The builder CRM where the lot, the buyer, the loan, and the punch list live on one record.
Home builders and custom builders juggle buyer leads, lot inventory, construction loan milestones, option selections, and warranty tickets across four or five tools. Strkr pulls the sales and handoff motion onto one record with a per-seat line nobody has to defend to the owner on Friday.
A builder sales motion looks nothing like a SaaS sales motion, and the mainstream CRMs know it. HubSpot ships deal-stages that assume a 30-day cycle, not an 11-month build. Salesforce ships at a price point that assumes you have a RevOps hire sitting next to the sales manager, which no 15-salesperson builder does. Buildertrend is strong on project management but its sales side is bolted on. The buyer feedback that drove the Strkr build goes like this: lot inventory lives in a spreadsheet, buyer selections live in Google Drive, construction loan milestones live in the lender portal, warranty tickets live in a shared inbox, and nothing talks to anything. The sales manager spends Friday rebuilding context the system should hold.
Lot inventory in a spreadsheet
The lot sheet is the real system of record.
Every builder we talk to keeps the authoritative lot inventory in a spreadsheet that one person maintains. Status (available, reserved, sold, under contract, closed), lot premium, elevation restriction, HOA phase, utility access date. When a sales agent asks "what is still available in phase 3," they walk down the hall. Strkr makes lot inventory a first-class record with status, pricing, elevation rules, and option availability tied to the opportunity, so an agent sees the current state without pinging the office manager.
Buyer selections in Google Drive
The design center spreadsheet gets stale by Tuesday.
A buyer picks cabinets Monday, countertops Tuesday, flooring Wednesday. The design center maintains the master selection sheet in Drive, the field superintendent gets the printed version Friday, and by then the buyer has changed the countertop choice over text. Strkr tracks every option selection against the buyer's opportunity record, with cutoff-date enforcement, change-order routing, and a buyer-facing summary that pulls from the live record instead of a printed PDF.
Construction loan milestones
Nobody owns the lender draw calendar.
A construction loan has 5 to 8 draw milestones, each tied to a construction phase completion and an inspection. The lender wants documentation inside 48 hours of the milestone. The field superintendent knows the slab was poured, the sales agent knows the buyer, the lender knows the loan, and nobody has one view. Strkr tracks loan milestones as scheduled tasks against the opportunity, triggers reminders when the superintendent marks phase complete, and auto-generates the lender packet.
Warranty tickets after closing
The handoff drops every ticket into a shared inbox.
A buyer closes, moves in, and 60 days later notices a slow drain. The warranty email goes to a shared inbox, three people see it, nobody owns it, and by the time it is routed the buyer has posted on the HOA Facebook page. Strkr promotes the opportunity to a warranty record at closing, with a buyer portal, SLA clock per issue, trade partner routing, and the full build history (who installed the drain) one click away.
Realtor co-op tracking
The agent referral and commission math lives in someone's head.
Builder sales commonly runs 2 to 3 percent to the outside realtor, with specific terms per community and per promotion. Who referred which buyer, which closing qualifies for the referral bonus, which realtor got the quarterly incentive. The sales manager tracks this in a notebook. Strkr models the realtor co-op as a referral relationship on the opportunity with commission math per community promotion, so the Friday payout run reads off the record instead of three email threads.
Change orders that nobody signed
The pencil adjustment at the trailer never made it to accounting.
A buyer wants to upgrade the kitchen island. The superintendent writes it on a sticky note. The buyer thinks the price was flat. Three months later the invoice shows a 2,400-dollar charge the buyer never signed off on. Strkr requires every scope change to flow through a change order with buyer e-signature, trade cost impact, and schedule impact before the field can mark it approved, so the awkward dinner conversation after closing never happens.
The builder workflow Strkr runs
Lead to lot to closing to warranty on one record.
A builder sale is a single long-horizon record with phases that other CRMs force you to split across tools. Strkr keeps the record whole from the initial model-home walk through the 11-month warranty inspection. The cards below are the jobs that run on the builder deployment inside the first 90 days.
Model home visit capture
Walk-ins arrive as structured leads.
A buyer walks into the model home Saturday. The sales agent captures name, phone, email, floor-plan interest, lot preferences, timeline, financing readiness on a tablet. The record lands in Strkr with the right community pre-filled, routing to the on-duty agent, and a follow-up sequence that respects the buyer's stated contact preference. The paper sign-in sheet goes in a drawer.
Floor plan + lot pairing
Available lots filter by elevation and plan fit.
When a buyer picks a plan, the agent filters the live lot inventory for lots that support the elevation, meet HOA setback requirements, and still carry the plan at the posted price. Strkr computes lot premium, utility fee, and total house price in real time. The agent prints a quote with the current numbers instead of calling the office manager for the lot sheet.
Reservation + earnest money
Soft hold to signed contract on one path.
A buyer reserves a lot with a soft hold. The agent sends the reservation agreement for e-signature, collects earnest money through the integrated payment surface, and the lot flips to Reserved. If the buyer walks within the reservation window, Strkr auto-releases the lot and notifies the next-in-line prospect. The agent does not have to remember the clock.
Design center scheduling
Selection appointments routed to the right specialist.
After contract, the buyer schedules selection appointments (structural, interior, exterior). Strkr books the appointments into the design-center calendar, routes to the specialist, enforces the cutoff dates (structural cutoff is typically 7 days post-contract), and reminds the buyer. Missed cutoffs auto-escalate instead of surprising the superintendent at framing.
Option selection tracking
Every upgrade priced, approved, and locked.
Each option (cabinet upgrade, flooring swap, lighting package) carries a price, a vendor, a lead time, and a cutoff. Strkr totals the buyer's selections in real time, enforces budget approval if the buyer selected on a loan-constrained budget, and locks the selection at the cutoff. The design specialist does not maintain a shadow spreadsheet; the record is the source.
Construction milestone tracking
Permit to closing with 20 scheduled checkpoints.
Permit filed, permit issued, lot cleared, foundation poured, framing complete, dry-in, mechanical rough, drywall, trim, paint, flooring, final inspection, CO issued. Each milestone is a scheduled task on the opportunity with target dates, actual dates, and schedule-slip flags. The superintendent updates from the mobile view in the field. The sales manager sees the real schedule.
Lender draw automation
Draw packets generate from completed milestones.
When framing complete flips to done, Strkr compiles the lender draw packet (invoices, inspection photo, superintendent sign-off, cost-to-complete report) and routes to the construction loan officer. The lender gets the packet inside 24 hours instead of the superintendent remembering to assemble it on Friday. Draws move faster and the carry cost drops.
Change order gates
Scope changes require buyer e-sign before field action.
A requested change triggers a change order with scope description, trade cost impact, schedule impact, and buyer-signature requirement. The field cannot mark the change implemented until the e-sign comes back. The buyer sees the running total of change-order dollars against the base contract on their portal. No surprise invoices at closing.
Walkthrough + punch list
Pre-closing walkthrough feeds a trade-partner punch list.
The buyer and superintendent walk the house pre-closing. Items (paint touch-up, drawer slide, caulk) capture on the tablet with photo, trade partner, due date. Strkr routes each item to the right trade partner, tracks completion with photo evidence, and surfaces incomplete items on the day-of-close dashboard. Punch items that slip past closing roll into warranty as pre-existing.
Pricing a builder can actually plan around
Flat per seat with the builder-specific features on tier one.
The mainstream CRMs force a builder with 12 salespeople plus 4 design specialists plus 3 superintendents into Enterprise pricing to get the custom object support that builder data demands. Strkr keeps the price per seat flat and ships the builder-specific fields, flows, and portals on the standard tier.
Lot inventory on tier one
The custom object that holds the lot sheet does not cost extra.
A builder CRM without a first-class Lot object is a builder CRM that forces you back to the spreadsheet. Strkr ships the Lot object on the standard tier with status, pricing, premiums, elevation rules, HOA phase, utility milestones, and sold-to opportunity reference. The admin can add the five builder-specific fields the office manager cares about without a per-field upgrade conversation.
Buyer portal included
The portal that reduces the "where are we" phone calls.
Builders burn 30 to 60 minutes per buyer per week on status update calls. The buyer portal shows milestone progress, selection summary with running total, upcoming cutoffs, change-order history, and the walkthrough schedule. Strkr includes the portal on the standard tier. The sales agent handles twice as many buyers per month because the portal answered the question before the buyer called.
E-signature on tier one
Reservation, contract, change orders signed without a separate line item.
The reservation agreement, the construction contract, the change orders, the selection sheets all need signatures. Strkr includes native e-signature on the standard tier, so you are not paying DocuSign per envelope on top of the CRM subscription. Integration with DocuSign or PandaDoc is still available for teams that want the specialist product; it is a choice, not a mandate.
Field-worker seats
Superintendents on a read-and-update seat, not a full seat.
A superintendent needs to mark milestones complete, upload photos, and log change requests. A superintendent does not need the full sales dashboard, the forecast tooling, or the admin console. Strkr offers a field-worker seat that updates records and attaches media at a fraction of the full seat cost, which is the pricing gap builders complain about with mainstream CRMs.
Trade partner access
Trade companies touch tickets without a license.
A plumbing company needs to see the punch items assigned to them, mark complete with photo evidence, and nothing else. Strkr gives trade partners a scoped external portal with the punch items, the jobs, the documents, and nothing else from your CRM. No per-trade license, no VPN, no password sharing.
HIPAA + privacy posture
Buyer financials handled under tenant-scoped RLS.
Buyer loan amount, income documentation, down-payment source are sensitive data that your builder-side team should see without exposing to every trade partner. Strkr runs row-level security so loan-sensitive fields are visible to the sales manager and the loan officer, not the drywall subcontractor on the trade portal. HIPAA compliant with BAA available for builders also running senior-living or ADA-tracked buyers.
What Strkr does not do for builders
the limits.
A builder evaluating CRM should know where the product stops. Below is what Strkr does not do today, and what we recommend you integrate instead when the specialist product is the right call.
Not full project management
Strkr handles sales and handoff, not scheduling.
For critical-path scheduling, trade dispatch, and daily log tracking across 40 active builds, use Buildertrend or CoConstruct. Strkr tracks milestones at the opportunity level and feeds them through a bidirectional API sync so the superintendent updates once and both systems see it. We integrate; we do not pretend to replace a dedicated construction PM tool.
Not accounting
QuickBooks and Sage still own the ledger.
Strkr tracks revenue recognition at the opportunity level and syncs closings to QuickBooks or Sage 100 Contractor. We do not run AP, job costing by trade, or the WIP schedule the controller lives in. The builder keeps QuickBooks, Strkr keeps the sales motion, and the integration keeps both honest.
No MLS feed
We integrate with your MLS, we are not the listing source.
Builder listings syndicate through your preferred portal (BDX, NewHomeSource, Zillow, Redfin). Strkr captures the lead from the portal via webhook or Zapier bridge where native integration does not exist, and the record lands with the source attributed. We are not an MLS replacement.
Not a design-visualization tool
Selection visualization lives in your current renderer.
If the buyer needs a 3D kitchen render with the cabinet selection applied, that lives in Chief Architect, Studio by Builder Partnerships, or whichever visualization tool your design center uses. Strkr stores the final selections and the generated renders; it is not the visualization engine.
Vertical integrations by API
REST and webhook, not click-to-sync for every tool.
For the long tail of builder-specific tools (Timberline, Sage 300 CRE, Procore, FieldWire, specific inspection apps), Strkr exposes REST + GraphQL API, outbound webhooks with HMAC signing, and OpenAPI spec. A builder with a strong admin or an integration partner wires the tool in; we do not pretend to ship a native connector for every niche builder tool.
Strkr tracks license expirations, continuing education deadlines, and state-specific contract requirements as fields on the agent record. The builder's general counsel still owns the contract templates, the state disclosure requirements, and the compliance signoff. We provide the surface; the legal interpretation remains with your firm.
Head-to-head
Strkr vs HubSpot Sales Hub for a builder sales team.
HubSpot is the most-common incumbent builders consider. Salesforce comes up when the owner has a brother-in-law at a dealership. Buildertrend has a CRM add-on that trades its project depth for sales shallowness. Here is the practical head-to-head against HubSpot Sales Hub Pro for a 15-salesperson builder.
Feature
Strkr
HubSpot Sales Hub Pro
Lot inventory as native object
Built-in on tier one with pricing, premium, elevation, HOA phase
Customer Portal is service-ticket oriented, not build-progress
Field-worker seat pricing
Reduced seat for superintendents and trade partners
Full-price seat required for any update access
Lender draw packet generation
Auto-compile at milestone completion
Manual document assembly outside the CRM
Realtor co-op commission math
Modeled per community promotion on opportunity
Spreadsheet workflow outside the CRM
Design center cutoff enforcement
Automatic cutoff lock on selection records
Manual deadline tracking in task workflows
AI capability on paid tier
Strkr AI included; drafts milestone updates and buyer summaries
Breeze credits meter past a monthly floor
All-in cost for 15 seats
Flat per-seat with builder features included
Pro seats plus Operations Hub plus custom objects on Enterprise
How teams use Strkr
How builder teams run Strkr today.
Builders adopt Strkr when they want the sales motion, the design center, and the construction handoff on one record. The playbooks below are motions running on builder customer accounts right now.
Phoenix custom builder, 60 homes a year
Model home walk-in to design cutoff in one chain.
A Phoenix custom builder running 60 homes a year across three communities deployed Strkr for the sales and design handoff. Model home walk-ins capture on the tablet, pair to a lot inside 10 minutes, flow to reservation, convert to signed contract within 72 hours. The design center schedules selections automatically with cutoff enforcement. The design center lead used to maintain three parallel spreadsheets; the spreadsheets are gone, and the design-cutoff miss rate dropped from 18 percent to under 3 percent in the first quarter.
Texas production builder, 140 units a year
Superintendent mobile view ends the Friday assembly ritual.
A Texas production builder with 140 units across six subdivisions had the superintendent assembling lender draw packets every Friday afternoon in 90-minute batches. Strkr's milestone tracker generates the packet when framing-complete flips to done. The superintendent now spends 10 minutes reviewing instead of 90 minutes compiling, and the draw cycle time dropped from 7 days to under 3. The construction loan carrying cost on a 60-unit active backlog saved roughly 42,000 dollars over the first year.
Carolinas custom builder, 25 homes a year
Realtor co-op payout runs off the record instead of a notebook.
A Carolinas custom builder had the owner tracking realtor co-op in a leather notebook, with the quarterly payout taking two Saturdays to reconcile against closings. Strkr models the realtor referral relationship on the opportunity, applies per-community commission math, and generates the payout report automatically. The owner recovered both Saturdays per quarter, and two realtor relationships that were quietly leaking commissions got cleaned up in the first reconciliation.
Southern California builder, 40 custom homes
Change-order gate stops surprise invoices at closing.
A Southern California builder had a chronic problem with buyer disputes at closing over change-order charges that were never formally signed. Strkr requires buyer e-signature on every change order before the field can mark it approved. In the 12 months after rollout, closing disputes over change-order charges dropped from 11 to zero, and the sales manager stopped getting the awkward Saturday phone calls from the owner.
55-plus community builder, 90 units a year
Buyer portal cuts "where are we" calls by 70 percent.
A 55-plus community builder with 90 units a year was fielding roughly 400 buyer status calls a week across the sales office. The Strkr buyer portal shows milestone progress, selection summary, upcoming cutoffs, and change-order history. Call volume dropped to under 120 a week within 60 days of launch, and the sales assistant role that was being queued for backfill got reassigned to community events instead. The buyer satisfaction NPS at closing moved from 42 to 68 over the first year.
A CRM that speaks builder from day one.
Start a 14-day trial with lot inventory, floor-plan catalog, milestone tracking, buyer portal, and realtor co-op math pre-configured for a builder sales motion. See the Friday-afternoon ritual you can retire by Monday.
How is a builder CRM different from a regular sales CRM?
A builder sale is a long-horizon record (6 to 14 months from contract to closing) with a object model that regular CRMs do not ship: Lot, Floor Plan, Elevation, Option Selection, Change Order, Construction Milestone, Lender Draw, Trade Partner, Warranty Ticket. A regular CRM forces the builder to shoehorn all of this into deals, companies, and contacts, which means the sales manager and the design center maintain parallel spreadsheets that drift. Strkr ships the builder object model natively, so the record is the record from walk-in to warranty.
Can Strkr replace Buildertrend or do we run both?
Most builders run both. Buildertrend is strong at construction project management (daily logs, trade scheduling, critical-path dependencies across 40 active builds). Strkr is strong at sales, design center, buyer selections, change orders, lender draws, and warranty handoff. The integration syncs the opportunity-level milestones so the superintendent updates once and both systems see it. For a builder whose Buildertrend subscription is primarily being used for the CRM add-on and basic project tracking, Strkr often becomes the primary system and Buildertrend scope shrinks over time.
How does the field-worker seat pricing actually work?
A field-worker seat lets a superintendent, trade partner, or warranty tech read assigned records, update milestones, upload photos, and log change requests. It does not include the sales dashboard, the forecast tool, or admin surfaces. The field-worker seat is priced at roughly a third of a full seat. A builder with 12 sales seats plus 4 full admin seats plus 6 superintendents plus 8 regular trade partners pays substantially less than the same team on HubSpot Pro, which requires a full-price seat for anyone who updates records. Trade partner external portal access does not require any seat at all for simple punch-list work.
What happens with buyer loan amount and income documentation?
Loan amount, income documentation, down-payment source, and credit-sensitive data sit behind row-level security on the buyer record. The sales manager and the designated loan officer have visibility. Drywall subcontractors on the trade portal do not; they see only the punch items assigned to them with no financial fields exposed. The audit log captures every access to sensitive buyer fields. For builders also serving senior-living or ADA-tracked buyers, we offer HIPAA compliant handling with BAA available, which matters when the buyer qualification includes medical criteria.
Do we have to migrate all our historical builds to Strkr?
No. Most builders move active opportunities (contracted but not closed) first, then any warranty-active buyers from the prior 24 months. Historical closed deals live in the previous system as a reference archive. The Strkr import tool reads from CSV export of the prior CRM and from QuickBooks or Sage for closed-build financial history. A typical cutover timeline is 3 to 5 weeks for a 15-salesperson builder, with the first week focused on lot inventory load, communities configuration, and the floor-plan catalog.
How does Strkr handle multi-community or multi-market builders?
Each community lives as a workspace record with its own lot inventory, floor-plan catalog, pricing matrix, realtor co-op policy, and HOA ruleset. A sales agent assigned to a community sees that community's inventory and pricing. A regional sales manager sees across the communities in the region. The owner sees everything. The permission model separates community visibility from the admin layer, so a agent cannot accidentally pull up pricing for a community they do not sell. Multi-market builders typically run one Strkr tenant with community partitions rather than separate tenants per market.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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