Built for electrical contractors

The CRM for electrical contractors between a dispatch tool and ServiceTitan.

Dispatch software knows where your trucks are. It does not run your panel upgrade pipeline, your EV charger lead-ins, your service agreement renewals, your generator maintenance book, or your review funnel. Strkr is the revenue layer that sits around your field service stack and treats every address as a decade of electrical work.

What this audience is actually dealing with

The pains that bring buyers here.

Residential and light-commercial electrical contractors in the 5 to 40 technician band run into the same wall. Housecall Pro, Jobber, and the other field service platforms cover dispatch and invoicing well, but they treat the CRM half of the business as an afterthought. ServiceTitan solves most of it, but the price tag and the implementation cost assume a bigger operation with a dedicated office administrator and a quarter available for rollout. In between sits a growing shop with real revenue problems the dispatch tool was never designed to solve. The lead funnel leaks. Inspection appointments slip. Panel upgrades, EV charger installs, generator ties, and solar lead-ins pile up as text threads. Quotes expire before anyone follows up. Service agreement renewals lapse quietly. Warranty callbacks are a sticky note on the office manager's monitor. Generator maintenance customers go cold between seasons. The review funnel is a hope. None of these are dispatch problems. All of them are revenue problems, and every one of them lives inside the CRM layer that most electrical shops in this size range never built.

The lead funnel is a group chat

Leads live in six places and die in all of them.

Phone calls, web form fills, Google LSA leads, Angi and Thumbtack leads, Facebook form ads, Nextdoor messages, and the dispatcher scribbling on a notepad. Dispatch tools capture the ones that turn into a job today. The ones that need a two week follow-up or a seasonal nudge disappear. A real CRM holds every lead until it closes, cancels, or three years go by.

Inspection appointments slip

The rough-in passed, the final never got rebooked.

Electrical work lives and dies by inspection. Rough-in, service, final. A permit sits open for months because the office forgot to reschedule after the inspector no-showed. A real CRM clocks every permit, every inspection appointment, and fires reminders at the office and the homeowner so no job stalls waiting on a signature.

Estimate volume kills follow-up

A 9,500 dollar panel quote is not a quote closed.

The tech gives a panel upgrade quote on a troubleshoot call. The homeowner needs to think about it. Three days later the office is calling to see if the homeowner wants to move forward. Who follows up? What does the sequence look like? What is the win rate on quotes over 5,000 dollars? Most shops cannot answer because the quote lives in the dispatch tool and the follow-up lives nowhere.

Service agreements leak money

Safety inspection memberships renew when the office remembers.

A 189 dollar annual safety inspection or whole-home protection plan is pure margin until the office forgets to renew it. Many shops run their renewal process on a spreadsheet that gets updated the month a renewal is due, which means the renewals that lapsed six months ago never come back. A real CRM clocks every agreement, fires reminders at 60 and 30 days, auto-books the visit, and reports the renewal rate as a number.

Panel upgrade and EV lead-ins

The 150-amp panel in the garage is a sales lead.

Every address has an installed panel, a service size, a known age, and a known failure curve. A shop that knows which 500 customers are on 100 or 150 amp panels inside its service area has a six to seven figure panel upgrade pipeline, plus every one of those is an EV charger lead-in. Most shops have this data buried in service notes and never surface it. The dispatch tool was not built to track equipment as a sellable asset.

Warranty callbacks fall through

The ninety-day callback is a sticky note.

A warranty callback three months after an install is not a problem until it is. If the office does not track the callback it either becomes a surprise truck roll on the owner's dime or a 1-star review from a homeowner who felt ignored. A real CRM owns the warranty window per job, surfaces the open ones, and routes them before they turn into a public complaint.

Generator maintenance renewals

Standby generators are an annual revenue line.

A standby generator wants an annual service, usually bundled into a maintenance plan. The shop sold 180 generators over the last five years. How many are on an active maintenance plan? How many lapsed? How many need an oil change this fall? Most shops cannot answer any of these three questions. A real CRM clocks every generator, every service interval, and runs the renewal engine without a human remembering.

Where Strkr fits in an electrical contractor stack

The revenue layer around your field service tool.

Be clear about this up front. Strkr is not a replacement for Housecall Pro, Jobber, ServiceTitan, FieldEdge, Service Fusion, or any dispatch and routing platform. It does not route trucks, run a tech mobile app with a time clock, manage inventory on the shelf, or print work orders. It sits around that tool as the CRM, marketing, project tracking, messaging, and reporting layer. Many electrical shops run Strkr with Housecall Pro or Jobber integrated as the dispatch side.

Every address is an account

Residential and light-commercial on the same record shape.

The account record holds the panel installed, service size, generator model, EV charger install, open permits, service history, membership plan status, payment history, open quotes, lifetime revenue, and the household members or facility contact. A residential account is a household. A light-commercial account is a property with a facilities contact. The data model treats them the same so you can run the whole book.

Lead to estimate to work order

One pipeline from first call to signed work.

A new call enters as a lead. Dispatch confirms the appointment and the lead becomes an opportunity. The tech runs the call and sends a quote. The quote becomes an estimate opportunity with a known amount, close date, and probability. Won estimates convert to work orders in the dispatch tool. Lost ones go into a nurture sequence. Permits and inspections live on the record. Nothing falls through.

Equipment on every account

Model panels, generators, chargers as records.

Each installed panel, subpanel, standby generator, EV charger, solar inverter, surge protector, and smart switch is a custom object linked to the account. Install date, brand, model, serial, amperage, warranty expiration. The data lets you query: show me every residential account on a 100 amp panel older than 25 years inside the 60657 zip. That query is a Saturday morning direct mail list.

Service agreements as objects

Whole-home protection plans with a renewal clock.

A safety inspection plan or whole-home electrical protection plan is a custom object with a start date, end date, plan tier, billing cadence, visits included, and visits used. A nightly flow looks 60 days ahead at every expiring agreement, creates a renewal task, and sends the first touch email. The office stops forgetting renewals because the system remembers them.

Panel upgrade forecasting

The service size is a forecastable asset.

A 100 or 150 amp panel installed 25 plus years ago on a home that is adding an EV, a heat pump, or a kitchen remodel has a measurable probability of needing an upgrade inside 18 months. A nightly flow surfaces those accounts, creates a soft opportunity, and queues them into a panel upgrade and EV charger nurture sequence. By year two the shop knows exactly how many panel upgrade dollars are in the installed base.

Inspection and permit tracking

Permits open, inspections booked, finals closed.

Every permit is a record on the job with the jurisdiction, permit number, open date, rough-in inspection date, final inspection date, and close date. A nightly flow surfaces open permits aging past a configured threshold and queues them to the office to reschedule. The compliance paper trail lives next to the revenue data instead of in a shared drive.

Warranty window tracking

Every install carries its own callback clock.

When a job closes, the warranty window starts. The record carries the length of the warranty, the install details, and the open warranty callbacks. A nightly flow surfaces callbacks aging past 90 days without a resolution and routes them to the service manager. Warranty callbacks stop surprising the owner on a Monday morning.

Review funnel after jobs

Happy customers to Google, complaints to the office.

Job marked complete triggers a 2-hour-delay satisfaction text: how did it go, 1 to 10? Replies of 9 or 10 get the Google review link. Replies of 7 or 8 get a thank you plus a service manager follow-up task. Replies of 6 or below create a complaint ticket for the service manager inside 15 minutes. The 5-star window is used, the one-stars are intercepted.

Install projects on the record

A 2-day panel upgrade is a project, not a work order.

When an estimate converts to a signed panel upgrade, EV install, generator tie-in, or solar project over a configurable threshold, a project is created on the account with milestones: permit pulled, materials ordered, rough-in inspection, final inspection, follow-up at 7 days, follow-up at 30 days. The office sees every active install on a board. Nothing stalls waiting on an inspector without a flag.

What the dispatch tool does not cover

The jobs that live in the CRM, not the dispatch tool.

Dispatch and routing tools are built to answer: where is the truck, what is the next job, did the invoice go out? Those are the right questions for a field service tool. The CRM questions sit somewhere else and get neglected because the dispatch tool was never built to answer them.

Quote follow-up sequence

A 9,500 dollar panel quote is not a hope and wait.

When a quote over a threshold is sent, Strkr fires a 7-day nurture sequence: day 1 thank you with the written quote, day 3 financing option follow-up, day 7 call-out task to the comfort advisor or sales lead, day 14 a case study of a similar install. Win rate on quotes over 5,000 dollars climbs 8 to 15 points for shops that run this consistently.

Panel upgrade and EV charger nurture

The install base is a forecastable pipeline.

The residential accounts on panels older than 25 years, or on service sizes under 150 amps that have added a heat pump or EV, get a quarterly touch: homeowner tips, EV charger case studies, financing info, a load calc offer, a case study of a recent upgrade. By year two the shop converts a measurable share of this list into a panel upgrade conversation, which is a six-figure annual revenue line that otherwise sits dormant.

Generator maintenance engine

Every standby generator is an annual visit.

A nightly flow checks every installed standby generator against the last service date. Generators overdue for a service get a renewal task and a maintenance plan reminder. Generators coming up on an annual service inside 30 days get an auto-booked visit offer. The attachment rate on maintenance plans climbs because the office stops forgetting the generators sold 18 months ago.

Lost-estimate reactivation

The quote you lost last winter wants to buy this fall.

A lost estimate does not die. A declined panel upgrade quote goes into a 12-month nurture cadence timed to the seasons when panel work makes sense: the pre-storm fall campaign, the post-tax-refund spring campaign, the end-of-year rebate push. Some shops recover 10 to 20 percent of lost estimates on a 6 to 12 month lag just by not letting the record go cold.

Lifetime value reporting

What is a residential customer actually worth?

Across every service call, every panel upgrade, every EV install, every generator maintenance renewal, every warranty return, every referral. Most shops have no idea what their average residential customer is worth over 10 years. Strkr rolls it up by zip, by lead source, by referral partner, by panel age at acquisition. The number changes how acquisition is budgeted.

Referral partner tracking

Realtors, home inspectors, GCs, solar partners as accounts.

The 12 realtors who sent 60 leads last year are a channel. The home inspector who sends a panel upgrade lead every month is a channel. The general contractor who subs the electrical on 20 remodels a year is a channel. The solar installer who hands off every main service panel upgrade is a channel. Strkr treats them as accounts with their own activity history, which turns a casual relationship into a measurable pipeline.

Light-commercial account health

A property manager has a renewal clock.

Light-commercial accounts have service contracts with renewal dates, equipment lists across many spaces, preventive maintenance schedules, and primary contacts who turn over every 18 to 36 months. Strkr tracks the account health, the contact turnover, the maintenance history, and the contract renewal clock. Losing a property manager because the office never knew the facilities contact changed is a story every shop has.

Technician scorecards

Who closes, who upsells, who gets 5-star reviews.

By tech: average ticket, close rate on quotes, membership plans sold, 5-star review rate, callback rate, revenue per hour. The numbers come from the real data the dispatch tool and the CRM already produce, assembled into a monthly scorecard. The service manager has the coaching conversation with evidence instead of impression.

The integrations that actually matter

The connections that pull the stack together.

Strkr integrates with the dispatch and routing side of the house, not against it. A typical electrical shop running Strkr pairs it with Housecall Pro, Jobber, or another field service platform, QuickBooks or Xero for accounting, and the lead sources that produce the top of the funnel. The integrations are native, API-based, and ship as first-class software, not as third-party automation glue.

Dispatch tool integration

Dispatch stays in the field service tool, revenue in Strkr.

Customers, jobs, invoices, and estimates flow bidirectionally between Housecall Pro, Jobber, or the equivalent platform and Strkr. The dispatcher works in the dispatch tool. The office manager and the owner run reports, campaigns, renewal engines, and project tracking in Strkr. The tech sees the next job on the dispatch tool mobile app. Both tools do what they are good at.

QuickBooks and Xero

Revenue and lifetime value fed by accounting data.

Native accounting integration syncs invoices, payments, and customer balances. Strkr uses that data to compute lifetime value, membership plan ROI, and campaign attribution. The accounting data lives in accounting. The reporting lives in the CRM.

Google LSA and Google Ads

Lead sources tracked back to revenue.

LSA leads, Google Ads leads, and organic form fills land in Strkr tagged with the source, the campaign, and the keyword where available. The shop can finally answer: what is the real cost per acquisition for an LSA lead by zip code, net of the leads that never close? The reporting pays for the lead tool.

Native SMS and MMS

Text the customer, log the conversation.

Native messaging ships as a module with per-tenant numbers. Appointment reminders, on-the-way texts, review requests, after-hours auto-replies, and two-way conversations all land on the account record. Shops that want to bring an existing Twilio account can use their own credentials; most run native and pay predictable per-message rates with no third-party vendor exposed in customer-facing strings.

Review platforms

Google, BBB, Facebook, Yelp routed from one funnel.

The post-job satisfaction survey knows which platform the customer prefers and routes the review request accordingly. Google is the default because of the LSA impact. The review tracker rolls up the volume, average rating, and response rate by platform so the shop can see the real reputation health in one view.

Marketing emails

Seasonal campaigns, no third-party send tool.

Marketing is a native module, not an external send list. Seasonal campaigns (pre-storm fall, spring EV push, rebate windows), newsletters, panel upgrade nurture sequences, review follow-ups, and membership renewal reminders all fire from inside the CRM against the same account records that hold the equipment, the service agreements, and the lifetime revenue. One system, one audience, one bill.

DocuSign and PandaDoc

Signed proposals land back on the opportunity.

When a panel upgrade or generator install proposal needs a signature, the shop sends it through DocuSign or PandaDoc. The signed document and the signature event flow back to the opportunity record and move the stage automatically. Strkr Docs is a wiki for internal process documentation; e-signature runs through the two established tools shops already know.

The honest limits

What Strkr does not do, directly.

Strkr does not route trucks, schedule the day on a dispatch board, run a tech mobile app with a time clock, manage inventory on the shelf, or print work orders. Those are the dispatch tool's job. If the shop is on a dispatch tool with a weak API, the integration is thinner. Shops without a dispatch tool should get one before adding Strkr.

What the office actually sees

The daily operating rhythm on Strkr.

A 5 to 40 tech electrical shop has an operating rhythm that most CRMs do not understand. The office opens at 7 AM. Dispatch is live by 7:30. The first follow-up calls happen at 9. The membership renewals and permit chases get worked between emergency dispatches. The panel upgrade sales conversation happens at 3 PM when the sales lead is back from an on-site load calc. Strkr is built for that rhythm.

Morning triage queue

The first screen the office sees at 7 AM.

Overnight after-hours messages, overnight web form leads, overdue estimate follow-ups, memberships expiring in 7 days, panel upgrade opportunities aging past 14 days, open permits with inspections not yet booked, warranty callbacks owed. One queue, prioritized, assigned. The office does not open five tabs to find the day.

Sales lead dashboard

The person who sells 9,500 dollar panels has a view.

Open estimates by stage and age, scheduled sales appointments for the week, panel upgrade opportunities ripened to a sales call, EV charger lead-ins from solar partners, lost-estimate reactivation list. The sales lead runs their own book inside Strkr with their own scorecard and their own forecast.

Service manager board

Technician coaching data in one place.

Per-tech weekly scorecards, open warranty callbacks, complaint tickets opened from the review funnel, membership plans sold week-to-date, average ticket trend, inspection no-show rate. The service manager uses this for Monday morning huddles and quarterly coaching.

Permit and inspection board

Every open permit in one place.

Open permits by jurisdiction, inspections scheduled this week, finals outstanding past 30 days, rough-ins waiting on a reschedule. The office works the board top to bottom and the permits stop stalling. The jurisdictions that take a week to call back are flagged so the office stops waiting on a phone call that never comes.

Owner reports

The numbers the owner wants on Sunday night.

Monthly revenue vs plan, panel upgrade pipeline by month, EV charger install run-rate, membership plan count trend, lead source cost and quality, lifetime value by zip, generator maintenance attachment rate. The owner opens the dashboard, reads it, and goes to bed.

Dispatcher handoff view

What the dispatcher needs that the CRM owns.

The dispatcher runs in Housecall Pro, Jobber, or whichever dispatch tool. Strkr pushes the lead context (new vs returning, membership status, open estimate, open permit, last call history) so the dispatcher knows which calls are worth the morning slots and which are tune-ups that can wait. The two tools stay in sync.

Owner mobile view

The one metric that matters, on the phone.

The owner leaving a Rotary meeting at 2 PM opens the Strkr app and sees: today's revenue run-rate, open estimates over 5,000 dollars with the sales lead name next to each, memberships expiring this week, open permits aging past 60 days, 1-star reviews opened. The data model works on mobile without being a scaled-down web page.

Head-to-head

Strkr vs the typical electrical contractor stack of ServiceTitan gaps and spreadsheets.

Most electrical contractors in the 5 to 40 tech range run some combination of a dispatch tool, a few spreadsheets, a third-party email tool that goes stale, and a reminder app for renewals. The gap is the CRM and revenue layer. Here is the honest side-by-side.

Feature Strkr ServiceTitan gaps + spreadsheets
Lead to estimate pipeline Stage-based pipeline with age, probability, and nurture per stage Jobs list in dispatch, no stage logic, no follow-up timing
Panel and equipment tracking Equipment object with install year, amperage, auto-surfaces aged service panels Buried in service notes, never queried, no load history
Service agreement renewals Agreement object with 60-day and 30-day auto-nurture, lapse report Spreadsheet updated when the office remembers
Panel upgrade and EV lead-ins Nightly surfacing of aged panels, auto-queued nurture sequence Not computed, no way to list upgrade candidates
Permit and inspection tracking Permits as records with inspection appointments and aging reports Paper folder in the office or notes on a dispatch job
Warranty callback tracking Warranty window per job, open callbacks surfaced and routed Sticky note on the office manager monitor
Generator maintenance renewals Generator object with annual service clock and auto-booked visit Verbal relationship, lapse rate unknown
Seasonal campaigns Native marketing module with timed pre-storm and rebate sequences Third-party send list that goes stale between sends
Review funnel Satisfaction gate routes 9-10 to Google, under 7 to service manager Manual ask, one-stars slip through, 5-star window missed
Lifetime value reporting Rolls up jobs, memberships, panels, EV, generators, referrals by segment Not computed, no way to answer per-customer worth
Referral partner tracking Realtor, inspector, GC, solar partner as accounts with activity history Verbal relationships, no attribution, no track-record reports
Install project tracking Native projects module with milestones from permit to 30-day follow-up Dispatch job plus a side group chat for the install crew
Pricing basis Per seat, every paid tier includes CRM, Marketing, Projects, Messaging, Docs Dispatch per user plus third-party email tool plus spreadsheet labor
How teams use Strkr

Playbooks electrical contractors run on Strkr today.

The pattern across customers in this category is consistent. The dispatch tool stays. Strkr layers on and runs the CRM, marketing, panel upgrade pipeline, and project tracking work. The payback shows up inside the first two quarters because the renewals, the quote follow-ups, and the panel upgrade pipeline are already in the installed base, just not surfaced.

7-tech residential electrical

Panel upgrade nurture on a 3,100-address install base.

A small residential electrical shop loaded 3,100 past customer addresses with panel size and estimated install year. 410 addresses were on 100 amp panels older than 25 years, and another 220 had added a heat pump or EV. Strkr fired a quarterly panel upgrade nurture sequence to that cohort. In 14 months, a measurable share of the cohort converted to signed panel upgrade conversations, and the shop reported a seven-figure attributable revenue line to the sequence.

14-tech electrical + generator

Standby generator maintenance renewals on 480 units.

A mixed electrical and standby generator shop had 480 standby generators sold over five years with no attached maintenance plan tracking. Strkr turned each generator into a record with an annual service clock and fired the 60-day and 30-day renewal flows. Inside 12 months the maintenance plan attachment rate climbed from 38 to 71 percent. The recovered margin funded a dedicated generator tech hire.

22-tech full-service

Review funnel after every job across residential and commercial.

A full-service electrical shop turned on the satisfaction gate on every completed job. Google review volume increased 4x in six months. The one-star rate dropped because complaints were routed internally to the service manager inside 15 minutes instead of posted publicly. LSA cost per lead decreased because the review score lifted the ad placement.

30-tech regional operator

Permit and inspection board on 60 open jobs at any time.

A regional electrical contractor was carrying an average of 60 open permits with no central visibility. Finals were slipping past the 90-day mark on the jurisdiction compliance clock. Strkr built the permit and inspection board. Open permits aging past 30 days dropped from 22 to 6 within one quarter. Three jurisdictions quietly stopped sending compliance notices because the pattern cleaned up.

38-tech multi-trade

Sales pipeline board on 70-plus open quotes.

A 38-tech electrical and solar shop had three sales leads each sitting on 20 to 25 open quotes with no visibility for the owner. Strkr built the pipeline board with stage, age, probability, and the quote-nurture sequence running automatically. Close rate on quotes over 5,000 dollars climbed from 22 to 36 percent inside two quarters. The sales leads stopped losing warm quotes to no follow-up.

The revenue layer your electrical shop has been running in spreadsheets.

See how Strkr sits around your dispatch tool and turns the install base into a measurable panel upgrade and EV charger pipeline. Transparent per-seat pricing with CRM, Marketing, Projects, Messaging, and Docs on every paid tier. Compare the features list before you book a call.

Common questions

What buyers in this bucket ask most.

Does Strkr replace ServiceTitan?

No. Be direct about this. Strkr is not a dispatch, routing, inventory, or technician mobile app platform. ServiceTitan, Housecall Pro, Jobber, FieldEdge, Service Fusion, and the rest of the field service category do that work and do it well. Strkr is the revenue layer around the dispatch tool. It handles the CRM, marketing, service agreement renewals, panel upgrade and EV charger pipeline, generator maintenance renewals, permit and inspection tracking, warranty callback management, project tracking for installs, review funnels, and reporting. Most electrical shops run Strkr with Housecall Pro or Jobber integrated and get the best of both. Shops without a dispatch tool should get one first.

What size electrical shop is Strkr built for?

The sweet spot is 5 to 40 technicians running residential and light-commercial work. Below 5 techs, the shop can usually run on a dispatch tool alone until the lead funnel and the renewal engine start leaking. Above 40 techs, ServiceTitan often makes sense because the dispatch tool, the CRM, and the reporting all come in one bundle at that scale. In between, the dispatch tool solves half the problem and Strkr solves the other half at a fraction of the cost of a ServiceTitan rollout.

How does Strkr handle panel upgrade and EV charger lead-ins?

Every installed panel is a custom object on the account record with install year, amperage, brand, and model where known. A nightly flow queries the install base and surfaces residential accounts on panels older than configurable thresholds, usually 25 years for a service panel or any 100 amp panel on a home with a heat pump, EV, or kitchen remodel in the service history. Those accounts get queued into a panel upgrade and EV charger nurture sequence with quarterly touches. The install base becomes a measurable pipeline instead of a service note.

How does Strkr track permits, inspections, and finals?

Every permit is a record linked to the job and the account. The record carries the jurisdiction, permit number, open date, rough-in inspection appointment, final inspection appointment, and close date. A nightly flow surfaces permits aging past a configured threshold and queues them to the office to reschedule or close. The permit and inspection board gives the office one place to work every open compliance item instead of a paper folder.

What does the service agreement renewal engine look like?

A safety inspection plan, whole-home electrical protection plan, or generator maintenance plan is a first-class object with a start date, end date, plan tier, billing cadence, visits included, and visits used. A nightly flow looks at every active agreement, creates renewal tasks at 60 days out, fires renewal emails at 30 days, and queues call-out tasks at 7 days. Expired agreements that lapsed go into a reactivation sequence. The office stops forgetting renewals and the reporting shows the real lapse rate as a number per month.

How does the review funnel after jobs work?

Job marked complete in the dispatch tool triggers a satisfaction text to the homeowner on a 2-hour delay. The question is a simple 1 to 10 rating. Replies of 9 or 10 get the Google review link with a one-click flow. Replies of 7 or 8 get a thank-you message plus a service manager follow-up task to call the customer. Replies of 6 or below create a complaint ticket for the service manager inside 15 minutes so the problem is resolved before it hits Google. The result is more 5-star reviews and fewer public 1-stars.

What does migration look like from a spreadsheet-and-dispatch setup?

The typical path is 4 to 8 weeks running the existing dispatch tool unchanged. Week 1, connect the dispatch tool and import customers, jobs, and invoices through the native integration. Week 2, build the panel, generator, and EV charger equipment list from service history or a one-time field load. Week 3, build the service agreement objects from the current renewal spreadsheet. Week 4, turn on the renewal flows, the warranty window tracker, and the review funnel. Weeks 5 to 8, build the seasonal campaigns and the panel upgrade nurture sequence. Most shops see the first clear ROI from the renewal engine inside the first full quarter.

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