Built for gyms, studios, and fitness operators

The CRM that gets members through the door and keeps them past month six.

Fitness operators live in the gap between trial attendance, membership conversion, and the retention cliff at month six. Strkr ships a CRM shaped around trial-to-member flow, class attendance signals, membership lifecycle, and member outreach that gets personal without eating the front-desk team.

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What this audience is actually dealing with

The pains that bring buyers here.

A boutique studio with 320 members, a 42-member monthly new-trial funnel, a 72 percent trial-to-member conversion, and a retention cliff at month six lives on a half dozen tools. The booking tool, the billing processor, the email platform, the Instagram engagement, the trainer notes app, and a spreadsheet to tie them together. The pain points below are what Strkr onboarding hears on every fitness operator intake call.

The trial-to-member drop

The 28 percent that bought and the 72 percent that did not.

A fitness operator running a 42-member monthly trial funnel converts 72 percent to paid membership on a good month. The 28 percent that did not convert tried once and never came back. The operator has no record of which 28 percent, why they did not convert, or whether an outreach would recover any of them. Strkr tracks trial attendance, trial-to-member conversion by source, and the contacts in the no-convert bucket for recovery outreach.

Class attendance signals

The member who stopped coming three weeks ago.

A member attending three classes a week for six months and suddenly dropping to zero for three weeks is a retention risk. Most CRMs cannot pull class attendance from the booking tool with enough fidelity to flag the drop. Strkr pulls attendance from Mindbody, Mariana Tek, Pike13, or Wodify through the standard webhook spec and flags attendance drops as retention risk signals the manager can intervene on.

The retention cliff at month six

The signup high that fades by Labor Day.

A fitness operator runs a January signup spike with 40 to 50 new members. By July the retention cliff cuts the January cohort to 55 to 65 percent remaining. Most CRMs cannot cohort by signup month and track the retention curve. Strkr cohort retention report shows the retention curve by signup month, by promotion source, and by trainer-assignment pattern.

Multi-location visibility

The second location opened and the owner cannot see both.

A fitness operator expanding from one location to two or three ends up running the same CRM instance three times with manual roll-up. Strkr multi-location model keeps each location as a workspace with location-level pipelines and class schedules while rolling up to a corporate dashboard the owner can see across the full portfolio.

Member outreach at scale

The front-desk team cannot write 42 personal messages per week.

A boutique studio owner wants to reach every member personally on birthday, membership anniversary, class milestone (100th class), and extended absence. The front-desk team has no time to write 42 personal messages per week. Strkr AI drafts the personal messages from member attendance history, class preferences, and relationship context. The front desk approves and sends.

Billing and membership complexity

Monthly, annual, class pack, drop-in, pause, suspend.

A fitness operator sells monthly membership, annual membership, 10-class packs, 20-class packs, drop-in, with pause-and-resume rules, suspension rules, and family plan rules. Most CRMs cannot model the full matrix. Strkr membership object carries plan type, status, next renewal, pause history, and lifetime value with billing-processor sync through the standard webhook spec.

The fitness operator data model

Objects shaped like fitness work.

The default CRM schema does not map to fitness operator work. Strkr ships a tunable fitness schema with Lead, Trial Member, Member, Class Attendance, Membership, Retention Signal, and Trainer Note as first-class objects. The admin can rename or extend anything.

Lead object

Walk-in, referral, Instagram, ad campaign.

A lead in Strkr carries source (walk-in, referral, Instagram ad, Google ad, event, trainer referral), interest level, preferred class type, and preferred visit cadence. The lead stage drives the trial-booking workflow.

Trial member object

Trial start, classes attended, conversion deadline.

A trial member record tracks trial start date, classes attended during trial, trainer feedback, and the conversion deadline. The pipeline view shows trial members in order of conversion window closing with status flags.

Member object

Join date, plan, lifetime value, assigned trainer.

A member record carries join date, current plan, lifetime value, class attendance cadence, assigned trainer, membership status, and preference data. The record is the single source of truth across the front desk, trainers, and ownership.

Class attendance

Attendance pulled from booking tool.

Attendance pulls from Mindbody, Mariana Tek, Pike13, Wodify, or ClubReady through the standard webhook spec. The attendance timeline attaches to the member record with class type, instructor, and attendance pattern.

Membership object

Plan, billing, pause, suspend, renewal.

The membership object carries plan type (monthly, annual, class pack, drop-in), billing status, pause history, suspension status, and renewal date. The object syncs with Stripe or the booking tool billing processor through the standard webhook spec.

Retention signal object

Attendance drop, cadence shift, dormant.

Retention signals compute from attendance patterns: a 50 percent attendance drop over three weeks, a cadence shift from four weekly to one weekly, a 14-day dormant period. The signal creates a task for the member success team.

Trainer note object

Session notes, injury flags, goals.

Trainer notes attach to the member record with session type, notes, goal progress, injury flags, and recommended next step. The notes drive the personalized outreach and the trainer handoff when assignments change.

The trial-to-member conversion flow

From Instagram ad to paid member in six touches.

The conversion flow from lead to paid member runs through six touches in a typical boutique studio. Strkr handles each with specific automations and personal outreach drafts. The cards below walk the touches.

Touch 1 and 2

Lead capture and trial booking.

An Instagram ad or walk-in creates a lead with source tag. Strkr sends the welcome SMS with trial class options and the booking link. The booking confirms through the booking tool and the trial-member record creates with trial start date.

Touch 3

Pre-class reminder.

The day before the trial class Strkr sends a pre-class reminder with location, class description, what to bring, and the instructor name. The reminder reduces no-show rate meaningfully.

Touch 4

Post-class follow-up.

After the trial class Strkr AI drafts a post-class follow-up with class recap, instructor shout-out if the member tagged, and the next recommended class. The front desk approves and sends.

Touch 5

Trial-to-member conversion offer.

Three to five days after the trial Strkr sends the conversion offer with the membership plan comparison, the pricing, and the signup link. The timing adjusts based on trial attendance pattern (one class vs three during the trial window).

Touch 6

The last-chance recovery.

Two weeks after trial end for members who did not convert Strkr AI drafts a last-chance recovery note referencing the class the trial member took and offering a limited-time discount. Front desk approves and sends.

Conversion attribution

The source-to-member report.

The conversion report shows trial-to-member rate by source (Instagram, Google, referral, walk-in, event) with cost per trial, cost per member, and lifetime value by source. Marketing spend reallocates to the sources that produce long-tenure members.

How Strkr AI handles member outreach at scale

The AI jobs that fit a studio or gym team.

Fitness operators cannot staff a full-time copywriter for member outreach but want personal communication at scale. Strkr AI drafts member-level outreach with the attendance context, class history, and relationship notes. The AI Enhancement module is a $49 per month add-on with 5,000 Strkr AI calls included and $0.012 per call overage.

Post-trial recap

The personal note after the trial class.

Strkr AI drafts a post-trial recap with the class the member attended, the instructor name, a next recommended class, and a conversion offer. The front desk approves and sends from the studio phone number.

Birthday message

The timely member recognition.

Strkr AI drafts the birthday message with a reference to the member class history and a complimentary class credit. The owner approves and the message fires on the birthday morning.

Attendance milestone

The 100th class note.

When a member hits a milestone (100th class, 500th class, membership anniversary) Strkr AI drafts a congratulations note referencing the member journey. The studio shares the milestone on social with permission.

Retention risk outreach

The three-weeks-dormant check-in.

For members with a three-week attendance drop Strkr AI drafts a check-in note referencing the member last class and asking what changed. The member success team approves and sends. The win-back rate on these notes runs meaningfully higher than generic templates.

Trainer-session recap

The private-training session summary.

After a private training session Strkr AI drafts the session recap for the member with the work covered, the agreed next step, and the recommended between-session practice. The trainer approves and sends.

Referral request

The ask-when-the-member-is-happy nudge.

After a member hits a positive milestone (class milestone, first achieved personal record, strong attendance streak) Strkr AI drafts a referral request with a friend-pass credit. The ask lands in the right moment instead of the generic monthly referral campaign.

Head-to-head

Strkr vs Mindbody CRM, Pike13, Wodify, Mariana Tek.

Most fitness operators run a booking tool with CRM-like features plus a separate email tool. The comparison below is Strkr versus the typical booking-tool-plus-email-tool stack for a boutique studio or multi-location operator.

Feature Strkr Booking tool plus email tool
Trial-to-member conversion attribution Source-level with lifetime value. Partial source tracking.
Class attendance signals for retention Automated drop flags. Attendance log only.
Cohort retention by signup month Native with source filter. Manual spreadsheet.
Multi-location roll-up Workspace per location with corporate dashboard. Separate accounts.
AI drafted personal outreach Available on AI Enhancement add-on. Generic templates.
Trainer notes with injury flags First-class record linked to member. Separate notes app.
Billing processor sync Stripe or booking tool via webhook. Native but limited CRM features.
Membership state model Active, paused, suspended, cancelled. Varies.
Pricing per seat Twenty-nine to 119 per month flat. Per-member pricing adds up fast.
How teams use Strkr

Five fitness operator playbooks.

The patterns below are what Strkr onboarding sees across fitness operator deployments from solo trainers to multi-location boutique brands.

Pattern A

The 320-member boutique studio.

A 320-member boutique spin studio ran Mindbody for booking and billing, Mailchimp for marketing, and Google Sheets for everything else. The owner spent 11 hours per week on member outreach that still felt generic. Strkr onboarding ran a 14-business-day migration pulling attendance from Mindbody through the webhook, modeling the membership, and setting up the trial-to-member conversion flow. Trial-to-member conversion lifted from 72 percent to 81 percent and the owner reclaimed about six hours per week.

Pattern B

The three-location CrossFit box owner.

A CrossFit box owner with three locations across a metro market ran Wodify at each location independently with no cross-location visibility. The owner wanted a corporate dashboard showing retention, revenue, and trainer performance across all three. Strkr onboarding configured each location as a workspace with a corporate roll-up and the Wodify attendance pull through the standard webhook spec. The weekly ownership review ran on the corporate dashboard instead of three separate exports.

Pattern C

The solo personal trainer.

A solo personal trainer serving 24 private clients ran scheduling in Acuity, billing in Stripe, and notes in Apple Notes. The pain was the session recap she wanted to send after each session but rarely did. Strkr onboarding ran a 5-business-day setup with Acuity booking sync, Stripe billing, and Strkr AI drafted session recaps. The recap-after-session rate went from 20 percent to 100 percent and client renewal lifted meaningfully.

Pattern D

The 180-member yoga studio.

A 180-member yoga studio ran Mariana Tek for booking and billing. The pain was the retention cliff at month six for January sign-ups. Strkr onboarding configured cohort retention by signup month, retention risk signals from attendance drops, and the AI drafted check-in flow for members at risk. The January cohort retention at month six lifted from 58 percent to 71 percent in the following year.

Pattern E

The health-affiliated fitness operator.

A fitness operator running physical therapy adjunct programs and chronic-condition specialty classes needed HIPAA compliance because class intake forms captured protected health information. Strkr delivered the BAA on request and configured the AI retrieval scope to exclude PHI fields. The migration ran in 14 business days. The specialty program revenue lifted in the first full year with the integrated member journey.

Keep members past month six on a CRM shaped for fitness.

Book a 30 minute call. We will walk through the trial-to-member flow, the retention risk signals, and the member outreach drafts with your actual class schedule and member cohorts.

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Common questions

What buyers in this bucket ask most.

Does Strkr integrate with Mindbody, Mariana Tek, Pike13, Wodify, or ClubReady?

Yes. Strkr integrates with the major fitness booking and management tools through the standard webhook spec with HMAC signing and the published OpenAPI spec. The common setup pulls class attendance, membership status, and billing data from the booking tool while keeping the CRM, retention signals, outreach drafting, and reporting in Strkr. For Mindbody the integration lands in an engineering sprint of one to two weeks. For Mariana Tek, Pike13, Wodify, and ClubReady the integration runs one to three weeks. The booking tool stays as the operational system with Strkr handling member relationship work.

How does Strkr handle the trial-to-member conversion flow with specific attribution?

Every lead tags with source (Instagram ad, Google ad, referral, walk-in, event, trainer referral) and the tag persists through trial member and member stages. The conversion report shows trial-to-member rate by source, cost per trial, cost per member, and lifetime value by source. The six-touch conversion flow fires through welcome SMS, pre-class reminder, post-class follow-up, conversion offer, and last-chance recovery. Strkr AI drafts the personal post-class note and the last-chance recovery referencing the class the trial member took.

Can Strkr flag retention risk from class attendance patterns?

Yes. Strkr pulls attendance from the booking tool and computes retention risk signals: a 50 percent attendance drop over three weeks, a cadence shift from four weekly classes to one, a 14-day dormant period. The signal creates a task for the member success team with the member attendance pattern. Strkr AI drafts a check-in note referencing the member last class and asking what changed. The win-back rate on these notes runs meaningfully higher than generic templates because the message is specific to the member journey.

Does Strkr handle multi-location roll-up for owners running two or three studios?

Yes. Each location runs as a workspace with location-level pipelines, class schedules, trainers, and members. A corporate roll-up dashboard shows retention, revenue, member growth, trial-to-member conversion, and trainer performance across all locations. The owner sees the full picture without manual spreadsheet consolidation. For operators with four or more locations Strkr Scale tier handles the corporate-level reporting and role scoping for a regional operations manager seat.

What does the AI add-on cost and what does it actually draft for a fitness operator?

The AI Enhancement module is $49 per month flat with 5,000 Strkr AI calls included and $0.012 per call overage. For a fitness operator the common jobs are the post-trial recap, the birthday message, the attendance milestone note, the retention-risk check-in, the private trainer session recap, and the referral request. Strkr AI drafts in a warm member-focused voice referencing the member attendance history, class preferences, and relationship context. The front desk or owner reviews and approves before sending. Strkr AI handles complexity routing automatically and the buyer never picks a model.

What does Strkr cost for a boutique studio or multi-location fitness operator?

Strkr runs flat per seat at $29 on Starter, $59 on Pro, and $119 on Scale per user per month, with a 14-day trial. For a boutique studio with the owner, three front-desk staff, and five trainers on Pro the monthly spend runs $531 for seats plus $49 for the AI Enhancement add-on if the studio wants AI drafted member outreach. For a three-location operator with twenty staff the monthly spend runs $1,180 on Pro plus the add-on. The data model, booking tool sync, retention signals, cohort reporting, and multi-location roll-up are included in the seat price with no credit meter.

Also built for

Related audiences.

Fitness Studios Health Club CRM Gym CRM Personal Trainer CRM Wellness CRM Studio Management

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