Built for teams running event-driven lead capture

Scan the badge, land the lead, route the follow-up before the booth closes.

Event lead capture produces a flood of names in a short window. The hard part is not the capture; it is the handoff. Cvent, Bizzabo, and badge scanners collect contact rows well. The gap most teams hit is the next 72 hours: dedupe against the CRM, route by territory, assign the first follow-up, and attribute to the booth campaign. Strkr covers that gap with a flat seat tier, open API, and flow automation that triggers the moment the scan hits the CRM.

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What this audience is actually dealing with

The pains that bring buyers here.

Event marketing teams get judged on cost-per-qualified-meeting from the show, not raw scan count. The scan count is easy. The qualified-meeting conversion is where the leaks happen. Six specific failure modes we see across trade-show programs.

Dedupe lag after the show

The first 72 hours decide whether the lead responds.

Badge scans arrive as a CSV export two to three days after the event. By the time ops dedupes against the CRM, the lead has already fallen out of memory. Strkr ingests scans in near real time through the open API or a flat-file import; the dedupe check runs against existing contacts and accounts before the row ever reaches a rep queue.

Routing by territory and segment

Round-robin across the whole booth team misses the real owners.

A scan from a target-account rep in the east region should route to the named AE, not the next available SDR. Round-robin fairness breaks on territory. Strkr flows apply territory logic, segment rules, and named-account overrides before assignment, so each scan lands with the rep who already owns the context.

Booth campaign attribution

The show costs 60K; which deals credit back to the booth?

Attribution requires a campaign tag on every scan, a touch record on every follow-up, and a stitched report that reads back to the show. In Cvent-only workflows the campaign tag often lives in the event system and never gets copied to the CRM. Strkr stores the campaign as a first-class field on the contact and opportunity so retrospective reporting works six months later.

First-touch follow-up quality

Generic post-show emails get ignored.

The scan already included a session attended, a question asked, or a conversation note. The first follow-up should reference it. Strkr AI drafts the opener using the scan metadata plus the booth-conversation notes the rep logged on their phone during the show. The rep edits for voice and sends; the referenced detail lifts response rates substantially.

Qualified-meeting conversion tracking

The booth count celebrates volume; the pipeline wants quality.

Finance will ask what portion of the 850 scans became qualified meetings, then qualified opportunities, then closed revenue. Without stage-by-stage tracking across the full cycle the ROI argument collapses. Strkr tracks each stage transition against the campaign tag so the retrospective report writes itself.

Multi-event cadence across the year

Fifteen shows a year produce overlapping scan lists.

A single prospect may hit three events across the calendar. The CRM should recognize the repeat touch, update the engagement score, and route differently than a cold scan. Strkr matches on email, phone, LinkedIn, and company domain; repeat scans update the engagement signal rather than creating duplicate contact rows.

The handoff from scan to CRM

Six capabilities that close the gap between the badge and the pipeline.

Event lead capture is a two-system problem. The capture tool collects the row; the CRM runs the work that follows. Strkr covers the CRM side with the capabilities that matter in the first hours after an event closes.

Open API ingestion

Push scans in near real time.

Strkr exposes a public REST API with webhooks. Cvent, Bizzabo, Captello, and iCapture can push each scan the moment it happens. The ingest endpoint accepts the standard scan payload plus any custom fields the booth team configured. No vendor approval required; no per-call charge.

Dedupe before routing

Match against existing contacts and accounts first.

Each incoming scan runs the match flow before it hits a rep queue. The match checks email, phone, LinkedIn URL, and company domain. If the contact exists, Strkr updates engagement and routes to the current owner. If the contact is new but the account exists, Strkr creates the contact and routes to the account owner. Clean handoff from the first scan.

Territory and segment routing

Named owners catch their own leads.

Flow rules apply territory logic (region, country, state), segment logic (SMB, mid-market, enterprise), and named-account overrides. The scan arrives in the right rep queue without manual triage. Managers see a routing audit log so the first week after an event stays accountable.

Campaign tagging at ingest

Every scan carries the event tag forever.

Strkr stores the event campaign as a first-class field on the contact and opportunity. The tag persists across lifecycle so the retrospective report ties closed revenue back to the booth months later. Multi-event cadence sees the touch history clearly.

Strkr AI follow-up drafts

The first email references the real conversation.

Strkr AI pulls the scan metadata (session attended, question asked, booth-conversation notes) and drafts the opener. The rep edits for voice and sends. The reference lifts response rates compared to generic post-show templates. No per-call credit meter; the AI runs on the flat seat tier.

Booth retrospective reporting

Show cost against pipeline generated.

The retrospective report ties show cost to qualified meetings, opportunities created, and closed revenue, with per-rep breakdown and per-session attribution. Finance gets the ROI math; marketing gets the next-year planning input. The report ships standard on the flat seat tier.

What Cvent handles well vs where Strkr fits

A clean mental model for event teams running both.

Cvent runs event logistics and badge capture well. Strkr runs the CRM work that follows. The two sit alongside each other through the open API. Six specific divisions of labor.

Event logistics and registration

Cvent handles the show itself.

Cvent (and Bizzabo, RainFocus, Hopin) run session management, registration workflows, agenda builders, venue logistics, and sponsor coordination. These are deep purpose-built capabilities. Strkr does not replace them; Strkr receives the data they generate.

Badge scan hardware

Hardware vendors handle the physical scan.

The booth scanner (iPad with LeadLiaison, Captello, iCapture, or Cvent LeadCapture) handles the physical scan and the on-booth notes capture. The scanner uploads to the event system. Strkr receives the uploaded payload through the integration or a scheduled file drop.

Session and attendee analytics

The event system owns in-show behavior.

Cvent reports on session attendance, booth traffic patterns, and in-event engagement. Strkr reads those reports on the contact timeline so the AE sees the attendee context when the lead arrives in their queue.

CRM dedupe and routing

Strkr owns the lead lifecycle.

Once the scan reaches Strkr, dedupe, routing, assignment, and follow-up tracking all run through the CRM. The lead belongs to a rep; the activity flows onto the contact timeline; the forecast picks up any opportunity that emerges. The event system does not touch this phase.

Opportunity creation and progression

Strkr runs the deal from first-touch forward.

When a scan converts into a qualified meeting, Strkr creates the opportunity and runs it through the standard stages. The event campaign tag persists on the opportunity for closed-loop reporting. The AE works the deal in Strkr; nothing goes back to the event system.

Multi-event attribution

Strkr stitches the full show calendar.

A rep may work a prospect across three events in a year. Strkr stitches the engagement signals and keeps a single contact record. The retrospective report shows which event in the sequence drove the first qualified meeting and which touches followed.

The operational cadence after a show

What the first two weeks look like with Strkr running the follow-up.

The real test of an event program is the two weeks after. Six operational milestones; each has a specific Strkr capability that supports it.

Day 0: scan ingest and dedupe

Scans arrive within minutes of the show closing.

The event system pushes scans through the Strkr API as they happen on the floor. Dedupe runs on each row; new contacts land on the right owner; existing contacts update their engagement score. By the time the booth team flies home, the CRM is current.

Day 1: first-touch drafts queued

Every rep opens a queue of AI-drafted openers.

Strkr AI drafts the first-touch email for every scan assigned to a rep, referencing the conversation note or session attended. The rep reviews the queue, edits for voice, and sends. Volume stays manageable even for reps with 40 scans assigned.

Day 3 to 7: qualified-meeting conversion

The booking link closes the loop fast.

Follow-up emails include a Strkr booking link that writes meetings directly to the rep calendar and the contact timeline. The qualified-meeting count climbs through the first week. The dashboard shows per-rep conversion against scan count.

Day 7: pipeline-review check-in

The sales manager runs a show-specific review.

A saved view filters opportunities to the event campaign tag. The sales manager runs a 30-minute review to catch leads that have not moved. Reps commit next steps on stalled scans. The second week starts with no leads abandoned.

Day 10 to 14: expansion of qualified scans

Scans that produced meetings get the deep-work treatment.

The AEs who got qualified meetings run discovery on the real opportunity. The scan has transitioned from marketing-sourced lead to active opportunity. The campaign tag persists so the eventual close credits back to the booth. The attribution math gets simpler the farther the deal travels.

Week 3: retrospective and planning

The event team sees the full ROI picture early.

Three weeks after the show the team pulls the retrospective: scans captured, qualified meetings held, opportunities created, pipeline generated. The report feeds the next-event planning conversation. The next year the booth team targets different session sponsorships based on which sessions produced qualified meetings.

Security, data handling, and compliance

What matters when event scan data enters the CRM.

Event scan lists contain personal data from attendees across jurisdictions. The CRM has to handle it responsibly. Four specific areas worth attention.

HIPAA with BAA

Required for medical and healthcare events.

Strkr is HIPAA compliant and provides a BAA on request. Medical device companies and healthcare SaaS vendors scanning at HIMSS, HLTH, or MGMA get a compliant home for scan data. The BAA covers the standard capture flow plus the AI drafting on scan metadata.

SOC 2 Type II in progress

Enterprise security evidence through 2026 Q4.

Strkr is in a SOC 2 Type II audit tracking through 2026 Q4. Security questionnaires from enterprise prospects at events can reference the audit evidence. The security posture is explicit; the control narrative is current; the auditor is engaged.

GDPR and CCPA compliance

Consent handling across jurisdictions.

Strkr supports consent capture at ingest, data-subject access requests, and consent-based routing on marketing automation. The event scan workflow respects the consent flag the attendee signed at the booth. CCPA and GDPR obligations stay traceable through the lead lifecycle.

Open API with webhook signatures

Scan ingest stays authenticated end to end.

The Strkr public API uses signed webhooks and scoped API keys. Event system integrations run through the standard authentication; keys rotate on a scheduled cadence. The scan ingest endpoint logs every payload for audit and replay.

Head-to-head

Cvent-only lead handling vs Strkr running the CRM side.

Cvent is a strong event system. The gap is on the CRM side after the show. The head-to-head on the capabilities that matter in the first two weeks.

Feature Strkr Cvent-only post-show workflow
Scan ingest latency Near real time through public API Batch export after the show, often 2 to 3 days
CRM dedupe on ingest Email, phone, LinkedIn, domain match before routing Manual dedupe in CRM after import
Territory and segment routing Flow rules apply before assignment Round-robin or manual assignment
Campaign tagging First-class field on contact and opportunity Lives in event system, often lost in CRM import
First-touch quality Strkr AI drafts referencing scan metadata Generic post-show template emails
Qualified-meeting booking Native booking link on every rep Separate scheduler tool, extra click
Retrospective reporting Show cost tied to pipeline generated out of the box Ad hoc report build in a BI tool
Multi-event stitching Single contact record with event history Duplicate contact rows per event
AI pricing model Flat seat tier, no per-call meter Separate tool with usage charges
Integration governance Open REST API, no vendor approval needed Marketplace app with per-connector pricing
How teams use Strkr

Event programs run on Strkr: four real patterns.

Trade-show programs look different across segments. Four patterns from field experience plus how Strkr fits each one.

B2B SaaS at a vertical conference

Thirty reps on the booth across a three-day show.

A mid-market SaaS company runs a booth presence at a vertical conference with 30 reps rotating across three days. Scans push through the Captello to Strkr integration in near real time. Dedupe and territory routing run on ingest. By day one of the show, half the leads already have first-touch drafts queued. The AE team runs the follow-up out of a show-specific saved view. Three weeks later the retrospective shows 142 qualified meetings from 850 scans and 18 opportunities created.

Enterprise field marketing at a flagship event

Smaller booth, named-account targeting.

An enterprise software company runs a smaller booth at the vendor flagship event with explicit named-account targeting. Scans arrive, dedupe against the account database, and route to the named AE for the account. Non-named scans route to the field marketing team for nurture. The AE sees the scan on their account the moment it lands and runs the follow-up personally. Six months later, three closed deals credit back to the event through the persistent campaign tag.

Services firm at an industry conference

Partners and prospects both on the booth.

A services firm attends an industry conference where booth conversations split between prospects and existing partners. The scan form distinguishes prospect, partner, and existing customer. Strkr routes each category to the right owner: prospects to the BD team, partners to channel managers, customers to the account manager. The follow-up motion differs by category. Each category has its own retrospective report.

Multi-event year with a calendar of 15 shows

Repeat prospects across the calendar get recognized.

A growth-stage company runs a calendar of 15 shows across the year. A single prospect may hit three of them. Strkr matches on repeat attendance and lifts the engagement score instead of creating duplicate contact rows. The multi-event retrospective shows which event in the sequence drove the first qualified meeting and which subsequent touches moved the deal. Next-year planning sharpens based on that read.

Healthcare conference under HIPAA

Scan data treated as PHI from capture through close.

A medical device company attends HIMSS. Scan data includes clinical role, specialty, and in some cases facility affiliation. Strkr handles the scan data under the signed BAA. Routing, follow-up, opportunity progression, and reporting all run inside the compliant environment. The security questionnaire from the health system procurement team references the Strkr SOC 2 Type II audit evidence currently in progress.

Scan the badge. Land the lead. Close the loop.

Start a 14-day Strkr trial and point your event system at the open API. Scans ingest, dedupe, route, and queue first-touch drafts in near real time. The retrospective writes itself three weeks later.

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Common questions

What buyers in this bucket ask most.

Does Strkr replace Cvent?

No. Strkr sits alongside Cvent and runs the CRM work that follows event lead capture. Cvent (and the badge scanner it feeds) handles event logistics, registration, session management, and the physical scan. Strkr handles the lead lifecycle after the scan reaches the CRM: dedupe, routing, follow-up tracking, opportunity creation, and retrospective reporting. The two integrate through the Strkr open REST API. Most event teams run both; the division of labor is clean.

How does Strkr ingest scans from the event system?

Strkr exposes a public REST API with webhooks. Cvent, Bizzabo, Captello, iCapture, and similar scanning tools push each scan to Strkr as it happens on the booth floor. The ingest endpoint accepts the standard scan payload plus any custom fields the booth team configured. Dedupe runs on ingest against email, phone, LinkedIn URL, and company domain. The scan lands in the right rep queue before the attendee leaves the show.

How does Strkr avoid duplicate contact rows across events?

The dedupe flow runs on every incoming scan against existing contacts and accounts. The match checks four fields: email, phone, LinkedIn URL, and company domain. If the contact exists, Strkr updates the engagement signal and routes to the current owner. If the contact is new but the account exists, Strkr creates the contact and routes to the account owner. Repeat scans across a multi-event calendar update one contact record rather than creating three.

How does Strkr AI help with post-show follow-up?

Strkr AI drafts the first-touch email for every scan using the scan metadata (session attended, question asked, booth-conversation notes the rep logged on the floor). The rep reviews the draft, edits for voice, and sends. The reference lifts response rates compared to generic post-show templates. The AI runs on the flat seat tier with no per-call credit meter below the plan cap. The rep retains full editorial control.

What does the retrospective report cover?

The retrospective ties show cost to pipeline generated. It covers scans captured, qualified meetings held, opportunities created, pipeline value, closed revenue, and per-rep conversion. The event campaign tag persists on the contact and opportunity through the lifecycle, so the report works both at week three and at month six when the first deals close. Finance gets the ROI math; marketing gets the planning input for the next event.

Can Strkr handle HIPAA-regulated event data?

Yes. Strkr is HIPAA compliant and provides a BAA on request. Medical device companies and healthcare SaaS vendors scanning at HIMSS, HLTH, or MGMA store scan data in a compliant environment. The BAA covers the capture flow, the AI drafting on scan metadata, and the lifecycle operations through close. Enterprise prospects evaluating Strkr can also reference the SOC 2 Type II audit currently in progress through 2026 Q4.

How does Strkr handle territory and named-account routing on event scans?

Strkr flows apply territory logic (region, country, state), segment logic (SMB, mid-market, enterprise), and named-account overrides before assignment. A scan from a target-account rep in the east region routes to the named AE rather than through round-robin. Managers see a routing audit log so every scan is traceable to its owner from the moment it lands.

What integration options exist for event systems other than Cvent?

The Strkr open REST API supports any event system that can emit a scan payload: Bizzabo, RainFocus, Hopin, Captello, iCapture, Stova, and others. Teams build the integration directly against the public API documentation; no vendor approval or marketplace listing required. For teams without engineering resources, Strkr flows accept scheduled CSV imports from the event system export.

How does Strkr price event-driven lead ingest?

Strkr pricing is flat per seat; event lead ingest does not carry a separate per-scan or per-call charge. The open API supports high-volume ingest during show days with no overage meter below the plan contact cap. For organizations running 15 shows a year at 1,000 scans per show, the pricing math stays predictable.

Also built for

Related audiences.

For Field Marketing For Marketing Ops Event CRM Lead Management Trade Show CRM

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