A 30-truck electrical shop runs on a whiteboard, three field tech apps, a QuickBooks instance, and the owner's phone. Nobody sees the whole business. Strkr unifies the dispatch board, the estimate pipeline, the service history, the crew schedule, and the customer record on one platform with field-tech mobile.
Electrical contractors live between the field service industry and the construction industry, and most CRMs serve one or the other but rarely both. A residential service shop looks like plumbing or HVAC. A commercial electrical contractor looks like a specialty subcontractor with project management, change orders, and submittals. An industrial maintenance shop looks like a service firm with contracts and safety compliance. The pain points below come from calls with electrical shop owners between 10 and 150 trucks who have outgrown the whiteboard but not yet found a CRM that fits.
A 20-truck shop dispatches service calls off a whiteboard in the office. The dispatcher calls the lead tech. The tech forwards to a journeyman. The journeyman texts his helper. By the time the crew lands, the customer has called back once and the dispatcher is three calls behind. Strkr's dispatch board shows the real-time crew position, the open calls, and the estimated time of arrival in one screen.
The estimator sends the quote by email. The customer either calls back or does not. The estimator does not know which quotes are still live, which are dead, and which are waiting on a decision. The pipeline is in the estimator's head. Strkr runs the estimate as a deal on a pipeline with aging, follow-up tasks, and automated nudges.
A commercial customer calls for a service call. The tech lands and starts troubleshooting from scratch because nobody wrote down what happened the last three times a crew was on-site. Strkr's service history ties every call, every panel schedule, every repair to the customer and the location. The tech reads the history before the truck leaves the yard.
The estimate budgeted 60 percent gross margin. The actual job came in at 40 percent because materials were under-counted, overtime was not tracked, and change orders got done without paperwork. Strkr ties purchase orders, time tracking, and change orders to the deal so the job margin shows up in the dashboard, not in the quarter-end review.
A commercial electrical contractor on a $2 million office build-out has submittals, RFIs, change orders, panel schedules, and a six-month project timeline. The project lives in Procore or a general contractor's portal. Strkr Projects runs the shop-side project with the submittal log, the RFI tracker, and the change order margin visible to the owner.
The field tech needs mobile that works on a phone in a cold warehouse or a hot attic. ServiceTitan's mobile is strong for residential service and heavy for commercial projects. Strkr's mobile apps run on iOS and Android with offline cache for the day's calls, voice-to-note call logging, and photo capture for completed work.
The office opens a customer record and sees the dispatch history, the open estimates, the service calls, the active commercial project, and the preferred crew. Below is the data model built for an electrical contractor running residential, commercial, and industrial work from one business.
A customer carries one or more sites, each with address, panel schedule, breaker list, service meter, and historical work. A commercial customer with three locations has three sites under one account. The tech dispatching to site B sees the history for site B, not an aggregated blob.
A service call carries the request, the symptom, the dispatch time, the crew assigned, the arrival time, the diagnosis, the parts used, the labor hours, and the invoice. Everything from "customer called at 7:14" to "job closed at 11:40" lives on one object. The call history shows up on the customer record forever.
An estimate for a kitchen remodel rewire or a 400-amp service upgrade becomes a deal on the pipeline. Stages: inspected, estimated, sent, follow-up 1, follow-up 2, approved, scheduled, in progress, closed. The estimator sees the pipeline aging, follow-up tasks, and automated nudges.
A commercial project is a long-running object with the panel schedule attached, the RFI log, the submittal status, the change orders with margin math, and the crew-days scheduled. The shop's project manager runs the project in Strkr Projects while the general contractor uses Procore.
An industrial maintenance agreement is a recurring service relationship with quarterly visits, annual inspections, and a termination clock. Strkr runs the agreement as a renewal object with the visit cadence as a flow and the renewal 90 days out as a dashboard item for the sales lead.
Crew members carry trade level, license number, truck assignment, geographic territory, and specialty. The dispatch board respects skill level, so a service call that needs a licensed journeyman does not get dispatched to an apprentice. The crew card shows availability and current job.
The dispatch board is the most used surface in an electrical shop. The dispatcher opens Strkr at 6:30 am and runs the day. Below are the surfaces built for how a dispatcher actually works.
The dispatch board shows every crew on the vertical, the day in half-hour blocks on the horizontal, and the service calls as blocks. Drag a call to a crew, the ETA updates, the customer gets a text through Strkr Messaging. The dispatcher works the board, not a notepad.
A no-power emergency call ranks above a scheduled troubleshoot which ranks above a preventive maintenance visit. The board surfaces priority with color coding. A new emergency can bump a scheduled call with the dispatcher's approval, and the customer whose job moves gets a courtesy call.
A commercial service panel upgrade needs a licensed journeyman. A residential breaker swap can be an apprentice with a journeyman on call. The dispatch board enforces skill match on routing suggestions, so the dispatcher does not accidentally send the wrong level crew to the wrong work.
When a crew is assigned, the customer gets a text with the tech name and photo. When the truck leaves the yard, the customer gets an en-route notification. When the tech arrives, the customer gets a confirmation. The texts route through Strkr Messaging with the shop's brand voice.
Each truck carries a common-parts list: breakers, outlets, switches, wire, conduit. When a tech uses a part, it logs on the service call and the truck inventory decrements. The parts manager sees which trucks are low and restocks before the morning dispatch.
At the end of a service call, the tech closes the job on the mobile app with the parts used, the labor hours, the photos, and the invoice. The office sees the close in real time, cuts the invoice, and the customer receives it the same day. No end-of-day paperwork, no Monday reconciliation.
Electrical shops lose more revenue to slow estimating and weak follow-up than to pricing. Below are the surfaces that keep the estimate pipeline moving.
An inquiry from the shop phone, the website contact form, a referral from a general contractor, or a Nextdoor recommendation lands on the record with the source attributed. The lead flow routes to the right estimator and schedules the site visit. No lead sits in a voicemail queue.
The estimator shows up at the site with the Strkr mobile app, takes photos of the panel, measures the runs, notes the obstacles, and dictates the scope to voice-to-note. By the time the estimator is in the truck, the estimate is 70 percent built. No notepad transcription in the office.
The estimate builder pulls from the parts catalog with cost, markup, and sell price. Labor is estimated in hours by crew type. The margin shows at the bottom of every estimate. The estimator sees whether the quote is a 55 percent margin job or a 30 percent, before it goes to the customer.
The estimate ships as a branded PDF with the shop logo, the itemized scope, the terms, and an e-signature link powered by DocuSign or PandaDoc. The customer signs on a phone. The signed estimate becomes an approved job and routes to scheduling automatically.
If the customer does not sign, the follow-up flow runs: a soft nudge at day 3, a check-in call task at day 7, a final nudge at day 14 with an offer to answer questions. The estimator sees the stage, the customer gets a reasonable cadence, and the shop stops losing deals to silence.
When an estimate closes, the estimator records why. Price, timing, trust, relationship, scope. The dashboard shows win rate by estimator, by job type, by size. The owner sees that the shop wins 70 percent of residential service upgrades and 35 percent of commercial office fits, which changes where to spend sales time.
For shops with a commercial or industrial business line, Strkr Projects extends the CRM into real project management with margin visibility. Below is the capability for the project side of the business.
Commercial projects run on a pipeline with bid, submitted, awarded, mobilized, in progress, substantially complete, closed, warranty. The dashboard shows the backlog, the mobilization queue, and the active job margin. The owner forecasts cash flow from the pipeline weeks in advance.
Submittals route through the general contractor and come back approved or revised. RFIs capture questions and track answers. Both live on the project record with the response time, the responsible party, and the impact on schedule. The project manager stops chasing emails.
A change order captures the added scope, the materials, the labor, the markup, and the general contractor approval. The project margin updates. The owner sees whether a change order helps or hurts the overall job margin. No surprises at job close.
Project crew schedules show which journeymen and apprentices are on which job in which weeks. A conflict between a commercial pour and a residential service surge surfaces three weeks ahead, not the Monday morning the surge hits. The shop plans the week with real resource math.
For projects running through Procore on the general contractor side, Strkr pushes submittals, RFIs, and change orders through the Procore integration. The GC sees the shop's updates in their system; the shop runs its own motion in Strkr. One source of truth, two surfaces that match.
The project margin dashboard shows every active project with budgeted margin, actual margin to date, labor variance, material variance, and change order net. The owner sees the three projects running under budget and the one that needs intervention. Reviews happen before the quarter closes.
The side by side a shop owner actually reads when comparing Strkr to ServiceTitan on the residential service side, FieldEdge or Housecall Pro at the SMB end, and the project tools on the commercial side.
| Feature | Strkr | ServiceTitan or FieldEdge |
|---|---|---|
| Dispatch board | Visual board with crew, truck, call grid | Strong on ServiceTitan, weaker on others |
| Estimate pipeline | Pipeline with aging and automated nudges | Varies, often a flat quote list |
| Commercial project | Native Strkr Projects module | Light or absent on service-only tools |
| Service history | Site-level history on one record | Customer-level, less site-aware |
| Field tech mobile | Native iOS and Android, offline cache | Varies by vendor and tier |
| Pricing shape | Per seat with every capability | Per-seat plus module and feature tiers |
| Open REST API | Full API on every paid plan | Enterprise tier or paywalled |
| Procore integration | Native for commercial projects | Often absent on service-first tools |
| Admin accessibility | Office manager can own the admin | Vendor-services engagement for changes |
The three business shapes most common on calls with electrical contractors, and what the Strkr implementation looks like for each.
A residential-only shop with 12 trucks, three estimators, and a dispatcher. Strkr replaces the whiteboard with the dispatch board, moves the estimate pipeline off the estimator's head, and runs the customer SMS motion through Strkr Messaging. Average estimate turnaround dropped by three days.
A shop running residential service and commercial projects with 30 trucks. Strkr runs the dispatch for service, Strkr Projects for commercial jobs, and the customer record carries both. The office stops running two separate systems, and project margin is visible in real time.
An industrial electrical maintenance firm with 45 techs servicing manufacturing plants under annual contracts. Strkr runs the service agreement renewal, the quarterly visit cadence, the compliance paperwork, and the customer record. Renewal rate improved as contracts stopped slipping through the cracks.
A 20-truck shop can be in production in two weeks. Start a trial and import customers from the current spreadsheet or ServiceTitan export in one afternoon.
ServiceTitan is strong at the residential service motion with a mature dispatch, pricing, and consumer financing experience. Strkr is strong across residential service, commercial projects, and industrial maintenance in one platform. A shop running only residential service with heavy consumer financing may still prefer ServiceTitan. A shop running mixed residential and commercial, or looking for one platform that extends into project management, is usually a better fit for Strkr.
Yes. Strkr Projects runs the shop-side commercial project with submittal log, RFI tracker, change order margin math, and crew scheduling. The Procore integration syncs submittals, RFIs, and change orders with the general contractor system. The GC sees the shop's updates in Procore while the shop runs its native motion in Strkr.
Yes. Strkr integrates with QuickBooks Online for invoice creation, payment status, and customer sync. The service call close triggers the invoice in QuickBooks, the AR aging shows on the customer record in Strkr, and the office stops double-entering between the two systems. For shops on QuickBooks Desktop or Sage, the open REST API handles the sync with modest configuration.
The Strkr mobile apps run on iOS and Android with the dispatch queue, the active service call detail, the parts catalog, the time clock, photo capture for before and after, voice-to-note for the service writeup, and offline cache for the day's calls. The tech closes the job on the phone and the office sees the close in real time. Field techs typically learn the app in a day.
Strkr is SOC 2 Type II in progress through 2026 Q4, GDPR and CCPA compliant, and HIPAA with a Business Associate Agreement available on request for shops servicing hospital or healthcare facilities. The audit log records every edit on service calls and projects. Security documentation ships under NDA during evaluation.
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