user per-month band depending on tier. The Basic plan is a clean modern CRM but has no automation layer, no durable workflow engine, and no trigger-based alerts beyond simple reminders. The Pro and Premier tiers add some workflow and reporting, but the automation surface is still shallow compared to what an RIA actually needs for annual review cadences, ACAT transfer stage tracking, and birthday or RMD outreach. Firms that outgrow the task-list model end up looking at Zapier or a middleware tool to glue Wealthbox to their automation needs, which is a second invoice and a second maintenance surface the firm did not budget for. The pricing shape makes the automation layer somebody else is problem.

Salesforce FSC premium

Three hundred dollars per advisor is the start.

Salesforce Financial Services Cloud lists around three hundred dollars per user per month on the Enterprise tier before Shield, Marketing Cloud, OmniStudio, or any of the required integration spend lands. The data model is excellent for wealth management because households, financial accounts, and relationship groups are first-class, but the pricing shape only pencils for a firm with north of twenty advisors and a dedicated administrator. A ten-advisor RIA on FSC is paying somewhere between three and five thousand dollars per month before Shield audit-trail logging is enabled, which is a line most independent firms cannot absorb against their advisory fee. The feature fit is right, the pricing shape is wrong for the segment.

Compliance archive separate

The books-and-records archive is a second vendor.

Nearly every wealth management CRM in the category assumes compliance archiving happens in a separate tool: Smarsh, Global Relay, MyRepChat, or an email archive the firm already pays for. The CRM contributes activity logs, note history, and sometimes an export, but the retention and WORM-compliant archive sits on another contract. That is a fine separation of concerns, but the firm still pays a second subscription for the archive and still has to prove the two systems are in sync when an audit lands. Firms expecting the CRM invoice to cover the full compliance obligation end up adding a line they did not plan for. Strkr contributes the same kind of activity trail through Flows and Contracts and does not replace a dedicated FINRA books-and-records archive, which is a boundary firms should budget for honestly rather than discover at audit time.

ACAT by email

The transfer workflow lives in Outlook.

Account transfers in the ACAT system are the single most frequently botched workflow in a growing RIA. The custodian needs a signed form, the receiving firm needs a tracking record, the compliance file needs the trail, and the advisor needs to tell the client when the money actually moves. On most wealth management CRMs that workflow lives half in the CRM and half in Outlook, and the status is a free-text note. When a transfer stalls at the delivering custodian, nobody can tell you what day it was initiated, who signed off, or where the paperwork is. The pricing conversation never gets to this problem because the automation module that would run the stage tracking is on a higher tier, and the integration with the custodian portal is a professional-services line.

Review cadence manual

Annual reviews are a reminder, not a system.

Every RIA sells an annual review experience and almost none of them run it on an actual system. The reminder is in a calendar, the prep packet is in a Word template, the follow-up tasks are in Outlook, and the record of what was reviewed is in a handwritten note. When a regulator asks for proof that every client of a certain segment received their required review in a given year, the firm reconstructs the evidence from four systems. The CRM pricing conversation never budgets for the automation to run this motion end to end because the automation module is a Pro or Premier upcharge. The pricing shape taxes the exact capability a growing RIA needs to make the firm defensible at audit.

Marketing on top

Email campaigns are a separate SKU.

Redtail Campaigns, Wealthbox Mail, and Salesforce Marketing Cloud all land as a separate purchase on top of the base CRM. Marketing is treated as an optional extra in a category where almost every firm needs at least monthly client newsletters, event invitations for retirement workshops, and birthday or RMD outreach. The headline CRM rate gets quoted on the discovery call, the marketing add-on gets quoted later, and the firm ends up paying for marketing automation on top of a per-seat CRM, which is the exact pricing shape agencies and small businesses complain about in other categories. The pricing argument sits on top of the compliance argument, and both land on the same ops lead.

The right pricing shape

What flat per seat means for an RIA.

Pricing shape determines what the firm can plan around. A flat per-seat shape with every module included means the invoice only changes when the advisor count changes, and the advisor count is already the one number an RIA plans against. There is no second axis for records, storage, campaign volume, or custom field count. There is no premium tier gate to clear before the automation layer unlocks. The cards below describe what that unlocks for the wealth-management motion specifically, from the household data model to the annual review cadence to the compliance evidence trail to the marketing cadence a firm needs to grow against larger competitors.

Households as a custom object

The data model fits the client.

Strkr ships custom objects on every paid tier. An RIA models household, financial account, insurance policy, and trust as first-class records with real relationships back to contacts. The advisor opens one record and sees the whole family, the joint account, the IRA, the beneficiaries, and the open commitments. There is no premium tier to clear to get the data model right, which is the single biggest reason firms stay stuck on an unfit CRM for years.

Review cadence as a flow

Annual reviews run on autopilot.

The annual review motion is a Flow: based on the household segment and last review date, Strkr creates the review task, drafts the prep packet, schedules the client email, and records the completed review on the record. The evidence trail is a side effect of running the system, not a separate exercise. The firm can prove at audit time that every client in a given segment received their review in the required window because the record of each step is on the household.

ACAT as a pipeline

Transfers get a stage model.

ACAT transfers run as a dedicated pipeline with stages for signed, submitted, in-flight, settled, and funded. The advisor sees every open transfer at a glance, the ops lead sees stalled transfers at the delivering custodian, and the client gets an automatic update at each stage transition. The custodian paperwork lives as a document on the opportunity, and the compliance evidence trail is on the record. The transfer workflow stops living in Outlook.

Audit trail from Flows and Contracts

Who did what and when is a system fact.

Every Flow run, every Contract state transition, and every record edit lands on the activity log for the record. Firms treat that trail as internal evidence of advisor-client contact, review completion, and workflow adherence. Strkr is not a FINRA-registered books-and-records archive, so firms layer whatever archiving vendor they already use (Smarsh, Global Relay, or an email archive) on top for the regulatory retention requirement. The pricing shape does not charge extra for the activity trail Strkr does provide.

Marketing in the box

Newsletters without a second SKU.

Email sequences, segmentation, landing pages, and forms ship on every paid tier. Monthly client newsletters, event invitations for retirement planning workshops, and birthday or RMD outreach run on the same database as the CRM. The firm stops paying for a separate campaign tool and stops reconciling two client lists. The marketing cadence a boutique RIA needs to compete with national firms becomes economically viable from day one.

Portal in the box

Client-facing docs on a stable URL.

Strkr Docs ships with scoped read access per contact or household, which is the primitive an RIA needs for a client portal: quarterly reviews, retirement projections, scope documents, meeting prep, and shared files. There is no premium Service Hub tier to unlock, no portal seat to add, and no third-party portal subscription. Firms that offered PDF attachments for years can offer a real client portal on every household from day one.

Messaging as a module

Compliant SMS without a side-car.

Native messaging ships as a Strkr module with the same flat per-seat treatment. Appointment confirmations, review reminders, and birthday notes send through SMS and MMS from the same record as the household. For firms with a dedicated compliance archive (Smarsh, MyRepChat, Global Relay) the messaging activity exports on the normal cadence. BYO Twilio is supported for firms with an existing carrier relationship. The firm does not pay a separate messaging platform fee.

Custom fields without a tier

Model the household honestly.

Strkr does not cap custom fields at a plan threshold. An RIA that wants to track risk tolerance, planning segment, next review month, beneficiary review date, held-away assets, and twenty other wealth-management specific attributes does so on every paid tier. Firms spend their first week configuring the data model to the practice rather than fighting a cap, which is the single most consistent complaint we hear from firms migrating off Redtail.

Finance can forecast

The three-year number is a straight line.

With one axis of price (advisor seats), the managing partner can project three years of CRM spend from the hiring plan. No second axis for records, no storage overage, no campaign add-on, no compliance tier unlock. The CRM line behaves the way the rent line behaves: it only changes when the firm decides to change something, which is the exact financial posture a boutique RIA planning against a national competitor needs.

Comparing the wealth-management stack honestly

What an RIA is actually comparing.

Most buyers come to the pricing conversation thinking they are comparing Strkr to Redtail or Strkr to Wealthbox on headline per-seat rate. The real comparison for an RIA is Strkr to the full stack: a wealth-management CRM plus a marketing add-on plus a compliance archive plus a client portal plus a messaging platform, four to five renewals and four to five admin surfaces. The cards below sketch the comparison the way an RIA managing partner would run it, with the pricing shapes on the competitor side left intact so the firm can audit its own invoice against the pattern.

Redtail Growth and Teams

Per-database floor plus add-ons.

Redtail Growth lists around fifty-nine dollars per database per month with a fixed included seat count and bills additional seats and storage above the cap. The Teams tier (around ninety-nine dollars) raises the included seat count and some limits. Redtail Campaigns is a separate purchase for email marketing, Redtail Speak is a separate purchase for compliant SMS, and the imaging product (document storage above the included cap) is also a separate line. The headline rate is modest, the real monthly line is noticeably higher once an RIA has turned on the four features it actually needs.

Wealthbox Basic, Pro, Premier

Thirty-five to sixty-nine dollar band.

Wealthbox prices in a thirty-five to sixty-nine dollar per-user per-month band depending on tier, with the Basic plan at the floor and Premier at the ceiling. The product is a well-designed modern CRM and the Basic plan handles the task and note surface cleanly. The automation layer only unlocks meaningfully on Pro and Premier, and the integration surface for custodians, planning tools, and portfolio accounting is still thinner than what Redtail or Salesforce FSC offer. Firms that outgrow the base plan either jump a tier or add a middleware subscription for workflows.

Salesforce Financial Services Cloud

Enterprise CRM pricing lands here.

Salesforce Financial Services Cloud lists at roughly three hundred dollars per user per month on the Enterprise tier before Shield (audit logging and event monitoring), Marketing Cloud, OmniStudio, or integration partner spend lands. The data model is the richest in the category because households, financial accounts, and relationship groups are native, but the pricing shape is designed for a bank or a national RIA with a dedicated admin, not an independent firm with eight advisors. The feature fit is right, the pricing shape is wrong for the segment.

Smarsh and Global Relay

The compliance archive is a separate contract.

Firms running under FINRA, SEC, or state registration maintain a WORM-compliant books-and-records archive at a dedicated vendor like Smarsh or Global Relay for email, SMS, and sometimes voice. That archive is a separate subscription on top of the CRM and runs in the dollars per advisor per month range for the basic email archive and higher for messaging and voice. Strkr does not replace this archive. Firms treat the Strkr activity trail as internal evidence alongside the archive. The pricing shape is honest about the boundary and does not charge extra for the activity trail Strkr does maintain.

Redtail Campaigns and Snappy Kraken

Marketing automation is a separate SKU.

Marketing automation in the wealth-management category runs on a separate subscription at nearly every vendor: Redtail Campaigns on top of Redtail, Snappy Kraken as a standalone marketing platform for advisors, Twenty Over Ten for websites plus marketing, or Mailchimp wired to the CRM. The firm ends up paying thirty to a hundred and fifty dollars per month per seat for marketing on top of the CRM, which is the exact same contact-tier-plus-seat shape agencies pay in other categories. Strkr bundles marketing into the per-seat line.

MyRepChat and Hearsay

Compliant SMS as a side-car.

Compliant SMS in wealth management typically runs on MyRepChat, Hearsay, or Redtail Speak, which are per-advisor subscriptions on top of the base CRM. The side-car tool handles archiving, keyword surveillance, and the carrier passthrough. Strkr Messaging ships natively and firms route the activity to their chosen archive via export or a native integration. The pricing shape bundles the capability rather than treating it as a premium add-on, which is the pattern across every module.

What the shape unlocks for the firm

The operating moves only a flat per-seat shape makes viable.

Pricing shape is not an abstract preference. It controls which operating moves the firm can run and which ones get taxed into irrelevance. The moves below are the ones RIA managing partners tell us they wanted to run but could not justify on their old stack because the pricing math argued against them. Each one gets economically viable when the invoice is flat per seat and every module is in the box, and taken together they describe the operational maturity curve a boutique RIA usually climbs over the first two years on the new shape.

Household data model from day one

The firm stops fighting the CRM.

With custom objects available on every paid tier, the first-week configuration is the household and account model the practice actually uses. Advisors see the whole family on one record. The firm stops hacking Redtail custom field slots or paying up to a premium Wealthbox tier for the automation to compute what should be a native relationship. The pricing shape makes the right data model the default.

Annual review coverage proof

The regulator question has a one-click answer.

When a regulator asks for evidence that every household in a given segment received its annual review in the required window, the firm runs a report on the household record where the review Flow landed its completion stamp. The report is a system fact, not a reconstruction. The motion only works when the automation layer, the data model, and the activity trail live in one system, which only pencils when the pricing shape bundles them.

ACAT stage tracking

The transfer stops living in Outlook.

A dedicated ACAT pipeline with signed, submitted, in-flight, settled, and funded stages means the ops lead can answer any transfer question in one view. Transfers stalled at the delivering custodian get flagged by the Flow after a configurable window and routed to a human for the follow-up call. The compliance file for the transfer is the record itself, not a folder in Dropbox. The motion only works when a pipeline and a Flow can be assembled on the data model without a professional-services line.

Birthday, RMD, and milestone outreach

The small touches run as a system.

Birthdays, RMD deadlines, retirement anniversaries, and life-event milestones run as Flows that fire a drafted email to the advisor for review. The small-touch cadence that boutique RIAs win on against larger firms stops being a reminder in somebody is personal calendar and starts being a repeatable system. The pricing shape makes marketing automation on every tier, which is what makes the motion viable at a ten-advisor firm instead of a fifty-advisor one.

Prospect nurture for referrals

The 24-month warm-touch is a Flow.

Referrals that are not ready today enter a 24-month nurture track: quarterly check-in email, invitation to the firm newsletter, event invites, and a last-touch warm reminder two years out. Firms that run this motion typically convert roughly 15 to 20 percent of long-cycle referrals within the window. The motion needs marketing automation on the same records as the prospect, which only works when marketing and CRM share a database, which only pencils when the pricing shape bundles them.

Household portal from day one

Client experience as a differentiator.

With Docs in the box, every household gets a portal from day one. Quarterly review packets, retirement projections, scope documents, meeting prep, and shared files all live on a stable URL. The firm differentiates on client experience in a competitive bake-off against a bank advisor or a wirehouse rep, which is one of the clearest patterns in RIA win rates on affluent household competitive pitches.

Compliance evidence as a side effect

The audit trail is already there.

Flows record state transitions. Contracts record approvals. The activity log records every edit. When the compliance officer asks for the evidence trail for a particular household, the record itself is the answer. The firm still exports the regulated communications (email, SMS, voice) to the dedicated archive on the usual cadence, but the practice-management evidence (who did what and when inside the firm) is already a system fact. Strkr contributes the internal trail, the archive owns the regulatory retention, and the two line items stay in their own lanes.

QBR packet drafting

The quarterly review runs on autopilot.

Ten days before each household review, Strkr AI drafts the review packet: last-quarter market context, portfolio performance callouts, scope delivered since last review, open commitments, and suggested next steps. The advisor reviews, edits, and presents. The pricing shape puts AI drafting on every tier rather than an add-on cloud, which is the move that makes the motion repeatable across every household on the book instead of only the top segment.

Head-to-head

Strkr vs Redtail, Wealthbox, and Salesforce Financial Services Cloud.

The honest side-by-side on pricing shape for an RIA. Redtail is the incumbent in the segment, Wealthbox is the modern cheap alternative, and Salesforce FSC is the enterprise option. The table reads the pricing shape rather than the headline rate, which is the comparison the managing partner runs when they are shown both sides on the same page. Public competitor rates are summarized in the right column so the firm can audit its own invoice against the pattern.

What matters Strkr Redtail / Wealthbox / Salesforce FSC
Pricing shape Flat per seat, every module included Per database or per seat plus add-ons for marketing, SMS, storage, compliance tooling
Headline per-seat rate Flat per seat (see pricing page) Redtail $59-$99 per database, Wealthbox $35-$69, Salesforce FSC ~$300
Custom fields on household Unlimited custom fields on custom objects, every paid tier Redtail capped on Growth, Wealthbox limited on Basic, FSC unlimited at enterprise price
Automation and workflows Flows included on every paid tier Redtail workflows add-on, Wealthbox automation on Pro/Premier only, FSC Flow at enterprise tier
Marketing automation Email, segmentation, landing pages, forms included Redtail Campaigns add-on, Snappy Kraken standalone, Marketing Cloud for FSC
Client portal Docs module included on every paid tier Separate portal subscription or Experience Cloud for FSC
Compliant SMS and MMS Native messaging module, archive via export MyRepChat, Hearsay, or Redtail Speak as separate add-on
Internal audit trail Flows and Contracts activity trail (not a FINRA archive) Redtail activity log, Shield at FSC enterprise upcharge
Regulatory books-and-records archive Not included, pair with Smarsh, Global Relay, or existing archive Not included at any CRM, same archive requirement
ACAT transfer pipeline Dedicated pipeline + Flow stage automation on every tier Manual stage field or custom workflow at upcharge
Admin burden One system, one admin surface, one invoice CRM + marketing + SMS + portal + archive, 4-5 renewals
Three-year total cost shape Scales with advisor count, nearly linear Scales with add-on count, storage, campaign volume, and tier escalators

Pricing that scales with the advisor count, not the campaign volume.

Start a 14-day trial with CRM, Flows, Marketing, Messaging, Docs, and Contracts all enabled from day one. Model households, financial accounts, and ACAT pipelines on custom objects without a premium tier gate. See the current per-seat rate and annual terms on the pricing page.

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Common questions

Financial Advisors pricing FAQ.

Is Strkr a FINRA-registered books-and-records archive?

No. Strkr is a CRM with a comprehensive internal activity trail from Flows, Contracts, and record edits that firms treat as practice-management evidence of who did what and when inside the firm. For the SEC and FINRA books-and-records retention obligation on regulated communications (email, SMS, voice), firms pair Strkr with a dedicated WORM-compliant archive like Smarsh, Global Relay, MyRepChat, or an email archive they already run. The two line items stay in their own lanes: Strkr handles the practice-management surface and the activity trail, the archive handles regulatory retention. We are intentionally honest about this boundary rather than overclaiming a compliance capability we do not ship.

How does Strkr compare to Redtail on real monthly cost for a six-advisor RIA?

Redtail Growth starts around fifty-nine dollars per database with a fixed seat count, climbs on the Teams tier (around ninety-nine dollars) for more seats, and bills additional storage, Redtail Campaigns for marketing, Redtail Speak for SMS, and the imaging product separately. A six-advisor firm with marketing, SMS, extra storage, and a workflow automation posture typically lands in a per-advisor cost that is well above the headline Redtail rate. Strkr is one flat per-seat line with CRM, Flows, Marketing, Messaging, Docs, and Contracts all included, so a six-advisor firm pays six seats and the invoice does not reprice when storage or campaign volume grows.

What about Wealthbox? It is cheaper per seat.

Wealthbox Basic (around thirty-five dollars per user) is a cleanly designed modern CRM for solo advisors and tiny firms that live inside the task and note surface. The limitation is the automation layer: Pro and Premier (fifty-nine to sixty-nine dollars) add some workflow depth, but the automation surface and the integration surface are still thinner than what a growing RIA needs for annual review cadences, ACAT stage tracking, and compliance-aware marketing. Firms that outgrow Basic either jump a tier (closing the gap to the Strkr per-seat line) or add a middleware subscription for workflows, which is a second renewal. Strkr includes the automation layer on every tier.

When does Salesforce Financial Services Cloud actually make sense?

Salesforce FSC lists around three hundred dollars per user per month on the Enterprise tier before Shield (audit logging and event monitoring), Marketing Cloud, OmniStudio, or implementation partner spend lands. The data model is excellent, the ecosystem is deep, and the pricing shape pencils for a bank, a national RIA with north of twenty advisors and a dedicated admin, or a firm with specific compliance infrastructure that only runs on Salesforce. For an independent RIA with one to fifty advisors, the headline rate alone is a line most firms cannot absorb against their advisory fee, and the required Shield add-on for audit-trail enforcement adds another meaningful line. Strkr covers the household data model, the automation surface, the audit trail, and the client portal at a flat per-seat line that fits the segment.

How does Strkr handle household and account relationships?

Strkr ships custom objects on every paid tier, so an RIA models household, financial account, insurance policy, trust, and beneficiary as first-class records with real relationships back to contacts. The advisor opens one record and sees the whole family, the joint account, the IRA with its beneficiaries, the open commitments, and the next review date. The data model fits the practice from day one rather than being approximated with custom fields on a contact record. Strkr does not replace a portfolio accounting system like Orion, Black Diamond, or Addepar for performance reporting, so firms pair Strkr with their existing portfolio tool through import or integration.

Can Strkr run compliant SMS for a firm under FINRA or state registration?

Strkr Messaging is a native module for SMS and MMS on every paid tier. For firms under FINRA or state registration that require WORM-compliant archiving of SMS, the activity exports to a dedicated archive (Smarsh, Global Relay, MyRepChat, or similar) on the normal cadence. The firm keeps whichever archive vendor the compliance officer already approved and gets native SMS from the same record as the household rather than a side-car tool. BYO Twilio is supported for firms with an existing carrier relationship. The pricing shape bundles the messaging capability rather than charging a side-car per-advisor fee.

What happens to the existing tool stack after a switch?

Most RIAs collapse three of the five tools: the base CRM (Redtail or Wealthbox), the marketing platform (Redtail Campaigns, Snappy Kraken, or Mailchimp), and the client portal if they ran a dedicated one. The compliance archive (Smarsh, Global Relay) stays, because the regulatory retention obligation is still on the archive. The portfolio accounting system (Orion, Black Diamond, Addepar) stays, because performance reporting is a separate discipline. The financial planning tool (eMoney, MoneyGuide Pro, RightCapital) stays. The result is one Strkr invoice plus one archive invoice plus one portfolio accounting invoice plus one planning invoice, where there used to be five or six renewals and five or six admin surfaces inside the practice-management layer.

Why does Strkr not list a specific dollar amount per seat on this page?

The pricing page carries the current seat rate, discount tiers, and annual terms. This page is deliberately about pricing shape, which is the thing that changes the three-year number for an RIA. The headline rate matters, but the shape matters more: a firm on a flat per-seat shape with every module in the box is paying a different line item than a firm on a Redtail-plus-Campaigns-plus-Speak-plus-storage stack or a Wealthbox-plus-middleware stack, even when the two headline rates look similar in month one. The link in the closing CTA goes to the full pricing page with current numbers.

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