The CRM that knows a job starts in a driveway and ends with an invoice paid.
Service work is job driven, dispatch heavy, repeat-customer rich, and photo-document aware. Strkr ships a CRM shaped around jobs, estimates, dispatch, invoicing, and recurring maintenance with AI drafting that sounds like the owner wrote it.
A service business runs a different lifecycle than a sales CRM assumes. The customer calls, the dispatcher schedules, the technician shows up, the work gets done, the invoice goes out, the maintenance renewal comes up a year later. The pipeline is less a funnel and more a loop with repeat touchpoints. The pain points below are what Strkr onboarding hears from HVAC companies, electricians, plumbers, landscapers, pest control firms, cleaning services, and other service businesses.
The job is the primary record
A deal pipeline does not fit service work.
A sales CRM assumes a deal moves from stage to stage with a close date. A service business runs a job that moves from estimate, to scheduled, to en route, to on site, to complete, to invoiced, to paid. The lifecycle has field-service checkpoints (dispatch, GPS, photo capture, signature) that are not sales stages. Strkr ships a Job object as a first-class record with the service lifecycle built in.
Dispatch friction
A spreadsheet is not a dispatch board.
Most service businesses dispatch from a shared spreadsheet or a whiteboard with magnets. A rainy Tuesday turns into a 90-minute shuffle. Strkr's dispatch board shows technicians, jobs, service windows, and travel time on one screen with drag-and-drop reassignment. The dispatcher reclaims about two hours per day and the technician reclaims about 40 minutes per day on the "where am I going next" question.
Recurring maintenance tracking
The 12-month renewal that nobody remembers.
For services that run on maintenance renewals (HVAC tune-ups, pest control, lawn care, pool service, fire extinguisher inspection) the renewal cadence is the business. A missed renewal is a lost customer. Strkr's recurring job cadence tracks each customer's maintenance schedule, fires a renewal workflow 30 days before due, and surfaces at-risk renewals on the owner's dashboard.
Before-and-after photos
The photos live on the technician's phone.
A service technician takes before-and-after photos on every job: the clogged line, the broken valve, the finished work. The photos usually land in the technician's camera roll or a group text that nobody searches. Strkr's mobile capture ties photos to the job, with GPS stamp, time stamp, and technician attribution. The office sees the photos the moment the technician saves the job.
Quote-to-invoice gap
The quote in Word, the invoice in QuickBooks.
A service business runs the quote in Word, Google Docs, or a quoting app, then rebuilds the invoice in QuickBooks, Xero, or FreshBooks. The job detail gets re-keyed and the math drifts. Strkr's quote-to-invoice flow carries the line items, the labor hours, the parts, and the markup through the full lifecycle with QuickBooks or Xero sync through the webhook spec.
Review request cadence
The five-star review that never gets asked for.
A satisfied customer is five times more likely to leave a review when asked within 24 hours of the service. Most service businesses ask inconsistently or not at all. Strkr fires a review request through Strkr Messaging or email 24 hours after job completion, with the customer's preferred channel inferred from prior interaction. The review rate rises from the industry baseline of 4 percent to the 11 to 18 percent range.
The service business schema
Objects shaped like service work.
The default CRM schema does not represent service work. Strkr ships a tunable service business schema with Customer, Property, Job, Estimate, Invoice, and Recurring Plan as first-class objects. The owner can rename or extend anything. The default lands close to where most service businesses eventually settle.
Customer object
Residential, commercial, multi-site.
A customer carries type (residential, commercial, multi-site, HOA, property manager), billing preference, service history, and relationship tier. For multi-site customers (property managers running 42 units) the schema supports a parent customer plus a property list, with per-property service history.
Property object
Address, system inventory, access notes.
A property carries address, system inventory (HVAC make and model, water heater age, electrical panel type), access notes (gate code, dog on premises, side-door entry), and service history. The technician sees the full property profile on the mobile app before arrival.
Job object
Scheduled, en route, on site, complete.
A job ties to a customer and a property, carries scope (service call, maintenance, install, repair, inspection), assigned technician, service window, and lifecycle status. The lifecycle statuses drive dispatch, GPS tracking, photo capture, and signature workflow.
Estimate object
Line items, parts, labor, markup.
An estimate ties to a job and defines line items (parts, labor, markup, discount), presentation (customer-facing PDF with service company branding), and acceptance workflow (email signature, portal signature, in-person signature on the technician's tablet).
Invoice object
Generated from the job, synced to QuickBooks.
An invoice generates from the completed job with line items, labor hours, parts, markup, and tax. The invoice syncs to QuickBooks, Xero, or FreshBooks through the standard webhook spec. Payment status surfaces on the customer card for AR tracking.
Recurring plan
Maintenance schedule, renewal cadence, pricing.
A recurring plan ties to a customer or property and defines maintenance cadence (quarterly tune-up, annual inspection, monthly service), auto-renewal, pricing structure (fixed, hourly, tier-based), and the renewal workflow. Strkr fires the renewal reminder 30 days before due.
Technician assignment
Primary, backup, specialty.
Each job has a primary technician, an optional backup, and specialty tags (gas-certified, panel-upgrade-trained, septic-licensed). The dispatcher uses the specialty tags to route the right technician to the right job without a mental map of who knows what.
How Strkr AI drafts for a service business
The AI jobs that fit service work.
A service business cannot ship AI-drafted customer communication that sounds like a chatbot. Strkr AI drafts in the owner's voice (warm, practical, specific) with no vendor-brand chrome. The jobs below are what shows up on every service-business deployment inside the first two weeks.
Service estimate draft
The line-item breakdown in the owner's voice.
Strkr AI drafts the service estimate line items from the job scope, the property profile, and the historical pricing on similar jobs. The owner reviews, tunes two lines, and sends. The draft lands in the company's voice because Strkr AI learns the tone from the first 20 approved estimates.
Appointment reminder
The 24-hour and 1-hour touchpoints.
Strkr AI drafts the appointment reminder messaging through Strkr Messaging or email at 24 hours and 1 hour before service. The reminder references the service window, the assigned technician, and any access notes the customer should prep. No-show rate drops from 11 to 18 percent to around 3 to 5 percent.
Follow-up on completed job
The thank-you and the review ask.
Strkr AI drafts the post-service follow-up 24 hours after job completion with a thank-you, a reference to the work, and a review request. The review request routes to the customer's preferred platform (Google, Yelp, Nextdoor) based on the owner's configuration.
Recurring plan upsell
The maintenance-plan nudge.
After a non-plan service call Strkr AI drafts the maintenance-plan upsell email with the plan details, the savings math on recurring service, and the easy enrollment link. Conversion from one-time service to maintenance plan rises from the industry baseline of 11 percent to the 22 to 32 percent range.
Renewal reminder
The 30-day heads-up.
Strkr AI drafts the maintenance plan renewal reminder 30 days before due with the renewal date, the service history, and the renewal pricing. The owner reviews and sends to a batch of customers in one pass. Renewal rate holds in the 85 to 92 percent range.
Dispatch note to technician
The pre-arrival briefing.
For jobs with complex scope (second service call on a known issue, VIP customer, multi-trade coordination) Strkr AI drafts a pre-arrival briefing for the technician summarizing the property profile, the prior service history, and the key callouts. The technician arrives prepared.
Review response
The thank-you and the course correction.
For incoming reviews Strkr AI drafts the response: a thank-you for five-star reviews, a thoughtful course-correction for three- or four-star reviews, and a careful outreach draft for one- or two-star reviews. The owner reviews and posts.
The dispatch and mobile posture
How the dispatcher and the technician actually use Strkr.
The dispatcher and the technician are the two people in a service business who touch the CRM every hour. The surface they see has to be fast, finger-friendly on a phone, and tolerant of a bad cell signal. Strkr's dispatch board and mobile app ship with the service-business posture built in.
Dispatch board
Drag and drop with travel time.
The dispatch board shows the day's jobs on a timeline per technician. The dispatcher drags a job from one technician to another with travel time recalculated on the fly. A rainy Tuesday reshuffles in 90 seconds instead of 90 minutes.
Technician mobile
The day queue, offline-tolerant.
The technician mobile app shows the day's queue, the property profile, the prior history, and the service checklist. The app works offline and syncs when the signal returns. The technician does not have to care whether the barn has WiFi.
Photo capture
Before, during, after with GPS.
The technician captures before-and-after photos through the mobile app. Each photo tags with GPS, timestamp, and technician attribution. The office sees the photos the moment the technician saves the job, which closes the "where are the before photos" conversation.
Signature capture
Customer sign-off on the tablet.
The technician captures the customer signature on the tablet (or on the phone through the mobile app). The signed service ticket lands on the job record with GPS, timestamp, and customer identity verification.
Mobile estimate
Build and send from the driveway.
The technician builds the estimate on the mobile app from a parts and labor library tuned to the service type. The customer accepts on the spot through the tablet signature flow. The job gets scheduled without a trip back to the office.
Payment capture
Card or ACH on the mobile app.
The technician captures card or ACH payment on the mobile app through the payment integration. The invoice closes on the spot, the payment hits the deposit account on the standard rail timeline, and the AR aging report drops to near zero on same-day service work.
GPS tracking
Service window status to the customer.
The customer gets a text when the technician is en route with ETA, GPS tracking link, and a technician photo. The customer stops calling the office at 10 AM asking "where is my technician." The 10 AM call volume drops by about 70 percent.
Head-to-head
Strkr vs a generic CRM for a service business.
Most service businesses try a generic CRM once and bounce because the schema does not fit job work and the mobile experience is desk-first. The comparison below is Strkr's posture versus a generic sales CRM applied to the same business.
Feature
Strkr
Generic sales CRM for a service business
Job object with lifecycle statuses
Yes with dispatch, GPS, photo, signature.
Custom-stage hack on deals.
Dispatch board
Drag-and-drop with travel time.
None. Spreadsheet workaround.
Mobile estimate and sign-off
Native in the technician app.
Browser form on a desktop UI.
Recurring maintenance cadence
Native with 30-day renewal reminder.
Admin builds a workflow from scratch.
Photo capture with GPS and timestamp
Native in the technician app.
Email attachments on the deal.
Review request after service
AI-drafted 24 hours post service.
Admin writes a workflow and tunes copy.
Quote-to-invoice with QuickBooks sync
Native through webhook spec.
Manual re-key or Zapier.
Customer ETA notification
Native with GPS tracking link.
Not supported.
Audit trail for home-services compliance
Signed ticket plus GPS plus photo.
Email trail only.
How teams use Strkr
Five service-business playbooks.
The playbooks below are patterns Strkr's onboarding team sees on service-business deployments across HVAC, electrical, plumbing, landscaping, pest control, cleaning, and multi-trade companies.
Pattern A
The 11-truck HVAC company.
An 11-truck HVAC company in the Southeast ran dispatch from a whiteboard with magnets and a shared spreadsheet. The owner spent 14 hours per week on dispatch and chase. Strkr onboarding ran a 14-business-day migration. The dispatch board, mobile estimate flow, and recurring maintenance cadence landed on day one. Within 60 days the owner reclaimed 11 hours per week, the maintenance plan attach rate rose from 22 percent to 54 percent, and the AR aging on service work dropped from 42 days to under 7 days.
Pattern B
The 32-crew commercial landscaping firm.
A 32-crew landscaping firm in Texas ran recurring commercial contracts for 180 properties. The crew leader took notes on a clipboard and transcribed them into the office spreadsheet. Strkr onboarding ran a 22-business-day migration with the mobile app replacing the clipboard. Photo capture on every property closed the "did we do that work" conversation with property managers. The firm closed a 42-property regional-office contract six weeks after cutover on the strength of the photo and signature audit trail.
Pattern C
The three-truck plumbing shop.
A three-truck plumbing shop ran its book out of the owner's phone and a stack of paper tickets. The owner spent 18 hours per week on administrative work. Strkr onboarding ran a 9-business-day migration (shorter than default because there was no legacy CRM). The owner reclaimed 11 hours per week and the shop took on a fourth truck without hiring an office manager.
Pattern D
The 24-location cleaning franchise.
A 24-location cleaning franchise ran central dispatch across a mix of residential and commercial accounts. The corporate team wanted franchise-level visibility without stepping on franchisee autonomy. Strkr's role model gave each franchisee ownership of their customer book while the corporate team saw a cross-franchise cockpit for recurring plan attach rate, no-show rate, and review score. The posture closed a tension that had run for two years.
Pattern E
The 180-truck multi-trade services company.
A 180-truck multi-trade services company (HVAC plus electrical plus plumbing) ran three separate dispatch systems and a legacy CRM for the sales motion. The owner wanted a unified cockpit. Strkr onboarding ran a 32-business-day migration (longer than default because of the three-system consolidation) and landed with a single dispatch board, a unified customer book, and specialty tags on technicians for cross-trade routing. The company closed its first multi-trade commercial maintenance contract six weeks after cutover.
Run a service business on a CRM shaped for service work.
Book a 30 minute call. We will walk through the dispatch board, the technician mobile app, and the recurring maintenance cadence with your actual service type and crew structure.
Does Strkr integrate with QuickBooks, Xero, or FreshBooks for invoicing?
Yes. Strkr's quote-to-invoice flow syncs with QuickBooks Online, QuickBooks Desktop (through QBD Connector), Xero, and FreshBooks through the standard webhook spec with HMAC signing. Line items, labor hours, parts, markup, and tax carry through. The invoice status (sent, paid, past due) syncs back to the customer card for AR tracking.
How does the mobile app work when the technician is in a basement with no signal?
The technician mobile app is offline-tolerant. The day queue, the property profile, the service history, and the parts and labor library sync on sign-in and persist locally. The technician captures photos, signatures, estimates, and invoices offline, and the app syncs the saved state when the signal returns. The technician does not have to care whether the barn has WiFi.
Can Strkr handle multi-site customers like property managers running 42 units?
Yes. The schema supports a parent customer plus a property list. The property manager (parent customer) sees aggregate billing, aggregate service history, and aggregate reporting. Each property carries its own service history, access notes, and recurring plan. The dispatcher routes jobs to the property, and the invoice rolls up to the parent customer per the billing structure (per-property, consolidated monthly, consolidated quarterly).
What does Strkr cost compared to ServiceTitan, Housecall Pro, or Jobber?
Strkr prices flat per seat at $29 Starter, $59 Pro, $119 Scale, with a 14-day trial. ServiceTitan runs $125 to $250 per technician plus setup fees in the five figures. Housecall Pro runs $65 to $279 per month for the first tier, then per-user from there. Jobber runs $29 to $249 per month. The feature overlap on service-business workflow is 65 to 80 percent. Strkr's advantage is the open CRM core (which closes the sales-to-service handoff gap), the AI drafting, and the flat per-seat pricing without the credit meter.
How does Strkr Messaging compare to the SMS add-ons on service CRMs?
Strkr Messaging ships natively through the carrier-level integration with per-message pricing at 2 cents SMS and 5 cents MMS plus a $29 per month base. Appointment reminders, review requests, en-route notifications, and recurring plan reminders all run through Strkr Messaging. The compliance posture (10DLC registration, consent capture, STOP keyword handling) ships live. The owner does not have to wire a separate Twilio account.
What happens to our existing customer history and recurring plans on migration?
Strkr's import brings in the full customer history, property profiles, service history, estimate and invoice history, and recurring plan definitions with original timestamps preserved. The AI retrieval index sees the full history on day one, which means the first estimate Strkr AI drafts is grounded in the actual service relationship, not a stub. For data in ServiceTitan, Jobber, Housecall Pro, or a shared spreadsheet, the Strkr onboarding team runs the import as part of standard onboarding.
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