Feature · Campaigns

Campaigns that connect to pipeline and revenue, not vanity metrics.

Coordinated multi-touch, multi-channel marketing and sales motions on the same data model as your deals. Parent campaign object links every email, SMS blast, ad set, event, and landing page. Attribute conversions to real revenue. Compare variants. Track budget. Give marketing, sales, and customer success a shared surface instead of a reporting hostage situation.

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What a campaign is inside the CRM

One parent object, every touch underneath it.

A campaign in Strkr is a single parent record that owns every outbound touch, every attributed response, and every downstream deal connected to a specific marketing motion. Product launch, webinar, outbound sequence, holiday promo, re-engagement push, trade show. Whatever the motion is, the campaign record is where it lives. Emails sent inside the campaign, SMS blasts fired from the campaign, ad campaigns on Meta or Google linked to the campaign, landing pages scoped to the campaign, events attached to the campaign. One ID carries through every touch, and the campaign object is what gets measured.

Campaign object

A real record, not a tag.

Campaigns are first-class records with owner, status, start and end dates, target segments, budget, and goals. Not a text tag glued onto an email. Not a UTM parameter in a Google Sheet. A real database object that other records point at, which means you can filter, aggregate, roll up, and permission against it like any other CRM object.

Multi-channel

Email, SMS, ads, events, pages, under one roof.

Attach any outbound to the campaign: email broadcasts, email sequences, SMS blasts, Meta and Google ad campaigns, landing pages built in the Pages module, in-person events, webinars, and direct-mail runs. Each channel keeps its own metrics but rolls up to the campaign total.

Audience targeting

Build the audience once, every channel inherits.

Define a target segment once at the campaign level using contact, lead, account, and deal filters. Every channel attached to the campaign inherits the audience by default and can narrow it further. No re-exporting lists for the SMS blast. No re-filtering in the ad tool. One audience definition, one source of truth.

UTM auto-tagging

Every link in the campaign is tagged automatically.

Set the UTM source, medium, and campaign values once on the campaign record. Every email link, SMS link, landing page URL, and ad destination picks up the UTMs automatically. No hand-pasting utm_campaign strings into forty email variants. No Monday-morning audit of missing tags.

Budget tracking

Spend lives on the campaign, not in a spreadsheet.

Set a campaign budget. Track channel-level spend as it accrues from ad platforms, event costs, email send fees, and vendor invoices. See remaining budget on the campaign dashboard. Alert at 80 percent and 100 percent of budget consumed. Compare budget to pipeline generated and revenue closed.

Cross-functional ownership

Marketing, sales, and CS all contribute.

A campaign has one owner but every contributor is a first-class participant. Marketing owns the content. SDRs run the follow-up motion attached to the campaign. CS layers in a customer segment for upsell. Each team sees the campaign through its own role lens without stepping on the others.

Attribution to deals

Deals and revenue roll back up to the campaign.

Every deal created from a touched contact lineage can attribute to the campaign that influenced it: first-touch, last-touch, or multi-touch weighted. Pipeline generated, pipeline won, revenue closed, and ROI are rolled up on the campaign record in real time. No separate attribution tool, no CSV handoff to finance.

Variants + A/B

Compare subject lines, CTAs, and audiences in-campaign.

Spin up two or more variants of any email, SMS, or landing page attached to the campaign. Strkr routes recipients by weighted split, records variant lineage on every open, click, and conversion, and surfaces the winner on the campaign dashboard. Update weights without a redeploy.

Campaign dashboard

One canvas for every number that matters.

Opens, clicks, bounces, replies by channel. Pipeline generated, pipeline velocity, revenue won, CAC on this campaign. Spend to date and remaining budget. Target vs. actual on each goal. Live, filterable, exportable, and shareable with executives without a BI tool between you and the data.

What makes Strkr campaigns different

The data model, the attribution, and the price tag.

HubSpot Campaigns are strong at Enterprise but gate the critical attribution reporting behind the Marketing Hub Enterprise tier (around $3,600 per month) and require Marketing Contacts pricing that climbs steeply with list size. Salesforce Campaigns date back to Classic and still work, but the object lacks modern multi-channel structure out of the box and requires Pardot or Marketing Cloud for real orchestration, which are separate products with separate contracts, separate logins, and separate price tags. Marketo is capable but Enterprise-priced and enterprise-complex. The Strkr pattern is different: campaigns ship on the same database as contacts, deals, and revenue, which means attribution is a join, not an integration.

Same database

Campaigns live where your deals live.

In Strkr, campaigns, contacts, leads, accounts, and deals are all rows in the same database. A campaign-to-revenue report is a SQL join, not a nightly ETL that imports Pardot numbers into Salesforce. Attribution is instant, reconciles with sales reporting automatically, and never has the "marketing says X, finance says Y" problem.

No marketing contact tier

Every contact is a contact. One price.

HubSpot charges separately for Marketing Contacts, which are the contacts you can actually email. The pricing starts low and climbs fast. Strkr does not split contacts into billable and non-billable buckets. Every contact in your CRM is available to every campaign, included in your seat price. Growing the list does not grow the invoice.

No separate marketing product

Marketing Cloud is not a different app.

Salesforce customers who want modern multi-channel marketing buy Marketing Cloud or Pardot separately. Different logins, different data models, separate contracts, and an integration layer that leaks. Strkr customers get campaigns inside the same app as their sales team, with the same login, the same permission model, and no bridge software to maintain.

Attribution is a feature, not an add-on

Pipeline attribution included on every tier.

First-touch, last-touch, linear, time-decay, and position-based attribution models all ship on every paid tier. HubSpot gates most of these behind Enterprise. Salesforce requires Campaign Influence setup plus Pardot or a Tableau CRM license to see them cleanly. Strkr turns them on by default.

Multi-touch out of the box

Credit every touch along the path.

A deal closes and credit is split across the webinar that generated the lead, the nurture email that re-engaged them, the demo-request landing page they filled out, and the proposal email that moved them to committed. See the full path on every deal and every campaign. No separate attribution tool required.

Cross-team visibility

Sales sees campaigns from the deal.

An AE opens a deal and sees every campaign the primary contact has touched, with timestamps, variants received, and attribution credit. The marketing-to-sales handoff stops being a Slack message and starts being a glance at the deal record. No BI dashboard, no cross-tool export.

ROI on the record

Return on spend, computed live.

Enter the campaign budget. Strkr computes pipeline generated per dollar, revenue closed per dollar, and payback period live on the campaign record. Compare across campaigns to see which motions actually move revenue and which ones burn money. No external BI, no monthly MMM consulting engagement.

Deliverability tooling

SPF, DKIM, DMARC, and warm-up built in.

Set up your sending domain once with guided SPF, DKIM, and DMARC records. Strkr monitors deliverability per campaign, flags IPs with reputation drops, and auto-warms new sending domains over the first 30 days. No separate Sendgrid or Mailgun account, no deliverability consultant on retainer.

Permission model inherited

Role-based access to campaign data.

Campaign reads and writes run under the same role and permission matrix as the rest of the CRM. Sales ops can grant Marketing visibility into pipeline attribution without opening the full deal object. CS sees only the campaigns that target customer segments. The audit trail stays unified.

The buyer's math

Why native campaigns beat a stand-alone marketing suite.

The question most comparison articles sidestep: should your campaign tool live inside the CRM or sit next to it as a separate marketing suite? For a revenue team under 500 that cares about pipeline attribution and cross-team visibility, native always wins. The reasons compound, and most of them are structural, not feature-list items a vendor can one-shot ship.

Attribution integrity

One database beats two synced ones.

Pardot pushes data into Salesforce overnight. HubSpot syncs into Salesforce every 10 to 15 minutes, with Marketing Contacts filtered on the way across. Any sync layer leaks: records that never crossed, timestamps that drift, custom fields that silently stop mapping. Native campaigns on the same database do not have a sync layer to break.

Pipeline velocity

Marketing sees sales motion in real time.

When a nurtured contact converts to a deal, the campaign dashboard reflects it in the same page load. When a deal closes, revenue attribution updates immediately. In a two-tool setup, marketing waits for tomorrow's sync to see the win and loses the moment-of-truth feedback loop that would have let them double down.

Segmentation depth

Target on real sales context, not just email behavior.

Native campaigns can target on deal stage, ARR tier, product usage, support ticket history, renewal date, and any custom field. A stand-alone marketing tool sees the subset of fields the sync layer surfaces, and anything behavioral downstream of the sync is invisible. Segment on "ARR greater than 100k and renewal in next 90 days" without a data engineering ticket.

Trigger reach

A campaign can fire on any CRM event.

A Strkr campaign flow fires on deal stage changes, support ticket creation, product usage drops, NPS responses, and any custom-object event. A separate marketing tool fires on form fills and email engagement, with everything else requiring a webhook contract and a sync-timing debate. Native triggers unlock motions that stand-alone tools cannot build at all.

Permission alignment

Marketing sees what the CRM says they can see.

Native campaigns run under the CRM permission model. A marketing user can be scoped to a region, a product line, or a customer segment. A stand-alone marketing tool uses its own user and permission system that drifts out of alignment with sales ops the moment someone changes teams or quits. The security posture is one audit instead of two.

Cost

One subscription, one invoice.

HubSpot Marketing Hub Pro plus Sales Hub Pro for a 10-person team runs well into five figures per month at the margin, before Marketing Contacts upcharges. Salesforce plus Pardot runs similar. Strkr bills a flat per-seat price across both motions. The gap is usually enough to fund another AE on the sales team, or to run six more campaigns per year.

Reporting unification

One report, not two to reconcile.

In a two-tool setup, marketing reports pipeline numbers that do not match sales reports because the two tools cut the same data differently, with different timezone handling and different late-arriving-data rules. Native reporting cuts one dataset once. The weekly "whose numbers are right" meeting goes away.

Beyond the simple cases

Account-based campaigns, lifecycle motions, re-engagement.

Every other campaign tool handles the broadcast email well and starts dropping balls once you graduate past one-touch sends. Strkr Campaigns was designed from day one for the production scenarios where simpler tools fail: ABM motions targeting buying committees, lifecycle campaigns spanning months, re-engagement waterfalls on dormant lists, and events that span registration, attendance, and follow-up as one coordinated motion.

Account-based motion

ABM campaigns target accounts, not just contacts.

Define the target as a list of accounts rather than contacts. Every known contact at those accounts enrolls automatically. New contacts added to any target account enroll in real time. Ad audiences sync to Meta and LinkedIn by account domain. Measure engagement at the account level, not just the lead level.

Lifecycle campaigns

Multi-month motions with branch logic.

Onboarding sequences that span 30 to 90 days with branches on product-adoption signals. Nurture tracks that pause when a deal is created and resume on close-lost. Re-engagement motions that wake up only when the contact crosses an engagement threshold. Build them in the campaign builder, not in a separate automation tool.

Event campaigns

Pre, during, and post, as one record.

A webinar is one campaign with registration, reminders, day-of logistics, replay follow-up, and SDR outreach to no-shows all under the same roof. Attendance syncs from Zoom, GoToWebinar, or Luma. SDRs see a prioritized call list of registrants who did not attend. The whole motion is measured as one event.

Trade show + field marketing

In-person campaigns with QR, scanning, and follow-up.

Each trade show is a campaign with its own budget, booth staff, lead-scan integration, pre-show invites, and post-show follow-up sequence. Scan a badge, the contact lands in the campaign with trade-show source tagged. Reps get a hot-lead list ranked by ICP fit on the flight home.

Re-engagement waterfalls

Wake up dormant contacts without burning the list.

Target contacts with no engagement in 180 days. Email, then wait and watch. SMS the openers. Retarget the clickers with an ad campaign. Pass the hot clickers to SDRs for a personalized touch. Suppress the non-responders from the mainline list to protect deliverability. One campaign, four channels, one measurement.

Customer expansion

CS-led campaigns on existing accounts.

Customer success runs campaigns targeting accounts hitting feature-usage thresholds, approaching renewal, or showing expansion signals. The AE sees the touches on the deal. The CSM sees the response signals in the account view. The marketing contribution to expansion revenue is attributed and reported.

Partner co-marketing

Shared campaigns with partners, scoped visibility.

Run a campaign jointly with a partner. Share the campaign dashboard with the partner org through scoped read access. Both teams see shared pipeline attribution. Internal cost split tracked at the campaign level. No shared spreadsheet, no email-attachment ping-pong of weekly numbers.

Suppression lists

Never email a customer in-trial.

Define suppression segments once (customers in-trial, open support tickets older than 7 days, exec sponsors on another campaign) and every campaign respects them automatically. No more Monday-morning "oops we emailed the churn-risk account about the new feature" incidents.

Approval blocks

Legal review before a regulated send.

Wait-for-approval blocks pause a campaign before a send and drop it on the approver's queue. Common for healthcare, financial services, and public-company customers who need legal to review before any outbound. Approve, reject, add a note. Auto-expire after a timeout.

How teams actually run campaigns

Four campaigns in production today.

The abstract version of a campaign is a parent record with channels. The concrete version is the specific motion a team runs every month. These are patterns Strkr customers run today, with real channel mixes and real attribution.

Product launch

Six channels, 30 days, one campaign.

Announcement email to the full base. Teaser SMS to top-tier accounts. Paid retargeting on LinkedIn and Meta. Landing page for the launch. In-app notification for existing users. Webinar for prospects. All six touches roll up to one campaign ID. Pipeline attribution, revenue won, and ROI live on one record.

Outbound SDR sequence

Email, LinkedIn, call, repeat.

An SDR team runs a 10-touch outbound sequence for 500 target accounts in one territory. Every touch (email, LinkedIn message, call) is logged against the campaign. Reply tracking lights up the campaign dashboard. Pipeline generated per SDR per campaign is visible in the weekly manager 1:1.

Renewal save motion

Churn-risk accounts, white-glove follow-up.

A CSM-run campaign targets accounts flagged as churn-risk 60 days before renewal. One personalized email from the CSM. Executive gift drop for strategic tiers. Exec-to-exec outreach from the CRO. Reporting shows saved ARR per touch. The save motion stops being invisible to the forecast.

Content distribution

One asset, five channels, measured together.

A new report drops. Email to the base, LinkedIn organic post, LinkedIn and Meta paid, SMS to the opt-in list, outbound asset-share by SDRs to target accounts. All five touches attribute to the same campaign. Downstream pipeline attribution tells you which channel actually moved the pipeline, not which channel got the most opens.

Webinar + replay

Live attendance plus two weeks of replay traffic.

One campaign covers invitation emails, registration page, reminders, live attendance capture, replay nurture, and SDR follow-up to no-shows. Attribution credits the webinar for every demo booked within 30 days by an attendee. The follow-up motion for no-shows is a known, measured sub-flow.

Reactivation + win-back

Closed-lost deals, one quarter out.

Target closed-lost deals from the previous quarter where the reason was timing or priority. One empathetic email from the AE. One case-study follow-up. One meeting-request if they engage. Attribution shows how much pipeline is pulled back out of the closed-lost graveyard, which is usually a surprising number.

What ships on day one

Builder, dashboard, attribution, and governance.

A list of the specific pieces that live in the Strkr Campaigns module today. Not a roadmap. Not an aspirational Enterprise upcharge. The default on every paid tier.

Campaign builder

Create, schedule, launch, pause.

Create a campaign in under a minute: name, type, owner, dates, budget, target segment, UTMs, goals. Attach channels. Schedule or launch immediately. Pause and resume without re-enrolling the audience. The builder is the standard CRM record-editor UX, not a separate app with its own learning curve.

Dashboard templates

Prebuilt views for marketing, sales, and exec.

Launch dashboards comes with three default views: a marketing operator view (opens, clicks, conversion rates, variant comparisons), a sales leader view (pipeline generated, won, velocity, by rep), and an exec view (spend, revenue, ROI, trajectory). Clone any view, filter, and share without a BI license.

Goal tracking

Target vs. actual on every campaign.

Set per-campaign goals: X opens, Y conversions, Z pipeline, N revenue. Live progress bars on the dashboard. Automatic status flip when a goal is met. Goal-missed alerts to the owner when the campaign window closes under target so the retro is scheduled before the data goes cold.

Variant lineage

Every record remembers which variant it saw.

When a campaign runs an A/B test, every recipient has the variant it received stamped on its record. Conversions remember variant lineage all the way through to closed-won deals. The post-mortem conversation is based on data, not vibes.

Budget alerts

80 percent warning, 100 percent pause option.

The budget tracker fires an alert to the campaign owner at 80 percent of spend consumed. At 100 percent, the owner can choose to pause paid channels automatically or override. No surprise invoices from the ad platforms, no "why is the budget blown already" meetings.

Campaign tagging

Freeform tags on top of the structured taxonomy.

Every campaign gets a type (product-launch, nurture, event, re-engagement, ABM, outbound, etc.) and an open tag set for cross-cuts: by product line, by region, by partner, by vertical. Report across tags without a BI query. Tag taxonomy is editable per tenant.

Export + ad sync

Push audiences to Meta, Google, LinkedIn.

Push a campaign audience to Meta Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences in one click. Audience refreshes on a schedule you set. Suppression lists sync in parallel so you never retarget a customer in-trial or a closed-lost from last week.

Campaign history

Every change is logged, auditable.

Every edit to a campaign (audience change, send schedule change, content revision, budget edit) is logged with who, when, and what. The compliance audit stops being a reconstruction project. The campaign post-mortem has the full timeline without a Slack scrape.

Governance + ACL

Marketing, sales, and CS scoped per-campaign.

Owner plus collaborators per campaign. Role-based read and edit permissions. Scoped visibility by campaign type: a CSM cannot accidentally edit the sales outbound campaign. A marketing contributor cannot delete a trade-show campaign owned by field marketing. Admin override always available.

Head to head

Strkr Campaigns against the usual suspects.

The right way to size up a campaign tool is to look at the specific gaps that cause pain six months in. The feature-list grid every vendor publishes is a terrible guide because every tool checks every box at some level of maturity. What actually matters is where the tool fails under load, where the data stops lining up with sales reporting, and where the pricing jumps hard. Here is the honest comparison, product by product.

vs. HubSpot Campaigns

Strong at Enterprise, expensive on the way up.

HubSpot does campaigns well once a customer is on Marketing Hub Enterprise. The gap is the ramp: Starter and Pro gate meaningful attribution reports, Marketing Contacts pricing climbs with the list, and the sales handoff still requires Sales Hub on top. Strkr includes the full attribution model and the sales-handoff on every paid tier at a flat per-seat price.

vs. Salesforce Campaigns

The classic object, still useful, still bare.

The Salesforce Campaign object dates back to Classic and still works as a container for related members. What it does not do is orchestrate multi-channel sends, measure deliverability, or produce modern attribution without Pardot or Marketing Cloud attached. Strkr ships the orchestration, deliverability, and attribution natively, on the same object graph as deals.

vs. Pardot (Marketing Cloud Account Engagement)

A separate product bolted onto Salesforce.

Pardot is a capable marketing automation suite that runs as a separate product with its own login, its own data model, and a sync layer into Salesforce that leaks on edge cases. Mid-market customers routinely hire a Pardot admin on top of their Salesforce admin. Strkr collapses the two tools into one, with one login and one admin.

vs. Marketing Cloud

Enterprise-priced, enterprise-complex.

Marketing Cloud (previously ExactTarget) is designed for the enterprise end of the market, where the implementation project runs six figures and the admin team runs three to five FTE. Powerful. Not a fit for a 10 to 500 person revenue team that wants campaigns running next week, which is where Strkr fits.

vs. Marketo

Deep but demanding.

Marketo (Adobe) offers deep marketing automation with a learning curve measured in quarters. The platform is enterprise-grade and expensive. Strkr delivers 80 to 90 percent of the Marketo use cases on day one, in the CRM, with a visual campaign builder and no certified admin requirement.

vs. Mailchimp + CRM

Fine for broadcasts, blind to pipeline.

Mailchimp works for the broadcast email motion and has a growing CRM-adjacent surface, but it was not designed for pipeline attribution or sales-marketing handoff. Running Mailchimp alongside a separate CRM means every attribution question becomes a reconciliation project. Strkr handles the broadcasts and ties them to pipeline in the same pass.

vs. ActiveCampaign

Great automation, limited CRM depth.

ActiveCampaign has strong email automation and a basic CRM, but the CRM side is thin on sales workflow, forecasting, and multi-object custom data. For a team that wants the campaign tool to be part of a full revenue platform rather than a bolt-on, Strkr is the fit.

Data, integrations, and ops

What plugs in, what stays native.

A campaign tool is only as useful as the data it can act on and the systems it can push into. Strkr Campaigns inherits every integration the rest of the CRM already has: ad platforms, event tools, mail delivery, deliverability monitoring, product analytics, support systems. The pattern is native-first with explicit integration points where the vendor is irreplaceable.

Native email delivery

SES-backed sending with per-tenant isolation.

Email broadcasts and sequences send through a managed delivery layer with per-tenant IP isolation on higher tiers. Reputation is monitored continuously. Bounces, complaints, and unsubscribes write back to the contact record automatically and suppress across campaigns. No separate Sendgrid or Mailgun account to manage.

SMS carrier integration

Tier-one carriers, pass-through billing.

SMS campaigns run on tier-one carriers through the Messaging module. Opt-outs and consent tracking are handled automatically with per-channel compliance. SMS billing is pass-through at carrier rates with a transparent per-segment markup disclosed in the pricing page.

Ad platform sync

Meta, Google, LinkedIn Matched Audiences.

Audiences sync out to Meta Custom Audiences, Google Customer Match, and LinkedIn Matched Audiences on a schedule set per campaign. Conversion events sync back from the ad platforms via the Conversions API where available. Attribution from ad view to closed deal lives on the campaign record.

Webinar + event

Zoom, GoToWebinar, Luma, and badge scanners.

Pull registrations and attendance from Zoom, GoToWebinar, and Luma automatically. For in-person events, scan a badge with the mobile app and the contact lands in the campaign tagged with trade-show source. Reps see a prioritized hot-lead list ranked by ICP fit before leaving the venue.

Product usage signals

Trigger campaigns on real behavior.

Pipe product usage events into Strkr and campaigns can trigger on them: user adopts a feature, team crosses a usage threshold, admin stops logging in. Lifecycle marketing stops being guessed from email engagement and starts being driven by what customers actually do inside the product.

Support signals

Pause sends to accounts in a support storm.

When an account has open support tickets older than seven days, suppress it from re-engagement and expansion campaigns automatically. CS and marketing stop stepping on each other's feet. The "oops we upsold the customer that was about to churn" conversation stops being a weekly occurrence.

Webhook egress

Push every campaign event to downstream systems.

Every campaign event (send, open, click, bounce, unsubscribe, conversion, attribution update) is available as a webhook payload. Push to your data warehouse, your BI tool, your in-house attribution system, or a partner platform. The campaign remains the system of record; downstream tools read from it.

Warehouse mirror

Full campaign data in Snowflake or BigQuery.

A nightly mirror pushes every campaign, send, response, and attribution record into your warehouse of choice for teams that need to blend marketing data with product, finance, and operational tables. No ETL ticket, no third-party CDP, no reverse-sync drama.

Campaigns ship on every paid tier. No Marketing Hub upcharge.

Starter includes 10 active campaigns and 10,000 email sends per month. Pro lifts that to unlimited campaigns and 100,000 sends. Scale and Enterprise are unmetered. SMS, ads, and events bill per use at pass-through rates. The attribution engine ships to everyone.

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Common questions

What buyers ask about this feature.

How is campaign management in Strkr different from HubSpot Campaigns?

The core difference is that Strkr campaigns live on the same database as deals, contacts, accounts, and revenue, which means pipeline attribution is a native join, not an integration. HubSpot Campaigns are strong at Enterprise but gate the full attribution reporting behind Marketing Hub Enterprise and charge separately for Marketing Contacts, which climbs steeply as the list grows. Strkr includes campaigns on every paid tier with no separate contact pricing, no Marketing Hub upcharge, and no sync layer between marketing and sales data.

Can Strkr Campaigns replace Pardot or Marketing Cloud for a Salesforce user?

For a revenue team under 500 that cares about pipeline attribution, native multi-channel orchestration, and cross-team visibility, yes. Salesforce Campaigns date back to Classic and the object itself is still useful, but modern multi-channel marketing on Salesforce requires buying Pardot or Marketing Cloud as separate products with separate contracts, separate logins, and a sync layer in between. Strkr ships email, SMS, ads, landing pages, events, and attribution natively on the same database as deals, which removes the sync layer entirely. For enterprise Salesforce customers already deep in Marketing Cloud or Pardot, migration is a different conversation that we can scope.

What channels can a Strkr campaign include?

Email broadcasts and sequences, SMS blasts and sequences, Meta and Google ad campaigns via the native integration, LinkedIn Matched Audience sync, landing pages built in the Pages module, webinars via Zoom or GoToWebinar sync, in-person events with lead-scan integration, direct mail runs through supported vendors, and any custom channel added via the Flow Automation builder. One campaign record owns every channel attached to it and rolls up the metrics.

How does attribution work across channels and across time?

Strkr supports first-touch, last-touch, linear, time-decay, and position-based (U-shaped and W-shaped) attribution models out of the box on every paid tier. Every touch on a contact (email open, SMS click, ad view, landing page submit, event attendance) is recorded with timestamp, campaign ID, and variant lineage. When a deal is created or closed, Strkr walks the touch history and attributes pipeline and revenue according to the selected model. Reports can show every model side by side so the comparison is a toggle, not a quarterly consulting engagement.

What is the cost of Strkr Campaigns compared with HubSpot Marketing Hub?

Strkr campaigns ship on every paid tier under the per-seat subscription. Starter includes 10 active campaigns and 10,000 email sends per month. Pro lifts that to unlimited campaigns and 100,000 sends. Scale and Enterprise are unmetered. SMS, paid ads, and event-platform fees pass through at cost. For comparison, HubSpot Marketing Hub Pro starts around $890 per month for 2,000 Marketing Contacts and climbs sharply with list size, before per-seat Sales Hub pricing on top. For a 10-person revenue team with a 50,000-contact list, the Strkr line is typically 60 to 80 percent less than HubSpot plus Sales Hub, and the attribution model is included rather than gated at Enterprise.

Can non-marketing teams run campaigns in Strkr?

Yes. The campaign object is cross-functional by design. Sales can run outbound SDR campaigns. Customer success can run renewal-save and expansion campaigns. Partner teams can run co-marketing campaigns with scoped visibility shared with the partner org. The campaign builder is a visual canvas with drag-and-drop channel blocks, discoverable from a sidebar. A revenue operations lead with no marketing-automation background routinely builds the first production campaigns in under a week, limited by content, not by the tool.

How does Strkr handle deliverability for email and SMS campaigns?

Set up your sending domain with guided SPF, DKIM, and DMARC records on day one. Strkr monitors deliverability per campaign and per sending IP, flags reputation drops with specific inbox-provider reasons, and auto-warms new sending domains over the first 30 days to avoid cold-start blocks. For SMS, Strkr runs on tier-one carriers via the Messaging module, handles opt-outs and consent tracking automatically, and bills per segment at pass-through carrier rates. No separate Sendgrid or Twilio account to maintain.

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