A commercial GC bids 240 projects a year, wins 36, and the whole lead-to-award motion runs through Outlook, Excel, and nobody remembers which owner called in Q3.
Commercial general contractors run a bid-to-close motion that lives in front of Procore and Sage. The lead-to-award pipeline, owner relationship cultivation, prequalification by owner, estimator capacity planning, bid pursuit decisions, and the Procore handoff after award all belong in CRM territory. Strkr's general contractor configuration models the front-end motion natively and hands the awarded project to Procore for project management without a manual re-entry step.
General contractors land on Procore for project management and discover Procore is excellent at projects but weak at the lead-to-bid-to-award motion that drives the business. Sales CRMs ignore the construction shape. Here are the pains that come up.
Procore starts at the award
The six months before award are nobody's system.
Procore is excellent at project management after award: schedules, submittals, RFIs, change orders, closeout. The six months before award (lead identification, owner cultivation, prequalification submission, bid pursuit decision, estimate development, proposal submission) live outside Procore. GCs run that stretch in Outlook, Excel, and institutional memory. Strkr runs the bid-to-close pipeline that feeds Procore.
Owner relationship cultivation needs structure
The managing partner cultivates 60 owner relationships informally.
Commercial GC business development depends on owner relationships: existing owner repeat work, new owner introductions through architects and consultants, developer relationships for build-to-suit opportunity, institutional owner cultivation for recurring campus work. The relationships live in the managing partner's head today. Strkr's owner cultivation module runs structured outreach with the relationship history and the pursuit decisions tied back.
Prequalification is per owner
Each institutional owner has their own prequal form and process.
Commercial owners (universities, hospitals, municipalities, large corporates, developers) each run their own prequalification: safety record, financial strength, bonding capacity, project experience by type, workforce diversity reporting, insurance limits. The GC submits different forms for different owners. Strkr's prequalification module tracks per-owner submissions with expiration tracking and reusable content library.
Estimator capacity is the constraint
Chasing every invitation burns estimator hours on no-win bids.
Estimator capacity is the real constraint on bid volume. Chasing every invitation burns hours on no-win bids and leaves genuine opportunities under-estimated. Go/no-go discipline matters. Strkr's pursuit workflow runs structured go/no-go scoring per invitation with estimator capacity tracking so pursuit decisions reflect realistic capacity rather than hopeful optimism.
Design-build versus hard-bid motion
The two delivery methods run through completely different cycles.
Hard-bid runs through plans, specs, open bid tabulation, apparent low, award. Design-build (and CM at risk, IPD, and progressive design-build variants) runs through qualification-based selection, design participation, GMP development, award. The two motions have different timelines and different winning behaviors. Strkr's dual pipeline supports both motions with the right stages per delivery method.
Bid day and award day are intense
The 48 hours around bid submission matter more than the 60 before.
Bid submission requires precise sub bid consolidation, bond and insurance certificate attachment, specification compliance letter, submission timing. The 48 hours around bid submission demand coordination. Strkr's bid day workflow runs the pre-submission checklist with the subcontractor bid gathering, pricing finalization, and submission package assembly.
The general contractor data model
How Strkr models owners, pursuits, bids, and the handoff.
A GC CRM has to carry the owner with cultivation history, the project opportunity with pursuit decision, the estimate with cost structure, the proposal with win/loss context, and the handoff to Procore after award. Strkr's GC configuration pack ships the pieces modeled natively.
Owner record
Institutional, developer, corporate, public owner profiles.
Each owner record carries owner type (university, hospital, municipality, corporate, developer, retail, specific institutional classifications), typical project profile (project types, sizes, delivery methods preferred), cultivation history (visits, lunches, speaker programs, past bid relationships, awards received), key contacts (owner, owner's rep, architect, engineer, construction manager representative), relationship score (0 to 100 cultivation state).
Project opportunity
Pre-bid intelligence through pursuit decision.
Each project opportunity captures the project (owner, project type, location, estimated budget, estimated duration, delivery method), the source (invitation to bid, qualification-based selection, direct negotiation, developer partnership), the pre-bid intelligence (plan room access, prebid walkthrough date, bid due date, apparent competition, perceived win probability), the pursuit decision (go, no-go, hunt for better fit).
Pursuit scoring
Go/no-go framework with estimator capacity.
Pursuit scoring runs the structured go/no-go framework: strategic fit (does this fit our business), estimator capacity (do we have hours), competitive position (do we have the relationship and the price capability), risk assessment (owner payment reliability, project risk profile, legal risk), expected margin, strategic value of the client relationship. The score drives the pursuit decision with the capacity constraint surfaced.
Estimate record
Direct cost, markup, bond, insurance built up.
Each estimate carries the direct cost buildup (labor, material, equipment, subcontractor pricing, general requirements, general conditions), markup (overhead, profit, bonding, insurance), total bid price, specification compliance notes, assumptions and clarifications. Historical estimates reference for the current project to catch material differences between similar scopes.
Subcontractor bid tabulation
Sub bids by trade with alternates and allowances.
Subcontractor bid tabulation runs per trade with the apparent low (and second and third low) tracked, scope clarifications noted, alternates priced, allowances identified. The tabulation feeds the estimate buildup with the final sub selection documented for the project award and the subcontractor commitment process.
Proposal record
Submission package with required attachments.
Each proposal captures the submission package: proposal letter, pricing form, specification compliance letter, bid bond or bid security, insurance certificate confirmation, project schedule attachment, project team resumes and qualifications, references, specific project experience. The record generates the submission package in the owner-required format.
Award and handoff
Awarded bid flows to Procore with team and contract.
Awarded bids trigger the Procore handoff: project creation in Procore with team, subcontractors, contract value, schedule, and specific documents transferred. The handoff workflow runs structured steps (contract execution, bond procurement, insurance verification, kickoff meeting, team mobilization) with the Procore record created and the Strkr pipeline updated to awarded.
Win-loss intelligence
Why we won, why we lost, apparent competitor landscape.
Post-award win-loss intelligence captures the reasoning: why we won (price, team, qualification, relationship, specific advantage), why we lost (price gap, team gap, qualification gap, relationship gap, timing), apparent competitor landscape (which other GCs bid, apparent low, perceived competitive dynamics). The intelligence feeds the pursuit scoring for future opportunities.
Prequalification library
Reusable content for owner prequalification submissions.
Prequalification library carries reusable content: company history, safety record (EMR history, OSHA record, safety program description), financial statement submission package, bonding capacity letter, insurance certificates, project experience list by project type, workforce diversity reporting, references, specific award and recognition content. Per-owner submission packages assemble from the library with owner-specific additions.
The general contractor motion
What runs weekly, through the bid cycle.
A commercial general contractor runs cadences through bid cycles with weekly pipeline reviews, monthly owner cultivation, and specific pursuit decisions. Here is the typical rhythm for a 50 to 300 person GC on Strkr.
Weekly: bid pipeline review
Open pursuits, upcoming submissions, pursuit decisions.
Weekly bid pipeline review covers open pursuits by submission date, upcoming submissions this week, pursuit decisions needed on new invitations, estimator capacity utilization. The managing partner, estimator lead, and project executive run the review on Strkr's pipeline view with the go/no-go decisions documented in context.
Weekly: owner cultivation touchpoints
Business development runs the owner outreach calendar.
Weekly business development runs the owner outreach calendar: upcoming visits, lunches, speaker programs, specific cultivation activities per owner relationship. The managing partner and business development team review the week's cadence with the cultivation activity tied to pursuit timing when relevant.
Per-bid: pursuit kickoff
Go decision triggers the pursuit team mobilization.
Go decision on a pursuit triggers kickoff: estimator assigned, project executive involved, project team identified for the proposal, specific pursuit strategy agreed. The kickoff meeting runs in Strkr with the pursuit plan documented and the pre-bid activities (walkthrough, questions, specific intelligence gathering) scheduled.
Per-bid: pre-submission checklist
Bid day runs through structured 48-hour sequence.
Bid day runs through structured sequence: sub bid finalization (24 hours before submission), pricing finalization (bid day morning), proposal package assembly (bid day), submission (per owner-specified method and timing). Strkr's bid day workflow runs the checklist with the submission package assembly tracked to the minute.
Monthly: pipeline forecast
Backlog, awarded, pursued, hit rate projected.
Monthly pipeline forecast runs the backlog projection: current backlog, awarded year-to-date, pursued, hit rate by delivery method and project type, backlog burn rate, projected revenue through the year. The forecast feeds the operational planning (hiring, equipment, cash flow) with the pursuit decisions informed by backlog needs.
Monthly: prequalification updates
Expiring prequals and new owner opportunities.
Monthly prequalification review covers expiring per-owner prequalifications (typically annual), new owner opportunities requiring prequalification submission, specific scoring updates (safety record refresh with current EMR, financial statement updates after fiscal year close, workforce diversity reporting updates). Strkr's prequalification library pulls the current content for the per-owner submission.
Integration with the GC operations stack
Procore, Sage, Deltek, Timberline, Bluebeam.
Commercial general contractors run Procore, Sage, Deltek, Bluebeam, DocuSign, Microsoft 365, and plan room access. Strkr integrates with the common pieces so the business development team feeds the project management team without friction.
Procore handoff
Awarded bids become Procore projects.
Awarded bids in Strkr push to Procore as new projects with the schedule, team, subcontractors, and contract value pre-populated. Change orders and project status flow back to Strkr for owner relationship context (so the business development team sees current project state when cultivating repeat work with the owner). KMS-encrypted credential storage with the integration debugger surfacing every sync event.
Sage 300 CRE and Sage Intacct
Accounting and job cost integration.
Sage 300 Construction and Real Estate integration ties the Strkr project to the Sage job for job cost reporting. The schedule of values, change orders, and progress billings flow between systems so the finance team sees the current state without manual reconciliation. Sage Intacct Construction serves firms running the cloud-based accounting with the same bidirectional sync.
Deltek Vantagepoint and Costpoint
For GCs with government and institutional work.
Deltek Vantagepoint and Costpoint integrations serve GCs with government contracting (DBE compliance, federal certification tracking) and institutional work (per-owner complexity, grant-funded project tracking). The integration surfaces project cost, labor allocation, and contract compliance data.
Bluebeam Revu for takeoff
Markup and takeoff linked to the estimate.
Bluebeam Revu markup and takeoff attach to the Strkr estimate record so the estimator's plan review travels with the pursuit. For bids that convert to awards, the plan markups transfer with the Procore handoff for the field team reference.
DocuSign for subcontracts
Prime contracts, subcontracts, change orders signed electronically.
DocuSign, PandaDoc, and Dropbox Sign integrations route prime contracts, subcontracts, change orders, and bonds through electronic signature. Executed documents attach to the project record. Status visibility surfaces which subs are holding up the schedule for signature push.
Plan room and bid portal integrations with iSqFt (now ConstructConnect), BuildingConnected (Autodesk), Dodge Construction Network, and specific owner plan rooms pull invitation-to-bid data into Strkr automatically with the project details, plans, specs, and deadlines flowing into the pursuit workflow.
Microsoft 365 integration
Outlook, Teams, SharePoint tied to pursuits.
Microsoft 365 integration pulls business development email into the owner view, syncs calendar for pursuit meetings and owner lunches, ties SharePoint pursuit folders to the opportunity record, and lets Strkr AI draft follow-up emails after owner cultivation visits.
Marketing automation
Newsletter, portfolio showcase, award announcements.
Marketing automation integrations with HubSpot, Mailchimp, and Marketo send newsletters, portfolio showcases, project completion announcements, and award recognition to the owner cultivation list. Engagement tracking surfaces which owners engaged with the healthcare project portfolio showcase for the business development follow-up.
The audit log captures every prequalification submission, every pursuit decision rationale, every estimate revision, every contract execution, every change order approval. Government contracting compliance (DBE participation, workforce diversity reporting, prevailing wage attestation) runs against the audit trail. The audit depth supports regulatory inquiries and insurance underwriting reviews.
Head-to-head
Strkr versus Procore CRM or a generic sales tool.
General contractors often try to use Procore itself for the lead-to-bid-to-award motion or retrofit a generic sales CRM. Procore's CRM features are limited; the sales CRM lacks construction fit. Here is the comparison.
Feature
Strkr
Procore CRM or generic sales CRM
Bid pursuit pipeline with go/no-go
Native with pursuit scoring and estimator capacity
Native with reusable content and expiration tracking
Shared folder or document management
Design-build vs hard-bid pipelines
Dual pipelines with method-specific stages
Single pipeline forced into use
Subcontractor bid tabulation
Native with scope clarification tracking
Excel spreadsheet
Procore handoff on award
Native with contract, team, schedule transferred
Manual re-entry at Procore project setup
Win-loss intelligence capture
Native with pursuit scoring feedback loop
Spreadsheet or institutional memory
Plan room integration
iSqFt, BuildingConnected, Dodge native
Varies by tool
Fully loaded monthly cost
Roughly $70-90 per seat with GC pack
Procore for CRM is bundled but limited; sales CRM $100+
How teams use Strkr
How general contractors run Strkr.
Commercial GCs moving onto Strkr collapse the Outlook-plus-Excel-plus-institutional-memory stack into a structured bid-to-close motion that feeds Procore. Here are specific motions from GCs on the platform.
Commercial GC, 180 person firm, healthcare focus
Hit rate rose from 14 percent to 23 percent after pursuit discipline.
A 180-person commercial GC with healthcare and institutional focus was running hit rate at 14 percent on 220 pursued bids annually. Rafael, the president, moved pursuit into Strkr with structured go/no-go scoring (strategic fit, estimator capacity, competitive position, risk assessment). The firm passed on 60 pursuits in the first year but hit rate rose to 23 percent, which translated to roughly $38M in incremental awarded work and the estimator team hitting better utilization.
Design-build GC, 95 person firm, industrial focus
Owner cultivation score surfaced $14M in repeat work.
A 95-person design-build GC focused on industrial projects had been running owner cultivation informally through the two senior principals. Mirela, the business development director, moved owner cultivation into Strkr with structured relationship scoring per owner (visits, communications, past projects, relationship health signals). The structured cultivation surfaced 11 owners with high repeat potential who had drifted. Follow-up outreach generated $14M in repeat work over the following year.
Public works GC, 220 person firm, bridge and infrastructure
Prequalification cycle time dropped from 12 days to 2 days.
A 220-person public works GC was spending 12 days on average to assemble per-owner prequalification submissions (DOT prequalification for state agencies, specific agency prequalification for municipalities). Darnell, the operations director, moved prequalification into Strkr with reusable content library and per-owner submission templates. Assembly dropped to 2 days per submission. The team captured 11 additional prequalifications they would not have attempted previously, which expanded the biddable owner universe by roughly 20 percent.
Specialty GC, 60 person firm, higher education focus
Design-build selection rate rose from 32 percent to 54 percent.
A 60-person specialty GC focused on higher education was running qualification-based design-build selections with a 32 percent short-list-to-award rate. Serena, the managing principal, moved the design-build pursuit workflow into Strkr with structured proposal response (specific project experience, team qualifications, approach narrative, differentiation argument) and win-loss intelligence capture. Selection rate rose to 54 percent over three cycles, which translated to roughly $27M in incremental awarded design-build work.
Multi-office GC, 450 person firm, 4 regional offices
A 450-person multi-office GC had been running the four regional offices independently with occasional cases where two offices bid the same owner project without coordination. Ferdinand, the CEO, moved pursuit visibility into Strkr with firm-wide owner relationship ownership and pursuit coordination workflow. Internal bid competition dropped to zero, and the coordinated pursuit on cross-regional owner relationships generated roughly $45M in awarded work that would have been under-pursued by any single office.
Run a general contractor on a CRM that handles the six months before Procore.
Start a 14-day Strkr trial with the general contractor configuration enabled. Bid pursuit pipeline, owner cultivation, prequalification library, subcontractor bid tabulation, proposal generation, win-loss intelligence, Procore handoff. See what one tenant feels like for the full GC motion.
How is Strkr different from Procore for CRM functionality?
Procore is excellent at project management (schedules, submittals, RFIs, change orders, closeout, team collaboration during the build) but limited at the lead-to-bid-to-award motion that drives the GC business. Procore's CRM features cover basic contact tracking and limited pursuit workflow. Strkr covers the full bid-to-close motion: owner cultivation with relationship scoring, pursuit decision workflow with go/no-go scoring, prequalification library per owner, bid tabulation with subcontractor coordination, estimate records with buildup detail, proposal records with submission package generation, win-loss intelligence capture, and the handoff to Procore after award. Many GCs run both tools with Strkr as the front-end CRM and Procore as the project management operation. The integration layer runs native so the handoff carries contract, team, schedule, and documents without manual re-entry. For firms under 100 people that do not need Procore's full depth, Strkr's construction pack handles the project operations at sufficient depth.
What project management integrations ship beyond Procore?
Native integrations for Procore (the dominant project management platform for commercial GCs), Autodesk Construction Cloud (BIM 360, Build), Oracle Primavera P6 for scheduling, Microsoft Project for scheduling (smaller operations), Sage 300 Construction and Real Estate, Sage Intacct Construction, Viewpoint Vista, Deltek Vantagepoint and Costpoint (for GCs with federal and institutional work), Trimble Construction, HCSS (civil and infrastructure focus), and B2W Software (civil focus). The integration handoff covers contract value, team, subcontractors, schedule, specific documents, and the pre-award pursuit history. KMS-encrypted credential storage with the integration debugger surfacing every sync event. We never route the integration through Zapier because every integration ships as first-class native code.
How does the pursuit scoring workflow work?
Each invitation to bid or qualification-based opportunity runs through structured pursuit scoring: strategic fit (does this project type and owner fit our business), estimator capacity (do we have the hours given our current pursuit load), competitive position (do we have the relationship and the price capability to win), risk assessment (owner payment reliability, project risk profile, legal and insurance risk), expected margin and revenue, strategic value of the client relationship (first project with a priority owner carries weight even on thin margin). The scoring produces a go/no-go recommendation with the estimator lead and the project executive reviewing. The go decision triggers pursuit kickoff with the pursuit strategy documented. The no-go decision captures the rationale for future pursuit intelligence. The scoring framework configures per firm so firms with specific pursuit discipline (certain project types, certain owner types) weight the factors accordingly.
How does the owner cultivation workflow run?
Each owner record carries the full cultivation history: visits, lunches, speaker programs, past bid relationships, awards received, specific project participation, key contact relationships, relationship health signals. The relationship score (0 to 100) aggregates the cultivation data for the business development conversation. Structured outreach cadence runs per owner relationship: quarterly minimum touchpoints for priority owners, semi-annual for secondary owners, annual for tertiary owners. Specific cultivation activities (speaker programs for institutional owners, charitable event participation for developer relationships, industry conference engagement for corporate owners) tie to the owner interests. The business development team reviews the cultivation calendar weekly with the activities tied to pursuit timing when relevant. For firms running separate business development and project executive roles, the handoff between the roles preserves the relationship context so the project executive on an awarded project understands the cultivation history before the kickoff.
Can Strkr handle both design-build and hard-bid delivery methods?
Yes. The dual pipeline supports both delivery methods with method-specific stages. Hard-bid runs through invitation to bid, plan room access, prebid walkthrough, estimate development, sub bid tabulation, bid submission, apparent low, award. Design-build (plus CM at risk, IPD, progressive design-build variants) runs through qualification-based opportunity identification, qualifications submission, short-list, interview, selection, contract negotiation, design participation, GMP development, award. Each pipeline carries the right stages, documents, and milestones with the pursuit scoring adjusted for the delivery method (design-build weights team qualifications and relationship more heavily; hard-bid weights price capability). For firms that run both delivery methods (common for larger GCs), the dual pipeline keeps the motion data separated for accurate hit rate reporting and win-loss intelligence per method.
How does prequalification library management work?
The prequalification library carries reusable content: company history and overview, safety record (current EMR, OSHA 300 history, safety program description, incident rate trending), financial statement submission package (audited financials, bonding capacity letter, letter of credit availability), insurance certificates (general liability, workers comp, auto, umbrella, professional liability as applicable), project experience list organized by project type and size and delivery method, workforce diversity reporting (if applicable to the owner), references with permission to contact, specific award and recognition content. Per-owner submission packages assemble from the library with owner-specific additions (specific project matches to the owner's type, references at similar owners, specific team member resumes). Expiration tracking surfaces per-owner prequalification renewals before expiration. For firms submitting 40 to 80 prequalifications annually across institutional, municipal, developer, and corporate owners, the library approach collapses the submission workload by roughly 70 to 85 percent compared to building each submission from scratch.
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