The gym CRM where member attendance, trainer relationships, and retention live on the same record.
A gym, boutique fitness studio, or health club at 1 to 50 locations manages members, trainers, class schedules, retention signals, and lead-to-member pipelines across four or five specialty tools. Strkr runs member records, attendance tracking, retention scoring, trainer assignments, and lead pipeline on one record under flat per-seat subscription pricing.
A gym operator at 1 to 50 locations running a membership-plus-services motion typically carries four or five tools: a gym-management platform (Mindbody, Glofox, PushPress, Zen Planner, Mariana Tek), a lead-nurture tool, an SMS tool, a trainer-scheduling tool, and (sometimes) a general-purpose CRM. The member who buys a class pack, attends 12 classes, works with a trainer, cancels for the summer, and reactivates in September appears as separate records across the tools. The retention conversation around which members are about to churn runs on gut feel because no single surface sees the full engagement pattern.
The same member in four tools
Attendance, trainer, lead, SMS separate.
A gym member who attends classes (tracked in Mindbody), works with a trainer (scheduled in a separate app), came in as a lead (nurtured in a different tool), and gets SMS reminders (sent from a third surface) appears as four records in four tools. The front-desk team cannot see the full member relationship. Strkr runs member records with attendance, trainer-relationship, lead-source, and SMS activity linked on one graph.
Retention is a gut feel
The owner cannot name the 20 at-risk members.
A gym operator asked to name the 20 members most likely to cancel this month cannot name them. The retention signal (attendance decay, missed classes, canceled appointments, trainer-relationship break) lives across tools and never surfaces as a single score. Strkr computes retention risk natively on each member record and ranks the top at-risk members live.
Trainer relationships are informal
The trainer leaves, the member leaves 6 weeks later.
The trainer-member relationship is often the primary retention driver in boutique fitness. When a trainer leaves, the members who were tied to that trainer typically cancel within 60 days. Most gym-management tools do not model the trainer-member relationship as a tracked edge. Strkr runs trainer-member relationships as typed edges with session history, affinity scoring, and re-pairing suggestions when a trainer leaves.
Lead-to-member pipeline is a Google Sheet
The free-trial conversion rate is unknown.
Gyms run free-trial, intro-pack, and open-house lead-generation motion, but the lead-to-member conversion rate is typically unknown. Leads live in a spreadsheet maintained by the sales rep. Strkr runs the lead-to-member pipeline as a first-class CRM surface with stage, source, probability, and lost reason, so the conversion rate per lead-source becomes a live dashboard.
Class attendance signal is unused
The booking data never drives retention outreach.
Gym-management tools capture class attendance data but typically do not translate it into retention outreach. A member who attended 3 classes per week for 6 months and then dropped to 1 class per week is a prime churn risk, but no automated outreach fires. Strkr computes attendance-decay signal and auto-queues retention-outreach tasks (coach-check-in, trainer-session invitation, class-pack re-engagement).
SMS is a separate tool
The SMS bill lives outside the gym-management platform.
Most gym-management platforms either do not include native SMS or charge extra. Operators typically run a separate SMS vendor (SimpleTexting, EZ Texting) at 30 to 100 dollars per month per location. Strkr Messaging runs native SMS at a flat twenty-nine-dollar base plus per-send surcharge, with the audit trail on the member record.
What the gym CRM runs
Features for the gym operator running retention and growth.
Three gym shapes come up on buyer calls repeatedly: the single-location boutique studio at 200 to 800 members running classes plus personal training, the multi-location chain at 2 to 25 locations with 1,500 to 25,000 total members, and the specialty health club or performance facility running mixed membership-plus-services with high-ticket personal training. The cards below outline the surfaces each shape asks for.
Unified member record
Attendance, trainer, lead-source, SMS on one graph.
Strkr models the member as a central record with linked class-attendance history, trainer-relationship history, lead-source and conversion path, SMS and email engagement, membership-tier status, and payment history. The front-desk team opens the record and sees the full relationship in one view.
Retention risk scoring
Live score with reasoning on every member.
Strkr computes retention risk on every member record based on attendance decay, missed classes, canceled appointments, trainer-relationship break, payment issues, and engagement drop. The score updates live. The owner ranks the top at-risk members and the operations team fires outreach based on evidence.
Trainer-member relationships typed
Session history, affinity, re-pairing on departure.
Strkr runs trainer-member relationships as typed edges on the graph with session history, affinity scoring based on retention and engagement, and automated re-pairing suggestions when a trainer leaves. The gym operator loses trainers (they do leave) but holds the member base because the re-pairing happens before the member decides to cancel.
Lead-to-member pipeline
Free-trial, intro-pack, open-house as pipeline records.
Strkr runs the lead-to-member pipeline as a first-class CRM surface. Every free-trial sign-up, intro-pack purchase, and open-house attendee runs as an opportunity record with stage (trial, class-pack, awaiting-decision, converted, lost), source, probability, and lost reason. The conversion rate per source shows up on the dashboard.
Class-attendance analytics
Attendance decay drives retention outreach.
Strkr pulls class-booking and attendance data from the gym-management platform (Mindbody, Glofox, PushPress, Zen Planner, Mariana Tek) via the open API and lands it on the member record. Attendance-decay signals auto-queue retention outreach tasks (coach check-in, trainer-session invitation, class-pack re-engagement) for the operations team.
Membership-tier management
Tier upgrades, downgrades, pauses tracked.
Strkr tracks membership-tier state on every member record: current tier, prior tiers, upgrade and downgrade history, pause and reactivation events, and billing-cycle status. The dashboard shows tier-mix shifts over time, which drives pricing and packaging conversations.
Strkr Messaging on native SMS
Carrier-grade SMS for class reminders.
Strkr Messaging runs SMS and MMS through tier-one US carriers at a twenty-nine-dollar base plus per-send surcharge. The class-reminder, the trainer-appointment confirmation, the retention-outreach text, and the GOTV-style event-launch all run through the audit trail. SMS reminders cut missed-class rate noticeably.
Strkr AI drafts retention outreach messages tailored to the member's attendance pattern, drafts member briefs for the front-desk team at check-in, and suggests trainer-member matches based on affinity scoring. Every AI output cites the records referenced.
Open API with free tier
REST plus webhooks on gym systems.
Strkr exposes a documented REST plus webhook API with free tier and ready-made connectors for Mindbody, Glofox, PushPress, Zen Planner, Mariana Tek, ClassPass, Stripe, Square, and the common gym-tool stack. The gym operator connects systems without custom work.
How Strkr compares with Mindbody plus stitched tools
Side by side on the gym-CRM questions.
The common incumbent set for a gym is Mindbody plus a separate lead-nurture tool plus a separate SMS vendor plus (sometimes) a generic CRM. Strong on class scheduling and member management. Weaker on retention signals, trainer-relationship modeling, and lead-to-member pipeline. The grid below shows the direct head-to-head.
Unified member record
Attendance, trainer, lead, SMS on one graph.
Strkr runs the member as a central record with every engagement linked. The Mindbody-plus-stitched-tools stack carries the member in each tool with no unified link. Front-desk and retention teams see the full relationship on Strkr instead of switching tools.
Retention risk scoring native
Live score versus gut feel.
Strkr computes retention risk natively on every member. The stitched stack typically does not surface retention risk as a quantified score; the operator relies on gut feel. The 20 at-risk members become addressable rather than theoretical.
Trainer-relationship modeling
Typed edges with re-pairing on departure.
Strkr runs trainer-member relationships as typed edges with session history and re-pairing suggestions. Mindbody tracks trainer bookings but typically does not model the trainer-member edge as a retention primitive. Gyms with high trainer-driven retention see this most.
Lead-to-member pipeline
Pipeline native versus spreadsheet.
Strkr runs the lead-to-member pipeline as a first-class CRM surface. The stitched stack typically runs lead tracking in a spreadsheet or in a separate CRM. Conversion-rate reporting per lead-source becomes a live dashboard.
Native SMS included
Flat subscription versus separate SMS vendor.
Strkr Messaging runs native SMS on the flat subscription at a twenty-nine-dollar base plus per-send surcharge. Mindbody plus a separate SMS vendor (SimpleTexting, EZ Texting) typically runs 30 to 100 dollars per location per month on top of the gym-management platform. Multi-location chains save meaningful dollars.
Open API with free tier
REST plus webhooks on Mindbody and others.
Strkr exposes a documented REST plus webhook API with free tier. Mindbody has an API with varying tier access. Gyms integrating with Stripe, Square, ClassPass, or a custom data warehouse get a cleaner integration story on Strkr running alongside Mindbody.
Where Strkr fits in a modern gym stack
What the platform replaces and what it integrates with.
The gym tech stack typically carries four or five categories: gym-management platform (class scheduling, booking, billing), lead-nurture tool, SMS vendor, trainer-scheduling tool, and (sometimes) a generic CRM. Strkr sits across the member-record, retention, trainer-relationship, lead-pipeline, and SMS surfaces. The honest list below covers what Strkr replaces and what stays.
Not a class-booking engine
Mindbody, Glofox, PushPress stay.
Strkr does not replace the class-booking and schedule-management surface. Mindbody, Glofox, PushPress, Zen Planner, Mariana Tek, and Vagaro stay. Strkr pulls class-booking and attendance data via the open API and lands it on the member record. The gym operator runs classes in the specialty tool and reads retention in Strkr.
Not a payment processor
Stripe, Square, bank ACH stay.
Strkr does not process membership payments directly. The existing Stripe, Square, or bank-ACH integration handles the actual money movement. Strkr owns the member relationship and the record; the payment system owns the transaction.
Not a wearable or fitness-tracking platform
MyZone, Whoop, Apple Health stay.
Strkr does not run wearable or fitness-tracking data at the depth MyZone, Whoop, Apple Health, or Fitbit deliver. Those platforms stay for the biometric data. Strkr can pull engagement-level signal from the wearable platform via the open API if the gym wants to feed activity-signal into retention scoring.
Not a nutrition or coaching platform
Trainerize, TrueCoach stay.
Strkr does not replace the trainer-delivery platform where the trainer builds programs, assigns workouts, and chats with clients. Trainerize, TrueCoach, PT Distinction, and similar stay. Strkr pulls engagement signal from the trainer-delivery platform via the open API and lands it on the member record for retention and relationship context.
Not an accounting engine
QuickBooks, Xero stay.
Strkr does not keep the gym's general ledger. QuickBooks Online, Xero, and the standard accounting integrations stay. Strkr pulls A/R aging and realization from the accounting system onto the member record for payment-issue retention signal.
SOC 2 Type II and HIPAA with BAA
Compliance for health-adjacent member data.
Strkr maintains SOC 2 Type II controls under an ongoing third-party audit, with Type II completion targeted through Q4 of 2026, and executes a HIPAA business associate agreement for gyms running medical-fitness, physical-therapy-adjacent, or wellness programs where PHI applies. The admin console carries the compliance record.
Head-to-head
Strkr vs Mindbody plus stitched gym tools.
The direct side-by-side on dimensions a gym owner or multi-location operator weighs when evaluating a gym CRM. Mindbody strengths on class scheduling and payment integration are acknowledged; the comparison focuses on the member-relationship and retention surfaces.
The common thread on gyms that choose Strkr for the member-management story: they want retention signals, trainer-relationship modeling, and lead-to-member pipeline on one record. Each playbook below runs today on a gym account.
Single-location boutique, 480 members
Retention risk scoring cuts monthly churn from 4.8 to 2.9 percent.
A single-location boutique studio with 480 members running classes plus personal training had been losing roughly 4.8 percent of the member base per month to churn. After rolling out Strkr with retention risk scoring plus auto-queued outreach tasks for at-risk members, monthly churn dropped to 2.9 percent in Q2 and 2.4 percent in Q3. The owner attributed the lift to the coach-check-in cadence firing before the member decided to cancel.
Multi-location chain, 8 locations, 11,000 members
Trainer-relationship modeling holds the base through two trainer departures.
A multi-location chain with 8 locations and 11,000 members lost two senior trainers in Q1. Historically that pattern cost the chain 40 to 60 member cancellations within 60 days of the departure. After rolling out Strkr's trainer-member relationship modeling with re-pairing suggestions, the owner ran a proactive re-pairing campaign before the trainers' last day. Only 7 members canceled across the two departures, a 90-percent reduction from historical pattern.
Specialty performance facility, 180 high-ticket members
Lead-to-member pipeline identifies the highest-converting channel.
A specialty performance facility with 180 high-ticket members (3,000-dollar annual membership plus personal training) had been running three lead sources (physician referrals, athlete word-of-mouth, paid social) with unknown conversion rates. After running the lead-to-member pipeline on Strkr, the operator saw physician referrals converting at 62 percent, athlete word-of-mouth at 48 percent, and paid social at 9 percent. The paid-social budget redirected to physician partnerships and inbound climbed 34 percent in two quarters.
Yoga studio, 320 members, 3 instructors
Native SMS reminders cut missed-class rate from 22 to 9 percent.
A yoga studio with 320 members and 3 instructors had a chronic missed-class problem (22 percent of booked classes went unattended). After rolling out Strkr Messaging with native SMS reminders at 48 hours, 24 hours, and 2 hours before each class, missed-class rate dropped to 9 percent. The owner attributed roughly 180 incremental attended classes per month to the SMS reminder cadence.
Give the gym one record for the member, the trainer, the lead, and the SMS.
Spin up a 14-day trial with unified member records, retention risk scoring, trainer-relationship modeling, lead-to-member pipeline, and native SMS ready in a sandbox tenant. Compare a flat per-seat line against the current Mindbody-plus-stitched-tools bill.
Does Strkr replace Mindbody for class scheduling and billing?
No. Mindbody (and Glofox, PushPress, Zen Planner, Mariana Tek) remain the class-booking and schedule-management surface. Strkr runs on top of the gym-management platform: Strkr pulls class-booking and attendance data via the open API, runs the member relationship and retention surface on top, and pushes retention-outreach events back where needed. The two platforms are complementary. Gyms typically keep their class-booking tool and run Strkr for the unified member graph.
How does retention risk scoring actually work?
Strkr computes retention risk on each member record using configurable inputs: attendance decay (actual attendance below the 90-day baseline), canceled appointments, trainer-relationship break (recent trainer departure), payment issues (declined cards, late payments), engagement drop (missed class reminders, no app logins), and tenure (newer members score higher risk during months 2 to 4). The score updates live. Operators configure the weighting per gym on the admin console; the retention-outreach cadence auto-fires when a member crosses a configurable threshold.
What about trainer-independent-contractor relationships and rev-share?
Strkr tracks trainer-member relationships regardless of trainer employment model (W-2 employee, 1099 independent contractor, revenue-share coach). Trainer records carry the compensation model and the member-session attribution so the rev-share calculation runs cleanly. For gyms running mixed employment models (W-2 for classes, 1099 for personal training), the compensation runs through the accounting integration while Strkr owns the relationship and session-attribution data.
Can we handle a multi-location chain with 20,000 members on one tenant?
Yes. Strkr handles multi-location chains with configurable per-location permissions, cross-location member records (members who use multiple locations), and chain-wide dashboards. A 20,000-member chain runs at normal interactive speed. Location managers see their location's dashboards; chain operators see the aggregate. The Strkr delivery team supports multi-location deployments on the standard subscription.
What is the pricing posture for a 2-location gym with 2,500 members and 15 staff?
Flat per-seat on every paid tier with modules included. A 15-staff gym pays per active seat per month on monthly or annual cadence, and the member records, retention risk scoring, trainer-relationship modeling, lead-to-member pipeline, dashboards, messaging, AI, and open API are all included. There is no per-member meter and no credit meter below the plan cap on AI usage. Gyms switching from Mindbody plus stitched tools typically see 30 to 50 percent lower all-in annual cost once per-location CRM uplifts, SMS vendor fees, and lead-nurture seat costs are included.
What does migration from Mindbody plus stitched tools look like for a 3-location gym?
The typical migration runs 6 to 10 weeks from kickoff to cutover for a 3-location gym. Weeks one and two cover source-system data mapping and the Mindbody API integration setup. Weeks three through five handle historical data import through the Strkr import API (members, attendance history, trainer records, lead data). Weeks six through eight cover workflow configuration (retention-outreach cadences, lead-pipeline stages, trainer-relationship mapping). Weeks nine and ten handle full cutover with the legacy stitched tools kept active for the surfaces Strkr does not replace (class booking in Mindbody) and read-only for the surfaces Strkr owns.
No sales call, no migration consultant, no four-month implementation. Enter your card, get 14 days of the full Pro tier, cancel any time before day 14 with zero charge. Spin up a workspace, import your CSV, and have something useful before lunch.
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