The 3-editor chaos drove the move.
An 11-person residential HVAC contractor had been running on a shared Google Sheet for 3 years. The breaking point was a Saturday when the owner, the office manager, and the lead tech all edited the active-jobs sheet simultaneously; two edits overwrote and the Monday morning job dispatch landed with the wrong addresses. The team moved to Strkr Pro over 4 weeks with a 60-day parallel period. The office manager's workload dropped from 48 hours a week to 32 hours.