The CRM for the Shopify founder running the whole shop.
A DTC founder with a 1 to 5 person team is the operator, the CX agent, the buyer, the media planner, and the person answering support at 4 AM. Strkr collapses the Klaviyo plus Gorgias plus Shopify plus Google Sheet stack into one workspace that shows lifetime value per customer, the wholesale pipeline that got bolted on last quarter, and the five orders that need a human reply this morning.
A Shopify founder running a sub $10M DTC brand has a different week than a 50 person brand. The margin math is on a Google Sheet, the Klaviyo bill keeps climbing because the list grew but conversion did not, the wholesale pipeline got bolted on when the first boutique asked for a line sheet, and the founder is still the one answering the Gorgias ticket at 11 PM. The six pains below are the ones every DTC operator recognizes in the first minute of a buyer call, and the ones that keep the founder from ever stepping out of day to day CX.
LTV math on a Sheet
Lifetime value per customer lives in a Google Sheet nobody updates.
Shopify shows orders, Klaviyo shows email engagement, the ad platforms show CAC, and the LTV number lives in a Google Sheet the founder last updated two quarters ago. Every ad spend decision gets made on gut feel because the real cohort math is three tabs away. Strkr computes rolling LTV per customer segment natively on the customer record, so the founder sees the 90-day, 180-day, and 365-day repeat revenue before the next Meta budget call.
No sales rep hire
There is no sales rep, so founder-sold inbound sits in a Gmail label.
A boutique emails about carrying the line. A press request comes in. A wholesale buyer DMs the Instagram. The founder stars the thread, labels it in Gmail, and promises to get back next week. Half the time next week never happens. Strkr pulls every founder inbound into one pipeline with a stage, a next step, a reminder, and a lightweight CRM record that does not require hiring an AE to run.
Wholesale bolted on
Wholesale got added last quarter and lives in no system.
The first boutique order came through a Shopify Collective link, the second through a PDF line sheet emailed from the founder laptop, the third through a Faire message. None of them write back to one record. The founder cannot answer the question "which stockists reorder" without opening three inboxes. Strkr ships a wholesale pipeline that unifies the retailer record, the order history, the payment terms, and the rep-of-record on one view the founder opens every Monday.
Gorgias at 4 AM
The founder answers Gorgias tickets at 4 AM because nobody else can.
Returns, replenishment, lost packages, custom orders, press requests, wholesale inbound, all land in the same Gorgias queue with no triage past the sender email. The founder sees 60 tickets Monday morning and spends two hours sorting high intent VIPs from carrier complaints before answering anyone. Strkr AI triages the queue by order value, VIP cohort, repeat buyer, and sentiment, and surfaces the five tickets a human founder should answer first.
Klaviyo pricing creep
The Klaviyo bill climbs every six months, revenue per email does not.
The list grew from 8,000 to 60,000 contacts over the year, the Klaviyo bill tripled, and revenue per email is flat because the welcome series was last rewritten in year one. The founder cannot justify the renewal but also cannot migrate without losing a weekend. Strkr ships flows, segmentation, abandoned cart, winback, and VIP cohort nurture on a flat per-seat line that does not scale against list size, so a 60,000 contact brand pays the same per seat as an 8,000 contact one.
Twelve app subscriptions
The Shopify app bill is twelve line items, each $29 to $199 per month.
Reviews, subscriptions, bundles, loyalty, returns, SMS, upsell, popup, back in stock, affiliate, referral, wholesale. Every one is a separate app, a separate login, a separate bill, and a separate data silo. The founder is paying $1,500 a month in Shopify apps that only a brand doing $500K a month in revenue can afford. Strkr ships the core customer surfaces natively so the founder can retire the long tail and keep the dollars for inventory and ads.
How Strkr fits the DTC founder week
The weekly primitives a 1 to 5 person DTC team actually uses.
Strkr for a DTC founder is the same CRM the one marketing hire and the one wholesale rep use, with a founder tier layered on top. Everything below ships on every paid tier with no premium ecommerce module gate. The primitives map to the five jobs the founder actually repeats every week: triage inbound customer and press requests, answer high intent support tickets, nudge the top repeat buyers, keep the wholesale pipeline moving, and look at the LTV versus CAC number before the next ad decision.
Customer 360 record
Every customer, order history and support history in one view.
Open a customer and see every Shopify order, every Gorgias ticket, every Klaviyo email engagement, every SMS reply, every return, every review, and every wholesale touch (if the account also sells to the brand) on one timeline. The founder stops flipping between four tools to answer the question "who is this and should I care." The record is one scroll, chronological, with the five numbers that matter pinned at the top: LTV, orders, AOV, days since last order, next predicted order.
LTV cohort view
Lifetime value by acquisition month, segment, and first product.
Every customer belongs to an acquisition cohort computed from first order date, first product bought, acquisition channel, and segment. The cohort view shows 90-day, 180-day, and 365-day LTV per cohort so the founder spots the June cohort converting to repeat at half the March rate before the quarterly review. Drill into the cohort to find the first product, the UTM, or the discount that is dragging repeat down.
Wholesale pipeline
Boutiques, chains, and distributors in one stage view.
A separate pipeline for retailers and wholesale buyers, with stages that match the DTC-plus-wholesale motion (line sheet sent, sample order, first PO, net 30, reorder cadence). Every retailer record carries the order history, the net terms, the sell-through numbers, and the rep-of-record. The founder opens one view every Monday to see which boutique is overdue for a reorder nudge and which chain is in the sample stage past threshold.
Strkr AI ticket triage
Support queue sorted by what matters, not when it arrived.
Strkr AI triages every inbound support ticket by order value, VIP cohort, repeat buyer flag, sentiment, and intent (return, replenishment, wholesale inquiry, press request, custom order, carrier complaint). The founder opens the queue and sees the five tickets a human should answer first, with the Shopify order and Klaviyo profile already attached. The carrier complaint template fires automatically where it fits, so the founder stops typing "sorry about USPS" by hand twenty times a week.
VIP cohort flow
Top repeat buyers get the founder reply, not a template.
Define the VIP cohort by lifetime orders, LTV threshold, days since last order, or custom tag. Strkr nudges the founder when a VIP ticket lands or when a VIP has not ordered in the replenishment window. The reply goes out in the founder voice, not from a generic "team@brand.com" account the VIP never recognized. Repeat purchase rate inside the VIP cohort climbs because the brand touch is personal where it should be.
Strkr Flows render welcome series, abandoned cart, abandoned browse, winback, replenishment nudge, and review request as visual branches with inline email and SMS editing. The founder rewrites a stale flow in 20 minutes instead of fighting the Klaviyo editor for half a day. The replay view shows exactly which step is bleeding engagement, and the per-segment windows mean the VIP sees a different winback than the one-order customer.
Shopify two-way sync
Orders, customers, and products stay in lockstep.
Strkr syncs Shopify customers, orders, line items, refunds, and products two-way with no middleman. A customer record created in Strkr pushes to Shopify. A Shopify order posts back to Strkr within seconds. The founder stops the weekly reconciliation between the two systems, and the LTV number is correct because every order is counted exactly once.
Founder dashboard
Five numbers the founder opens with coffee every morning.
The founder dashboard ships as a template: orders overnight, revenue this week versus last, open tickets, pipeline value in the wholesale queue, repeat purchase rate rolling 30-day. The founder bookmarks the slug and opens it before standup. The morning stops with a 20 minute Shopify plus Klaviyo plus Gorgias tab sweep and starts with one page.
What Strkr automates for a DTC founder
The repeatable work the CRM should run before the founder wakes up.
A 1 to 5 person DTC team cannot afford to hand run segmentation updates, winback timing, review requests, and VIP flagging every week. Strkr Flows handle the dozen automations every ecommerce founder should run, and each one ships as a native trigger with no webhook plumbing. The pattern below is what shows up in week two of every DTC deployment, usually replacing a Klaviyo plus Postscript plus Rebuy plus Loop stack and a handful of Shopify apps that were doing one thing each at $49 a month.
VIP cohort auto-tag
Customers cross the threshold and the VIP tag applies.
A nightly Flow recomputes LTV, order count, and days since last order per customer, and auto-tags the VIP cohort based on the thresholds the founder set once. The VIP tag drives the ticket triage queue, the winback cadence, and the founder-reply nudge. The founder never again runs a Saturday Shopify export to find the top customers.
Replenishment nudge
Consumables customers see a reminder on the right day.
A Flow computes the per-product replenishment window from historical order cadence and fires a reminder email or SMS on the right day per customer, not a one-size schedule for the whole list. The repeat purchase lift versus a flat 30-day reminder is visible on the dashboard tile within six weeks. The founder sets the per-SKU window once and the Flow tracks drift automatically.
Abandoned cart with price match
The cart recovery email knows whether a discount is already live.
A Flow checks active promotions before sending abandoned cart recovery. If a sitewide discount is live, the recovery email leads with the active code. If not, the recovery email offers a time-boxed cart-specific discount that stacks correctly on the Shopify checkout. The founder stops the weekly argument about which cart email is cannibalizing a planned sale.
Review request timing
Review ask lands after the customer actually received the order.
Strkr pulls carrier delivery events (where available) and fires the review request two days after confirmed delivery, not seven days after order placement. The response rate climbs because the ask hits when the memory is fresh, and the founder stops hearing from customers that the review email arrived before the box did. Negative reviews get a founder-reply nudge before they get posted.
Wholesale rep nudge
Boutiques overdue for a reorder surface weekly.
A weekly Flow identifies every wholesale account with historical reorder cadence longer than threshold with no recent order. The founder sees the list on Monday with the last order date, the typical cadence, and the suggested reorder SKU. The boutique that always reorders in week six gets a nudge in week seven instead of being discovered in week fourteen.
Return intent flag
Repeat return customers surface before the next return.
A Flow tags customers with return rate above threshold and surfaces the risk on the ticket when the customer emails. The founder sees the pattern (fit, color, sizing, defect) before replying and can route to a conversion-saving offer instead of refunding and losing the customer. Return abuse patterns show up on a saved view the founder reviews monthly.
Press inbound auto-pipeline
Press and PR requests land in a dedicated pipeline, not a Gmail label.
Inbound email with press, press request, feature, interview, or podcast keywords routes into a Press pipeline with a reply SLA and a next step. The founder sees the current press queue on the dashboard and never again loses a feature request to a label in Gmail that got buried.
Order anomaly alert
Fraud and anomaly signals surface before fulfillment.
A Flow runs anomaly checks on every incoming Shopify order (first time buyer high value, mismatched billing and shipping, address flagged in return history, email domain pattern). High risk orders land on a review queue before the warehouse ships. The founder stops the Thursday chargeback surprise and keeps the fraud rate under the Shopify Payments threshold.
What a DTC founder sees that a Shopify admin never gets
A workspace that respects the solo operator tempo.
Shopify admin shows orders. Klaviyo shows email. Gorgias shows tickets. None of them show a customer. Strkr ships the admin surface, the customer surface, the pipeline surface, and the automation surface as one app with one bill, one admin page, and one login. The surfaces below are what gets added for the founder without taking anything away from the one marketing hire and the one wholesale rep running on the same workspace.
Single admin page
Every setting on one page, not twelve app dashboards.
Segments, lifecycle stages, lead scoring, routing rules, UTM taxonomy, flow logic, VIP thresholds, and reply templates live on one admin page. The founder opens one URL, makes a change, saves, and the change is live across every surface. No separate Klaviyo flow builder, Postscript segment editor, Gorgias macro screen, or Shopify tag reconciliation.
Customer-sourced versus ad-sourced split
A toggle that shows which revenue came from where.
Every order carries a sourced-by flag computed from first-touch attribution. The founder toggles the revenue view between paid-ad, organic, email, SMS, wholesale, and referral in one click. The weekly check-in with the fractional CMO or the ad agency runs off the split without a slide deck. The number is defensible because the computation is visible in the view.
Repeat rate benchmark
Brand repeat rate against category median.
The repeat purchase rate tile shows the brand number against a category median (apparel, beauty, consumables, home) so the founder knows whether 18 percent is good or terrible for the category. The number anchors the retention conversation in context, which turns ad spend decisions into data moves instead of hunches.
Strkr AI product recommendations
Next best SKU per customer, visible on the record.
Strkr AI reads order history, browse behavior, and VIP cohort patterns, then suggests the next best SKU per customer on the record. The founder uses the suggestion for personalized winback, VIP outreach, and manual order follow-up. The suggestion also powers the recommendation block in the abandoned cart email so the fallback product is a strong one, not a random category pick.
Founder-reply nudge
When a VIP needs the founder voice, Strkr says so.
The founder-reply nudge fires on VIP tickets, high intent wholesale inquiries, press requests, and influencer outreach. The nudge opens with a draft in the founder voice, pre-filled with order history and context. The founder edits in 60 seconds and sends. The nudge keeps the brand touch personal without the founder opening every ticket.
Share with cofounder or fractional
Read-only views for a cofounder, operator, or fractional CMO.
Strkr ships advisor and operator read-only roles on every paid tier with no incremental billing. The founder shares a saved view URL with the cofounder, the agency, or the fractional CMO, and they open the number in the app instead of in a screenshot thread. Read-only roles cannot edit records or change settings, so the collaborator gets the number without the admin surface area.
Full export, no lock-in
Every record exportable to CSV in one click.
Every customer list, every cohort view, every pipeline stage, every flow analytic exports to CSV from the view header. The founder keeps the board update honest, the quarterly review grounded, and the migration risk at zero. There is no premium data-export seat, no API quota, and no CRM vendor playing games with the data that belongs to the brand.
Head-to-head
Strkr vs Klaviyo plus Gorgias plus Shopify plus Sheets.
Most sub $10M DTC founders run Klaviyo for email and SMS, Gorgias for tickets, Shopify for commerce, a handful of apps for subscriptions, reviews, and loyalty, Faire or a PDF line sheet for wholesale, and a Google Sheet for LTV and CAC math. The stack is seven surfaces, seven bills, seven logins, and seven places where the customer record drifts. Strkr collapses that into one workspace with one bill and one admin page, with the ecommerce surface shipped by default on every paid plan.
What matters
Strkr
Klaviyo + Gorgias + Shopify + Sheets
List and contact pricing
Flat per-seat, no list-size tiering
Klaviyo contact-bucket tiers climb every quarter
Customer 360 record
Orders, tickets, email, SMS, wholesale on one timeline
Four tools, four logins, no single record
LTV cohort view
Native 90, 180, 365 day cohort math by segment
A Google Sheet nobody has updated in a quarter
Wholesale pipeline
Native pipeline with retailer record and reorder cadence
Klaviyo plus Postscript plus Loop plus Rebuy stack
VIP cohort auto-tag
Nightly recompute, drives every surface
A manual Shopify tag the founder updates monthly
Review request timing
Fires on confirmed delivery, not order placement
A flat seven-day Shopify app timer
Admin surface
One page
Twelve Shopify app dashboards
Strkr AI product recommendations
Native on the customer record and in flows
Rebuy or Nosto at a separate per-month line
Full CSV export
Every view, one click, no quota
Paid export app or Shopify API limits
Monthly cost at 60,000 contacts
One per-seat line, see pricing page
Six to seven per-seat lines stacked
See the CRM built for the Shopify founder running the whole shop.
Start a trial with the full ecommerce surface enabled: customer 360 record, LTV cohort view, wholesale pipeline, Strkr AI ticket triage, native lifecycle flows, VIP cohort auto-tag, Shopify two-way sync, Strkr Messaging SMS, founder dashboard. One bill, one workspace, one source of truth for the brand. Migrate from the Klaviyo plus Gorgias plus Shopify stack in an afternoon and keep every customer, order, ticket, and flow intact on the way in. The pricing page lays out the per-seat line in full so there is no mystery before the trial starts.
Can Strkr replace Klaviyo plus Gorgias for a solo Shopify founder?
For most sub $10M DTC brands with a 1 to 5 person team, yes. Strkr ships segmentation, email, SMS via Strkr Messaging, flows, abandoned cart, winback, replenishment, VIP cohort, review request, and support ticket triage on a flat per-seat line that does not scale against list size. The Klaviyo contact-bucket renewal and the Gorgias per-agent fee retire on week two. For edge cases that need a dedicated email service for high-volume transactional sends, Strkr integrates with the provider and keeps the CRM as the single source of truth for customer records and lifecycle logic.
How does Strkr handle the wholesale pipeline a DTC founder bolted on last quarter?
Wholesale lives in a separate pipeline from the DTC customer base, with stages that match the motion (line sheet sent, sample order, first PO, net 30 established, reorder cadence set). Every retailer record carries order history, payment terms, sell-through numbers if the retailer shares them, and the rep-of-record. The founder opens one view every Monday to see which boutique is overdue for a reorder nudge, which chain is sitting in the sample stage past threshold, and which press-driven inbound retailer never got a line sheet. The wholesale pipeline cross-references the DTC customer record when a retailer buyer is also a direct customer, so the founder sees the full relationship on one record.
What does Strkr AI do for an ecommerce founder specifically?
Strkr AI runs four jobs for the DTC surface. First, ticket triage: every inbound support ticket sorted by order value, VIP cohort, repeat buyer, sentiment, and intent so the founder answers the five that matter instead of top-of-queue chronologically. Second, product recommendations: next best SKU per customer on the record and in flows based on order history and browse behavior. Third, order anomaly flagging: fraud and address-mismatch patterns surfaced before the warehouse ships. Fourth, founder-reply drafts in the founder voice for VIP tickets, high intent wholesale inquiries, and press requests. All four ship on every paid tier without a premium AI add-on.
How does Strkr compute lifetime value for the DTC cohort view?
LTV is computed per customer from Shopify order history, applied at 90-day, 180-day, and 365-day windows, and rolled up per acquisition cohort by first order month, first product bought, acquisition channel, and segment. The cohort view shows LTV progression across windows so the founder sees whether the June cohort is converting to repeat at the same rate as the March cohort before the quarterly review. Returns and partial refunds are subtracted automatically. The LTV number powers the founder dashboard tile, the VIP cohort threshold logic, and the paid-ad decision because the brand knows exactly how much a customer is worth over a year, not a one-time order AOV.
Can Strkr send SMS for abandoned cart and VIP outreach?
Yes, through Strkr Messaging. SMS flows run inside the same visual branch logic as email flows, with per-segment send windows, carrier compliance built in, and quiet hours by customer timezone. The founder writes the abandoned cart SMS once and the flow handles delivery, retries, and reply routing back to the Strkr ticket queue. Reply handling is a first-class feature, so a customer SMS reply opens a ticket and a human can respond in the same thread. The Postscript or Attentive seat retires on the same migration as Klaviyo.
How long does a Shopify plus Klaviyo plus Gorgias migration to Strkr take for a solo founder?
A typical sub $10M DTC migration runs in an afternoon with the founder, the Strkr onboarding guide, and no engineering help. The Shopify two-way sync pulls every customer, order, and product in under 30 minutes. The Klaviyo list and segment export imports into Strkr with the taxonomy preserved and the lifecycle stages mapped automatically. The Gorgias ticket history imports with the customer records so historical context is preserved on the new timeline. The first wholesale pipeline gets set up in an hour from the Faire export or a PDF line sheet. Day two is spent rewriting the welcome and abandoned cart flows in the Strkr editor, which is the moment the founder realizes the Klaviyo renewal was a sunk cost waiting to happen.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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