The CRM for the DTC wholesale lead opening retail doors.
A wholesale manager at a DTC brand owns retailer rep outreach, the buyer-event pipeline, the line-sheet catalog cadence, 30/60/90-day payment terms, and the trade-show-to-order attribution math. Strkr collapses the Faire plus HubSpot plus QuickBooks plus Google Sheets stack into one wholesale workspace with retailer records, buyer-event tracking, and payment-term flows native.
A wholesale manager at a DTC brand runs a different motion than the acquisition team. The pipeline is B2B (buyers, retailers, distributors, chains), the cycle is 60 to 180 days from first contact to first PO, payment terms are 30 to 90 days net which breaks any CRM built on Shopify-style instant settlement, and the attribution loop runs through trade shows and pop-up buyer events that live in nobody's CRM today. The six pains below show up on every DTC wholesale manager buyer call we run.
Retailer rep outreach manual
Retailer buyer email lives in Gmail labels and a Faire inbox.
Fifty retailer prospects at any given moment: boutique buyers, chain merchandising reps, distributor sales leads, pop-up event contacts. Half the thread lives in Gmail with a star, half in the Faire message inbox, and the Monday morning follow-up list is a Google Sheet the wholesale manager rebuilds every week. Strkr pulls every retailer email, Faire message, and form inbound into one unified pipeline with stages, next steps, reminders, and a lightweight CRM record per retailer.
Buyer-event pipeline lost
A $40K order at NY NOW traced to a trade show six months later.
The brand sent two reps to NY NOW and captured 180 buyer business cards on a tablet. Six months later a $40K PO landed from a buyer the wholesale manager cannot remember meeting. The attribution is gone, the follow-up on the other 179 cards is dead, and the trade-show ROI math is a guess. Strkr ships event-source tagging that routes buyer-event captures into a dedicated pipeline with event name, booth location, rep-of-record, and a timed follow-up cadence.
Catalog cadence off
The seasonal line sheet ships two weeks after the buyer wanted it.
The retailer-facing line sheet (Spring collection, Fall collection, Holiday capsule) needs to land in buyer inboxes six weeks before the retail buy window opens. In the current workflow, the design team finalizes the sheet, the wholesale manager emails it to 200 buyers by hand, and the send inevitably slips. Strkr Flows ship the line-sheet distribution with a scheduled send per retailer segment (boutique, chain, distributor, international), personalization per buyer, and a view of who opened, downloaded, and replied.
Net 30/60/90 breaks the CRM
The retailer paid 47 days late and nobody has a dunning flow.
Wholesale orders ship on net 30/60/90 terms. In a Shopify-centric CRM, "revenue" posts on checkout, which is wrong for a wholesale PO that ships now and pays in 60 days. Dunning (payment reminders at day 10, 25, 40 past due) is a QuickBooks aging report and three manual emails. Strkr ships net-terms-aware revenue recognition on wholesale orders, with automated dunning flows at configurable intervals per retailer, so the collections cycle runs without the wholesale manager hunting invoices.
Reorder cadence invisible
A boutique that always reorders in week six orders in week fourteen.
Boutique A reorders every six weeks like clockwork. Boutique B reorders every three months. Boutique C used to reorder monthly and has now been silent for ten weeks. Nobody has the data in one view. The wholesale manager loses Boutique C before noticing. Strkr tracks per-retailer reorder cadence from order history, flags retailers overdue versus their historical cadence, and surfaces the batch on the Monday pipeline view.
Sell-through blind
The chain reorder depends on sell-through nobody tracks.
The brand sold a $25K opening order to a 30-door chain. The chain reorder (or lack of one) depends on sell-through velocity by store, which the chain shares in a monthly report that the wholesale manager pastes into a Google Sheet. Strkr ships retailer sell-through tracking as a native tab on the retailer record, with uploads from the chain report and a per-door velocity view so the wholesale manager spots underperforming doors before the chain pulls the line.
How Strkr fits the DTC wholesale manager week
The weekly primitives a DTC wholesale lead actually uses.
Strkr for a DTC wholesale manager is the same CRM the marketing team, the CS team, and the founder use, with a wholesale surface layered on top. Everything below ships on every paid tier with no premium B2B module gate. The primitives map to the five jobs a wholesale manager repeats every week: run retailer outreach across boutique, chain, and distributor segments, maintain the buyer-event pipeline from trade shows and pop-ups, ship the catalog cadence to the right buyers at the right time, manage net-terms payment and dunning, and track reorder cadence plus sell-through per retailer.
Retailer pipeline
Boutiques, chains, distributors, and international in one view.
A dedicated pipeline for retailers with stages that match the wholesale motion (first contact, line sheet sent, sample order, first PO, net 30 established, reorder cadence set, at-risk, lost). Each retailer record carries buyer contact, store count, segment, catalog preference, payment terms, reorder cadence, sell-through where available, and the rep-of-record. The wholesale manager opens one view every Monday and sees the full pipeline health.
Buyer-event tracking
Trade show capture to pipeline in one Flow.
A Strkr form embedded on the tablet at NY NOW, Shoptalk, Magic, or any trade show captures the buyer with event-specific metadata (event name, booth location, rep-of-record, product interest, store count). The capture lands in a dedicated event pipeline with a timed follow-up cadence (day 1 thank you, day 5 line sheet, day 14 sample offer, day 30 call ask). The event ROI math becomes a saved view, not a Google Sheet.
Line-sheet distribution
Seasonal catalog to 200 buyers, personalized per segment.
Strkr Flows ship the line-sheet distribution with a scheduled send per retailer segment (boutique sees retail-ready SKUs, chain sees chain-exclusive SKUs with MOQ, distributor sees distributor pricing, international sees international shipping terms). Personalization per buyer (buyer name, store name, prior order history) renders inline. The wholesale manager sees who opened, downloaded, and replied, and routes the hot responses to a direct outreach queue.
Net-terms revenue recognition
Wholesale PO revenue posts on ship date and payment date.
Wholesale orders carry net-terms metadata (net 30, net 60, net 90, 2/10 net 30, custom) and Strkr recognizes revenue on the correct date per retailer agreement. The wholesale dashboard splits booked revenue, shipped revenue, and collected revenue so the wholesale manager and the finance team see the three distinct numbers. The quarterly retailer review grounds in a defensible AR picture.
Dunning flows
Automated reminders at day 10, 25, 40 past due.
Strkr Flows ship dunning reminders per retailer per invoice at configurable intervals (day 10 friendly nudge, day 25 escalation to the AR contact, day 40 pause-on-shipment and escalation to the wholesale manager). The collections cycle runs without the wholesale manager hunting invoices on Friday. The dunning cadence is tunable per retailer so a long-standing chain gets a softer cadence than a brand-new boutique.
Reorder cadence tracker
Per-retailer cadence computed from order history.
Strkr computes per-retailer reorder cadence from historical PO history (median days between orders) and flags retailers overdue versus their cadence on the Monday pipeline view. A boutique that always reorders in week six surfaces in week seven with the suggested reorder SKU and the last PO summary. The wholesale manager stops losing boutiques to inattention and the quarterly reorder report grounds in a cadence map.
Sell-through per retailer
Per-door velocity view for chain accounts.
Retailer records carry a sell-through tab with uploads from the chain report, a per-door velocity view, and alerts on underperforming doors. The wholesale manager spots the three doors dragging the chain-wide sell-through before the chain pulls the line and intervenes with sell-in support, display refresh, or a chain-level merchandising conversation. The retailer record becomes a defensible position in the next buy meeting.
Strkr AI retailer summary
A one-paragraph summary per retailer, every quarter.
Strkr AI drafts a one-paragraph retailer summary per retailer every quarter: order history, reorder cadence, sell-through if available, open AR, next PO timing, risk flags, suggested next step. The wholesale manager edits in a minute and uses the summary as the pre-call brief for the next buyer meeting. The quarterly retailer review becomes a scroll through pre-written briefs instead of a Thursday-night prep marathon.
What Strkr automates for a DTC wholesale manager
The repeatable work the wholesale layer should run before Monday.
A DTC wholesale manager cannot afford to hand run retailer outreach cadence, buyer-event follow-up, catalog distribution, dunning reminders, and reorder cadence tracking every week. Strkr Flows handle the dozen automations every ecommerce wholesale manager should run, and each one ships as a native trigger with no webhook plumbing. The pattern below is what shows up in week two of every DTC wholesale deployment, usually replacing a Faire plus HubSpot plus QuickBooks plus Google Sheets workflow.
Trade-show follow-up
Day 1 thank-you, day 5 line sheet, day 14 sample offer.
A Flow fires on every buyer-event capture with a timed follow-up cadence: day 1 thank-you with event-specific context, day 5 line-sheet send, day 14 sample offer, day 30 call ask. The 180 trade-show cards get worked systematically instead of the top 10 getting a touch and the rest dying. The event ROI becomes a defensible number six months later.
Reorder cadence alert
Retailers overdue versus cadence surface weekly.
A weekly Flow identifies every retailer with reorder cadence overdue by more than the configurable threshold and surfaces the batch on the Monday pipeline view. The wholesale manager sees each retailer with the last order date, the typical cadence, and the suggested reorder SKU already drafted in a nudge email. The boutique that always reorders in week six gets the nudge in week seven, not week fourteen.
Dunning cadence
Day 10, 25, 40 past due reminders fire automatically.
A Flow runs the dunning cadence per retailer per invoice: day 10 friendly nudge to the AP contact, day 25 escalation to the retailer AR, day 40 pause-on-shipment flag plus escalation to the wholesale manager. The cadence is tunable per retailer. The collections cycle runs without the wholesale manager hunting invoices, and the days-sales-outstanding number improves inside a quarter.
Catalog send scheduler
Seasonal line sheets ship on the right date per segment.
A Flow schedules seasonal line-sheet sends per retailer segment per season (Spring to boutiques in January, Spring to chains in October of the prior year, Holiday to international in July). The wholesale manager builds the catalog once and the engine handles the segmented ship. The quarterly buy window never gets missed because of a slipped send date.
Sell-through anomaly
Chain doors with velocity drops surface weekly.
A weekly Flow runs sell-through per door against the per-door historical baseline and surfaces doors with velocity drops. The wholesale manager intervenes with sell-in support, display refresh, or a chain-level merchandising conversation before the chain pulls the line. The alert attaches the probable cause (seasonality, competing brand, display issue) for a quick diagnosis.
Pipeline health digest
Monday email with the top five retailers to touch this week.
A weekly Flow renders the pipeline health digest: top five retailers to touch this week (overdue reorder, past-due AR, sell-through drop, line-sheet open with no reply), top five pipeline moves last week, top five retailers in sample stage past threshold. The wholesale manager opens Monday with the priority list already surfaced.
A quarterly Flow computes the trade-show ROI per event: dollars captured, dollars shipped, dollars collected, cost of the event, net ROI. The wholesale manager defends the next trade-show budget with a defensible ROI number per event instead of a hunch. Events trending below ROI threshold flag for a cut-or-double-down conversation.
International shipping terms
Flows adapt to international terms per retailer region.
A Flow routes international wholesale orders through the correct documentation (commercial invoice, HS codes, incoterms, VAT handling) based on the retailer region. The wholesale manager stops the weekly scramble to find the right template for a new European retailer and the shipment leaves the warehouse with the correct paperwork attached.
What a DTC wholesale manager sees that a Faire operator never got
A wholesale operator surface built around retention, not acquisition.
Faire shows marketplace orders. Shopify shows direct orders. HubSpot shows generic B2B pipeline. None of them shows a wholesale operator surface with retailer records, net-terms logic, dunning flows, sell-through tracking, and buyer-event attribution together. Strkr ships the full wholesale operator stack as one app with one bill, one admin page, and one login. The surfaces below are what gets added for the wholesale manager without taking anything away from the marketing team, the CS team, and the founder running on the same workspace.
Retailer 360 record
Every order, invoice, catalog send, meeting on one timeline.
Open a retailer and see every PO, every invoice, every catalog send, every buyer meeting, every rep call, every email, and every return on one chronological timeline. The wholesale manager stops flipping between Faire, Shopify, QuickBooks, and Gmail to answer "where is this retailer right now." The five numbers that matter pin at the top: open PO value, days-to-reorder-overdue, open AR, sell-through index, next action.
Cross-link to DTC
Buyers who are also direct customers surface on the record.
Where a retailer buyer is also a DTC customer (bought direct from the brand), Strkr cross-links the two records so the wholesale manager sees the full relationship. A buyer who bought direct, loves the brand, and then placed a wholesale order gets a founder-voice touch that references the direct relationship. The brand builds leverage with retailer buyers who are also fans.
Payment term library
Net 30, net 60, net 90, 2/10 net 30, custom per retailer.
Strkr ships a payment-term library with every common wholesale term and support for custom terms per retailer agreement. The wholesale manager sets terms once per retailer and the engine handles revenue recognition, dunning timing, and credit limit enforcement. New retailer onboarding becomes a two-minute setup instead of a QuickBooks reconciliation.
Credit limit per retailer
Open orders plus unpaid AR against the credit limit.
Each retailer carries a credit limit configured by the wholesale manager. Strkr tracks open PO value plus unpaid AR against the limit and blocks new orders that would exceed the limit until payment is received or the limit is adjusted. The brand stops the quarterly bad-debt surprise and the retailer relationship stays grounded in agreed terms.
Strkr AI buyer insights
Buyer context pre-loaded before the next call.
Strkr AI reads the retailer order history, the sell-through data, the open AR, the catalog engagement, and the reorder cadence, then drafts a one-paragraph pre-call brief for the wholesale manager's next buyer meeting. The brief covers the retailer's position, the suggested ask (reorder, new SKU, display refresh), and the risk flags. The wholesale manager walks into the buyer meeting with a plan, not a hunch.
Share with founder
Read-only wholesale views for the founder and marketing leader.
Strkr ships read-only roles on every paid tier with no incremental billing. The wholesale manager shares the wholesale dashboard URL and the founder opens the live pipeline instead of a Monday screenshot. The marketing leader sees the wholesale funnel on the executive dashboard. Read-only roles cannot edit records or change settings, so collaborators get the number without the admin surface area.
Full export
Every retailer, PO, invoice, and sell-through exportable.
Every retailer record, every PO, every invoice, every sell-through upload, every catalog send exports to CSV from the view header. The wholesale manager keeps the quarterly retailer review grounded, the handoff documentation honest, and the migration risk at zero. No premium data-export seat, no API quota, no vendor playing games with the data that belongs to the brand.
Head-to-head
Strkr vs Faire plus HubSpot plus QuickBooks plus Google Sheets.
Most DTC wholesale managers run Faire for marketplace orders, HubSpot or Salesforce for generic B2B pipeline, QuickBooks for invoicing and AR, a Google Sheet for buyer-event tracking, and Gmail labels for buyer outreach. The stack is five surfaces, five bills, five logins, and five places where the retailer record drifts. Strkr collapses that into one workspace with one bill and one admin page, with the wholesale surface shipped by default on every paid plan.
What matters
Strkr
Faire + HubSpot + QuickBooks + Sheets
Retailer 360 record
POs, invoices, catalog, meetings on one timeline
Four tools, four logins, no single record
Retailer pipeline
Native stages for boutique, chain, distributor, international
Generic HubSpot or Salesforce pipeline
Buyer-event tracking
Native capture to pipeline with timed follow-up
A tablet export dropped into a Google Sheet
Line-sheet distribution
Scheduled sends per retailer segment with open tracking
A Gmail send to 200 buyers by hand
Net-terms revenue recognition
Native split of booked, shipped, collected
QuickBooks reconciliation Friday afternoon
Dunning flows
Native day 10, 25, 40 cadence per retailer
QuickBooks aging report plus three manual emails
Reorder cadence tracker
Per-retailer cadence computed from order history
A Google Sheet rebuilt monthly
Sell-through tracking
Per-door velocity view with anomaly alerts
A pasted monthly chain report in a Sheet
Credit limit per retailer
Native with order block on exceed
QuickBooks credit limit, no order block
Cross-link to DTC base
Native where buyer is also a direct customer
Two systems, no join
Strkr AI buyer insights
Native pre-call brief per retailer
Thursday-night prep marathon
Monthly cost at DTC wholesale
One per-seat line, see pricing page
Four to five per-seat lines stacked plus Faire fees
See the CRM built for the DTC wholesale lead opening retail doors.
Start a trial with the full wholesale surface enabled: retailer 360 record, retailer pipeline, buyer-event tracking, line-sheet distribution, net-terms revenue recognition, dunning flows, reorder cadence tracker, sell-through tracking, credit limit enforcement, Strkr AI buyer insights. One bill, one workspace, one source of truth for the wholesale channel. Migrate from the Faire plus HubSpot plus QuickBooks plus Google Sheets stack in a sprint and keep every retailer, PO, invoice, and buyer-event capture intact on the way in. The pricing page lays out the per-seat line in full so there is no mystery before the trial starts.
Can Strkr replace Faire plus HubSpot plus QuickBooks for a DTC wholesale manager?
For most DTC wholesale leads at brands with 50 to 500 retailer accounts, yes. Strkr ships the retailer pipeline, buyer-event tracking, line-sheet distribution, net-terms revenue recognition, dunning flows, reorder cadence tracking, sell-through tracking, and credit limit enforcement on a flat per-seat line. The HubSpot or Salesforce per-seat fee retires on week two because the generic B2B pipeline tooling is replaced by a wholesale-specific surface. The QuickBooks integration stays for accounting (because that is where the audit trail lives), but the AR and dunning workflow moves into Strkr where the retailer context is one click away. For edge cases that need Faire marketplace exposure specifically, Strkr integrates with Faire and keeps the retailer record as the single source of truth so Faire orders post back to the Strkr retailer timeline.
How does Strkr handle net 30/60/90 payment terms on wholesale orders?
Each retailer carries a payment-term configuration (net 30, net 60, net 90, 2/10 net 30, custom) set once at onboarding. Strkr recognizes revenue on three dates per PO: booked (PO signed), shipped (warehouse confirmed ship), and collected (payment received). The wholesale dashboard splits the three numbers so the wholesale manager and the finance team see booked backlog, shipped-but-unpaid AR, and realized revenue separately. Dunning flows fire on configurable intervals past the due date (day 10 friendly nudge, day 25 AR escalation, day 40 pause-on-shipment plus wholesale manager escalation). The cadence is tunable per retailer so a long-standing chain gets a softer cadence than a brand-new boutique. The days-sales-outstanding number renders on the dashboard tile so the wholesale manager tracks collections health weekly.
How does Strkr handle buyer-event capture from trade shows and pop-ups?
A Strkr form embedded on the tablet at NY NOW, Shoptalk, Magic, or any trade show captures the buyer with event-specific metadata (event name, booth location, rep-of-record, product interest, store count, follow-up priority). The capture lands in a dedicated event pipeline with a timed follow-up cadence (day 1 thank you with event-specific context, day 5 line-sheet send, day 14 sample offer, day 30 call ask). The wholesale manager tunes the cadence per event. Quarterly, Strkr computes the trade-show ROI per event: dollars captured, dollars shipped, dollars collected, cost of the event, net ROI. The quarterly trade-show budget conversation grounds in a defensible per-event ROI number instead of a hunch. The 180 cards from NY NOW get worked systematically instead of the top 10 getting a touch and the rest dying.
How does Strkr track reorder cadence per retailer?
For each retailer with at least two orders in history, Strkr computes the median days-between-POs and sets the per-retailer reorder cadence. A weekly Flow identifies retailers overdue versus their cadence (by more than a configurable threshold, typically 20 to 30 percent of the cadence) and surfaces the batch on the Monday pipeline view. The wholesale manager sees each retailer with the last order date, the typical cadence, the suggested reorder SKU drafted from the retailer's historical mix, and a nudge email ready to send. A boutique that always reorders in week six surfaces in week seven with the suggested PO already drafted instead of being discovered in week fourteen. The cadence recomputes on every new order so the signal stays current.
Can Strkr track sell-through for chain accounts?
Yes. Retailer records carry a sell-through tab with uploads from the chain's monthly report (CSV, Excel, or direct connector where the chain provides one). The per-door velocity view shows every door for the chain with weekly or monthly sell-through, a per-door historical baseline, and alerts on underperforming doors. The wholesale manager spots the three doors dragging the chain-wide sell-through before the chain pulls the line and intervenes with sell-in support (POS display refresh, chain-level merchandising conversation, SKU swap for the specific door). The retailer record becomes a defensible position in the next chain buy meeting because the sell-through math is on screen. Strkr AI reads the sell-through data and drafts a pre-call brief that highlights the lift opportunity per chain.
Can the founder see the wholesale pipeline alongside the DTC business?
Yes. Strkr ships read-only roles on every paid tier with no incremental billing. The wholesale manager shares the wholesale dashboard URL with the founder and the marketing leader. The founder opens the live pipeline instead of a Monday screenshot. The marketing leader sees the wholesale funnel on the executive dashboard alongside the DTC retention and acquisition numbers so the quarterly board review covers the full brand picture. Where a retailer buyer is also a direct DTC customer, Strkr cross-links the two records so the founder sees the full relationship on one page. The founder can reply directly to a top retailer in the founder voice through Strkr without opening the wholesale manager's inbox.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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