Built for facility management companies

The CRM that treats a service contract, a work order, and a preventive maintenance visit as different motions.

Facility management work is contract sales, service delivery, preventive maintenance, reactive maintenance, SLA tracking, and recurring billing. Strkr ships a CRM core shaped around FM lifecycle with contract tracking, work order dispatch, SLA compliance, and Strkr AI drafting for proposal narrative and client communication.

What this audience is actually dealing with

The pains that bring buyers here.

Facility management companies run complex operations: multi-year service contracts, preventive maintenance schedules, reactive work orders, SLA compliance, and recurring billing all intertwined. The industry typically runs on CMMS tools (Fiix, UpKeep, Maintenance Connection, MicroMain, FMX) for the work order and asset flow plus a generic CRM for sales plus spreadsheets for everything else. The pain points below are what Strkr onboarding hears on every intake call with an FM company between 14 and 420 staff.

Service contract complexity

Each client contract has different SLA and scope.

FM service contracts have specific SLAs (response time, resolution time, uptime guarantees), covered scope (hard services, soft services, mobile work, help desk), excluded scope, pricing structure (fixed fee, cost-plus, hybrid), and penalty terms. Each client contract differs. Strkr ships service contract as a first-class object with structured SLA terms, scope definition, pricing, and penalty tracking.

Preventive maintenance scheduling

The quarterly chiller inspection that never got scheduled.

Preventive maintenance schedules per asset (HVAC quarterly, elevator monthly, fire suppression semi-annually, roof annually) require careful coordination with crew availability and site access windows. The CRM typically does not model preventive maintenance. Strkr ships PM scheduling tied to the contract with crew assignment, site access coordination, and completion tracking.

Work order dispatch friction

The urgent plumbing call that waits two hours.

Reactive work orders need rapid dispatch within the contract SLA (typical 2 to 4 hour response for commercial, 15 to 60 minutes for critical facility). Dispatch coordination between the help desk, the on-call technician, and the client site often loses time in handoffs. Strkr ships work order dispatch as a workflow with real-time technician availability, skill matching, and SLA countdown.

SLA compliance reporting

The quarterly SLA report lives in Excel.

FM clients require quarterly SLA compliance reports showing response time, resolution time, PM completion rate, and uptime achievement against the contract targets. Most FM companies rebuild the report from CMMS exports each quarter. Strkr ships SLA compliance as a standard report with real-time tracking so the quarterly review runs in a day instead of a week.

Multi-site coordination

The retail client has 180 locations.

FM clients commonly have multiple sites (retail chains with 180 stores, office portfolios with 42 buildings, hospital systems with 11 campuses). Site-level service tracking, site-specific SLA, and site-level billing need separation. Strkr ships multi-site hierarchies tied to the client contract with site-level work orders, PM schedules, and compliance tracking.

Technician scheduling across trades

Three technicians need to be at the same site Tuesday.

FM work often requires coordination across trades (HVAC technician plus electrician plus plumber at the same site for a complex retrofit). The scheduling complexity multiplies. Strkr ships multi-trade scheduling with crew coordination, site access coordination, and client-side approval workflow.

The FM schema

Objects shaped like facility management work.

Strkr ships a tunable FM schema with Client, Service Contract, Site, Asset, Work Order, PM Schedule, and Technician as first-class objects. The operations director can rename or extend anything. The default lands close to where mid-sized FM companies typically settle.

Client object

Industry, portfolio size, contract tier.

A client carries industry (commercial office, retail, healthcare, education, industrial, government, hospitality), portfolio size (number of sites, total square footage), contract tier, named account manager, and relationship tenure. The schema drives the service posture.

Service contract object

Term, scope, SLA, pricing.

A service contract carries contract term, scope (hard services, soft services, mobile work, help desk, project work), SLA terms (response time, resolution time, uptime, PM completion), pricing structure, penalty terms, and renewal date. The contract drives the SLA tracking and the billing cadence.

Site object

Address, access, square footage, assets.

A site ties to the client contract with address, access coordination (hours, security contact, parking), square footage, asset inventory, and site-specific SLA where applicable. The site drives the work order and PM assignment.

Asset object

Type, make, model, serial, PM schedule.

An asset captures equipment on a site with type (HVAC, chiller, boiler, elevator, fire suppression, roof, lighting), make, model, serial number, install date, warranty status, and PM schedule. The asset drives the preventive maintenance workflow.

Work order object

Type, priority, SLA countdown, status.

A work order carries work order type (reactive, preventive, project, emergency), priority (P1 critical, P2 urgent, P3 standard, P4 scheduled), SLA countdown, technician assignment, site, status (open, dispatched, en route, on-site, resolved, invoiced), and resolution notes.

PM schedule object

Asset, frequency, next due, completion.

A PM schedule ties to the asset with frequency (daily, weekly, monthly, quarterly, semi-annually, annually), next due date, assigned technician specialty, completion history, and current status. The schedule drives the automated PM dispatch.

How Strkr AI drafts for FM work

The AI jobs that fit facility management.

FM communication requires professional operational voice with facility-manager context. Strkr AI drafts in that voice with retrieval scope that pulls from the contract, site, asset, and work order history.

Service contract proposal

The RFP response narrative.

Strkr AI drafts the service contract proposal with the client-specific scope, the proposed SLA terms, the pricing rationale, and the firm track record. The business development director reviews and sends.

Work order dispatch note

The technician dispatch brief.

When a work order dispatches Strkr AI drafts the technician brief with the site context, access coordination, the work scope, the client contact, and the applicable SLA target. The technician receives the brief with the dispatch message.

Client incident report

The post-resolution incident summary.

After an incident resolves Strkr AI drafts the client incident report with the issue description, resolution actions, root cause analysis, and recommended preventive measure. The account manager reviews and sends within 24 hours of resolution.

Quarterly SLA report

The client quarterly performance review.

Each quarter Strkr AI drafts the SLA compliance report with the SLA achievement across response time, resolution time, PM completion, and uptime targets, with incident patterns and recommended service improvements. The account manager reviews before the quarterly client review meeting.

Contract renewal pitch

The renewal conversation prep.

For contracts approaching renewal Strkr AI drafts the renewal pitch with the past-term SLA achievement, the service scope delivered, the recommended renewal terms, and the proposed scope adjustment. The account manager uses the pitch in the renewal conversation.

PM compliance notice

The upcoming scheduled maintenance notification.

For scheduled PM visits Strkr AI drafts the client notification 7 days ahead with the work scope, the proposed timing, the site access coordination request, and the expected duration. The dispatch coordinator reviews and sends.

The FM operating cadence

The views an FM operations team runs daily.

Strkr ships views shaped around FM daily operating cadence. The cards below are the views an operations director, dispatch coordinator, and account manager open first on Monday morning.

Open work orders by SLA

Reactive work orders by SLA countdown.

The open work orders view surfaces reactive work orders by SLA countdown (within SLA, approaching SLA breach, SLA breached). SLA-breaching work orders flag red and trigger escalation workflow. The dispatch coordinator works the view continuously.

Today PM schedule

PM visits scheduled today.

The today PM view surfaces every preventive maintenance visit scheduled for the current day with technician assignment, site, and expected duration. The dispatch coordinator uses the view for daily route confirmation.

Upcoming PM

PM due in the next 30 days.

The upcoming PM view surfaces every PM due in the next 30 days grouped by week with technician specialty requirements. The operations director uses the view for monthly crew capacity planning.

SLA compliance real time

Current SLA achievement.

The SLA compliance view surfaces real-time SLA achievement across response time, resolution time, PM completion, and uptime targets for each active contract. The operations director uses the view to spot clients at risk of SLA breach before quarter end.

Contract renewal pipeline

Contracts in next 180 days.

The contract renewal pipeline surfaces every contract expiring in the next 180 days with milestone status (120, 90, 60, 30 days). The account manager works the pipeline weekly to run the renewal conversation.

Business KPI cockpit

Revenue, utilization, SLA, customer satisfaction.

The business KPI cockpit surfaces month-to-date revenue, technician utilization, overall SLA achievement, customer satisfaction scores, and contract renewal rate. The CEO uses the cockpit for the weekly executive review.

Head-to-head

Strkr vs a generic CRM for facility management work.

Most FM companies run on a CMMS (Fiix, UpKeep, Maintenance Connection, MicroMain, FMX) for the work order flow plus a generic CRM for sales. The comparison below is Strkr versus a generic sales CRM applied to the sales and relationship side of FM.

Feature Strkr Generic sales CRM for FM work
Service contract with SLA terms First-class with structured SLA. Deal with free-text terms.
PM scheduling Tied to asset with completion tracking. Not available.
Work order dispatch Native with SLA countdown. In the CMMS, not CRM.
Multi-site hierarchy Native with site-level tracking. Account-contact collapsed.
SLA compliance reporting Standard report with real-time tracking. Quarterly spreadsheet rebuild.
Technician scheduling Multi-trade coordination. In the CMMS.
Client incident report AI-drafted with root cause. Manual write-up.
Integration with CMMS Via webhook spec. Manual data transfer.
Contract renewal pipeline Multi-milestone cadence. Partial.
How teams use Strkr

Five facility management playbooks.

The playbooks below are patterns Strkr onboarding sees across FM company deployments.

Pattern A

The 42-staff commercial FM.

A 42-staff commercial FM company served 85 commercial office buildings with hard services (HVAC, electrical, plumbing) and soft services (janitorial, landscaping). They ran UpKeep for work orders and a shared spreadsheet for contract and sales management. Strkr onboarding ran a 24-business-day migration landing Strkr as the contract and sales layer with UpKeep staying for work order detail. SLA compliance reporting cycle dropped from a week to a day.

Pattern B

The 180-staff multi-site FM.

A 180-staff FM company served 420 retail locations for three national chain clients. The multi-site complexity had been eating operations manager time. Strkr onboarding ran a 32-business-day migration landing the multi-site hierarchy with site-level work orders and SLA tracking. The operations manager coordinated 420 sites with the same team size that previously struggled with 180.

Pattern C

The 85-staff institutional FM.

An 85-staff FM company served higher education and healthcare institutions with heightened compliance requirements (JCAHO, DNV, state health codes). Strkr onboarding ran a 28-business-day migration landing the compliance-aware workflow with regulatory documentation tracking and audit log tuned for institutional retention requirements.

Pattern D

The 240-staff integrated FM provider.

A 240-staff integrated FM provider offered hard services, soft services, mobile work, and strategic facility advisory to 24 enterprise clients. The service portfolio complexity had been eroding margin because scope creep was invisible. Strkr onboarding ran a 42-business-day migration landing the scope-tracking workflow with explicit in-scope and out-of-scope billing. Scope creep margin recovery lifted gross margin by 420 basis points.

Pattern E

The 420-staff regional FM company.

A 420-staff regional FM company operated across six states with regional dispatch centers. Cross-regional work order visibility was limited. Strkr onboarding ran a 48-business-day migration landing regional dispatch with cross-regional backup capability. The firm reduced regional dispatch center headcount by 20 percent through shared visibility.

Run a facility management company on a CRM shaped for FM work.

Book a 30 minute call. We will walk through the FM schema, the SLA tracking, and the PM scheduling with your actual service portfolio and client mix.

Common questions

What buyers in this bucket ask most.

Does Strkr integrate with Fiix, UpKeep, Maintenance Connection, MicroMain, or FMX?

Strkr integrates with every major CMMS through its REST and GraphQL API, outbound webhooks with HMAC signing, and the published OpenAPI spec. The typical pattern leaves the CMMS as source of truth for work order detail, asset history, and inventory while Strkr lands as the client, contract, SLA tracking, and sales layer. For Fiix, UpKeep, Maintenance Connection, MicroMain, and FMX the engineering sprint runs two to four weeks per CMMS.

How does the SLA compliance tracking work in real time?

Each service contract carries SLA terms (response time, resolution time, PM completion, uptime). When a work order opens the SLA countdown starts based on the contract terms. The dispatch view surfaces work orders by SLA proximity (within SLA, approaching SLA breach, SLA breached). PM completion tracks against the schedule with completed-on-time versus late tracking. The quarterly SLA report aggregates the real-time data for client-facing reporting. The audit log preserves every SLA event for contract dispute defense.

Can Strkr handle multi-site clients with 180 or more locations?

Yes. The multi-site hierarchy supports clients with 1,000 plus locations with site-level work orders, site-specific SLA where applicable, site access coordination, and site-level billing. The account manager sees the full client portfolio while regional managers see their regional subset. The site hierarchy supports campus plus building plus floor granularity for complex institutional clients.

What does Strkr cost compared to ServiceChannel, Corrigo, or dedicated FM CRMs?

Strkr runs flat per seat at $29 on Starter, $59 on Pro, and $119 on Scale per user per month, with a 14-day trial. For a 45-staff FM company on Pro the monthly spend runs $2,655 for seats plus $49 for AI Enhancement. ServiceChannel and Corrigo run $2,500 to $14,000 per month depending on contract volume. Dedicated FM CRMs run $85 to $300 per user per month. Strkr sits well below the dedicated FM tools because Strkr is a CRM core with FM-first schema rather than a specialized operations platform.

How does Strkr handle the multi-trade coordination for complex work?

For work requiring multiple trades at the same site (HVAC technician plus electrician plus plumber for a retrofit) the work order supports multiple technician assignments with crew coordination. The dispatch view coordinates arrival timing and departure timing. The site access workflow coordinates with the client-side facility manager. The multi-trade billing adds the trade-specific line items. For long-cycle multi-trade projects (building retrofits, major repairs) the project tracking functionality extends the work order with milestone tracking and client approval workflow.

What is the compliance posture for a facility management company?

Strkr is HIPAA compliant with a BAA available on request (relevant for FM companies serving healthcare), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. For FM companies serving institutional clients (JCAHO healthcare, DNV, state health codes, higher education) the audit log retention tunes to the regulatory posture. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager, and the audit log captures every record read and write. SSO (SAML and OIDC) is live on Scale tier through Clerk, MFA is live across all tiers, and Verified Domains are live on Scale tier.

Try it free. Bring your team next week.

No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.