Plumbing service work is dispatch sensitive, estimate heavy, service agreement driven, and parts aware. Strkr ships a CRM shaped around jobs, estimates, service agreements, and parts tracking with native messaging for same day confirmations.
A general purpose CRM assumes a sales funnel. A plumbing business runs on jobs, not deals, with a lifecycle that goes from service request, dispatch, on site diagnosis, estimate, approval, work, invoice, and either service agreement renewal or one off completion. The six pain points below are what Strkr onboarding hears on every intake call with a plumbing contractor.
A plumbing dispatcher gets 11 service requests before 10 AM on a typical Tuesday. Three are emergencies. The question is which technician gets which job in what order with what drive time. Strkr dispatch board ranks requests by urgency, skill match, and current location with the AI drafted technician assignment ready to confirm. The dispatcher runs the morning in 20 minutes instead of 90.
The technician diagnoses a problem at the home and sends the detail back to the office. The office builds the estimate and emails the homeowner. The homeowner reviews, has questions, and the back and forth takes three hours. By then the technician has left to a second job. Strkr estimate workflow has the technician build the estimate on site through the mobile app with photos attached, Strkr AI drafts the scope description, the homeowner approves on the spot through a signed estimate link.
Service agreements (annual maintenance contracts for residential water heaters, boilers, and softeners) are 32 percent of profitable plumbing revenue in the median shop. The renewal cadence is almost never tracked systematically. Strkr tracks service agreement renewal with 90 day, 60 day, and 30 day reminders, Strkr AI drafts the renewal letter in the shop voice, the office approves and sends.
The technician gets to the home, diagnoses a leaking main shutoff valve, and does not know if the right valve is on the truck. The call to the office interrupts the day. Strkr parts tracking knows what is on each truck (based on last stock event) and surfaces the inventory status on the mobile app. The technician either grabs the part from the truck, swaps from another truck, or orders for next day with the right lead time.
Residential plumbing emergencies happen at 2 AM. The after hours call usually goes to a voicemail or an answering service. The homeowner books a competitor by 8 AM. Strkr Messaging triage flow sends the inbound call to a text first interaction, Strkr AI drafts the response in the shop voice, the on call technician accepts the triage from their phone and books the morning slot. The lead stays with the shop.
A clean plumbing job gets a Google review 11 percent of the time without a request. With a request the rate lifts to 42 percent. The request almost never goes out because the office has 180 other things to do. Strkr workflow sends an automated review request text 24 hours after job completion, Strkr AI drafts the ask in the shop voice, the review link routes to Google My Business, the office tracks review response for coaching.
The default CRM schema does not map to plumbing. Strkr ships a tunable plumbing schema with Customer, Property, Job, Estimate, Service Agreement, and Technician as first class objects. The shop owner can rename or extend anything.
A customer in Strkr carries type (residential, commercial, property manager), relationship tier, service agreement status, lifetime value, and property list. For property managers with multiple buildings the customer owns the properties and the properties own the jobs, which keeps the data model clean across portfolios.
A property in Strkr carries the service address, the equipment list (water heater make, model, age, boiler, softener, sump pump), the service history (every job on this property), and the warranty status per equipment. The technician pulls up the property on arrival and sees the full history.
A job in Strkr ties to the customer, the property, and the technician assigned. The lifecycle runs from service request, dispatch assignment, on site diagnosis, estimate, approval, work completion, invoice, and payment. The job drives the technician mobile app view and the office dispatch board.
An estimate ties to the job and carries scope paragraph, parts list with quantity and markup, labor hours and rate, total price, approval status, and signed estimate link. Strkr AI drafts the scope paragraph from the technician diagnosis notes.
A service agreement ties to the customer or property and defines term (annual, biannual), covered equipment, scheduled visits per year, included parts and discounts, price, and renewal date. The renewal cadence (90 day, 60 day, 30 day) runs automatically.
A technician in Strkr carries skill set (residential, commercial, boiler, backflow, hydronic, drain), service area (preferred zip codes), current truck inventory, and schedule. The dispatch board routes jobs by skill match, drive time, and current load.
The seven cards below walk through a Tuesday morning in a plumbing shop running on Strkr. Each is a workflow that lands on day one in the default configuration.
The overnight queue has 11 service requests. Three are emergencies (no water, active leak, no heat). Eight are routine (slow drain, running toilet, estimate request). Strkr AI drafts the triage summary per request. The dispatcher confirms the sort in 10 minutes.
The dispatch board ranks each request by skill match, drive time, and technician load. Strkr AI drafts the assignment recommendation. The dispatcher confirms with one click per job. Each technician gets the morning route on the mobile app with addresses, access notes, and property history.
Strkr Messaging sends the arrival window confirmation text to each customer with the technician name and photo. Strkr AI drafts the message in the shop voice. The customer confirms or reschedules through two way messaging. Same day no shows drop by 42 percent.
The technician arrives at the first job, pulls up the property on the mobile app, sees the service history and equipment list. Diagnoses the problem. Logs the diagnosis notes with photos. Builds the estimate on the mobile app with parts and labor. Strkr AI drafts the scope paragraph. The homeowner approves on the spot through signed estimate link.
The technician completes the work, logs the parts actually used from the truck inventory, logs the hours, closes the job. Strkr generates the invoice with the actual parts and labor. The customer pays through the mobile app with card on file or receives the invoice by email.
The technician closes the job on the mobile app. Strkr routes the next job in the queue by drive time and skill match. The technician gets the address, access notes, and property history for the next stop. The dispatcher does not have to intervene unless an emergency arrives.
Strkr workflow sends a review request text 24 hours after the morning job completion. For jobs over $400 Strkr AI drafts a service agreement upsell email with the annual maintenance pitch. The office tracks review response and service agreement conversion for monthly reporting.
A plumbing shop AI cannot sound like a chatbot. Strkr AI drafts in the shop voice (professional, direct, trade appropriate) with retrieval scope limited to the customer, property, and job.
Strkr AI drafts the arrival window confirmation text with the technician name, arrival window, and callback instructions. The dispatcher reviews a batch of eleven at once and sends with one click. Customer response rate hits 72 percent.
Strkr AI reads the technician diagnosis notes and drafts the estimate scope paragraph in plain English. The homeowner reads a clear description of the problem and the recommended fix rather than a parts list. Approval rate on the first estimate send improves 24 percent.
Strkr AI drafts the service agreement renewal letter 60 days before expiry with the past year service summary, equipment age and condition, recommended coverage adjustment, and renewal link. The office reviews and sends. Renewal rate lifts from 54 percent to 78 percent.
Strkr Messaging triage flow intercepts the after hours call, Strkr AI drafts the acknowledgment text (we received your call, our on call technician will reach out in 15 minutes) in the shop voice, the on call technician receives the triage push notification. The lead stays with the shop instead of a competitor.
Strkr AI drafts the review request text 24 hours after job completion with the technician name and the Google My Business link. The ask is personal (thanks for choosing us, if you have 60 seconds a review helps the shop). Review conversion lifts from 11 percent to 42 percent.
For jobs over $400 Strkr AI drafts the service agreement upsell email 48 hours after job completion with the maintenance plan details, the annual visit schedule, and the included parts and discounts. The office reviews and sends. Service agreement attach rate on qualifying jobs runs 24 percent.
Most plumbing shops run ServiceTitan, Housecall Pro, Jobber, or FieldEdge. Strkr sits between a CRM and a field service tool with native messaging, AI drafting, and open API that the incumbents gate or omit.
| Feature | Strkr | Field service incumbent (ServiceTitan, Housecall Pro, Jobber) |
|---|---|---|
| Dispatch board | Skill match, drive time, AI assignment recommendation. | Manual drag with capacity view. |
| Estimate on site through mobile | Mobile app with AI drafted scope. | Mobile estimate available, no AI draft. |
| Service agreement renewal workflow | 90, 60, 30 day cadence with AI letter. | Renewal tracking, no automated letter. |
| Native SMS and MMS | 2 cents SMS, 5 cents MMS, two way threading. | Add on bundle or third party. |
| AI drafting across the workflow | Dispatch, estimate, renewal, review, upsell. | None or limited chat panel. |
| Review request automation | Scheduled text with AI drafted ask. | Email based, no AI draft. |
| Open API and webhooks | OpenAPI spec, GraphQL, HMAC signed. | Partner program, limited public API. |
| Flat per seat pricing | $29 to $119 per seat, 14 day trial. | Modular pricing with implementation fees. |
| Implementation partner required | No. Strkr onboarding runs it. | Typical for enterprise tier. |
The playbooks below are patterns Strkr onboarding sees across plumbing shop deployments. Each is a real shop motion.
A 6 technician residential shop in Austin ran on a mix of ServiceTitan and a shared Google Sheet for service agreements. The owner paid $220 per technician per month on ServiceTitan. Strkr Pro at $59 per seat plus AI Enhancement at $49 per month lands at effective $67 per seat. The migration ran in 14 business days. Service agreement renewal rate lifted from 54 percent to 78 percent in the first full year.
A 14 technician commercial shop in Phoenix served industrial manufacturers and property managers. Dispatch chaos was the primary pain. Strkr onboarding configured the dispatch board with skill match (boiler, backflow, hydronic) and the AI assignment recommendation. Dispatcher morning run time dropped from 90 minutes to 20 minutes. Same day emergency response rate improved 38 percent.
A 22 technician multi location plumbing shop in Chicago served three service areas (city, north suburbs, west suburbs) with three dispatchers. The cross location view was broken. Strkr onboarding configured location aware dispatch with each dispatcher owning their area and the ownership roll up to the general manager. The general manager got the cross location view for the first time in nine years.
A 4 technician specialty shop in Portland focused on hydronic heating with 42 percent of revenue from annual service agreements. The renewal cadence was manual. Strkr onboarding configured the 90, 60, 30 day renewal reminder with the AI drafted renewal letter. The owner ran the renewal batch in 20 minutes per week. Renewal rate lifted from 68 percent to 84 percent.
A 10 technician shop in Denver lost 8 to 12 after hours leads per week to voicemail and competitors. Strkr Messaging triage flow intercepted the inbound call, Strkr AI drafted the acknowledgment text, the on call technician booked the morning slot. After hours capture rate lifted from 11 percent to 68 percent. The shop added $14,000 per month in captured service revenue in the first quarter.
Book a 30 minute call. We will walk through the dispatch board, the estimate workflow, and the service agreement renewal cadence with your technician count and service area.
For most plumbing shops under 30 technicians Strkr replaces the field service management tool entirely. The dispatch board, mobile app, estimate workflow, service agreement renewal cadence, and invoicing all live inside Strkr. For larger shops that have deep accounting integration with QuickBooks, Sage Intacct, or a custom ERP, Strkr often pairs with the accounting system through the open API and HMAC signed webhook spec, with Strkr owning the dispatch and customer facing workflow and the accounting system owning the finance side. The decision usually comes down to accounting integration depth and shop size.
Strkr mobile app runs on iOS and Android with offline support for the technician workflow (property pull up, diagnosis notes, photos, estimate build, scope AI draft, invoice capture, payment). The app syncs when back on signal. The technician can run a full day on the mobile app with the dispatcher only intervening on emergencies. The office owner can log into the web app for the dispatch board, service agreement renewal, reporting, and admin.
Strkr Messaging ships with A2P 10DLC campaign registry included. The campaign type (customer service, appointment confirmation, review request) is registered with the carrier through The Campaign Registry on your behalf. Message templates are reviewed and approved. The 10DLC compliance posture is handled inside Strkr, which closes the compliance gate that trips up most plumbing shops trying to run bulk SMS through a generic marketing tool.
Yes. Strkr role model supports location aware dispatch with each dispatcher owning their service area and the general manager getting the cross location roll up view. Technicians can be assigned primary location and secondary locations for overflow. The dispatch board filters by location, by technician, by skill, or by urgency. The reporting rolls up at the location level and the shop level.
Strkr prices Starter at $29, Pro at $59, Scale at $119 per user per month with the AI Enhancement add on at $49 per month covering 5,000 AI calls flat. SMS runs 2 cents per message, MMS at 5 cents. ServiceTitan runs $220 to $400 per technician per month depending on module stack. Housecall Pro runs $65 to $279 per month base plus per technician. Jobber runs $69 to $349 per month base plus per technician. FieldEdge runs about $100 to $150 per technician per month. For a 10 technician shop on Strkr Pro the monthly spend runs $590 for seats plus $49 for AI Enhancement, which lands 50 to 70 percent below the loaded ServiceTitan quote.
The median plumbing shop migration ships in 14 to 18 business days end to end. The sequence is three days of discovery (dispatch workflow review, service agreement inventory, technician skill map, mobile app training), four days of schema setup (customer, property, job, estimate, service agreement, technician configuration), seven days of pilot with two technicians running Strkr mobile while the rest stay on the legacy tool, then a Friday cutover with the full shop live Monday. Strkr onboarding runs the implementation inside the first year subscription with no implementation partner retainer.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
