The CRM real estate agents run their whole book out of.
A solo or team agent carries a sphere of 400 past clients, 60 Zillow and Realtor dot com inquiries a month, 8 active listings, 11 active buyers, and the entire paperwork trail from first showing to the deed recording. Strkr holds all of that on one record, so the sphere lead that showed up as a sign-call in April and a buyer referral in October lives on one timeline with every tour, offer, and signed form attached.
The real estate agent job runs on a different clock than any other sales job. A SaaS deal has a price list and a signed MSA inside 60 days. A real estate deal has a sign-call lead that goes cold for six months, a listing appointment that turns into a 90 day listing agreement, a buyer who tours 11 homes across three school districts, a purchase contract that triggers inspection, appraisal, financing contingency, title search, and three or four addendums before the closing table pays anybody. Most agents try to run that cycle out of Follow Up Boss, kvCORE, Chime, or BoomTown, which were all built as top-of-funnel lead ponds, not as the full CRM a working agent needs from sphere through closing. The six pains below show up on every agent buyer call we run.
Zillow lead speed-to-lead
Zillow leads go cold if nobody calls in 5 minutes.
A new Zillow or Realtor dot com inquiry fires at 9:47 AM while the agent is at a listing appointment. The lead sits in the Follow Up Boss app badge for 40 minutes, the lead calls a different agent, and the deal never shows up on the pipeline. Strkr catches inbound Zillow and Realtor leads on the Strkr Messaging line, auto-texts a human reply inside 60 seconds with a next-step link, and pings the agent on mobile with the subject property and the inquiry source. The 5 minute window turns from a stressor into a system.
Sphere nurture by vibe
My sphere is in five tools and I touch it when I remember.
Every agent has a sphere of past clients, referral sources, lender partners, title reps, and friends. That sphere lives half in Google Contacts, half in a Mailchimp list, half in the Follow Up Boss import from three years ago, and half in a mental "I should call them" queue. Strkr holds the sphere as one record per contact with home anniversary, kids, pets, referral source, lender, and title company all on the same timeline, and the daily triage view surfaces the 7 anniversaries landing this week so the touch actually fires.
Listing-to-close pipeline
I cannot see which 4 of my 11 deals will actually close this month.
The agent has 11 active deals across listings and buyers, each at a different stage: 2 under contract with inspection next week, 3 negotiating offers, 2 touring, 4 nurturing. The forecast lives in the agent head because Follow Up Boss shows a lead pond and not a close-weighted pipeline. Strkr runs two pipeline boards (listings and buyers) with stages, next-step dates, close-weighted forecasts, and a sortable hygiene column so the four deals that need touching this week surface above the fold.
SMS from personal phone
My buyers text my personal number and I lose the thread.
The agent texts the buyer from a personal iPhone, texts the lender from the same thread, texts the listing agent on the other side from the same number, and the deal context splinters across three group threads nobody else at the brokerage can see. Strkr Messaging gives the agent a dedicated business number with every text logged on the contact and deal timeline, group threads tied to the deal, and the vacation voicemail routing to the covering agent when the primary is out.
CMA by hand every time
Every CMA takes 2 hours and three Google Doc copy-pastes.
The agent pulls comps from the MLS, screenshots the five best into a Google Doc, writes the price justification by hand, pastes the market stats, formats the headers, exports to PDF, and emails it. That cycle burns 2 hours per listing appointment, and most agents still show up with a last-year template. Strkr AI reads the subject property and the comps in the same zip, drafts a first-pass CMA with the recommended list band, pricing memo, days-on-market analysis, and the comp set, and the agent edits in 20 minutes.
Transaction paperwork drag
Every closing is a 30 document checklist I rebuild from scratch.
Under contract means 30 to 45 artifacts across inspection report, appraisal, loan commitment, title commitment, HOA documents, lead paint disclosure, seller disclosures, radon test, well and septic certification, and the three addendums the attorney drafts last minute. The agent chases title, lender, inspector, and the other side on a Google Doc checklist that resets every deal. Strkr runs the transaction coordination as a project tied to the deal with the full state-specific checklist, calendar dates, and vendor pings on a template.
How Strkr fits the real estate agent week
The primitives agents actually run their book on.
Strkr for real estate agents ships the same CRM a 100 agent brokerage runs with role-aware views shaped around the agent weekly motion. The primitives below line up with the real work: Monday sphere triage with anniversary nudges, Tuesday Zillow and Realtor lead triage, Wednesday listing appointments with first-pass CMAs, Thursday showings and offer rounds, Friday under-contract transaction coordination with inspection and appraisal dates on the calendar.
Sphere record
One record per person, 15 facets on the timeline.
The sphere record holds home anniversary, past purchase price, past sale price, lender, title company, kids, pets, referral source, hobbies, and the last ten touches on one scrollable timeline. Updates from mobile, calendar, email, MLS imports, and the Strkr Messaging thread all land on the same record so the agent walks into the Starbucks referral meeting with the full context already loaded.
Zillow, Realtor dot com, Trulia, Homes dot com, and brokerage website leads land in a unified inbox with source, subject property, inquiry text, and a 60 second auto-reply fired on the Strkr Messaging business number. The agent sees the lead on mobile with a one-tap call back, and the pipeline card is pre-populated with the subject property, source, and first touch timestamp so nothing starts from zero.
Listing pipeline board
Listings on one board, sign-call to closed.
Column-per-stage board grouped by price band, days on market, zip code, or expected close month. Drag a listing between stages and the flow runs entry criteria for the signed listing agreement, surfaces the missing CMA, and prompts the next-step date. The agent builds the view that matches this week instead of the view the office manager shipped a quarter ago.
Buyer pipeline board
Buyers on a parallel board, lead to closed.
A second pipeline board carries the buyer motion with stages for lead, buyer consultation, pre-approval, actively showing, offer submitted, under contract, and closed. The buyer board shares contact records with the listing board so the sphere referral that converts to a buyer in October and a listing in April lives on one record with two deals on it.
Strkr Messaging
A business number with every text on the deal.
The agent gets a dedicated local business number with inbound and outbound SMS and MMS. Every text, picture of a signed addendum, and lender voicemail transcription lands on the contact and deal timeline. Group threads tie to the deal, the vacation voicemail routes to the covering agent, and the personal iPhone stays personal.
Strkr AI CMA draft
First-pass CMA off the subject property.
Strkr AI reads the subject property details and the historical comps in the same zip and school district, and drafts a first-pass CMA with the recommended list price band, the comp set, the days-on-market analysis, and the pricing strategy memo. The agent edits in 20 minutes and sends same day instead of the normal two day turnaround.
Transaction project
Under Contract fires the closing checklist.
The moment the purchase contract is signed, a flow spins up a transaction project with the state-specific checklist, inspection and appraisal and financing contingency and closing calendar dates, and the title, lender, and inspection vendor pings on template. The agent sees status on the same deal record instead of hopping to Dotloop or SkySlope.
Mobile and offline
Edit the pipeline walking out of a listing appointment.
Strkr mobile is first-class with offline queue, voice-note capture, pipeline edit, and photo attachment. The agent walking out of a Tuesday afternoon listing drops a voice memo, moves the deal to Listing Agreement Sent, snaps a photo of the signed CMA sheet, and the record is complete before the car reaches the next showing.
Sphere and lead work built for working agents
The nurture that compounds across 400 contacts.
A working agent in a residential market closes somewhere between 60 and 80 percent of lifetime deals from the sphere and past client base. The 20 to 40 percent that comes from Zillow, Realtor, and portal leads needs ruthless speed-to-lead. Both halves of the book deserve a system, and Strkr covers both with sphere nurture that fires on the right anniversary and portal lead handling that catches the 5 minute window on every inbound.
Daily sphere triage
7 anniversaries landing this week, surfaced on Monday.
A daily flow checks the sphere database for home purchase anniversaries, birthdays, listing anniversaries, and buyer close anniversaries landing in the next 7 days. The record surfaces on the agent triage view with a drafted touch message. The agent edits in 60 seconds and sends instead of letting the anniversary pass unmarked for the third year in a row.
Portal lead speed-to-lead
60 second auto-reply on every inbound.
Zillow, Realtor, Trulia, Homes, and brokerage site leads trigger an auto-reply on the Strkr Messaging line inside 60 seconds with a human-written response and a next-step booking link. The agent is pinged on mobile with the subject property and inquiry text so the first live call lands inside the 5 minute window where portal leads actually convert.
Just-sold and just-listed
Automated geographic farming on the right block.
A just-listed or just-sold event triggers a geographic farming sequence to the 50 to 200 nearby addresses on the sphere database and a drafted postcard list for the ones that are not in the CRM yet. The agent runs geographic farming without the manual list build on every new listing.
Showing recap
Tour feedback captured on the deal, not in a text.
Every showing on the buyer pipeline carries a tour feedback form on the deal record with price impression, condition notes, must-have gap, and seller feedback the agent sends to the listing side. Across 10 showings per buyer, the pattern surfaces (price too high, needs updated kitchen, wrong school district) and the next tour targets a better fit.
Lender and title referrals
Trade partners on the sphere, tracked.
Lenders and title reps live on the sphere as contacts with the deals they have been attached to, the response time on the last loan file, and the close rate across the last 20 deals. The agent sees which lender actually closes on time versus which lender fumbles the underwriting at week five, and sends the next buyer referral to the one with the track record.
Past-client review ask
Review request fires 7 days after Closed.
A flow fires 7 days after Closed Won asking the buyer or seller for a Google and Zillow review with a one-tap link to each. The agent books the review while the closing table is still fresh instead of asking three months later when the goodwill has faded. The sphere review count climbs 20 to 40 per year without a manual chase.
Open house capture
Sign-in sheet becomes real records.
Open house sign-in happens on a Strkr form on the agent iPad with name, phone, email, buying timeline, pre-approval status, and current agent. Submissions land as leads on the buyer pipeline with the host agent as owner and a Monday follow-up task scheduled. The paper sign-in sheet retires on week two.
Birthday and holiday cadence
Seasonal touches on the whole sphere.
A seasonal cadence covers birthdays, home purchase anniversaries, Thanksgiving, December holiday, Fourth of July, and Labor Day with pre-approved content the brokerage marketing lead signs off on. Each touch respects the per-contact communication preference so the opt-out contact sees fewer touches and the engaged past client sees the full seasonal set.
Flows for the agent motion
Automations from sphere through closed won.
The best working agents automate the administrative drag between stages and spend their hours on the two conversations where client judgment matters most: the listing presentation and the offer strategy call. Strkr Flows cover the automations every agent should run as native triggers with no webhook plumbing. The pattern below compounds into a cleaner sphere, a tighter pipeline, a transaction coordination handoff that does not drop context, and a close-weighted forecast the agent trusts.
Stage entry criteria
A listing cannot move without the signed artifact.
A listing moving from Prospect to Active Listing needs a signed listing agreement, a CMA on file, a signed seller disclosure, and the MLS entry pushed. A buyer moving from Lead to Actively Showing needs a signed buyer representation agreement and a pre-approval letter. Strkr enforces entry criteria at the stage transition with inline prompts for the missing field so the pipeline reflects reality.
Sign-call auto-route
Inbound sign-call lands on the right agent.
A sign-call lead from the listing phone number fires a flow that pulls the subject property from the active listing, routes the lead to the listing agent, drops the lead on the buyer pipeline board at the Lead stage, and schedules a 24 hour follow-up task. The team never guesses which agent catches the lead from which sign.
Listing agreement sent
Listing agreement fires signature and schedules follow-up.
Move the deal to Listing Agreement Sent and the flow drafts the DocuSign or PandaDoc document from the deal, routes to the agent for review, sends to the seller for signature, and schedules a 48 hour follow-up task on the deal. The agent never forgets to send the agreement or chase the signature.
Offer round captured
Offer package routed to the counter party.
An offer round lands on the buyer deal. The flow stores the artifact, pings the listing agent on the counter side, and surfaces the comparison against the asking price and the comp band on the deal timeline. The offer strategy conversation shrinks from a 20 minute phone call to a 5 minute review of the record.
Purchase contract signed
Signed contract fires transaction coordination.
Signed purchase contract returns from DocuSign or PandaDoc. The flow stores the artifact, flips the stage to Under Contract, pings the transaction coordinator or the agent if solo, pings the title company for the order, pings the lender for the loan file, and schedules inspection, appraisal, financing contingency, and closing dates on the deal calendar.
Inspection and appraisal
Dates land on the calendar automatically.
Under Contract triggers the inspection booking, the appraisal order ping to the lender, the financing contingency deadline, and the title clearance milestone on the deal calendar with each date tied to a reminder 48 hours out. The agent never finds out about the lapsed inspection contingency on day eleven because the deadline sat in a Dotloop checklist nobody opened.
Review ask on Closed
Closed Won schedules the review ask 7 days out.
Closed Won flips the deal, posts the agent net to the agent record, schedules the home anniversary touch for the next 12 months, and fires a 7 day review ask on Google and Zillow with a one-tap link to each. The agent books the review while the closing table is still fresh and the sphere compounds.
Birthday and anniversary
The sphere cadence runs even on vacation.
Daily flow checks the sphere database for anniversaries landing in the next 7 days and drafts the touch message. The agent on a Tuesday vacation still has the Monday morning birthday text fire with a pre-approved draft the agent can edit from the phone or let send automatically if the contact is tagged as low-touch.
Head-to-head
Strkr for real estate agents vs the Follow Up Boss + Dotloop + personal phone stack.
A typical working agent stack runs Follow Up Boss or kvCORE for lead nurture, Dotloop or SkySlope for transaction coordination, DocuSign for signatures, a Google Doc for every CMA, Mailchimp for sphere email, and the personal iPhone for SMS. Strkr collapses that into one workspace with sphere plus pipeline plus Strkr Messaging plus transaction coordination plus Strkr AI CMA on one record and one bill.
What matters
Strkr
Follow Up Boss + Dotloop + personal phone
Number of tools agent opens daily
1 (Strkr)
5 to 7 (CRM, transaction tool, signature tool, CMA doc, Mailchimp, personal SMS, MLS)
Portal lead speed-to-lead
Native 60 second SMS auto-reply on business number
App badge notification, lead goes cold at 40 minutes
Listing pipeline vs buyer pipeline
Two boards sharing contact records with mixed motion on one sphere
Single lead pond, forecast lies on blended revenue
Business SMS line
Strkr Messaging dedicated local number, logged on deal
Personal iPhone, context splinters across group threads
CMA drafting
Strkr AI first-pass draft off the subject property
2 hour Google Doc rebuilt from scratch per listing
Sphere anniversary nudges
Daily flow surfaces anniversaries 7 days out with drafted touch
Mailchimp drip on stale list, misses half the birthdays
Sign-call lead routing
Inbound call pulls subject property, drops on buyer pipeline
Front-desk forwards manually, lead goes cold waiting
Transaction coordination handoff
Native flow to Projects with checklist and calendar dates
Dotloop or SkySlope rebuild, agent loses visibility
Open house sign-in
Strkr form on iPad, submissions land as leads with host owner
Paper sign-in, retyped Monday into Follow Up Boss
Review ask after Closed
7 day review flow with one-tap Google and Zillow links
Self-serve for agent and office manager inside permission matrix
Vendor queue when the state board updates forms
See the CRM real estate agents actually run their book out of.
Start a 14 day trial with the full agent stack enabled: sphere record with home anniversary and lender and title context, listing and buyer pipeline boards, Strkr Messaging on a dedicated business number, Strkr AI first-pass CMA, DocuSign and PandaDoc for every signature, Flows from inbound Zillow lead through Closed Won, and the Under Contract handoff into Projects for transaction coordination. The pricing page lays out the per-seat line in full, and the forecast feature page shows the surface for mixed listing and buyer commission revenue if that is the piece to pressure-test first.
Does Strkr work for a solo agent or do I need to be on a team?
Strkr works for solo agents and teams of any size inside a brokerage. The primitives (sphere record, listing pipeline, buyer pipeline, Strkr Messaging, Strkr AI CMA, transaction coordination project) ship on every paid tier for a solo agent. On a team, role-aware views layer on top so the team lead sees pod rollups, the showing agent sees only the buyer deals assigned, and the transaction coordinator sees Under Contract checklist mode. One brokerage can run solo agents, team members, and transaction coordinators on the same workspace with the same records and no shadow stack.
How does Strkr Messaging work on a business number without using my personal iPhone?
Strkr Messaging provisions a dedicated local business number tied to the agent record. Every inbound and outbound SMS and MMS lands on the contact and deal timeline with full history. Group threads with the buyer, listing agent, lender, and title company tie to the deal, so the next agent on the brokerage who touches the record sees the full conversation. The vacation voicemail greeting routes to the covering agent, the opt-out keyword is handled automatically, and the personal iPhone stays personal. Strkr Messaging ships on every paid tier with a per-message rate on the pricing page.
How does the Strkr AI CMA draft compare to a Cloud CMA or RPR report?
Strkr AI reads the subject property details, the active listings in the same zip and school district, the pending sales, and the closed sales from the last 6 months, then drafts a first-pass CMA with the recommended list price band, the comp set, the days-on-market analysis, the pricing strategy memo, and the market absorption rate. The agent edits in 20 minutes and sends same day instead of waiting on Cloud CMA layout or paying for an RPR report on every listing. For brokerages that still want Cloud CMA or RPR for the client-facing polish, the Strkr draft becomes the starting point and the final export runs through whichever tool the brokerage brands with.
Does Strkr replace Dotloop or SkySlope for transaction coordination?
Strkr runs the transaction coordination work as a project on the deal with the full state-specific checklist, inspection and appraisal and financing contingency and closing calendar dates, and the title, lender, and inspection vendor pings on template. For solo agents and most teams, that replaces the fragmented record living across Dotloop or SkySlope and the Google Doc checklist. For brokerages that still require Dotloop or SkySlope for state-specific compliance surfaces, those can run in parallel and the signed documents live on the Strkr deal record either way through the DocuSign or PandaDoc integration.
How does Strkr handle Zillow and Realtor dot com lead ingestion?
Zillow, Realtor dot com, Trulia, Homes dot com, and brokerage site leads land in a unified Strkr inbox with source, subject property, inquiry text, timestamp, and the ad campaign if ZPA or similar is attached. A 60 second SMS auto-reply fires from the Strkr Messaging business number with a human-written response and a next-step booking link. The agent is pinged on mobile with the subject property and inquiry so the first live call lands inside the 5 minute window where portal leads actually convert at 3 to 5 times the rate of a 40 minute response.
Can I migrate my sphere from Follow Up Boss, kvCORE, or Chime into Strkr?
Yes. Strkr imports contacts, deals, notes, and historical activity from Follow Up Boss, kvCORE, Chime, BoomTown, CINC, and any CSV export. Historical touches are preserved on the sphere record so the agent walks into Strkr with the full ten year history already loaded. Pipeline stages map to the Strkr listing and buyer boards on the way in, so the Monday after migration the agent opens Strkr to the same pipeline shape they had in Follow Up Boss on Friday with the sphere nurture flows already firing on the right anniversaries.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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