A field service management CRM that treats the service account like an account, not a work order.
Residential service companies past 15 trucks already know the fork. ServiceTitan is the industry standard with the per-tech license line and the implementation window that most owners dread. Jobber and Housecall Pro ship the modern UX but thin out on the customer-record side. Strkr lands the account record with full job history, maintenance contract state, and the technician upsell flag on one shared surface.
A residential service business past 10 service trucks carries operational detail that neither a stock small-business CRM nor a pure dispatch tool was written to hold. The service account is a property plus the equipment on it plus the maintenance contract plus the family on title plus 7 years of truck rolls plus the technician notes plus the parts replaced plus the warranty state plus the upsell opportunities the techs have flagged. The common stack splits that record across ServiceTitan (dispatch, invoicing), QuickBooks (financials), a shared drive (job photos), and the technician phone (notes). The owner trying to find out why the HVAC on 1247 Oak Street has been serviced 14 times in 3 years cannot do it in under 20 minutes. Six specific failure patterns show up at the growing service company, each one costing a measurable chunk of monthly revenue.
Account record scattered across tools
The property, the equipment, the history live in 4 places.
A residential service account carries the property address, the equipment inventory (HVAC make and model, water-heater age, electrical panel capacity), 7 years of truck rolls, the active maintenance contract, the household on title, and the open upsell flags. ServiceTitan carries dispatch and invoicing. QuickBooks carries the AR. Google Drive carries the job photos. The technician phone carries the notes. The owner looking at why a property has been serviced 14 times in 3 years spends 20 minutes assembling the picture.
Maintenance contract state is manual
Renewals miss because nobody is running the calendar.
A residential maintenance contract (two seasonal visits per year, priority dispatch, 15 percent parts discount) renews on an anniversary date most companies track in a spreadsheet. Renewals that miss the 30-day pre-expiry window drop at 2 to 3x the rate of renewals pitched 60 days out. Companies running 400 maintenance contracts and losing 12 percent at renewal are losing $140K to $220K a year in recurring revenue. The fix is the renewal task firing 60 days out automatically; the fix is not more admin headcount.
The technician upsell flag
A pattern that most CRMs do not model.
A technician on-site at a 2008 condensing unit flags the compressor as end-of-life. The right workflow is the flag landing on the office with the quote generated automatically and the follow-up call scheduled for 72 hours out. Most CRMs treat that as a note. The upsell closes at 2 to 4x the rate when the office calls within 72 hours vs waiting for the homeowner to call back. Strkr models the technician upsell as a first-class record type with the quote generation and the follow-up cadence attached.
Dispatch and account on different surfaces
The dispatcher sees jobs, not the relationship.
A dispatcher assigning a Tuesday afternoon job needs to know: this is a maintenance-contract customer, they had a warranty-affected furnace install in 2022, the last service tech left a note about a loose panel, the homeowner prefers afternoon arrival. ServiceTitan surfaces the job and the location. The relationship context lives elsewhere. Strkr surfaces the full account context on the dispatch screen so the right tech gets routed with the right background loaded.
Multi-location homeowners
The second home and the rental property.
A property owner with a primary residence, a vacation home, and 2 rental properties is 4 service accounts under one billing contact. Most CRMs do not model the parent-child property relationship cleanly. Strkr carries the household as the parent record with each property as a child service account, each with its own equipment inventory and job history. The upsell path across the properties becomes visible: the techs on the primary flag an issue, the office quotes the fleet, the renewal cadence unifies.
Pricing that stays per seat
No per-truck meter, no module gate at renewal.
ServiceTitan pricing famously runs per-user per-month plus implementation plus the module stack (payments, financing, marketing, inventory). Most mid-market shops land at $300 to $600 per user per month fully loaded. Jobber and Housecall Pro sit lower but gate upsells at tier upgrades. Strkr pricing is flat per seat with the full product on every paid tier, including the maintenance contract engine, the dispatch surface, and the technician mobile app at no additional charge.
A residential or light-commercial service company evaluates CRM on six capabilities: full account record with property and equipment, dispatch surface with context, maintenance contract engine, technician upsell workflow, mobile app for the truck, and three-year TCO. The cards below are the capabilities Strkr ships on every paid plan without module gating.
Property-based account
The address is the record, not just a field.
Every service account hangs off a property record. The property carries the address, the square footage, the construction year, the equipment inventory (HVAC make and model, SEER rating, install date), the panel capacity, the water-heater age. The household on title carries billing contact, home phone, and preferred arrival window. A property changing hands splits history (prior owner archived, new owner opened) without losing the equipment file.
Equipment inventory per property
Make, model, age, warranty.
Every piece of serviced equipment carries make, model, serial number, install date, warranty expiration, filter size, refrigerant type, and the install contractor. The equipment record is the anchor for every service job, every warranty claim, and every replacement quote. A 2008 condensing unit flagged at end-of-life surfaces the replacement quote with the correct tonnage and the correct line-set compatibility pre-filled.
Dispatch board with context
The schedule shows the relationship.
The dispatch board shows the day grid of techs and the open job pins, and each job pin carries the account context: maintenance contract or no, equipment age, last tech note, homeowner preference. The dispatcher routes with that context visible, which cuts the wrong-tech-for-the-job rate meaningfully. Right-clicking a job surfaces the full account history inside 2 seconds.
Maintenance contract engine
Renewals that fire 60 days out.
Maintenance contracts carry the agreement terms (visits per year, parts discount, priority dispatch tier, after-hours rate), the covered equipment, the start and renewal dates, the pricing. The renewal task fires 60 days before expiration with the renewal quote generated and the outreach cadence attached. The office closes the renewal in the window where the renewal rate is 2 to 3x the post-expiry rate.
Technician upsell workflow
The flag, the quote, the 72-hour call.
A technician on-site flags an upsell (equipment end-of-life, duct cleaning due, panel upgrade required, water-heater replacement imminent) with 3 taps on the mobile app including a photo. The quote generates automatically from the flagged equipment and the line-item library. The office follow-up task fires for 72 hours out. The close rate on 72-hour follow-up runs 2 to 4x the close rate on homeowner-initiated callback.
Technician mobile app
Full feature parity, offline capable.
The technician mobile app ships with full feature parity to the web surface: dispatch, job detail, equipment record, photo capture, note taking, parts search, inventory check, invoice preview, payment capture, upsell flag. Offline-capable with sync-on-reconnect, which matters in basements and in rural service areas. The app is included on every paid tier at no additional charge.
Parts and inventory
Truck stock plus warehouse plus supplier.
Parts inventory tracks truck stock per vehicle, warehouse stock, and the supplier catalog. A tech searching for a capacitor sees current truck stock, warehouse availability, and the supplier backorder status. Low-stock alerts fire for both truck restock and warehouse reorder points. The parts tie back to the job for cost accounting and to the equipment record for warranty tracking.
QuickBooks and accounting sync
The AR, the GL, the tax reporting.
Strkr syncs with QuickBooks Online and QuickBooks Desktop for invoice posting, payment application, and GL mapping. Service revenue, parts revenue, and labor revenue post to the right accounts. Sales tax calculates at the service address with jurisdictional rules applied. The bookkeeper reconciles against QuickBooks the same way they always have; the operational data lives in Strkr.
Flat per-seat pricing
No per-truck meter, no module gate.
Strkr pricing is per seat with the full product on every paid tier including the dispatch surface, the maintenance contract engine, the technician mobile app, the inventory engine, and the accounting sync. No per-truck meter, no payments-module gate, no marketing-module upcharge. A 25-truck shop pays a predictable line 12 months out.
The operator workflow in detail
What a 12-truck shop and a 40-truck shop actually do.
Service company workflow varies by scale. The 12-truck shop runs on the owner-operator model with 1 to 2 office staff and the CRM needs to be fast enough that the owner is not spending 2 hours on admin after close. The 40-truck shop runs a dispatcher plus 2 to 3 CSRs plus an operations lead and the CRM needs to scale without a dedicated admin. The cards below walk through specific workflows at both scales.
Morning dispatch at the 12-truck shop
The owner builds the day in 20 minutes.
The owner opens Strkr at 6:30 AM and sees the day grid: 12 techs, 48 open jobs, 6 maintenance visits scheduled, 2 emergency calls from overnight. The owner drags the emergency jobs to the right techs by proximity and skill match, confirms the maintenance visits, and the day is dispatched in 20 minutes. The techs see the day on their phones with the account context pre-loaded.
The CSR intake at the 40-truck shop
The 90-second new-customer intake.
A CSR takes an inbound call from a new customer, searches the property address, finds no record, opens a new property record with the address, the equipment on site, the service request, and the preferred arrival window. The intake runs in 90 seconds. The job routes to dispatch with the context. A returning customer with 4 prior jobs surfaces full history on the first lookup, which cuts the intake time to 45 seconds.
The tech on-site workflow
Arrival, work, upsell flag, payment, done.
The tech taps arrival on the mobile app, which starts the on-site timer. The job detail loads: the service request, the equipment history, the last tech note, the home preference. The tech works the job, logs the parts used, flags an upsell with a photo, generates the invoice, captures payment, taps complete. The office sees the completed job and the upsell flag in real time without the tech calling in.
The maintenance contract renewal
The 60-day window that closes revenue.
A maintenance contract 60 days from expiration surfaces on the renewal task list with the renewal quote pre-generated and the historical visit count visible. The CSR calls the homeowner in the 60-day window, references the completed visits and the parts replaced, and closes the renewal. The 60-day renewal rate runs 65 to 80 percent at well-run shops; the post-expiry renewal rate drops to 25 to 40 percent.
The upsell follow-up
72 hours from flag to decision.
A tech flagging an end-of-life compressor on Tuesday morning generates a follow-up task for Friday morning. The CSR calls Friday with the quote prepared, the financing options loaded, and the install slot available. The 72-hour-follow-up close rate at well-run shops runs 35 to 55 percent on compressor and furnace replacement quotes. The same quote reaching out to the homeowner at day 14 closes at 10 to 15 percent.
The operations review
Weekly numbers the owner actually sees.
The ops review runs weekly: open maintenance contracts, renewals due in the next 60 days, open upsell flags with the 72-hour clock, dispatch efficiency by tech, average ticket by service type, parts turn by SKU. The owner spends 30 minutes a week on the ops review instead of 3 hours assembling the numbers from the dispatch tool and QuickBooks.
What field service operators compare on
The honest evaluation criteria.
Most field service CRM comparison articles rank by feature list or by trade coverage. The honest evaluation criteria sit elsewhere: account record depth, maintenance contract automation, upsell workflow, dispatch surface, mobile parity, and three-year TCO. The six criteria below show up on every operator evaluation call.
Account record depth
Property, equipment, history, contract.
Strkr: full property record with equipment inventory, 7+ year history, contract state, household on title. ServiceTitan: deep account record, strong equipment handling. Jobber and Housecall Pro: customer record with job history, lighter on equipment inventory depth. For companies past 15 trucks running on maintenance recurring revenue, record depth is the first criterion.
Maintenance contract engine
Renewal automation and plan state.
Strkr: maintenance contract engine with 60-day renewal cadence, parts discount application, priority dispatch tier. ServiceTitan: strong maintenance module at the enterprise tier. Jobber: contracts available at higher tiers. For shops running 300+ active contracts, the renewal cadence is the lever that protects recurring revenue.
Technician upsell workflow
Flag to quote to follow-up.
Strkr: tech flags upsell on mobile with photo, quote auto-generates, 72-hour follow-up task fires. ServiceTitan: upsell handling via the mobile sales tool and the CSR workflow. Jobber and Housecall Pro: upsell handled as a job note or opportunity record. The automation depth from flag to call matters for the companies optimizing upsell close rate.
Dispatch with account context
What the dispatcher sees before routing.
Strkr: dispatch board with full account context visible on the job pin. ServiceTitan: strong dispatch board, context in the account record one click away. Jobber: lightweight scheduling. For the 25+ truck shop running simultaneous service and install teams, dispatch surface quality is the daily operational lever.
Mobile parity
What the tech sees in the field.
Strkr: full mobile parity, offline capable, included on every tier. ServiceTitan: strong mobile with the Pro-level feature set. Jobber: solid mobile app. Housecall Pro: mobile-first design. For companies with techs in basements and in rural service areas, offline capability is a hard criterion.
Three-year TCO
License plus implementation plus module stack.
Strkr: flat per seat, full product. ServiceTitan: license plus implementation plus module stack (payments, financing, marketing, inventory, phones) at mid-market averaging $300 to $600 per user per month fully loaded. Jobber and Housecall Pro: per seat with tier gates. For a 30-truck shop, three-year TCO delta between Strkr and ServiceTitan can run $180K to $420K.
Head-to-head
Strkr vs ServiceTitan for a 25-truck residential service company.
ServiceTitan is the common evaluation at the growing residential service end because the feature set is deep and the industry familiarity is high. The head-to-head for a 25-truck HVAC and plumbing company:
Feature
Strkr
ServiceTitan
Property-based account record
Full property with equipment inventory and household on title
Deep account record with equipment handling
Maintenance contract engine
60-day renewal cadence included
Strong at the enterprise tier
Technician upsell workflow
Flag plus quote plus 72-hour follow-up automated
Mobile sales tool plus CSR follow-up
Dispatch board
Account context on each job pin
Strong dispatch board, context one click away
Mobile technician app
Full parity, offline capable, included
Pro-tier mobile with sales tools
QuickBooks accounting sync
Online and Desktop sync included
Integration available
Parts inventory
Truck plus warehouse plus supplier catalog
Inventory module at higher tier
Implementation window
4 to 8 weeks for a 25-truck shop
12 to 20 weeks typical
Pricing shape
Flat per seat, full product
Per user per month plus module stack
Three-year TCO (25 trucks)
Predictable, 40 to 60 percent lower
$300 to $600 per user per month fully loaded
How teams use Strkr
How field service companies run Strkr today.
The common thread across service customers: get the full account record, the maintenance contract engine, the upsell workflow, and the dispatch surface on one tool while cutting software line item 40 to 60 percent vs the ServiceTitan baseline. The playbooks below are motions live on service customer accounts right now.
22-truck HVAC and plumbing company
ServiceTitan decommissioned over 10 weeks.
A 22-truck HVAC and plumbing shop moved from ServiceTitan to Strkr over 10 weeks. The property records migrated with the equipment inventory intact, 6 years of job history preserved, 480 active maintenance contracts carried the renewal cadence. QuickBooks sync came up in week 2. Technician mobile rolled to the fleet in week 4. The owner cut the software line item 48 percent and the office staff recovered 10 hours per week of admin time.
Owner-operator at 12 trucks
First 90 days with Strkr as the central system.
An owner-operator running 12 trucks set up Strkr in week 1 with the properties migrated from a shared spreadsheet and the active maintenance contracts loaded. The dispatch board replaced the whiteboard in the office. The upsell flag workflow activated in week 2 and the first 72-hour follow-up closed a $4,800 condensing-unit replacement. The owner reported Strkr as the thing that let him stop building the day on a whiteboard.
Multi-location service company
Three branches on one surface.
A service company with 3 branches (18, 14, and 22 trucks across the branches) ran all 3 on one Strkr tenant with branch-scoped dispatch and shared account records for the regional homeowners who use multiple branches. The regional ops lead ran the weekly review across all 3 branches in a single Strkr view instead of 3 ServiceTitan tenants pulled into a spreadsheet.
Maintenance-contract-heavy shop
620 contracts, 76 percent renewal rate.
A shop with 620 active maintenance contracts ran the 60-day renewal cadence through Strkr and landed a 76 percent renewal rate across the next 4 renewal cohorts, up from a 58 percent baseline. The incremental revenue from the renewal lift ran $84K across the 4 cohorts, which paid for the Strkr software line 3x over on the renewal lift alone.
Growing service company
From 15 to 32 trucks without a dedicated CRM admin.
A residential service company grew from 15 to 32 trucks over 20 months with no proportional CRM admin hire because Strkr admin workload scales sub-linearly. The office staff grew from 3 to 5 across the growth, which is the right ratio; the ServiceTitan admin burden would have driven that number to 7 or 8 by the vendor-recommended ratio.
A field service management CRM that treats the service account like an account, not a work order.
Start a 14-day trial with the field-service configuration enabled: property record with equipment inventory, dispatch board with account context, maintenance contract engine with 60-day renewal cadence, technician mobile with offline capability, upsell flag with 72-hour follow-up, parts inventory with truck and warehouse, QuickBooks sync, and multi-location support. Migrate from ServiceTitan, Jobber, or Housecall Pro with the job history and the equipment inventory preserved.
How does Strkr handle maintenance contract renewals?
Every maintenance contract carries a start date, a renewal date, and a renewal cadence. The renewal task fires 60 days before the renewal date with the renewal quote pre-generated from the current contract terms, the historical visit count visible, the parts replaced listed, and the outreach assignment loaded. The CSR calls the homeowner in the 60-day window with the full context. For contracts that lapse past the renewal date, Strkr runs a 30-day post-expiry recovery cadence; renewal rates in that window drop to 25 to 40 percent but are still worth chasing. The automation runs on every paid tier.
What is the migration path from ServiceTitan, Jobber, or Housecall Pro?
Strkr runs a field-service-CRM migration tool that pulls properties, equipment inventory, customers, job history, maintenance contracts, parts catalog, and QuickBooks mapping from ServiceTitan (via the API), Jobber (via API), and Housecall Pro (via API). The migration preserves the job history chain and the equipment-to-property linkage so the record is unbroken. Most migrations complete in 6 to 12 weeks for shops up to 40 trucks with a 2-week parallel-running period before full cutover. The deeper work is usually the dispatch workflow configuration and the technician mobile rollout, each of which gets dedicated program weeks.
Does the technician mobile app work offline?
Yes. The technician mobile app is offline capable with sync-on-reconnect. A tech in a basement with no cellular signal can complete the job workflow (arrival, work, parts, photos, upsell flag, invoice, payment) and the app syncs to the server when the signal returns. Payment capture caches locally with encryption until the sync completes. Offline capability matters in basement HVAC work and in rural service areas where coverage drops; it is included on every tier at no additional charge.
How does Strkr integrate with QuickBooks for a service company?
Strkr syncs with QuickBooks Online and QuickBooks Desktop for invoice posting, payment application, and GL mapping. Service revenue, parts revenue, labor revenue, and warranty revenue post to the configured accounts. Sales tax calculates at the service address with jurisdictional rules applied for the states where the shop operates. The bookkeeper runs the AR aging report and the GL reconciliation out of QuickBooks the same way they always have. For shops on QuickBooks Desktop, the sync runs through a lightweight bridge app installed on the accounting workstation.
Can Strkr handle both residential and light-commercial service?
Yes. Residential service and light-commercial service share the property-and-equipment model with different attribute sets. A commercial property carries building type, square footage, equipment inventory (rooftop units, chiller plants, VAV boxes), facility manager contact, after-hours access protocol, and the service contract terms. A residential property carries home type, equipment (furnace, condenser, water heater), homeowner contact, and preferred arrival window. Both run on the same Strkr tenant with record-type-specific layouts and workflows. Light-commercial contracts (strip malls, small office buildings, restaurants) sit comfortably on the shared surface.
What is the best field service management CRM in 2026?
The right answer depends on the shop. For companies past 15 trucks wanting the full account record, the maintenance contract engine, and the upsell workflow with the modern UX and no module gate: Strkr. For shops already deep in the ServiceTitan ecosystem with heavy integration investment: staying on ServiceTitan is often rational because the switching cost outweighs the pricing delta. For shops under 10 trucks wanting the simple job scheduling and invoicing with a light customer record: Jobber and Housecall Pro are strong. For companies specifically in plumbing or electrical with no HVAC exposure: specialist vendors like FieldPulse and FieldEdge are worth a look. The best choice matches the trade mix, the truck count, and the three-year total cost picture.
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