Built for teams who use the phone every day

A CRM that owns the record under every call, whichever phone system your team is on.

Most CRMs integrate with a separate phone system (RingCentral, Dialpad, 8x8, Vonage, Aircall) through an add-on. The integration drifts, calls land on the wrong records, voicemails never make it to the CRM. Strkr owns the deal and account record under the call so pipeline, SMS follow-up, and reporting stay consistent. Native voice (click-to-call, recording, voicemail drop, screen pop) is on the Strkr roadmap for 2027-Q1. Until then, Strkr pairs cleanly with the phone system your team already runs.

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What this audience is actually dealing with

The pains that bring buyers here.

The phone-in-CRM story has two patterns today: the integration pattern (CRM talks to an external phone system) and the native pattern (CRM is the phone system). Strkr is building toward native for 2027-Q1 and ships integration today. The cards below are the pains buyers describe when the CRM and the phone live apart.

The two-system integration drift

RingCentral and the legacy CRM disagree about which calls happened.

The classic pattern integrates a cloud phone system with the CRM via API. The two systems drift: the phone system logs a call the CRM never sees, the CRM shows a call that was never dialed. Reconciliation runs weekly. Strkr reduces the drift by owning the deal and account record under the call, so the manual re-key happens in minutes rather than hours.

Voicemail transcripts live in the phone system

Prospect leaves a voicemail, nothing lands on the deal.

When a prospect leaves a voicemail on the external phone system, most integrations do not capture the voicemail transcript on the deal record. The rep sees the voicemail in the phone-system app, writes a manual note. The deal context stays in the external tool. Pairing with Strkr as the record of the deal means the follow-up and next step live on the account timeline.

Pipeline updates lag the call

Stage advances batch up and get forgotten.

When the deal lives in the CRM but the call just happened in the phone system, reps batch deal updates for later and often forget. Pipeline reporting lags reality. A CRM that sits under the call with inline notes and one-click stage advance closes the gap between what happened and what the record says.

Follow-up SMS lives in a third tool

The call ends in one app, the text goes through another.

After a connected call, reps often send a short follow-up SMS ("great talking, link to the proposal below"). When that text goes through a separate messaging app, the thread disconnects from the account record. Strkr Messaging ships SMS and MMS natively on the account timeline so the call outcome and the follow-up text live together.

Reporting cannot answer revenue questions

The phone dashboard knows minutes, not meetings.

Phone-system dashboards report dials, talk time, and voicemail counts. They do not know which calls generated opportunities, which generated closed revenue, which generated expansion. Strkr reporting ties call activity to pipeline and revenue because the CRM owns the deal.

Phone bills live on a separate invoice

The phone bill is a surprise every month.

Separate phone-system vendors invoice separately: per-user license plus per-minute usage. The budget line sits in a different cost center than the CRM. On the SMS side, Strkr Messaging rolls into the Strkr invoice at 2 cents per SMS segment and 5 cents per MMS. When native voice ships (2027-Q1), the voice line will consolidate onto the same invoice for teams that opt in.

What Strkr covers today for phone-heavy teams

The CRM surface under your phone system.

Strkr does not ship a native phone system today. What Strkr does ship is the CRM, pipeline, SMS, flow automation, and reporting layer that your phone system plugs into. The cards below walk what is live now.

Keep the phone system you already run

Pair Strkr with RingCentral, Dialpad, Aircall, or legacy PBX.

Strkr sits under the voice path. Reps answer and place calls from the phone system they already use. Call metadata and recording links push into the Strkr activity timeline through the integration layer. Notes, next steps, deal updates, and SMS follow-up all happen inside Strkr. The phone system handles voice; Strkr owns the record of the deal.

Deal-centered activity timeline

Call, voicemail link, SMS, and stage move on one record.

Call activity, voicemail transcripts (where the external phone system provides them), inbound SMS, outbound SMS, email, and stage advances all land on the same account record. Managers reviewing pipeline do not have to hop between the phone system, the mail client, and the CRM to understand what happened.

SMS and MMS via Strkr Messaging

Follow up a call with a text from the same account.

Strkr Messaging ships SMS and MMS natively, with A2P 10DLC brand and campaign registration handled, toll-free number verification, STOP and HELP keyword enforcement, and per-contact consent state. Pricing is 2 cents per SMS segment and 5 cents per MMS, billed inside the Strkr invoice. The follow-up text that usually pairs with a phone call lands on the same record as the call.

Automation after a connected call

Fire a flow when the activity logs.

The Strkr flow builder triggers on activity creation, deal field changes, inbound SMS reply, and dozens of other events. Common patterns: send a follow-up SMS when a connected call ends, create a task for a demo-scheduled outcome, drop the deal into a nurture flow if the outcome is no-decision. Automation runs where the CRM data lives.

Pipeline reporting that ties calls to revenue

Activity volume, stage movement, closed-won joined on one surface.

Reporting in Strkr joins call activity to pipeline movement and closed-won outcomes. The report answers which reps convert connects to meetings, which outcomes correlate with close, and which stage the pipeline leaks on. The join lives in Strkr because the CRM owns the deal.

Strkr AI assistance on the record

Inbox buyer intent, email draft, forecast risk.

Strkr AI is an opt-in Enhancement module at 49 per month with 5,000 Strkr AI calls included. It covers inbox buyer-intent scoring, email draft assistance in the composer, fit scoring on contacts and accounts and deals, forecast risk signals on open deals, flow description polish, and release-note polish. Strkr AI picks the right model per task so buyers never configure a provider. Inline AI panels on the deal and account record are in pre-launch build.

How the admin runs the integrated workflow

Where phone-system config lives and where Strkr config lives.

Phone-system administration is a specific IT function that most mid-market admins have not personally managed. In the integrated pattern, the phone-system admin console handles the voice path (numbers, routing, IVR, E911 posture, STIR/SHAKEN attestation) and Strkr handles the deal and account record. The cards below walk the split.

Phone-system number management

Numbers, routing, and IVR stay in your phone vendor console.

In the integrated pattern, number provisioning, number porting, caller-ID management, E911 compliance, and IVR branching run through your phone-system vendor console. Strkr does not duplicate those surfaces today. When native voice ships (2027-Q1), the admin can migrate the voice estate onto Strkr Messaging at their own pace.

Strkr Messaging number management

SMS and MMS numbers provisioned inside Strkr.

SMS and MMS numbers (toll-free or 10DLC long codes) are provisioned inside Strkr Messaging through the admin console. A2P 10DLC brand and campaign registration runs in the same pipeline. The admin assigns numbers to teams, configures sender rules, and reviews the per-number usage inside Strkr.

User provisioning

SCIM, SSO, and role-based access run in Strkr.

User provisioning (SCIM from Okta or Entra ID), SSO on paid tiers (Google Workspace or Microsoft 365), and role-based access live inside Strkr. When a new rep is created the admin assigns pipelines, custom field visibility, and access to specific teams. Phone-system user provisioning stays with the phone-system vendor until Strkr native voice ships.

Audit and compliance posture

Strkr audit log plus phone-system audit log cover the full trail.

The Strkr audit log captures deal field changes, consent state transitions, SMS send and receive, flow runs, and user activity. The phone-system vendor audit log captures voice recordings and voice-call events. Together they cover the full trail. Strkr is HIPAA compliant with BAA available, GDPR and CCPA compliant, and SOC 2 Type II is in progress (target 2026-Q4).

Call quality and reliability

Your phone-system vendor owns MOS and failover today.

Call-quality monitoring (MOS, latency, jitter per call) and multi-region failover live with your phone-system vendor today. Strkr monitors integration health (whether the API sync is up, whether events are flowing, whether recordings are landing) and surfaces drift on the admin dashboard.

Usage visibility

Per-rep SMS usage inside Strkr, per-rep call usage inside the phone system.

Strkr Messaging shows per-rep SMS and MMS usage inside Strkr. Per-rep call volume and minutes stay inside the phone-system reporting until native voice ships. For teams that want unified usage reporting today, the common path is to pull a monthly usage CSV from the phone-system vendor and compare in a shared view.

What is on the Strkr roadmap for voice

Native voice capability coming 2027-Q1.

Strkr is building native voice capability with a target of 2027-Q1. Until then, Strkr pairs cleanly with your phone system. The cards below walk what is coming and what to use in the meantime.

Click-to-call from any record

On the 2027-Q1 roadmap.

Native click-to-call from the contact, deal, account, and activity timeline is on the 2027-Q1 roadmap. Today, click-to-call runs through your existing phone-system vendor and Strkr owns the deal context.

Inbound screen pop

On the 2027-Q1 roadmap.

Native caller-ID lookup and screen pop (deal history, open commitments, prior-call summary surfaced before the rep answers) is on the 2027-Q1 roadmap. Today, screen pop lives inside your phone-system vendor app if the vendor supports it.

Voicemail transcription

On the 2027-Q1 roadmap.

Native voicemail capture, transcription, and attachment to the matched contact timeline is on the 2027-Q1 roadmap. Today, voicemail transcripts live wherever your phone system drops them (vendor app, email) and the rep posts a note on the Strkr record.

Call recording with per-state consent

On the 2027-Q1 roadmap.

Native call recording with per-state consent gating, automated opening disclosure in two-party states, role-scoped retention, and legal-hold support is on the 2027-Q1 roadmap. Today, recording lives with your phone-system vendor and the recording link posts back to the Strkr activity.

IVR and inbound routing

Coming with native voice.

Native IVR, routing rules, and inbound call distribution will ship with native voice. Today, routing lives in your phone-system vendor and Strkr handles the matched account context on the record.

SMS and MMS already live

The text side of the motion ships today.

Strkr Messaging covers SMS and MMS today with A2P 10DLC registration, TFN verification, STOP and HELP enforcement, and per-contact consent. The text follow-up motion that normally pairs with a phone call lives inside Strkr right now.

Head-to-head

Strkr-plus-your-phone-system versus a legacy CRM plus the same phone system.

The common stack for teams running phone-heavy workflows is a cloud phone system (RingCentral, Dialpad, 8x8) paired with a legacy CRM through brittle API sync. Below is the head-to-head on running Strkr as the system of record under your existing phone system versus the legacy pattern.

Feature Strkr Legacy CRM plus cloud phone system via API
Deal record under the call Inline notes, stage, next step on the Strkr deal Deal lives in CRM, call context lives in phone app
Call activity logging Metadata and recording link into the Strkr timeline Metadata via API; notes often manual
SMS and MMS follow-up Native via Strkr Messaging, 2 cents per segment, 5 cents per MMS Separate SMS tool or phone-system add-on
A2P 10DLC compliance for SMS Strkr Messaging handles brand and campaign registration Varies by SMS vendor
Pipeline-tied analytics Call activity, stage movement, closed-won on one surface Phone dashboard separate from CRM reports
Automation after a call Flow builder triggers on activity and deal field changes Depends on CRM automation surface
Native click-to-call On the Strkr roadmap for 2027-Q1 Inside the phone-system app
Native call recording On the Strkr roadmap for 2027-Q1 Inside the phone-system app
Platform compliance HIPAA with BAA, GDPR, CCPA, SOC 2 Type II in progress Varies
Billing structure Strkr seat plus Strkr Messaging usage; phone bill stays with vendor CRM seat plus phone-system seat plus carrier
How teams use Strkr

How phone-heavy teams run Strkr today.

The patterns below are motions live on customer accounts right now. The common thread: teams kept their phone system in place, consolidated the CRM and SMS onto Strkr, and saw cleaner pipeline reporting plus faster follow-up.

42-rep inside-sales team, consolidated CRM onto Strkr

Pipeline reporting became trustworthy for the first time.

A 42-rep inside-sales team ran a cloud phone system plus a legacy CRM. The integration drift caused roughly 29 percent of calls to log incorrectly or incompletely in the CRM. The team moved the CRM onto Strkr while keeping the phone system in place. Call metadata flows into Strkr through the integration layer, and reps fill the note and next step on the Strkr activity in seconds. The sales manager reports the weekly review runs cleaner because pipeline numbers now match reality.

24-advisor wealth firm, compliance-sensitive calls

Consent and audit live inside Strkr while recording stays on the phone system.

A 24-advisor wealth firm requires detailed audit of client communications. The firm centralized consent state (consent captured, source, timestamp) and the audit trail of SMS and email sends inside Strkr. Voice calls continue through the regulated-posture phone system the firm already had under contract, with recordings retained on the phone-system side. The compliance officer reports audit review takes less time because the deal-side trail lives on one record.

18-rep service team, account-centered inbound

Pre-call context made the greeting personal.

An 18-rep service team's inbound calls route to the agent on the account through the phone-system routing. Prior to pairing with Strkr, agents answered the call and then opened the account record manually. Pairing with Strkr means the agent has the account open on screen from the pipeline view and the recent activity (last ticket, open commitments, outstanding deals) is right there. CSAT scores climbed over two quarters as agents consistently referenced prior context in the opening of the call.

60-rep mid-market, Monday pipeline review

Pipeline review time dropped from 90 minutes to 35.

A 60-rep mid-market team's Monday pipeline review used to pull activity from the phone-system dashboard and deal state from the legacy CRM, with sales ops stitching the two in a spreadsheet. The team moved pipeline reporting onto Strkr. Call activity (from the phone-system integration), deal stage, forecast category, and Strkr AI forecast risk signals all surfaced on one view. Review time dropped meaningfully and the forecast conversation shifted from reconciling data to coaching the deals.

12-rep real-estate team, SMS-first follow-up

Added Strkr Messaging after inbound inquiry calls.

A 12-rep real-estate team gets mostly inbound calls (buyers interested in listings, sellers reviewing agents). Pre-Strkr, agents followed up by email. The team built a Strkr flow that fired an SMS acknowledgement within 60 seconds of an inbound call ending ('thanks for the call, link to the listing details below'). The SMS runs through Strkr Messaging at 2 cents per segment. Response rate on inbound inquiries climbed because the first follow-up landed before the prospect moved to the next search result.

A CRM that stays under your phone system today, and consolidates voice when native ships.

Start a 14-day Strkr trial. Keep the phone system you already run. Move the deal, pipeline, SMS follow-up, and reporting into one surface today, and roll onto native voice when it ships in 2027-Q1.

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Common questions

What buyers in this bucket ask most.

Does Strkr ship a native phone system today?

Not yet. Strkr is building native voice capability (click-to-call, screen pop, call recording, voicemail transcription, IVR, inbound routing, E911 posture) with a target of 2027-Q1. Today, Strkr pairs with the cloud phone system or legacy PBX your team is already running. The CRM, pipeline, SMS follow-up via Strkr Messaging, flow automation, and reporting all live inside Strkr. When native voice ships, teams on the integration pattern can migrate the voice path onto Strkr Messaging at their own pace.

Can I keep RingCentral, Dialpad, Aircall, Nextiva, or my on-premise PBX with Strkr?

Yes. Strkr pairs with the phone system your team is already on. Reps answer and place calls from the phone system they already use. Call metadata (duration, outcome, timestamp, recording link where the vendor exposes it) flows into the Strkr activity timeline via the integration layer. Notes, next steps, deal updates, and SMS follow-up live inside Strkr. The phone system handles voice; Strkr owns the record of the deal.

What does Strkr Messaging cover for phone-heavy teams today?

Strkr Messaging covers SMS and MMS send and receive, A2P 10DLC brand and campaign registration, toll-free number verification, STOP and HELP keyword enforcement, per-contact consent state and audit trail, and SMS send from the flow builder. Pricing is 2 cents per SMS segment and 5 cents per MMS, billed inside your Strkr invoice. US sending is well-covered today; international sending varies by region. The text follow-up motion that normally pairs with a phone call is live now inside Strkr.

How does the compliance posture work in the paired pattern?

Strkr is HIPAA compliant with a BAA available, GDPR and CCPA compliant, and SOC 2 Type II is in progress (target 2026-Q4). On the Strkr side, the audit log captures deal field changes, consent state transitions, SMS send and receive events, flow runs, and user activity. On the phone-system side, recording retention, two-party consent disclosure, STIR/SHAKEN attestation, and E911 posture live with your phone-system vendor's capabilities. Together they cover the full trail for teams in regulated industries.

When native voice ships, do I lose the phone-system integration?

No. When native voice ships (target 2027-Q1), teams on the integration pattern keep the integration available. Migration is opt-in. Teams that want to consolidate voice onto Strkr Messaging can port numbers and move the voice path. Teams that want to keep their existing phone system (because of PBX dependencies, specialized call routing, or vendor relationships) continue running the integration. The decision stays with the team.

What is the pricing structure for a phone-heavy team on Strkr?

Strkr seats are per user per month at Starter 29, Pro 59, or Scale 119, with a 14-day trial on paid plans. SMS and MMS through Strkr Messaging are metered at 2 cents per SMS segment and 5 cents per MMS, plus a modest per-number monthly fee. Your existing phone-system bill stays with your phone-system vendor. The AI Enhancement module (optional) is 49 per month with 5,000 Strkr AI calls included (0.012 per call above cap). When native voice ships (2027-Q1), the per-minute voice pricing will be published up front so teams can run comparison math before migrating.

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