Does Strkr replace Opera, Delphi.fdc, or Amadeus for a hospitality sales manager?
No. Opera Property Management System, Delphi.fdc (Amadeus Delphi), and Amadeus Advanced Business Solutions remain the systems of record for the property with room inventory, folio accounting, and the central reservations system integration. What Strkr replaces is the sales manager workflow stack that wraps around the PMS and the sales and catering system: Cvent as the inbound RFP channel (Strkr pulls Cvent leads into one record), Excel for the group pace forecast, email for the revenue-manager approval ping-pong, the quarterly F and B catalog PDF, and the salesperson memory for repeat groups. Strkr integrates with Opera, Delphi.fdc, Amadeus, and Tripleseat via native connectors so the group record flows into Strkr, pipeline runs in Strkr, and the signed group contract hands off to the BEO in Delphi or Tripleseat. The sales manager collapses six to eight surfaces into one.
How does Cvent lead intake work on Strkr?
Strkr runs native Cvent Supplier Network integration that pulls RFP leads into Strkr within 15 minutes of posting with event dates, room block, meeting space requirements, F and B requirements, AV needs, attendee count, decision timeline, and bid due date parsed into the right fields on the group record. The sales manager works the Cvent response window from Strkr instead of retyping the RFP into Opera first. The Strkr response flows back to Cvent with the proposal attached. Lost-deal reasons from Cvent (price, dates not available, won by competitor property, meeting space inadequate) populate the Strkr lost-deal reason tracker so the quarterly loss review runs off real pattern data. Response rates to Cvent RFPs typically climb 15 to 20 points because the sales manager sees the lead inside 15 minutes instead of six hours later.
How does revenue-manager approval routing work?
A rate quote above the sales manager delegated authority, a pre-contract date release, a comp room offer, or a F and B concession fires an approval routing flow to the revenue manager with the deal context (group name, dates, room nights, meeting space, F and B package), the market context (comp-set rate from STR, demand period flag, booking lead time), and the pace context (definite plus tentative room nights for the dates in question against budget) all pre-loaded. The revenue manager has three one-click actions: approve, counter with a specific rate, or deny with reason. SLA tracking surfaces unapproved requests over 4 hours old to the sales manager and over 8 hours old to the general manager. The approval cycle that used to take two days of email ping-pong collapses to 20 minutes. Audit trail preserves every decision so the quarterly revenue strategy review runs with real pattern data.
How does the repeat-group record change the quote?
Every group that has booked the property or sister properties in the past carries a repeat-group record with every past stay, past room nights, past F and B pricing, past AV requirements, past attendee feedback, past property ROI (GOP contribution per room night), and the key contact history. A new inquiry fires a repeat-match check against company name, contact email, and event characteristics within the first 15 minutes of lead ingest. The sales manager sees the repeat-group banner on the new lead before the first response goes out and quotes the group with full context instead of starting from rack. For annual conferences, the next-year rebook conversion runs 70 to 80 percent when the sales manager has the history preserved and runs the proactive retention cadence (thank-you, survey, next-year date-hold inquiry, formal rebook outreach) on template.
How does the BEO handoff work from sales to event coordination?
A signed group contract fires the BEO handoff flow to the event coordinator with every field pre-populated on the BEO record: dates, arrival and departure schedule, room block (by room type), meeting space (by room, setup style, capacity), F and B package (by meal period, headcount, service time, dietary restrictions), AV requirements, setup diagram, attendee list, VIP flags, billing instructions, and master account details. The event coordinator opens the BEO with the full package instead of rebuilding in Delphi.fdc or Tripleseat from six email attachments. Fields that need final confirmation (final headcount, final dietary count, final setup time) sit on an outstanding-items list the coordinator works through with the planner. The BEO lands finalized at the T-minus-10-day point consistently instead of T-minus-3-day scramble. For properties with the Tripleseat integration, the final BEO publishes to Tripleseat for the operations team.
Can Strkr forecast group pace against budget for the general manager?
Yes. The group pace forecast reports definite room nights, tentative room nights, and pipeline room nights by future month per property with budgeted pace overlaid. The sales manager answers the general manager pace question in 60 seconds instead of guessing within 20 percent. The regional revenue team sees the same forecast on the same cadence. A monthly trending below budget surfaces with the specific interventions the sales manager and the revenue manager can run (targeted CVB outreach, repeat-group proactive bookings, aggressive comp-set rate push, brand-channel RFP pre-emptive bidding). The forecast carries scenario toggles so the general manager models what happens if the top 3 tentative groups close vs cancel. For properties running Smith Travel Research benchmarking, the comp-set pace overlays on the Strkr forecast so the general manager sees whether the property is pacing with or against the comp set.
