Feature · Email Marketing

Email marketing on the same contact record as the CRM.

Campaign builder, template library, personalization and merge fields, segmentation, A/B testing, deliverability tooling, drip sequences, triggered sends, suppression and consent management, and reporting that ties opens and clicks back to pipeline. One contact object for marketing and sales. No contact-tier escalator, no sync lag, no separate login.

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What email marketing actually covers

The ten jobs that live inside the discipline.

Email marketing in 2026 is not a mail-merge tool and it is not a glorified newsletter sender. It is the stack of practices that turns a permissioned contact list into real revenue. Buyers evaluating the category often focus on the campaign builder and ignore the other nine jobs, which is why so many purchases end in a reselect inside eighteen months. The platform you pick has to do all ten, and it has to do them on the same contact record your sales team is already working, or you spend the first quarter after switching building glue between two databases that should never have been separate.

Campaign builder

Compose, preview, schedule in one surface.

The campaign builder is where a marketer picks a template, writes copy, drops in personalization tokens, previews on desktop and mobile, picks an audience segment, schedules the send, and sets exit criteria. The best builders feel like a word processor with guardrails. The worst feel like a CMS from 2011. Strkr ships a side-by-side editor and preview with inline validation.

Template library

Reusable layouts the whole team can trust.

A template library stores approved layouts for newsletter, product announcement, event invite, nurture, re-engagement, and transactional-adjacent sends. Marketers clone a template to start a campaign. Brand teams lock colors, logos, and footer blocks. Legal reviews unsubscribe copy once. Every send ships on brand without a design review on each one.

Personalization

Merge fields, fallbacks, conditional blocks.

Personalization tokens read any field on the contact, account, or deal record. Fallbacks replace nulls with sensible defaults so no email ever ships with "Hi {first_name}". Conditional blocks show or hide entire sections based on segment, role, or lifecycle stage. One template serves ten audiences without a copy-paste army.

Segmentation

Dynamic lists built from any field.

A segment is a saved query against your contact database. Industry equals SaaS AND score greater than 60 AND last activity within 30 days. The segment refreshes automatically as records change. Build it once, use it across campaigns, sequences, exclusions, and dashboards. No static CSV uploads to re-cut every quarter.

A/B testing

Subject line, send time, content, winner picks itself.

Split tests on subject line, preview text, from name, send time, and body content. Pick a sample size and a success metric. The engine routes traffic by weight, measures lift against your minimum detectable effect, and auto-promotes the winner to the remaining audience. No analyst required to call the result.

Deliverability

SPF, DKIM, DMARC, warm-up, reputation.

A domain authentication wizard refuses to send until SPF, DKIM, and DMARC align. Warm-up guidance throttles new sending domains over the first thirty days. Bounce handling suppresses hard-bounced contacts automatically and warns on soft-bounce clusters. Complaint-rate monitoring pauses campaigns above a safety threshold. The platform guards the sender reputation your team depends on.

Drip sequences

Branched series that respond to behavior.

A drip is a scheduled series of emails with branches based on behavior. Opened and clicked moves faster. No open after seven days falls back to a shorter subject-line variant. Reply pulls the contact into a sales handoff. Each send writes to the contact timeline so engagement history stays honest without a stitching layer.

Triggered sends

One email per event, right when it happens.

A triggered send fires on a single event: form submission, deal stage change, score threshold crossed, booking confirmed, document viewed. The email leaves within seconds of the trigger. The content is personalized to the event context. Triggered sends drive the highest engagement rates in email because they land when the recipient is already thinking about the subject.

Suppression and consent

Honest unsubscribes, honest frequency, honest law.

A suppression list captures opt-outs, hard bounces, abuse complaints, and manual holds. A preference center lets contacts opt into newsletter, product updates, event invites, and research surveys independently. Every send checks suppression before it writes to the queue. GDPR, CAN-SPAM, CASL, and PECR requirements are baked into the schema, not a bolt-on checkbox.

Reporting

Opens, clicks, replies, and pipeline sourced.

Every campaign reports open rate, click rate, click-to-open, bounce, complaint, and unsubscribe. The report that matters most ties engagement back to pipeline sourced, deals influenced, and revenue booked. The vanity metrics stay visible for diagnostics. The revenue number drives the budget conversation.

How Strkr email marketing works

One contact record, one UI, one bill.

The strongest email marketing products on the market are each attached to a specific trade-off. Mailchimp started as an email tool and bolted on a thin CRM that breaks past 10,000 contacts. Constant Contact is a stable product with an older UI that is losing ground on automation. ActiveCampaign is powerful but keeps marketing and sales on parallel databases that drift. Klaviyo is ecommerce-first and awkward for B2B. HubSpot Marketing Hub is excellent at the Professional tier and prices by marketing-contact count, which turns year-two growth into a line-item spike. Strkr runs email marketing on the exact same contact object your sales team uses. The implications compound across every workflow you build on top.

Shared contact object

No sync, no mapping, no duplicate records.

The contact a marketer sends to is the same row the AE opens in the pipeline. No ETL job, no field mapping to maintain, no duplicate records to merge every quarter. A field update in email marketing is visible to sales the instant the save completes, and vice versa.

Native campaign builder

Compose, preview, send in the same UI.

The campaign builder is a sibling of the flow builder. Pick a segment, drop in a template, write copy with inline personalization tokens, preview on desktop and mobile, schedule the send, set exit criteria. Launch from one screen. Every send writes to a campaign record that is query-able from reports and the contact timeline.

Template library with locks

Brand once, send a hundred times.

The template library stores approved layouts with brand-locked header, footer, logo, and color blocks. Marketers clone a template to start a campaign and only the editable regions open for change. Legal reviews the unsubscribe footer once per quarter. Every send ships on brand with no design review on each one.

Merge fields and conditionals

Personalization that reads the full record.

Personalization tokens read any field on contact, account, deal, or custom object. Fallbacks replace nulls with sensible defaults. Conditional blocks show or hide entire sections based on segment, role, lifecycle stage, or score band. One template serves ten audiences without a copy-paste army and the preview mode walks through each variant.

A/B tests on auto-promote

Split, measure, winner picks itself.

Pick two to four variants, a sample size, and a success metric. The engine routes traffic by weight, measures the lift against your minimum detectable effect, and auto-promotes the winner to the remaining audience. Report rolls up open, click, reply, and pipeline sourced per variant.

Deliverability tooling

SPF, DKIM, DMARC, warm-up, monitoring.

A domain authentication wizard checks SPF, DKIM, and DMARC alignment before a campaign can send. Warm-up guidance throttles new sending domains over the first thirty days. Bounce handling, suppression on hard bounce, and complaint-rate monitoring run automatically. Marketing stops being the team that got the domain blocklisted.

Drip and triggered sends

Scheduled series and single-event emails.

Drip sequences live in the same canvas as workflow automation. Triggered sends fire on a single CRM event: stage change, score crossed, document viewed. One email leaves within seconds of the trigger with personalization pulled from the event payload and the contact record. The mental model never changes between campaign, drip, and trigger.

Suppression and consent

Preference center, DNS, audit log.

A branded preference center lets contacts opt into newsletter, product updates, event invites, and research surveys independently. Global unsubscribe writes the suppression list and halts every campaign enrollment. Granular opt-out keeps a customer engaged on what they want and silent on the rest. Every consent change writes to an immutable audit log.

Reporting tied to pipeline

Opens matter, dollars matter more.

Every campaign reports open rate, click rate, bounce, complaint, and unsubscribe side by side with pipeline sourced, deals influenced, and revenue booked. The same report runs across sales, marketing, and ops without a reconciliation call. The vanity metrics stay visible for diagnostics. The revenue number drives the budget conversation.

Where the alternatives break

Mailchimp, Constant Contact, ActiveCampaign, Klaviyo, HubSpot.

Every email marketing buyer eventually works through the same shortlist. Each tool is a credible choice for the right team and carries a specific break point that Strkr customers were hitting when they switched. The honest comparison is not about features on a datasheet. It is about what the tool does to your data model, your invoice at month 18, and your team's capacity to actually operate the thing without a dedicated admin.

Mailchimp

Great for solo marketer, breaks at scale.

Mailchimp was designed for a single marketer sending a weekly newsletter. The automation tier is cheap, the UI is friendly, and the deliverability is solid. Past 10,000 contacts or two marketing people, the segmentation engine and the limited CRM start showing seams. Teams that outgrow Mailchimp usually move laterally into HubSpot or Strkr rather than up a Mailchimp tier.

Constant Contact

Stable product, aging automation story.

Constant Contact is a legacy email marketing provider with a loyal small-business customer base. The product is reliable, the deliverability is reasonable, and the pricing is predictable. The automation and segmentation stories lag behind newer platforms. B2B teams that need lead scoring, multi-step branching, and CRM-aware segmentation usually outgrow it inside the first year.

ActiveCampaign

Powerful engine, separate from the CRM.

ActiveCampaign has an impressive automation builder and a legitimate scoring model. The CRM it bolts on is thin, which means sales teams keep running a separate CRM alongside it. The two databases drift. A contact in ActiveCampaign is not quite the same contact in the paired CRM, and the reconciliation becomes a weekly chore for ops that nobody budgeted for in the deal.

Klaviyo

Great for ecommerce, awkward for B2B.

Klaviyo dominates ecommerce email marketing with Shopify-native integration and strong post-purchase lifecycle flows. The B2B motion (lead scoring on firmographics, SDR handoff, pipeline attribution) is not what the product was built for. B2B teams that pick Klaviyo end up stapling a separate CRM to it within the first year and spending as much as the Klaviyo license on glue code.

HubSpot Marketing Hub

Best in class until the contact tier bites.

HubSpot has the most polished product in the category. The reporting, the UI, the content ecosystem, the templates. The marketing-contact escalator is the catch. A team that grows its ICP from 2,000 to 20,000 marketable contacts over 18 months walks into a line-item that triples. The non-marketing-contact workaround works until a report quietly excludes contacts that should be in it.

Marketo

Enterprise capability, enterprise cost.

Marketo Engage runs some of the most sophisticated nurtures in the market and prices accordingly. Entry pricing starts well into four figures per month and climbs with database size and feature tier. Marketo customers typically keep a dedicated Marketo admin on staff or pay a Marketo partner retainer. For a mid-market team, implementation and operating cost is multiples of the license.

Pardot

Serious tool, serious tax, slow iteration.

Pardot (now Marketing Cloud Account Engagement) runs enterprise-grade marketing automation inside the Salesforce ecosystem. It is powerful. It is also a separate product with a separate UI, enterprise-tier pricing, and a feedback loop measured in weeks for a non-trivial build. Teams running Pardot usually also pay for a Salesforce admin and a Pardot consultant.

Strkr

One database, every tier, no admin tax.

Strkr runs email marketing on the CRM contact object with flat per-seat pricing. No marketing-contact meter, no Operations Hub add-on, no certified admin dependency, no separate product UI. The team that uses Strkr for sales also uses Strkr for email. The feedback loop between a template tweak and a scoring rule is a save button, not a change request to a specialized admin team.

Deliverability earned, not promised

What it actually takes to land in the inbox.

Email marketing software only works if the email reaches the inbox. Deliverability is the quiet discipline underneath everything else: a well-designed campaign that lands in Promotions or Spam is a wasted send regardless of how good the copy was. Mailbox providers (Gmail, Outlook, Yahoo, Apple Mail) decide placement based on signals the sender controls: authentication, warm-up, list hygiene, engagement history, content patterns, and complaint rates. Teams that treat deliverability as a side quest find out at the worst possible moment. Strkr treats it as a first-class feature with real guardrails.

Authentication wizard

SPF, DKIM, DMARC checked before send.

The domain authentication wizard verifies SPF alignment, DKIM signing, and DMARC policy before a campaign can send. Misaligned records produce a specific error with the exact DNS entry to fix. No campaign ships from an unauthenticated domain by accident, because the send button is disabled until the records resolve.

Warm-up guidance

Thirty-day ramp on a new domain.

A new sending domain or a new IP has no reputation at the mailbox providers. Warm-up guidance throttles the daily volume over the first thirty days along a tested ramp curve. The platform refuses to blast a 50,000-contact list from a cold domain, which is the fastest way to end up on a blocklist for the next quarter.

Bounce handling

Hard bounces suppress automatically.

A hard bounce means the address is permanently undeliverable. Strkr writes the suppression immediately so the next campaign skips the record without a manual list cleanup. Soft-bounce clusters (temporary rejections at a specific provider) raise a warning so the marketer can pause before the pattern becomes a reputation hit.

Complaint-rate monitoring

Pause the send before the blocklist hits.

A spam complaint on a Gmail or Outlook recipient is a direct hit on sender reputation. Strkr tracks complaint rate per campaign and pauses sends on breach of a safety threshold. The marketer sees the specific audience segment and content pattern that drew the complaints, which is almost always the actionable signal.

Engagement-based throttling

High-engagement contacts send first.

Mailbox providers weight sender reputation based on recent engagement. Strkr orders a large campaign send so that recently engaged contacts receive the email first, which produces a cluster of early opens and clicks that boost placement for the slower-engaging segment that lands later in the queue.

Content heuristics

Spam-trigger scan before the send button.

Content scanning runs over the subject, preview text, and body before send. All-caps subject lines, excessive punctuation, image-only bodies, and known spam-trigger phrases produce a warning with the specific line and the recommended fix. The marketer sees the risk before the first contact receives the email.

Reserved IP pools

Dedicated reputation for high-volume senders.

Shared IP pools work for the vast majority of senders. Teams sending over a few million emails a month can request a dedicated IP pool with warm-up tracked across the full ramp. Reputation stays yours, isolated from any other tenant's sending behavior. The option ships on Scale and Enterprise.

Postmaster feedback

Gmail and Outlook signals in one dashboard.

Strkr ingests Postmaster Tools data from Google Workspace and Outlook SNDS where the customer has authorized access. Spam-rate, authentication rate, and reputation scores land next to the campaign report. The marketer sees mailbox-provider signals without opening three separate consoles.

Blocklist monitoring

Daily sweep across the major RBLs.

A nightly job queries the major public blocklists (Spamhaus, Barracuda, SORBS, SpamCop) for your sending IPs and domains. A listing produces an alert with the specific list, the probable cause, and the delisting procedure. The team catches a reputation incident the morning it happens instead of discovering it on the next campaign's bounce rate.

Consent, privacy, and the law

What your legal team needs the tool to handle.

Email marketing is a regulated category. Different jurisdictions enforce different consent rules, retention requirements, and penalty structures. A product that treats consent as a checkbox is a liability waiting for a complaint. A product that treats consent as part of the schema protects the brand and gives legal a defensible audit trail. The following is what a buyer's legal team should ask about before signing. Strkr is built with these as default behavior, not add-ons.

Preference center

Granular opt-in on branded page.

A branded preference center lets contacts opt into newsletter, product updates, event invites, and research surveys independently. Global unsubscribe halts every campaign enrollment. Granular opt-out keeps a customer engaged on the content they want and silent on the rest. The page runs under your custom domain and respects your brand palette.

Suppression writes

Immutable, auditable, cross-tenant safe.

Every opt-out, bounce suppression, complaint, and manual hold writes to an immutable suppression log on the tenant. A deletion request flows through a workflow that writes a tombstone instead of destroying the suppression entry, so a resubscribe does not accidentally re-send to a contact who opted out two years ago.

Double opt-in

Confirmation flow for jurisdictions that require it.

Double opt-in captures a confirmation click before a contact enters any campaign. The flow is required in Germany under GDPR and recommended across the EU and Canada. Strkr supports double opt-in per form, per segment, or per campaign. The confirmation audit trail is retained for the statutory period.

Consent timestamps

When, where, and what was agreed.

Every consent change records the timestamp, the source (form, API, import, manual), the IP address at the time of consent, and the specific legal basis being asserted. The record is the defense if a complaint reaches a data-protection authority. The report runs in one query and is exportable in a format regulators expect.

CAN-SPAM compliance

Footer, physical address, opt-out honored in ten days.

The United States CAN-SPAM Act requires an unsubscribe mechanism, a valid physical mailing address in every send, and processing of opt-outs within ten business days. Strkr enforces the footer on every send, blocks sends without a valid mailing address on file, and processes opt-outs on the same request cycle.

GDPR support

Lawful basis, portability, erasure.

GDPR requires a lawful basis for processing, a right to portability, a right to erasure, and specific breach-notification timelines. Strkr tags the lawful basis on every contact (consent, legitimate interest, contract), exports a full record on request, and processes erasure requests with suppression preservation so a right-to-be-forgotten contact does not accidentally re-enter the funnel.

CASL compliance

Express or implied consent, retention rules.

Canada's Anti-Spam Legislation differentiates express and implied consent and sets specific retention windows for each. Strkr tags consent type per contact and auto-expires implied consent on the statutory timeline so a stale consent does not quietly keep a Canadian contact in a sequence past the legal window.

PECR + ePrivacy

UK and EU prior-consent rules on cold outreach.

The UK PECR and the EU ePrivacy Directive require prior consent for most commercial email to individuals. Strkr's segmentation rules can gate campaigns by jurisdiction so a UK or EU subset of a global list receives only consent-captured outreach, which keeps a well-intentioned global campaign from stepping on a jurisdictional landmine.

Data processing addendum

Standard DPA, standard contractual clauses.

Strkr publishes a standard Data Processing Addendum covering the processor obligations under GDPR, the Standard Contractual Clauses for cross-border transfer, and sub-processor disclosure. The DPA is counter-signable in minutes rather than months. Legal review on your side runs once.

Playbooks that run in production

Six email programs teams run on Strkr today.

The theory of email marketing gets wrung out by the first ninety days of production. These playbooks come from the common patterns Strkr customers put in place inside the first quarter after switching from a bolt-on email tool. Each one combines campaign, template, segmentation, and reporting in a way that only works cleanly when email and CRM share one database. The patterns look obvious on paper and get fragile fast on a multi-tool stack.

Weekly newsletter

Dynamic sections, one template, every audience.

A weekly newsletter template with conditional blocks per segment: product news for customers, pricing content for prospects, event invites by region. One campaign send, one report, one audit trail. The marketing analyst stops cutting the newsletter into four regional variants on Monday morning.

Product announcement

Role-based personalization, time-zone sends.

A product announcement goes out to the active customer base with role-based conditional sections: admins see the configuration path, end users see the UI change, finance owners see the pricing impact. The send fires in each contact's local 9 AM window. One campaign, three variants, zero scheduler cron jokes.

Event invite sequence

Save-the-date, invite, reminder, follow-up.

A four-touch event sequence with branches on registration status. Non-registrants get the reminder cadence. Registrants get the pre-event prep sequence. Attendees get the recording and feedback survey. Non-attendees get the recording and a lower-touch re-engagement. The sequence respects every state transition without a copy-paste marathon.

Trial activation drip

Fourteen touches on fourteen days.

A trial sign-up writes a contact with lifecycle_stage equals trial and starts a fourteen-day activation sequence. Each day sends a role-specific tip tied to the next activation milestone. Product usage events feed back and skip the sequence forward when the milestone fires early. Trials that go dark for 72 hours route to a human CSM.

Re-engagement program

Last-chance ping before suppression.

Contacts who have not opened an email in six months enter a re-engagement sequence: a value-focused subject line, a short body, a single CTA. Non-engagers after three touches move to a sunset suppression state, out of the active list and off the sender-reputation drag. The marketer stops marketing to people who stopped listening.

Winback campaign

Former customers, honest offer, measured send.

Former customers who churned over 90 days ago enter a winback sequence with a tailored offer. The sequence is capped to a monthly volume to protect reputation. Engagers route to the AE who owned the original relationship. Non-engagers after two touches fall into the sunset state. The invoice-sensitive winback nobody runs on a contact-tier platform runs quietly on Strkr.

Partner co-send

Joint campaign, split attribution, honest numbers.

A partner-led joint campaign goes out from your sending domain to a shared audience with partner-approved content. Attribution splits credit between the campaign and the partner source so both sides see honest numbers in the quarterly review. The partner relationship manager stops reconciling two reporting layers.

Transactional-adjacent

Confirmation emails from the marketing stack.

Receipt-adjacent emails like event confirmations, demo booking recaps, and onboarding step prompts fire from the marketing stack through the triggered-send pipeline. They inherit the brand template, personalization, and audit trail. Pure transactional (password resets, order receipts) still goes through a transactional provider, which is the right separation.

Email marketing on every paid tier. No marketing-contact meter.

Starter ships with campaigns, templates, personalization, suppression, and reporting. Pro adds A/B tests, scoring hooks, and multi-touch attribution. Scale and Enterprise unlock reserved IP pools, Postmaster feedback ingestion, and advanced deliverability tooling. Your contact count never shows up on the invoice.

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Common questions

What buyers ask about this feature.

How is Strkr email marketing different from Mailchimp or Constant Contact?

Mailchimp and Constant Contact are standalone email marketing tools with thin CRM features bolted on. Strkr runs email marketing on the same contact record as a full CRM, so marketing and sales share one database with no sync lag and no duplicate records. Past about 10,000 contacts or two marketing people, Mailchimp's segmentation and limited CRM start showing seams, and most teams move laterally to a platform like Strkr instead of climbing a Mailchimp tier. Constant Contact is stable but lags on automation. Strkr matches both on core email features and adds live CRM integration, lead scoring, drip sequences, and pipeline-tied attribution on the base plan.

How is email marketing different from marketing automation on Strkr?

Email marketing is the product: campaigns, templates, personalization, deliverability, consent, and reporting. Marketing automation is the engine that enrolls contacts into drip sequences, scores them against behavior, and triggers sends on events. Strkr ships both as part of the Marketing module. The campaign builder, template library, and preference center cover the email marketing side. The flow builder, segmentation engine, and scoring rules cover the automation side. One contact object serves both. The /features/marketing-automation page covers the automation engine in detail.

What deliverability tooling comes with Strkr email marketing?

A domain authentication wizard checks SPF, DKIM, and DMARC alignment and refuses to send until the records resolve. Warm-up guidance throttles new sending domains over the first thirty days to protect sender reputation. Bounce handling automatically suppresses hard-bounced contacts and warns on soft-bounce clusters. Complaint-rate monitoring flags campaigns running above a safety threshold and pauses sends on breach. Content heuristics scan subject and body for spam-trigger patterns before send. Scale and Enterprise customers can request a dedicated IP pool with warm-up tracked across the full ramp. Postmaster feedback from Gmail and Outlook ingests into the dashboard where authorized.

Does Strkr handle consent, GDPR, and CAN-SPAM compliance?

Yes. A branded preference center lets contacts opt into newsletter, product updates, event invites, and research surveys independently. Suppression writes are immutable and auditable. Double opt-in is supported per form, segment, or campaign for jurisdictions that require it. Consent timestamps record the source, IP, and legal basis for every opt-in. CAN-SPAM footer and physical mailing address are enforced on every send. GDPR lawful basis is tagged per contact with portability and erasure request handling. CASL implied consent auto-expires on the statutory timeline. The standard Data Processing Addendum and Standard Contractual Clauses are published for counter-signature.

Can one contact be both a marketing subscriber and a sales contact in Strkr?

Yes, and that is the point. The contact record is the same object marketing and sales both work. A marketer sending a campaign is editing the same row an AE sees in the pipeline. Lifecycle stage, subscription preferences, campaign membership, deal association, and consent history all live on one record. When a deal opens, suppression rules can pull the contact out of acquisition nurtures and drop them into expansion sequences without a sync step. Marketing stops marketing to a contact who is already in active sales conversation, and the data model never splits.

How does A/B testing work and when does the winner auto-promote?

Pick two to four variants on subject line, preview text, from name, send time, or body content. Pick a sample size (typically 10 to 20 percent of the full audience) and a success metric (open, click, reply, or pipeline sourced). The engine routes traffic by weight across the test cohort, measures lift against a configurable minimum detectable effect, and auto-promotes the winner to the remaining audience once the result reaches statistical significance or the configured test window closes. The report shows per-variant performance side by side so the marketer can confirm the auto-promotion matched intuition.

What reporting does Strkr email marketing ship with?

Every campaign reports open rate, click rate, click-to-open, bounce rate, complaint rate, and unsubscribe rate alongside pipeline sourced, deals influenced, and revenue booked. Drill into the audience segment, the links clicked, the devices used, and the time-of-day distribution. Compare campaigns side by side. Export to CSV or push into the dashboard for a cross-campaign view. The attribution view distributes credit across campaigns using first-touch, last-touch, linear, position-based, or time-decay models. The same report runs across sales, marketing, and ops without reconciliation calls.

What is the cost of Strkr email marketing versus HubSpot Marketing Hub?

Strkr includes email marketing on every paid tier at flat per-seat pricing with no marketing-contact meter. HubSpot Marketing Hub Professional scales by marketing-contact count, which turns year-two growth into a line-item spike. A team that imports a 50,000-contact prospect list and marks half of them as marketable will see a four-figure monthly step on HubSpot even if the marketing team never emails most of those contacts. Features that live behind HubSpot's Operations Hub add-on (webhooks, custom code steps, calculated properties, three-level lookups) ship inside the Strkr base plan. The year-two conversation is a renewal, not a repricing.

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