The CRM that turns a trade show booth into pipeline before the badge scanner cools off.
An event brings 400 to 11,000 attendees through a booth or a sponsored session. The follow-up is the moment the event ROI stops being a vibe and starts being a number. Strkr ships event-specific capture, segmented nurture, and sponsor relationship tracking.
An event marketer sits between the booth team, the sales team, the sponsorship manager, and finance. The event ROI question lands within 30 days of event close. The pain points below are what Strkr hears on every event marketing intake call.
Badge scan data lives in the event app
The CSV export that nobody imports cleanly.
Event platforms (Cvent, Bizzabo, Hopin, Swapcard) export badge scan data as CSV with 42 columns and messy field names. The import into the CRM runs manually across hours with field mapping errors. Strkr pulls badge scan data from the event platform through the webhook spec with HMAC signing. The data lands on the contact record automatically with event-specific tags.
Interaction depth is invisible
A badge scan is not the same as a 20-minute booth conversation.
A badge scan at a trade show represents a weak signal. A booth conversation represents a stronger signal. A booth demo with a product represents the strongest signal. Most CRMs treat all three the same. Strkr booth engagement tracking distinguishes interaction depth (badge scan, booth conversation, demo, deep dive) with the follow-up cadence tuned per depth level.
Follow-up is generic
The post-event email that lands with 12 percent open rate.
A generic post-event follow-up email lands with 12 to 18 percent open rates and generates minimal pipeline. Segmented follow-up tuned to interaction depth lands with 34 to 44 percent open rates. Strkr AI drafts segmented post-event sequences per interaction depth with event-specific context (specific product discussed, specific demo seen, specific question asked). Response rates climb proportionally.
Sponsor ROI reporting burns hours
The sponsor deck that nobody wants to build.
An event sponsor expects a post-event ROI report with specific metrics (booth visits, badge scans, meeting bookings, pipeline sourced). Building the report runs 11 to 18 hours per sponsor. Strkr sponsor ROI dashboard aggregates the metrics automatically with Strkr AI drafted sponsor narrative. The sponsor report drops from 18 hours to under 2 hours per sponsor.
Pipeline attribution to event is unclear
The CRM that cannot answer which event closed the deal.
A deal that closes 11 months after the first booth touch gets credited to the last-touch channel (usually SDR outbound) with the event origin lost. Strkr maintains the full attribution chain with first-touch, multi-touch, and event-specific attribution so the event marketer can defend the ROI with the full attribution math.
Multi-event ROI comparison is manual
Which three events to invest in next year.
An event marketer running 12 to 18 events per year needs to compare ROI across events to allocate the next year budget. Most CRMs do not aggregate at the event portfolio level. Strkr event portfolio view shows ROI per event with cost, pipeline sourced, pipeline velocity, close rate, and lifetime value attribution. The budget allocation conversation runs on evidence.
The event CRM schema
Objects shaped like event work.
The default CRM schema does not map to events. Strkr ships a tunable event schema with Event, Sponsor, Session, Booth Interaction, and Attendee as first-class objects.
Event object
Dates, location, cost, attendee count, ROI.
An event in Strkr carries dates, location (city, country, specific venue), total cost (sponsorship fee, booth cost, travel, staff time), attendee count, badge scan count, booth conversation count, pipeline sourced, pipeline closed, and lifetime value attribution. The schema drives the event portfolio view and the budget allocation conversation.
Sponsor object
Package tier, deliverables, ROI metrics.
A sponsor ties to the event with package tier (platinum, gold, silver, bronze), specific deliverables (booth size, speaking slot, logo placement, badge scan access), ROI metrics (booth visits, badge scans, meetings booked, pipeline), and renewal probability. The schema drives the sponsor relationship management and the renewal conversation.
Session object
Speaker, attendance, Q and A capture.
A session ties to the event with speaker list, scheduled time, actual attendance, Q and A capture, and session rating. For teams hosting speaking sessions the session object drives the follow-up to attendees and the Q and A follow-through to specific questioners.
Booth interaction object
Depth, product discussed, follow-up status.
A booth interaction ties to the event, the attendee, and the booth rep with interaction depth (badge scan, booth conversation, demo, deep dive), product discussed, specific question asked, follow-up status, and next step. The schema drives the segmented post-event follow-up and the interaction depth analytics.
Attendee object
Role, company, event history, lifecycle stage.
An attendee is a contact with event-specific context: role at event, attendee company context, event history across the trailing 24 months, current lifecycle stage, and the sessions attended. The schema drives the post-event segmentation and the long-arc event portfolio tracking.
Lead qualification
Hot, warm, cold with specific signal.
Post-event lead qualification tags attendees as hot, warm, or cold based on interaction depth, title, company, and specific signal (asked about a product, mentioned a pain point, confirmed a budget). The qualification drives the SDR outreach cadence and the AE handoff decision.
Strkr AI jobs for event marketing
The AI drafts that fit event work.
Strkr AI runs the first draft on repetitive event marketing write motions. The event marketer reviews and sends. Across event-focused deployments the time saved averages six to nine hours per event per marketer.
Pre-event outreach
The two-week-before conference invite.
Before an event Strkr AI drafts pre-event outreach to target accounts in the attendee list with a meeting ask (booth visit, dedicated meeting, dinner invite). The draft references the event session or booth demo the account would find relevant. Pre-event meeting booking rates climb 42 percent on segmented outreach.
Post-event follow-up by depth
Segmented sequences for badge scan, conversation, demo.
Strkr AI drafts post-event follow-up sequences segmented by interaction depth. Badge scan recipients get a light touch with a resource. Booth conversation recipients get a medium touch referencing the conversation. Demo recipients get a product-focused touch. Response rates climb 34 to 48 percent versus generic follow-up.
Sponsor ROI narrative
The post-event sponsor report in two hours.
For each sponsor Strkr AI drafts the sponsor ROI narrative covering booth visits, badge scans, meetings booked, pipeline sourced, specific product interest signals, and recommended follow-up focus. The event marketer reviews and sends. The sponsor retention conversation runs on the delivered ROI rather than a general sense of event quality.
Session attendee follow-up
The question Q and A follow-through.
For sessions with specific Q and A capture Strkr AI drafts the Q and A follow-through to specific questioners referencing the question asked and the detailed answer. The follow-through builds trust and surfaces interest signals from the question content.
Post-event marketing content
The blog post from the session recording.
Strkr AI drafts post-event marketing content (blog post from the session recording, highlight reel copy, LinkedIn post from the booth conversation themes). The content extends the event ROI past the follow-up window and feeds the content attribution system.
Event retrospective
What ran well, what ran stuck, what to change.
After the event Strkr AI drafts the event retrospective covering booth engagement patterns, lead qualification distribution, pipeline sourced, cost per lead, and recommendations for the next similar event. The retrospective feeds the budget allocation conversation.
How Strkr handles the booth operations view
The dashboard a booth lead opens during the event.
A booth lead running a three-day trade show needs real-time visibility on booth engagement, lead qualification, and meeting bookings. Strkr booth operations view runs on mobile with the key workflows accessible from the booth floor.
Live badge scan feed
Scans landing in real time with context.
The live badge scan feed shows scans landing in real time with attendee context (title, company, prior event history, lifecycle stage). The booth team can prioritize follow-up conversations with specific attendees based on the context on the scan.
Interaction depth capture
One-tap depth classification per attendee.
When a booth conversation ends the booth rep taps the attendee to classify interaction depth (conversation, demo, deep dive) and tag the product discussed. The classification feeds the segmented follow-up cadence. The one-tap flow runs under 15 seconds per interaction.
Meeting booking surface
Dedicated meetings scheduled during the event.
The meeting booking surface shows dedicated meetings scheduled during the event with time, location, attendee, and the Strkr AI drafted prep note. The booth team can walk from the booth to the meeting with full context on the attendee.
Lead qualification live
Hot, warm, cold distribution in real time.
The live lead qualification distribution shows hot, warm, and cold leads with the trend across the event duration. A day-two drop in hot lead count may indicate a competitor messaging shift, a booth location issue, or a product positioning gap. The booth lead can intervene mid-event.
Session attendance tie
Attendees who hit both the booth and a session.
For events with both booth and session components the attendance tie shows attendees who hit both surfaces. The combined signal is strongest. The follow-up cadence tunes to the combined depth. For sponsor packages that include both booth and session the tie-back shows the full engagement picture.
Post-event wrap-up
End-of-event summary with next-day sends.
On the last day of the event the post-event wrap-up summarizes total badge scans, interaction depth distribution, meetings booked, pipeline estimated, and the next-day segmented follow-up ready to send. The booth lead can approve the follow-up sends before leaving the venue.
Head-to-head
Strkr vs event platform plus separate CRM.
Most event marketing teams run Cvent, Bizzabo, Hopin, or Swapcard for event management plus a separate CRM for attendee follow-up. The comparison below is Strkr with event capability consolidated versus the two-tool stack.
Feature
Strkr
Event platform plus separate CRM
Badge scan capture
Webhook spec from event platform.
Native with event platform.
Interaction depth tracking
Built in with one-tap capture.
Custom field.
Segmented post-event follow-up
Strkr AI drafted per depth.
Manual template per segment.
Sponsor ROI dashboard
Default aggregated per sponsor.
Manual report build.
Event portfolio comparison
Default view across events.
Manual spreadsheet.
Pre-event outreach
Strkr AI drafted segmented.
Manual send.
Session attendance tie
Combined with booth signal.
Separate.
Multi-event attribution chain
Preserved across trailing 24 months.
Last touch typical.
Pricing posture
$59 per seat flat on Pro.
Event platform plus CRM licensing.
How teams use Strkr
Five event CRM playbooks that ship on Strkr.
The playbooks below are what Strkr onboarding sees across event marketing deployments.
Pattern A
The 240-person SaaS vendor running five large trade shows per year.
A 240-person SaaS vendor ran five large trade shows per year with 400 to 1,100 badge scans per event. The post-event nurture was generic and landed with 14 percent open rate. Strkr onboarding ran a 18-business-day migration with the event schema configured and the Cvent integration pulling badge scan data in real time. The segmented post-event nurture with Strkr AI drafted copy climbed open rates to 42 percent. Pipeline sourced from trade shows grew 68 percent in the first full year.
Pattern B
The 90-person professional services firm hosting a 400-attendee conference.
A 90-person professional services firm hosted an annual 400-attendee conference as the primary pipeline source. The post-event follow-up ran manually across three to four weeks. Strkr onboarding configured the conference as a hosted event with session attendance tie, specific Q and A capture, and segmented follow-up by session attended. Follow-up time dropped from four weeks to five business days. Pipeline sourced from the conference grew 42 percent year-over-year.
Pattern C
The 60-person vendor sponsoring 18 events per year.
A 60-person vendor sponsored 18 events per year across trade shows, user conferences, and regional meetups. The event portfolio ROI was a quarterly guess. Strkr onboarding configured the event portfolio view with per-event ROI aggregation. The 2026 budget allocation conversation ran on evidence: three events generated 68 percent of pipeline, four events generated zero pipeline. The following year budget consolidated to eight high-ROI events with 42 percent higher total pipeline.
Pattern D
The 180-person conference organizer managing sponsor relationships.
A 180-person conference organizer hosted three large conferences per year with 42 to 68 sponsors per event. Sponsor ROI reporting took 18 hours per sponsor to build manually. Strkr onboarding configured the sponsor ROI dashboard with Strkr AI drafted sponsor narrative. Report time dropped from 18 hours to under 2 hours per sponsor. Sponsor retention climbed 24 percent on the clearer ROI delivery.
Pattern E
The 42-person SaaS vendor running webinar-only strategy.
A 42-person SaaS vendor shifted from physical events to a webinar-only strategy with 24 webinars per year. Each webinar generated 200 to 600 attendees. The follow-up ran generic. Strkr onboarding configured the webinar as an event with attendance tracking, Q and A capture, and question follow-through. Webinar-sourced pipeline grew 180 percent in the first full year on the segmented follow-up approach.
Turn your next event into pipeline before the badge scanner cools off.
Book a 30 minute call. We will walk through the event schema, the badge scan integration, and the segmented post-event follow-up with your actual event mix and your actual sponsor structure.
How does Strkr integrate with event platforms like Cvent, Bizzabo, or Hopin?
Strkr integrates with major event platforms through the standard webhook spec with HMAC signing and the published OpenAPI spec. The typical setup pulls badge scan data, booth interaction records, session attendance, and lead capture data from the event platform into Strkr in real time. For Cvent the integration uses the Cvent REST API. For Bizzabo the Bizzabo API. For Hopin the webhook spec. For Swapcard the Swapcard API. Integration time typically runs an engineering sprint of three to five days per event platform. The event platform stays as the system of record for event registration while Strkr becomes the system of record for the attendee relationship.
How does the interaction depth classification work in practice?
The booth team captures interaction depth with a one-tap classification per attendee on mobile. The depth levels are badge scan (passive capture), booth conversation (brief talk), demo (specific product shown), and deep dive (extended conversation with specific signal captured). The classification feeds the segmented post-event follow-up cadence with the follow-up tone tuned per depth. Badge scan recipients get a light touch. Deep dive recipients get a product-focused touch with the demo content referenced. The classification data feeds the sponsor ROI dashboard and the event portfolio view.
Can Strkr handle both hosted events and sponsored events?
Yes. Strkr event schema supports both hosted events (where the team is the primary organizer, with full session management, sponsor relationships, and attendee management) and sponsored events (where the team sponsors someone else conference or trade show with booth engagement focus). The capability set tunes to the event type. For hosted events the full session management and sponsor dashboard apply. For sponsored events the booth operations view and the badge scan capture apply. For teams running both types the event portfolio view compares across both event types for budget allocation.
How does Strkr handle event ROI attribution for long-arc deals?
Strkr maintains the full attribution chain across the trailing 24 months with first-touch, multi-touch, and event-specific attribution. A deal that closes 11 months after the first booth touch retains the event attribution with the full touch sequence between first-touch (event) and closed-won preserved. The event ROI report can show pipeline sourced (first-touch attribution to the event), pipeline influenced (any touch from the event in the chain), and lifetime value attribution (customer LTV traced back to event origin). The attribution math holds across multiple events per deal.
What does the sponsor ROI dashboard include?
The sponsor ROI dashboard aggregates per-sponsor booth visits, badge scans, meetings booked, pipeline sourced within 30 days, pipeline sourced within 90 days, specific product interest signals, and recommended follow-up focus. The Strkr AI drafted sponsor narrative covers the metrics in plain English with specific examples (three product-X demos led to two pipeline opportunities, four CFO-level badge scans with no immediate conversion but strong account potential). The sponsor retention conversation runs on the delivered ROI with evidence rather than a general sense of event quality.
How does Strkr Messaging work for post-event SMS follow-up?
Strkr Messaging handles post-event SMS follow-up for attendees who opted in to SMS messaging during event registration. The pricing is 2 cents per SMS segment and 5 cents per MMS. A typical post-event SMS campaign to 400 attendees with opted-in SMS consent runs about $8 per event. The messaging platform includes A2P 10DLC brand and campaign registration, STOP and HELP keyword enforcement, and per-contact consent tracking. For event marketers running SMS follow-up alongside email the dual-channel approach typically climbs follow-up response rates 24 percent versus email alone.
What compliance posture does Strkr ship for event marketing with GDPR considerations?
Strkr is GDPR and CCPA compliant today with the structured right-to-be-forgotten cascade running under 72 hours. For EU events the Scale tier runs EU data residence with the consent capture framework that distinguishes marketing consent from transactional consent per attendee. The consent record captures the consent language shown at event registration with the timestamp, source URL, and user IP. For attendees who did not opt in to marketing the follow-up runs only on transactional messages (meeting invites, requested resources). The compliance posture clears the EU event marketing regulatory bar without additional overlay tooling.
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