Feature · SMS Integration

SMS integration that ships native, not glued on top.

Strkr Messaging runs SMS and MMS as a first-class channel on the shared record store. The integration layer is native: A2P 10DLC registration during onboarding, per-contact consent, locale-aware quiet hours, STOP and HELP keyword handling, two-way reply routing to the right owner, and a tamper-evident audit log. The usual exercise of picking an SMS vendor, writing the webhook glue, and reconciling the audit trail across two systems goes away.

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What SMS integration has to carry to run in production

Compliance, consent, context, audit, two-way.

SMS integrations shipped as a webhook over a vendor API tend to fail the five production tests: compliance registration, per-contact consent, record context, audit log, and two-way reply routing. Strkr Messaging ships all five as native primitives so the integration layer is a configuration surface rather than a glue-code project.

A2P 10DLC compliance

Registered brand, registered campaign, right throughput.

US A2P 10DLC compliance requires brand registration with The Campaign Registry and campaign registration per use case. Strkr handles the full registration flow during tenant onboarding at no additional charge. SMS runs on the compliant lane with the right throughput from day one.

Per-contact consent

Logged with source, timestamp, proof text.

Every contact carries SMS consent state separately from email and voice consent. Consent captures with the source, timestamp, and proof text. The automation respects the consent on every send. A contact without SMS consent never receives an SMS from any workflow regardless of the trigger.

Locale-aware quiet hours

No SMS at 2 a.m. in the recipient time zone.

Every message step respects per-locale quiet hours. The admin configures the window for each country or region. A workflow trying to send outside the window queues the message to the next permitted time. The compliance posture holds without custom timing logic.

STOP and HELP handling

Automatic, immediate, record-level.

A STOP message anywhere revokes SMS consent on the contact record and prevents any further outbound SMS. A HELP message triggers the configured help response. The handling is native and prevents the common failure where a STOP reply sits in a queue while another automation fires another message.

Two-way reply routing

Replies land on the record, route to the owner.

Every inbound reply logs on the contact timeline as a message. The reply routes to the deal owner, the CSM, or the configured handler based on the automation rule. The handler sees the reply in Strkr Messaging and responds inside the record store.

Audit log

Every message, every consent change, every action.

Every outbound send, inbound reply, consent change, and automation action logs to the audit trail with the actor, timestamp, message body, delivery status, and record reference. The log is tamper-evident and sits inside the SOC 2 Type II control set.

How the integration surface actually works

OAuth-free native connector, configuration not code.

The Strkr SMS integration is a configuration surface rather than a code project. Admin configures the sending profile, the compliance registration, and the automation rules in the admin console. The workflow engine references the configured profile. No external SMS vendor dashboard to open, no API key to rotate, no webhook endpoint to maintain.

Sending profile

One profile per brand, campaign, use case.

The admin creates a sending profile per brand and campaign (sales outbound, CS retention, marketing promotional). Each profile ships with its own registration, throughput, and compliance posture. Workflows reference the profile by name.

Compliance registration

A2P 10DLC filed during onboarding.

During tenant onboarding, Strkr files the A2P 10DLC brand registration with The Campaign Registry and files one or more campaigns per use case. The registration completes in days rather than weeks and ships with the right throughput tier for the campaign.

Phone number provisioning

Long codes, toll-free, short codes.

Admin provisions phone numbers from the Strkr number inventory: 10-digit long codes for US A2P traffic, toll-free numbers for high-volume transactional use, short codes for marketing campaigns. Numbers port in from other providers through the standard porting flow.

Automation nodes

First-class SMS action in the workflow engine.

SMS action nodes include send SMS, send MMS, start conversation, send scheduled SMS, and wait for reply. Each node reads the shared record for the recipient, drafts the message with Strkr AI, and sends through the configured profile.

Conversation surface

The handler sees the thread in context.

Inbound replies land in the Strkr Messaging conversation surface attached to the record (deal, account, lead, contact). The handler sees the thread with the full record context and responds inline. The reply logs on the record timeline.

Open API

For teams that need programmatic send.

The REST API exposes send endpoints, consent endpoints, and conversation endpoints with scoped API keys and rate limits. Integration teams script bulk sends, consent imports, or reporting pulls against the API with the native compliance posture respected.

Delivery tracking

Sent, delivered, failed, with carrier reason.

Every outbound SMS tracks delivery status: sent, delivered, failed. Failed messages carry the carrier failure reason (invalid number, carrier filter, destination unreachable). The deliverability dashboard aggregates the data so the ops team monitors the health trend.

Native MMS

Images, videos, longer content.

MMS messages ship native with image and video attachments. A product screenshot, a signed contract preview, or a short demo video sends through the same automation flow as text SMS. Pricing and throughput run through the same registration.

Scheduled messages

Send at the right time, in the right zone.

Scheduled messages queue in advance with the delivery time respecting the recipient time zone. The automation engine supports send-at, send-after-delay, and send-when-condition-met for time-sensitive flows.

Specific SMS integration use cases

Nine integrations teams build in the first month.

These are the nine SMS integration use cases most Strkr customers configure in the first month. Each one runs on the shared record with Strkr AI drafting the message in the configured rep voice.

Inbound lead ping

Tier A inbound gets a text in 60 seconds.

A tier A inbound lead arrives. The flow drafts a 160-character SMS introducing the rep and offering a 15-minute call window. The SMS fires 60 seconds after form submission. Hot-lead response rate on SMS beats email by 3x to 5x for most B2B categories.

Meeting confirmation

Reduce no-shows with a day-before text.

A booked meeting fires an SMS confirmation 24 hours before with the join link and the agenda. A second SMS fires 1 hour before. No-show rates drop by 20 to 40 percent because the channel reaches the prospect where they live.

Trial activation nudge

A text at trial start, a text at usage drop.

A trial signup fires an SMS welcome with the quickstart link. If trial usage drops below a threshold at day 3, a nudge SMS fires. If the user hits the milestone, a congratulations SMS fires. The channel pulls the activation curve up measurably.

Renewal reminder

120, 90, 30 days out.

For renewal motions, the flow fires reminder SMS to the primary champion at 120 days out (introduce the renewal conversation), 90 days out (confirm engagement), and 30 days out (confirm signature). Each message is drafted by Strkr AI with the renewal narrative.

Churn save

Red-tier accounts get a direct message.

When an account health score drops to red, the save flow drafts a direct SMS from the CSM to the primary champion with the save offer. The channel bypasses inbox noise and lands directly. Save rates improve when the channel is right.

Event follow-up

Trade show scans into real conversations.

A trade show scan imports as a lead. The flow drafts a thank-you SMS referencing the booth conversation and offering the next step. The SMS beats the generic post-event email because the recipient remembers the conversation.

Payment reminder

Overdue invoice to the billing champion.

For overdue invoices, the flow drafts a polite SMS to the billing champion with the invoice link and the past-due amount. The channel reaches the champion directly rather than filtering through a billing inbox. Collections cycles compress.

QBR prep

CSM texts champion to confirm agenda.

Before a scheduled QBR, the flow drafts an SMS from the CSM to the champion confirming the agenda, attendees, and time. The confirmation reduces reschedules and sets the right expectation for the meeting.

Appointment series

Multi-touch onboarding sequence.

For services engagements with a defined cadence (onboarding week-by-week, coaching month-by-month), the flow drafts a scheduled SMS series. Each message introduces the next step, confirms attendance, or shares content.

Compliance deep dive

The regulations SMS integration has to respect.

SMS is one of the most heavily regulated outbound channels. Teams that skip the compliance posture discover the gap at the first carrier filter, the first FCC complaint, or the first TCPA class action. These are the regulations Strkr respects as native primitives rather than optional add-ons.

TCPA

Express consent, no auto-dialer without opt-in.

The US Telephone Consumer Protection Act requires express consent for automated SMS. Strkr captures and logs the consent per contact with source, timestamp, and proof text. Automated SMS cannot send to a contact without logged consent.

A2P 10DLC

Registered brand, registered campaign, right throughput.

The US carrier framework for A2P SMS requires brand registration with The Campaign Registry and campaign registration per use case. Strkr handles the full flow during onboarding with the right throughput and lowest filtering risk.

CASL

Canadian anti-spam, express consent.

The Canadian Anti-Spam Legislation requires express consent for commercial electronic messages including SMS. Strkr tracks CASL consent separately from US consent so cross-border campaigns respect both frameworks.

GDPR

EU lawful basis, DSAR, deletion.

EU SMS compliance requires lawful basis under GDPR (consent or legitimate interest with clear opt-out). Strkr tracks the lawful basis per contact, supports Data Subject Access Requests, and runs deletion workflows preserving the audit log.

STOP keyword handling

Automatic opt-out, immediate consent revoke.

STOP, UNSUBSCRIBE, CANCEL, END, and QUIT keywords trigger immediate consent revocation on the contact record. The confirmation response sends automatically. All queued and future automation respects the revocation on the next send cycle.

HELP keyword

Configured response for support requests.

HELP, INFO, and SUPPORT keywords trigger the configured response SMS. The response explains the service, the support channel, and the opt-out instructions. The handling respects carrier requirements and keeps the inbound path auditable.

Quiet hours

Country-aware, time-zone-aware.

Quiet hours enforce per-country and per-recipient time zone. US recipients default to 8 a.m. to 9 p.m. local per TCPA common practice. Messages queued outside the window fire on the next permitted time.

Opt-in proof

Audit the consent on every message.

Every outbound SMS logs the consent record it respected: opt-in source, timestamp, proof text, IP address if captured. The audit record defends the message against a TCPA complaint rather than best-effort.

Suppression list

Tenant-wide, respected on every send.

The tenant suppression list captures hard opt-outs, legal holds, and manually suppressed numbers. Every automation checks the list before sending. A number on the list never receives an SMS from any workflow regardless of trigger.

Reporting and ops surface

Deliverability dashboard and attribution reporting.

SMS integration only earns the budget line when the reporting proves the channel pulls weight. The useful reports go beyond send volume to show deliverability health, response patterns, meeting-booked rate, and influenced revenue.

Deliverability dashboard

Send volume, delivery rate, carrier filtering.

Send volume, delivery rate, failure rate, and carrier filtering rate by sending profile. Ops teams monitor the health trend and take action when a profile drifts toward a block. The dashboard integrates with the native SMS layer.

Response rate

Per workflow, per campaign, per segment.

Percentage of outbound messages that received a reply, broken out by workflow, campaign, and segment. The report normalizes to send volume so comparisons are honest.

Meeting booked

Meetings sourced by SMS workflow.

For workflows designed to book meetings (inbound ping, trial activation, re-engagement), the report shows the meeting-booked count attributed to the workflow. The attribution respects multi-touch models.

Pipeline sourced

Opportunities created from SMS workflows.

Opportunity count and dollar amount of pipeline attributed to each SMS workflow. The marketing team walks into the CFO conversation with credible attribution rather than vanity send volume.

Influenced revenue

Closed-won deals that touched the SMS workflow.

Closed-won dollar amount of deals where the contact or account was active in an SMS workflow during the sales cycle. First-touch, last-touch, and even-weight attribution models render.

Opt-out rate

Leading indicator of program health.

Percentage of recipients who opt out per workflow and per campaign. A rising opt-out rate is the early signal that content or frequency has crossed a line. The report surfaces the shift before carrier filtering escalates.

Response latency

How fast the team responds to inbound.

Median, p90, and p99 time from inbound reply to outbound response per handler. Slow handlers surface for coaching. The report keeps the two-way channel actually two-way.

Cost per outcome

SMS cost divided by meeting, pipeline, closed-won.

Carrier cost by workflow divided by the attributed meeting count, pipeline sourced, or closed-won revenue. The marketing leader sees the real unit economics and reallocates budget accordingly.

Scheduled snapshots

Weekly digests to the right stakeholders.

Any report schedules as a snapshot delivered weekly to the marketing leader, SDR manager, or ops team. The snapshot carries the current numbers and the week-over-week delta.

SMS integration that ships compliant on day one.

Strkr Messaging runs SMS and MMS as a native channel with A2P 10DLC filed during onboarding, per-contact consent, STOP and HELP handling, two-way routing, and the audit log attached. Strkr AI drafts the message in the configured rep voice. HIPAA posture available, SOC 2 Type II in progress. Open your real workflow and see the first SMS automation fire with the full compliance trail attached.

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Common questions

What buyers ask about this feature.

Does the SMS integration require a separate SMS vendor contract?

No. Strkr Messaging runs SMS and MMS as a first-class native channel. The integration layer is a configuration surface in the admin console rather than a webhook glue layer over a third-party API. During tenant onboarding, Strkr files the A2P 10DLC brand registration with The Campaign Registry and files one or more campaigns per use case at no additional charge. Admin provisions phone numbers from the Strkr number inventory (10-digit long codes for US A2P, toll-free numbers for high-volume transactional, short codes for marketing). Carrier pass-through cost is transparent per the published pricing page. HIPAA-compliant deployments with a signed Business Associate Agreement are available for qualified healthcare customers.

How does the compliance registration work?

US A2P 10DLC compliance requires brand registration with The Campaign Registry and campaign registration per use case with the right throughput tier. Strkr handles the full flow during tenant onboarding: the admin provides the brand information (legal entity name, EIN, address, website, point of contact), Strkr files the brand with The Campaign Registry, Strkr files one or more campaigns per use case (sales outbound, CS retention, marketing promotional), and the campaigns ship with the right throughput tier based on the registered monthly volume. Registration typically completes in 2 to 5 business days. For international traffic, Strkr respects CASL for Canadian recipients (express consent tracked separately from US consent) and GDPR for EU recipients (lawful basis per contact, DSAR support, deletion workflows preserving audit log).

How does two-way reply routing work?

Every inbound reply logs on the contact timeline as a message and routes to the configured handler based on the automation rule. For a sales outbound SMS, the reply routes to the deal owner. For a CS retention SMS, the reply routes to the CSM. For a marketing SMS, the reply routes to a shared inbox or the marketing automation handler. The handler sees the reply in the Strkr Messaging conversation surface with the full record context (deal, account, lead, contact timeline) attached. The handler responds inside the record store and the response logs on the timeline. The two-way conversation lives where the record lives rather than in a separate SMS vendor dashboard.

What SMS automation nodes are available in the workflow engine?

The SMS action library includes send SMS (single message with Strkr AI drafting from the record context), send MMS (image or video attachment with the same drafting layer), send scheduled SMS (queued for a delivery time respecting the recipient time zone), wait for reply (pause the workflow until the recipient responds, with a timeout and escalation path), start conversation (open a conversation thread attached to the record), and send approval SMS (request an approval via SMS with yes or no handling). Each node reads the shared record for the recipient, respects the per-contact consent state, routes through the configured sending profile, and logs the full audit trail. The character budget is enforced at draft time with the segment count visible so pricing implications are clear before send.

What reporting ships on top of the SMS integration?

The reporting surface includes the deliverability dashboard (send volume, delivery rate, failure rate, carrier filtering by sending profile), response rate per workflow and segment, meeting-booked attribution for workflows designed to book meetings, pipeline-sourced opportunities created from SMS workflows with dollar amounts, influenced revenue (closed-won dollar amount where the contact or account was active in an SMS workflow during the sales cycle with first-touch, last-touch, and even-weight attribution models), opt-out rate as the leading indicator of program health, response latency per handler, cost per outcome dividing carrier cost by attributed meeting count or pipeline or closed-won revenue, and scheduled snapshots delivered weekly or monthly to the right stakeholder. The marketing leader walks into the CFO conversation with credible attribution rather than vanity send volume.

Does the SMS integration work alongside Salesforce or HubSpot?

Yes. Strkr Messaging ships native connectors to Salesforce and HubSpot for teams running those CRMs. The connector syncs contact and lead records bidirectionally with the SMS consent state tracked separately per source so the compliance posture holds across both systems. Inbound replies log on the contact timeline in Salesforce or HubSpot via the sync. SMS workflow triggers can fire from Salesforce stage changes or HubSpot lifecycle changes. For teams running Strkr CRM natively, the SMS integration shares the same record store so no sync is required. Teams migrating from a dedicated SMS vendor plus Salesforce or HubSpot plus a middleware tier typically collapse the three-tool stack into one bill with a cleaner audit posture.

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