Built for conference organizers and event producers

The CRM that gets a conference runs on sponsors, speakers, and exhibitors, not just deals.

Conference and event work runs on multi-year sponsor relationships, speaker programming, exhibitor booth sales, and attendee pipeline. Generic CRMs flatten this. Strkr ships a CRM shaped around event work with sponsor pipeline, speaker tracking, exhibitor floor plans, and AI drafting for sponsorship pitches.

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What this audience is actually dealing with

The pains that bring buyers here.

Conference organizers run a motion: multi-year sponsor relationships, exhibitor floor plans with booth-level sales, speaker programming with content tracks, and attendee pipeline from first awareness to on-site badge pickup. The pain points below are what Strkr onboarding hears from annual conference producers, industry trade show operators, and recurring summit organizers.

Sponsor relationships are multi-year

A platinum sponsor is a four-year relationship, not an annual deal.

A tier-one conference sponsor commits across multiple years with annual negotiations, year-round touchpoint cadence, and multi-event activations. Treating this as an annual deal loses the relationship history that drives expansion. Strkr ships a Sponsor Relationship object with multi-year interaction history, past activation detail, satisfaction scores, and expansion opportunity tracking.

Booth sales are a floor plan game

The exhibitor floor is 240 booths at different prices.

A trade show floor plan has 180 to 420 booths at varying prices by location (front-of-floor premium, aisle premium, back-corner discount). Exhibitor sales need the floor plan context, not just a deal pipeline. Strkr ships an Exhibitor Booth object with floor-plan location, pricing tier, assignment status, and the ability to visualize sold-versus-available on the live floor plan.

Speaker relations is a program

180 speakers across 42 sessions and 11 tracks.

A conference program has speakers at different tiers (keynote, breakout, panel, workshop), content tracks, session assignments, travel coordination, and honoraria. Strkr ships a Speaker and Session schema with program tier, track assignment, session scheduling, travel coordination, and honoraria tracking.

Attendee pipeline is marketing

Awareness, consideration, registration, attendance.

Attendee pipeline runs from first awareness through registration to on-site attendance with marketing automation driving the pipeline. Strkr ships an Attendee funnel with awareness-stage, consideration-stage, registered, attended, and post-event scoring. The marketing automation sends segment-specific cadence to each stage.

Sponsorship fulfillment ignores the CRM

Signed sponsors need 42 deliverables delivered.

A platinum sponsorship typically includes 20 to 42 deliverables (logo placement, keynote slot, speaker opportunity, lounge sponsorship, bag inserts, email mentions, dedicated session). Fulfillment runs through a project management tool with no connection to the CRM. Strkr ships a Sponsor Deliverable workflow that ties sponsorship signatures to fulfillment delivery with completion tracking.

Year-round sponsor cadence

The sponsor relationship cannot die between events.

A conference happens once a year. The sponsor relationship has to stay warm through the other 11 months. Most organizers lose contact between events which exposes the renewal to competitive asks. Strkr ships a Year-Round Sponsor cadence with quarterly check-ins, industry news share, and expansion opportunity nudges.

The conference schema

Objects shaped like event work.

The default CRM schema does not reflect event work. Strkr ships a tunable schema with Event, Sponsor Relationship, Sponsorship, Exhibitor, Booth, Speaker, Session, Attendee, and Sponsor Deliverable as first-class objects.

Event object

Edition, dates, venue, format.

An Event captures edition (annual, biannual, multi-city), dates, venue, format (in-person, hybrid, virtual), target attendance, target sponsorship revenue, target exhibitor count, and content tracks. The schema supports multi-event portfolios with cross-event sponsor relationships.

Sponsor relationship object

Company, history, tier, expansion.

A Sponsor Relationship captures the sponsoring organization with multi-year sponsorship history, current tier, satisfaction scores from past activations, expansion opportunity assessment, and account manager assignment. The schema sits above individual Sponsorship records for year-round relationship management.

Sponsorship object

Event, tier, package, fee, status.

A Sponsorship ties to the Event and the Sponsor Relationship. It captures tier (title, platinum, gold, silver, bronze), package detail, fee, signature status, payment status, and fulfillment status. The schema drives the sponsorship revenue reporting for the event.

Exhibitor and booth objects

Floor plan, booth location, pricing.

An Exhibitor ties to the Event and holds one or more Booth records. A Booth captures floor-plan location, pricing tier, assignment status, booth size, and configuration. The schema supports floor-plan visualization with sold-versus-available status visible on the live plan.

Speaker and session objects

Program tier, track, scheduling, honoraria.

A Speaker captures program tier, content expertise, past-event history, honoraria, and travel coordination. A Session ties to speakers and captures track, scheduling, format, abstract, and recording consent. The schema supports complex multi-track programs.

Attendee object

Stage, segment, registration, attendance.

An Attendee captures funnel stage (awareness, consideration, registered, attended), segment (industry, role, seniority), registration tier, special requirements, networking preferences, and post-event scoring. The schema drives the marketing automation and the networking app integration.

Sponsor deliverable object

Deliverable, owner, status, deadline.

A Sponsor Deliverable ties to the Sponsorship and captures the deliverable (logo placement, keynote slot, bag insert, dedicated email), the fulfillment owner, the target deadline, the current status, and the proof-of-delivery evidence. The schema ensures sponsors get what they paid for.

How Strkr AI drafts for conference work

The AI jobs that fit event producers.

Conference communication spans sponsors, speakers, exhibitors, and attendees. Strkr AI drafts in the voice an event producer would use with the event-industry context and the audience-tuned framing each stakeholder expects.

Sponsorship pitch deck

The outbound to a prospective sponsor.

Strkr AI drafts the sponsorship pitch narrative with event audience profile, past-year attendance data, specific tier package detail, and the strategic fit for the prospective sponsor. The sponsor sales lead tunes the strategic framing and sends. Pitch cycle time drops because the drafting cost is minimal.

Sponsor renewal narrative

The year-end wrap-up and renewal ask.

After the event Strkr AI drafts the sponsor wrap-up with activation metrics (booth traffic, lead capture, session attendance for sponsor-backed sessions), satisfaction scores, and renewal pathway. The account manager tunes and sends. Renewal win rate lifts because the wrap-up is data-grounded.

Speaker invitation

The warm outreach to a target speaker.

Strkr AI drafts the speaker invitation with the event detail, the session fit, the audience context, honoraria detail, and the response pathway. The program director tunes and sends. Speaker response rate lifts because the invitation is tailored instead of templated.

Exhibitor sales outreach

The targeted exhibitor pitch by category.

Strkr AI drafts the exhibitor outreach with category-specific booth recommendations, pricing, and the strategic context for the exhibitor's audience target. The exhibitor sales rep tunes and sends. Exhibitor sales cycle time drops because the outreach is specific.

Attendee pre-event email

The segment-specific agenda preview.

Strkr AI drafts the pre-event attendee email with segment-specific session recommendations, networking suggestions, logistics detail, and the personal agenda builder link. Attendees see a tailored preview that drives on-site engagement.

Post-event thank you

The individual post-event follow-up.

Strkr AI drafts the post-event thank-you with attendee-specific session attendance, networking introductions, recording links for sessions attended, and next-event preview. The attendee feels seen rather than batch-processed which drives repeat attendance.

Sponsor deliverable update

The fulfillment check-in to the sponsor.

During sponsor fulfillment Strkr AI drafts the periodic deliverable update showing completed deliverables, upcoming deliverables, and any dependency asks. The sponsor account manager approves and sends. Fulfillment visibility improves sponsor satisfaction and reduces renewal risk.

The event producer cockpit

The three views that run the event cycle.

Event producers run on three primary cockpits. The sponsor cockpit shows the sponsorship pipeline and fulfillment status. The exhibitor cockpit shows the floor plan and booth sales. The attendee cockpit shows registration pacing and marketing performance.

Sponsorship pipeline

Active opportunities by tier and stage.

The sponsorship section shows every active opportunity with tier, package, pipeline stage, and expected close date. The sponsor sales lead sees which deals need senior-partner intervention this week.

Floor plan view

Booths sold versus available with revenue.

The floor plan view shows the live exhibitor floor with sold-versus-available status, pricing tier, and cumulative revenue. The exhibitor sales lead sees exactly which premium booths remain and where the opportunity is.

Speaker program

Program status across tracks.

The speaker program section shows every session with speaker status (invited, confirmed, declined, pending contract), travel coordination, and recording consent status. The program director sees which sessions need intervention.

Attendee pipeline

Registration pacing by segment.

The attendee section shows cumulative registration against target with segment breakdown (industry, role, seniority). The marketing lead sees which segments are behind pace and where to deploy additional marketing spend.

Sponsor deliverables

Fulfillment status with risk.

The fulfillment section shows every open sponsor deliverable with owner, deadline, and current status. Deliverables approaching deadline without progress flag for intervention. Sponsor relationship managers protect retention through visible fulfillment.

Year-round sponsor cadence

Touchpoint queue between events.

The year-round cadence section shows sponsor touchpoints due this week with the AI-drafted outreach ready for review. The account manager works the queue to keep the relationship warm between events.

Head-to-head

Strkr vs Cvent, Bizzabo, or a generic CRM for conference work.

The comparison below is Strkr's conference posture versus a typical event management platform or a generic CRM applied to the same event producer.

Feature Strkr Event management platform or generic CRM
Multi-year sponsor relationship First-class with history and tier. Annual deal only.
Floor plan view Live sold-vs-available with revenue. External floor plan tool.
Sponsor deliverable workflow From signature to fulfillment. External project tool.
Year-round cadence Quarterly touchpoint queue. None.
Speaker program management Tier, track, honoraria, travel. Spreadsheet.
Attendee funnel Awareness to attended with segment. Registration-stage only.
Exhibitor floor plan Visualized with pricing tier. Separate CAD file.
AI drafting for pitches Audience-tuned for sponsor, speaker, exhibitor. Templates.
Pricing Flat per seat. Per-event or per-registration fee.
How teams use Strkr

Four conference playbooks.

The playbooks below are patterns Strkr onboarding sees across conference and event deployments.

Pattern A

The 2,400-attendee annual tech conference.

A tech conference running annually at 2,400 attendees pursued 68 sponsors across platinum, gold, silver tiers for $4.2M in sponsorship revenue. The sponsor sales team ran on HubSpot which did not fit the multi-year relationship model. Strkr onboarding ran a 22-business-day migration configuring the Sponsor Relationship object above individual Sponsorship records. Multi-year sponsor retention lifted from 68 percent to 82 percent as year-round cadence took hold.

Pattern B

The 180-exhibitor industry trade show.

A B2B industry trade show with 180 exhibitors across a 420-booth floor plan ran exhibitor sales in a mix of Salesforce and a CAD-based floor plan tool. Strkr onboarding configured the floor plan view with sold-versus-available visualization. Exhibitor sales cycle time dropped as the exhibitor could see available booths in real time.

Pattern C

The 11-track summit with 180 speakers.

A professional-development summit ran 11 content tracks with 180 speakers across 42 breakout sessions. The program director managed speaker outreach, confirmation, travel, and session assignment manually across Google Sheets. Strkr onboarding configured the Speaker and Session objects with track assignment and travel coordination. Speaker confirmation cycle time dropped and session change management ran clean.

Pattern D

The multi-city regional event series.

A regional event series ran six annual events in different cities with overlapping sponsor relationships. Strkr onboarding configured the Event object as a portfolio with Sponsor Relationships spanning events. Multi-event sponsorship deals (sponsor commits across three cities) became a visible opportunity rather than six separate deals. Multi-event sponsor revenue grew 42 percent in the first full year.

Run the event producer on a CRM shaped for conference work.

Book a 30 minute call. We will walk through the conference schema, the sponsor pipeline, and the floor plan view with your actual event portfolio.

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Common questions

What buyers in this bucket ask most.

Does Strkr integrate with Cvent, Bizzabo, Hopin, Eventbrite, or Hubilo for registration?

Strkr integrates with every major event management platform through its REST and GraphQL API, outbound webhooks with HMAC signing, and the published OpenAPI spec. The typical setup pulls registration events, attendee data, and session attendance from the event platform while Strkr handles the sponsor pipeline, exhibitor sales, speaker program, and year-round relationship management. For Cvent, Bizzabo, Hopin, Eventbrite, Hubilo, Swapcard, and Pathable the integration lands in one to two engineering sprints.

How does Strkr handle the exhibitor floor plan with pricing tiers?

The Booth object captures floor-plan location, pricing tier, size, configuration, and assignment status. The floor plan view visualizes the live floor with sold-versus-available status and cumulative revenue. For complex floor plans with hundreds of booths the admin configures the floor plan through a visual editor with tier assignment, pricing rules, and reservation workflow. The exhibitor can see available booths during the sales conversation and reserve or purchase through the standard workflow.

Can Strkr handle year-round sponsor relationship management between events?

Yes. The Sponsor Relationship object sits above individual Sponsorship records for year-round engagement. The year-round cadence surface shows touchpoints due this week with AI-drafted outreach ready for review. The cadence includes quarterly check-ins, industry news share, expansion opportunity nudges, and timely congratulations on sponsor's company news. The account manager works the queue to keep the relationship warm, which drives multi-year retention and expansion.

What does Strkr cost compared to Cvent, Bizzabo, or a generic CRM plus event platform stack?

Strkr prices flat per seat at $29 Starter, $59 Pro, and $119 Scale per user per month with a 14-day trial. For a 24-person event producer on Pro the monthly spend runs $1,416 for seats plus $49 for AI Enhancement. Cvent typically runs $20,000 to $100,000 or more annually depending on event volume and attendee count. Bizzabo runs similar enterprise pricing. The event platform typically stays in place for registration and on-site experience. Strkr sits dramatically lower on cost for the CRM, sponsor relationship, and speaker program side.

How does Strkr handle complex sponsor deliverable fulfillment tracking?

The Sponsor Deliverable workflow ties to the Sponsorship and captures each specific deliverable (logo placement, keynote slot, bag insert, dedicated email, lounge sponsorship, breakout room sponsorship, mobile app notification) with fulfillment owner, deadline, status, and proof-of-delivery evidence. The ops team works the queue to deliver on time. The sponsor sees the fulfillment update through the Strkr AI-drafted periodic update. Deliverable completion rate typically lifts to 100 percent within target timelines because the visibility is clear.

Can Strkr handle a conference with multiple content tracks and complex session scheduling?

Yes. The Session object ties to Speakers and captures track assignment, scheduling, format (keynote, breakout, panel, workshop, roundtable, demo), abstract, and recording consent. For complex programs the admin configures tracks (technical, business, leadership, industry-specific) with speaker-to-track assignment and conflict detection on speaker scheduling. The program director manages the full program through Strkr with the schedule publishing to the attendee app through the event platform integration.

What is the compliance posture for a conference handling attendee PII and sponsor financial data?

Strkr is HIPAA compliant with BAA on request (relevant for medical conference work), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager. The audit log captures every record read, record write, and AI call with 90-day default retention tunable per tenant. For attendee data regulated under GDPR the admin configures retention and consent management workflows. SSO (SAML and OIDC) is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers, and Verified Domains are live on Scale tier.

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