Built for Hospitality Event Coordinators

The CRM a venue event coordinator runs 60 events a quarter out of.

A hotel or venue event coordinator takes a signed group contract from sales and runs it to the event-day execution: BEO build, vendor coordination, deposit tracking, dietary restrictions, setup diagrams, final headcount, event-day timeline, and post-event survey. Strkr collapses the BEO queue, the vendor timeline, the deposit ledger, the event-day run of show, and the post-event feedback loop into one workspace that reads from Tripleseat, Delphi.fdc, and Opera.

Why buyers are here

Hospitality Event Coordinators: the daily pains.

The event coordinator role runs on precision and timing. The BEO is wrong by 2 percent on headcount and the kitchen either runs short on plated meals or wastes 40 covers. The AV vendor shows up with the wrong gear. The deposit is 10 days late and the sales manager keeps asking status. The event-day run of show has four stakeholders and five version drift. The six pains below are what every venue and hotel event coordinator recognizes on a buyer call.

BEO accuracy chaos

The BEO lands 10 days before the event with half the fields missing.

The sales manager hands off the signed group contract via email with six attachments. The event coordinator rebuilds the Banquet Event Order in Delphi.fdc or Tripleseat with headcount guessed, setup diagram sketched, dietary restrictions pending, AV requirements half-defined, and the planner reachable only by voicemail. Strkr runs native BEO handoff with every field preserved from sales and an outstanding-items list the coordinator works through.

Vendor coordination tangled

AV, florist, DJ, decor live in six email threads per event.

Each event has four to eight third-party vendors (AV, florist, DJ or band, decor, photographer, transportation, specialty rentals, security). Each vendor negotiates and confirms via a separate email thread. Load-in times drift between threads. Strkr runs a native vendor coordination timeline per event with load-in, setup, event, strike times, and vendor confirmations tracked inline.

Deposit tracking by inbox

Deposits sit in an email folder until the sales manager asks.

Group contracts carry a deposit schedule: 25 percent at signing, 50 percent 60 days out, 25 percent 10 days out, final balance 7 days post. The coordinator tracks deposits in an email folder and chases the planner for each milestone. The sales manager asks weekly whether the deposit is in. Strkr runs native deposit tracking per contract with milestone reminders and the chase cadence automated.

Dietary restriction scramble

Final dietary count arrives 48 hours before the event, by email.

The event planner emails the final dietary breakdown 48 hours before the event: 12 vegetarian, 8 gluten-free, 4 kosher, 2 shellfish allergy, 1 nut allergy. The coordinator forwards to the chef, who asks for the names. The names come 24 hours before. The chef scrambles on plated service assignments. Strkr runs the dietary roster as a native structured list on the BEO with the planner updating directly.

Event-day run of show drift

Four stakeholders, five versions of the timeline.

The event-day run of show (arrival, cocktail hour, dinner service, toasts, dessert, after-party) lives on a Google Doc the coordinator, the banquet captain, the AV lead, the catering director, and the planner all edit. By event day there are five version-drifted copies and the toast order is wrong. Strkr runs the run of show as a native shared timeline with version control.

Post-event feedback forgotten

We never send the survey. We never learn what went wrong.

The event wraps Saturday night. Sunday the coordinator is onto the next event. The post-event survey never ships. Three weeks later the planner emails complaining about the AV cuing. The sales manager hears about the complaint when it is too late to recover the client. Strkr runs the post-event feedback as a native 7 day survey cadence with the sales manager copied automatically.

How Strkr fits the event coordinator week

The primitives event coordinators run events from.

Strkr for event coordinators ships the same CRM every sales manager and revenue manager runs with coordination-tier views on top. Everything below ships on every paid tier with no premium coordination module. The primitives line up with the lifecycle: receive BEO handoff from sales, build the BEO with outstanding items, coordinate vendors, track deposits, run the event-day timeline, close with post-event feedback. The pattern collapses the five-tool coordination stack into one workspace that reads from Tripleseat, Delphi.fdc, and Opera.

BEO queue

Every active BEO with build status.

The BEO queue shows every signed group with the BEO status: handoff received, in build, outstanding items pending, event coordinator confirmed, final BEO signed, kitchen notified, banquet captain briefed. The coordinator spots the BEO at T-minus-10-days still missing the final headcount and runs the specific chase instead of a Sunday-night scramble.

Outstanding items tracker

Final headcount, dietary, setup, timeline on one list.

Each BEO carries an outstanding-items list: final headcount (due T-minus-10), dietary breakdown (due T-minus-7), AV equipment confirm (due T-minus-14), setup diagram final (due T-minus-7), run of show final (due T-minus-5), deposit final balance (due T-minus-7). The coordinator works the list top-down with the planner.

Vendor coordination timeline

AV, florist, DJ, decor on one timeline per event.

The vendor coordination timeline shows each third-party vendor on one view per event with load-in time, setup time, event time, strike time, and confirmation status. Confirmations fire via Strkr Messaging SMS to the vendor with the slot. Vendor cancellations surface immediately for reassignment or the coordinator picks up with a backup vendor.

Deposit ledger

Milestone deposits with reminder cadence.

Each contract carries the deposit schedule on the ledger with milestone dates, amounts, received status, and the chase cadence. Milestones not received at T-minus-3 fire reminders to the planner and the sales manager. Deposits received flow back to Opera folio or the master account. The weekly ap conversation runs off the ledger instead of email folder forensics.

Dietary roster

Structured list with planner self-serve updates.

The dietary roster carries a structured list per attendee with name, meal choice, dietary restriction (vegetarian, vegan, gluten-free, kosher, halal, nut allergy, shellfish allergy, dairy allergy), and seating. The planner updates the roster directly through a shared link so the coordinator and the chef see the current list instead of forwarding emails.

Event-day run of show

Shared timeline with version control.

The event-day run of show runs as a native shared timeline with arrival, cocktail hour, dinner service start, each course, toasts in specific order, dessert, after-party. The coordinator, the banquet captain, the AV lead, the catering director, and the planner all see the same version. Changes track in version history. Event day runs off one source of truth.

Post-event feedback cadence

Thank-you day 2, survey day 7, next-year ask day 30.

A completed event fires the post-event feedback cadence: thank-you email on day 2, structured satisfaction survey on day 7 (food quality, service quality, AV quality, coordination experience, likelihood to recommend), next-year date-hold inquiry on day 30, formal rebook outreach on day 90. The coordinator and the sales manager see the responses on the group record.

Attendee list management

Final attendee list with VIPs flagged.

The attendee list ties into the BEO with final headcount, seating assignments, VIP flags, dietary restrictions, and badge print queue. VIP attendees surface for the banquet captain pre-event. The planner updates the list through a shared link and the final count locks at T-minus-72 hours per the contract terms.

What Strkr automates for the event coordinator

The repeatable chase and confirmation work.

The best event coordinators automate the chase cadence, the vendor confirmations, the dietary roster updates, and the post-event feedback so the hours go into the three conversations where the event quality is made: the chef conversation on the plated service plan, the AV lead conversation on cuing the toasts, and the planner conversation on day-of expectations. Strkr Flows cover the automations every event coordinator should run.

BEO handoff receipt

Signed contract fires the BEO build with pre-populated fields.

The sales manager signing the group contract fires the BEO handoff flow with every field pre-populated: dates, arrival and departure schedule, room block, meeting space, F and B package, AV requirements, setup diagram, attendee list, dietary restrictions, billing instructions, master account. The coordinator opens the BEO with the full package instead of six email attachments.

Outstanding items chase

Missing fields fire chase cadence on schedule.

Outstanding items (final headcount, dietary breakdown, AV equipment confirm, setup diagram final, run of show final) fire chase SMS and email to the planner on the per-item cadence. The coordinator works the top of the list instead of chasing the whole set manually.

Vendor confirmation

Dispatched vendors confirm the slot in 24 hours.

A booked third-party vendor (AV, florist, DJ, decor, photographer, transportation, specialty rentals, security) gets Strkr Messaging SMS requesting confirmation within 24 hours of booking. Unconfirmed vendors escalate at 48 hours. Vendors cancelling at 2 days out fire the backup vendor contact flow.

Deposit milestone reminders

Milestone deposits fire reminders at T-minus-3.

Each deposit milestone (25 percent at signing, 50 percent 60 days out, 25 percent 10 days out, final balance 7 days post) fires reminders to the planner at T-minus-7, T-minus-3, and T-minus-1. Deposits received flow back to the folio automatically. The sales manager stops asking status every Monday.

Dietary roster lock

T-minus-72 hours, dietary roster locks.

At T-minus-72 hours before the event, the dietary roster locks per the contract terms. Final counts flow to the chef with the structured list. The planner adding dietary restrictions after the lock fires an alert to the coordinator who can accept the late add with the chef acknowledgment or escalate.

Event-day timeline distribution

Final run of show distributes to vendors and ops at T-minus-24.

At T-minus-24 hours, the final run of show distributes to every vendor, the banquet captain, the AV lead, the catering director, and the planner via Strkr Messaging SMS with the PDF attached. Everyone works off the same locked timeline on event day.

Post-event feedback

Completed event fires survey cadence.

A completed event fires the thank-you email on day 2, the structured satisfaction survey on day 7, the next-year date-hold inquiry on day 30, and the formal rebook outreach on day 90. Rebook conversion runs 30 to 50 points higher than the industry baseline when the cadence runs on template.

Weekly coordination digest

Monday email with the five events most at risk.

Monday 7 AM email to the event coordinator and the catering director: five events this week needing attention, outstanding items by event, deposit chase status, vendor confirmations pending, dietary roster lock approaching. The coordinator walks into Monday with the week scored instead of guessing where to start.

What an event coordinator sees that nobody else does

The coordination-tier overlays on the hospitality lifecycle.

An event coordinator at a hotel or venue runs a different week than the sales manager, the revenue manager, the catering director, or the banquet captain. Strkr keeps the group record shared and layers coordination-tier views on top. The surfaces below are what the coordinator sees in the coordination tier.

BEO queue by event date

Every active BEO sorted by event proximity.

The BEO queue sorts every active BEO by event date proximity with the outstanding-items count surfaced per BEO. The coordinator works the top of the queue first and spots the BEO at T-minus-5-days still missing the final headcount.

Vendor performance

AV, florist, DJ scored by reliability and quality.

The vendor performance view shows every third-party vendor with cancellation rate, on-time arrival rate, planner satisfaction scores, and cost per event. The coordinator picks the AV vendor with the best cuing reliability for the wedding with the complex toast order.

Deposit aging

Overdue deposits by group with chase status.

The deposit aging view shows every overdue deposit by group with amount, days late, planner contact, and chase status. The coordinator and the sales manager run the Monday ap conversation off the view instead of email folder forensics.

Dietary summary

Dietary breakdown across the week, by meal period.

The dietary summary rolls up dietary restrictions across every event in the week by meal period (breakfast, lunch, reception, dinner) and the chef sees the aggregated prep count by dietary category.

Vendor confirmation board

Every vendor across every active event, confirmation status.

The vendor confirmation board shows every vendor across every active event with load-in time, confirmation status (unconfirmed, confirmed, cancelled), and backup assignment. The coordinator triages the unconfirmed vendors in 10 minutes a day.

Post-event feedback summary

Satisfaction trending across food, service, AV, coordination.

The post-event feedback summary trends satisfaction across food quality, service quality, AV quality, and coordination experience across the quarter. The coordinator spots the AV cuing complaint pattern across three events and runs the specific coaching conversation with the AV vendor.

Repeat-planner relationship

Every planner with history preserved across events.

Every event planner carries a relationship history with past events at the property, feedback trends, specific preferences (toast cue preferences, dietary quirks, setup diagram patterns), and the next-year inquiry status. The coordinator walks into the planning call with context intact.

Head-to-head

Strkr vs Tripleseat plus Delphi.fdc plus Google Docs.

Most hospitality event coordinators run Tripleseat or Delphi.fdc for the BEO record, Google Docs for the run of show, email folders for deposit tracking, SignNow or DocuSign for contract signing, and a shared spreadsheet for vendor coordination. Strkr collapses that stack into one workspace with native BEO handoff, outstanding-items tracker, vendor coordination timeline, deposit ledger, event-day run of show with version control, and post-event feedback cadence.

What matters Strkr Tripleseat + Delphi.fdc + Google Docs
Number of surfaces the coordinator opens daily 1 (Strkr) 6 to 8 (Tripleseat, Delphi, Docs, email, Opera, Mail, signing)
BEO handoff from sales Native handoff with every field preserved Six-attachment email from the sales manager
Outstanding items tracking Native per-BEO list with per-item chase cadence Email folder of pending items
Vendor coordination Native timeline per event with Strkr Messaging confirmations Six email threads per event
Deposit tracking Native ledger with milestone reminders Email folder, sales manager asks every Monday
Dietary roster Structured list with planner self-serve updates Forwarded email thread of restrictions
Event-day run of show Native shared timeline with version control Google Doc with five version-drifted copies
Post-event feedback cadence Native day 2, 7, 30, 90 cadence Rarely sent, often forgotten
Vendor confirmation cycle Native Strkr Messaging SMS confirmations with 48 hour escalation Email follow-up every two days
Repeat-planner history Full relationship timeline across years Coordinator memory and old emails
Event-day timeline distribution T-minus-24 auto-distribute to all vendors and ops Email with the latest Google Doc copy
Monthly cost per coordinator One per-seat line, see pricing page Tripleseat + Delphi + e-sign stack

See the CRM a venue event coordinator runs 60 events a quarter out of.

Start a trial with the full event-coordinator stack enabled: native BEO handoff with every field preserved, outstanding-items tracker with per-item chase cadence, vendor coordination timeline with Strkr Messaging SMS confirmations, deposit ledger with milestone reminders, dietary roster with planner self-serve updates and T-minus-72 lock, event-day run of show with version control, and post-event feedback cadence on day 2, 7, 30, 90. One bill, one workspace, one source of truth from signed contract to rebook outreach. The pricing page lays out the per-seat line in full before the trial starts.

Common questions

Hospitality Event Coordinators buyer FAQ.

Does Strkr replace Tripleseat or Delphi.fdc for a venue coordinator?

No. Tripleseat and Delphi.fdc remain the systems of record for the BEO with the venue production specifications, the kitchen prep sheet integration, and the folio connection. What Strkr replaces is the coordinator workflow stack that wraps around the BEO system: email folders for deposit tracking, Google Docs for the run of show, email threads for vendor coordination, Mail for planner outreach, and the shared spreadsheet for outstanding items. Strkr integrates with Tripleseat, Delphi.fdc, and Opera via native connectors so the group record flows into Strkr, coordination runs in Strkr, and the final BEO publishes to Tripleseat or Delphi for operations. The coordinator collapses six to eight surfaces into one.

How does the BEO handoff from sales work?

The sales manager signing the group contract fires the BEO handoff flow with every field pre-populated: dates, arrival and departure schedule, room block (by room type), meeting space (by room, setup style, capacity), F and B package (by meal period, headcount, service time, dietary restrictions), AV requirements, setup diagram, attendee list, VIP flags, billing instructions, and master account. The coordinator opens the BEO with the full package instead of six email attachments. Fields that need final confirmation (final headcount, final dietary count, final AV equipment, final setup time, final run of show) sit on an outstanding-items list the coordinator works through with the planner on the per-item cadence. The BEO lands finalized at T-minus-10-days consistently instead of T-minus-3 scramble. The final BEO publishes to Tripleseat or Delphi.fdc for the operations team on the T-minus-24 lock.

How does the deposit tracking work with the ledger?

Each group contract carries a deposit schedule on the ledger with the milestone dates (25 percent at signing, 50 percent 60 days out, 25 percent 10 days out, final balance 7 days post), amounts, received status, and the chase cadence. Milestones not received at T-minus-7 fire a reminder email to the planner. T-minus-3 fires a second reminder. T-minus-1 escalates to the sales manager. T-minus-0 the deposit is overdue and surfaces on the Monday ap conversation. Deposits received flow back to the Opera folio or the master account automatically through the native integration. The coordinator and the sales manager stop running the status conversation every Monday because the ledger is current. For properties running Stripe or AmEx CORE for deposits, the integration posts the receipt to the ledger automatically.

How does the vendor coordination timeline work?

Each event carries a vendor coordination timeline with every third-party vendor (AV, florist, DJ or band, decor, photographer, transportation, specialty rentals, security) on one view with load-in time, setup time, event time, strike time, and confirmation status. A booked vendor gets Strkr Messaging SMS requesting confirmation within 24 hours of booking. Unconfirmed vendors escalate at 48 hours to the coordinator. Vendors cancelling at 2 days out fire the backup vendor contact flow with the preferred alternates sorted by vendor performance score. The coordinator triages the unconfirmed and cancelled vendors in 10 minutes a day on the vendor confirmation board. On event day, the final load-in and strike schedule distributes to every vendor via Strkr Messaging SMS at T-minus-24 so everyone works off the same locked schedule.

How does the dietary roster handle the T-minus-72 lock?

The dietary roster carries a structured list per attendee with name, meal choice, dietary restriction (vegetarian, vegan, gluten-free, kosher, halal, nut allergy, shellfish allergy, dairy allergy), and seating assignment. The planner updates the roster directly through a shared link so the coordinator and the chef see the current list instead of forwarding emails back and forth. At T-minus-72 hours the roster locks per the contract terms. Final counts flow to the chef with the structured list broken down by meal period and dietary category. The planner adding dietary restrictions after the lock fires an alert to the coordinator who can accept the late add with the chef acknowledgment or escalate per the contract terms. The dietary summary across the week rolls up for the chef so the Sunday prep conversation runs off real counts.

How does the post-event feedback cadence drive rebook conversion?

A completed event fires the post-event feedback cadence automatically: thank-you email on day 2 with photos from the event attached, structured satisfaction survey on day 7 (food quality, service quality, AV quality, coordination experience, likelihood to recommend, specific comments), next-year date-hold inquiry on day 30 for annual events, and formal rebook outreach on day 90. The coordinator and the sales manager see the survey responses on the group record. Low-score surveys flag for recovery outreach from the general manager. For annual events (galas, conferences, corporate meetings) the next-year rebook conversion typically runs 70 to 80 percent when the cadence runs on template vs 30 to 40 percent when the thank-you is manual and often forgotten. The repeat-planner relationship timeline preserves the feedback across years so the next-year quote starts with full context.

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