What makes SMS marketing automation production-grade versus a liability?
Production-grade SMS marketing automation ships with native compliance (A2P 10DLC registration for US traffic, TCPA consent capture, CASL compliance for Canadian recipients, GDPR lawful basis for EU recipients), per-contact consent tracked separately from email, locale-aware quiet hours, automatic STOP and HELP keyword handling, per-contact frequency caps to prevent burst sends, record-driven segmentation that updates in real time, drip flows with branching on reply behavior, and attribution reporting that ties sends back to meetings booked, pipeline sourced, and influenced revenue on closed-won deals. SMS marketing automation that skips any of these pieces gets a tenant blocked by its carrier or exposed to TCPA class action within months. Strkr Messaging builds every capability as a native primitive on the shared record store.
What SMS marketing campaigns do production teams typically run first?
The nine campaigns most Strkr customers launch in the first quarter are the welcome series (new opt-in gets a three-touch welcome at 0 minutes, 2 days, 7 days), promotional drop (segmented offer at a time respecting quiet hours and frequency caps), event drip (pre-event invitation and reminder, during-event logistics, post-event thank-you), reengagement (dormant contact gets a reactivation hook with cycle to suppression after configured touches), abandoned cart (specific recovery SMS with cart contents and reclaim link; recovery rates typically 2x to 4x compared to email), content release (new article, podcast, video with trackable short link), loyalty milestone (anniversary, usage milestone, VIP tier entry), winback (churned customer gets direct return offer at 60 to 90 days post-churn), and feedback request (post-purchase one-tap rating that logs on the record and feeds NPS or CSAT trend). Each campaign runs on the shared record with Strkr AI drafting in the configured brand voice.
How does Strkr AI help draft the marketing message?
Strkr AI reads the full record context (lifecycle stage, source, past activity, segment membership) and the campaign goal (meeting booked, link click, reply, purchase) and drafts each SMS as a continuation of the real relationship rather than a templated blast. The assistant respects configured brand voice rules (tone, forbidden phrases, mandatory disclaimers for regulated industries), stays within the character budget (160 characters for single-segment SMS or extends to MMS when needed), and ships with the context signals it used so reviewers edit with transparency. The default mode is draft rather than auto-send with the draft landing in a review queue, though high-trust workflows (confirmed opt-in, standardized confirmations) can promote to auto-send after the quality curve stabilizes. A B testing on drafts, multilingual drafting for international audiences, and no credit meter on volume all ship with the Strkr AI layer.
What SMS compliance regulations does Strkr Messaging respect?
Strkr Messaging respects TCPA (express consent for automated marketing SMS to US consumers with per-contact logging of source, timestamp, and proof text), A2P 10DLC (brand registration with The Campaign Registry plus marketing campaign registration with the right throughput tier for marketing volume), CASL (Canadian anti-spam express consent tracked separately for cross-border campaigns), GDPR (EU lawful basis per contact, DSAR support, deletion workflows preserving audit log posture), automatic STOP keyword handling (immediate consent revocation with confirmation response), HELP keyword handling (configured response explaining service and opt-out instructions), country-aware quiet hours (US defaults to 8 a.m. to 9 p.m. local time per TCPA practice), per-contact frequency caps to prevent burst sends, and the tenant suppression list capturing hard opt-outs and legal holds and manually suppressed numbers tenant-wide and respected on every campaign send regardless of trigger.
What reporting ships for SMS marketing automation?
The reporting surface includes the deliverability dashboard (send volume, delivery rate, failure rate, carrier filtering by sending profile), response rate per campaign and segment and flow, click-through rate on trackable short links per recipient so engagement data lives on the record, meeting-booked attribution for campaigns designed to book meetings, pipeline-sourced opportunity count and dollar amount per campaign, influenced revenue showing closed-won deals that touched an SMS campaign during the sales cycle with first-touch, last-touch, and even-weight attribution models, opt-out rate as the leading indicator of program health, cost per outcome dividing carrier cost by attributed meeting count or pipeline or closed-won revenue, and scheduled snapshots delivered weekly or monthly to the marketing lead or demand gen lead with week-over-week delta. The marketing leader walks into the CFO conversation with credible attribution rather than vanity send volume.
Does the SMS marketing automation integrate with the rest of the Strkr record?
Yes. SMS marketing automation shares the same record store as the CRM, Marketing, Projects, Docs, and Messaging modules. Segments reference the shared record and update in real time as records change. Inbound replies log on the contact timeline and route to the configured handler. Attribution reporting ties SMS sends to pipeline and closed-won on the same deal records. The CRM AE sees the SMS activity on the deal timeline alongside email and calls. The CS team sees SMS engagement on the account health signal. For teams running Salesforce or HubSpot as the system of record, the native connectors sync the SMS activity bidirectionally so the posture holds across both systems. HIPAA-compliant deployments with a signed Business Associate Agreement are available for qualified healthcare customers, and SOC 2 Type II is in progress with an external audit firm.
