The electrician CRM where estimates, dispatch, and service agreements run on the same record.
ServiceTitan dominates the enterprise electrical contractor stack. Jobber and Housecall Pro own the small-shop end. The gap is the mid-market contractor with 8 to 40 electricians running a residential and commercial mix who needs the full workflow without the ServiceTitan invoice. Strkr fills that gap with estimates, dispatch, service agreements, and customer records on one surface.
Electrical contractors run a workflow that spans the quote-to-cash cycle plus the recurring service-agreement motion. The field tools (ServiceTitan, Jobber, Housecall Pro, FieldPulse) handle dispatch and the mobile workflow for the technicians. The accounting side (QuickBooks, Sage, Foundation) handles invoicing and job costing. The customer side (who called, who got quoted, who followed up on the estimate, who signed the service agreement, who had service last month) sits in whatever tool the office manager chose. The result is a contractor that handles jobs well but loses track of the customer relationship between jobs. Service agreement renewals get missed. Estimate follow-ups go cold. Commercial accounts that could be run as recurring service relationships get treated as one-off calls. The mid-market electrical contractor at 8 to 40 technicians is specifically where this gap costs the most, because the shop is too big for the office-manager-remembers approach and too small for a 150K ServiceTitan Starter.
ServiceTitan pricing ladder
Starter package lands at 150K for a mid-market shop.
ServiceTitan is the enterprise electrical contractor platform and the pricing shows it. A 20-technician shop typically runs 150K to 220K year one on license plus implementation. Year three can push 400K with modules and user growth. The feature set is deep, the implementation is heavy, and the admin burden requires a dedicated office role. Strkr pricing is per seat with the full contractor configuration on every paid tier, and three-year TCO for a comparable team usually comes in under 60K.
Jobber ceiling
Great for 2-truck shops, tight for 20.
Jobber and Housecall Pro are strong on the small-shop end for a reason: approachable pricing, clean mobile workflow, fast setup. The product shows strain above roughly 10 to 15 technicians where multi-crew scheduling, service agreement complexity, and commercial-account structures start to matter. Strkr handles the small-shop simplicity on the entry tier and scales to 40 plus technicians on the same per-seat pricing.
Service agreement renewal leakage
Renewals slip the calendar and nobody notices.
Service agreements are typically 15 to 25 percent of a mid-market electrical contractor's revenue and they renew on fixed anniversaries. Without a tracked renewal cadence, 10 to 20 percent of agreements slip past expiration without a renewal conversation. At an average agreement value of 1,800, a 40-agreement shop can lose roughly 7K per quarter to renewal leakage. Strkr fires renewal flows at 90, 60, 30 days before expiration with the agreement history and the service touch count visible on the task.
Estimate follow-up discipline
40 percent of estimates never get a follow-up call.
Industry data suggests roughly 40 percent of residential electrical estimates never receive a follow-up call after the initial send. The homeowner moves on, picks another contractor, and the estimate is lost. Strkr fires estimate follow-up flows at 3, 7, and 14 days with the Strkr AI drafted message that references the scope. The office manager reviews and sends in 20 seconds instead of writing from scratch for 5 minutes per estimate.
Residential vs commercial workflow conflict
The same tool runs two very different motions.
Residential electrical runs on a short cycle with a homeowner decision maker. Commercial runs on a longer cycle with a facilities manager or a GC on the buying side and often requires certified payroll, prevailing wage, and progress billing. ServiceTitan handles both reasonably well; Jobber struggles with commercial complexity; Housecall Pro leans residential. Strkr models residential and commercial as pipeline-level configuration so the same shop runs both without the two workflows colliding.
Field-to-office handoff gap
The technician saw a 4K upsell and nobody followed up.
Technicians in the field commonly identify additional work during a service call (a panel upgrade needed, a dedicated circuit opportunity, a service agreement candidate). The handoff from the field observation to the office follow-up often runs as a text message or a line on the work order that gets missed. Strkr makes the field-identified opportunity a structured record that fires an office follow-up task with the technician's photo and note attached.
What Strkr for electricians does
The contractor workflow primitives on one surface.
Strkr's electrical contractor configuration ships the customer record, the estimate workflow, the dispatch surface, the service agreement, and the field-to-office handoff on one tool. The cards below are the capabilities that ship on every paid tier for electrical contractor tenants.
Customer record with job history
Every service call, estimate, and agreement on the record.
A customer record carries the service address, the account owner (homeowner for residential or facilities manager for commercial), the full job history, the active service agreement, the estimate history with close rate, and the lifetime revenue. Technicians and office staff open the customer and see the full picture rather than looking up each piece in a separate tool. For residential multi-property owners and commercial multi-site accounts, the location structure maps correctly.
Estimate workflow
Quote to approval to work order on one record.
Estimates run as structured records with line-item scope, materials, labor hours, markup, and total. The approval flow captures the signature (electronic for residential, PDF with signature return for commercial) and transitions the estimate to a work order with the crew assignment and the dispatch date. Estimate close rate tracks per office staff, per technician, per job type so the shop can see where the pipeline is converting and where it is not.
Dispatch surface
Day view with crew assignment, drive time, and status.
The dispatch day-view shows the schedule for each crew with the current job status (en route, on site, finished, delayed), the drive time between jobs, and the available slack. Office staff drag jobs between crews or reorder a crew's day with the change propagating to the technician mobile view in real time. Multi-crew shops see all crews side by side; single-crew shops see the simplified view. The dispatch surface integrates with ServiceTitan Mobile, Jobber field tools, Housecall Pro Pro, or Strkr's own mobile workflow depending on what the shop runs.
Service agreement management
90, 60, 30-day renewal flows with history on the task.
Service agreements run as structured records with the term, the covered scope, the service touch cadence, the pricing, and the renewal clock. The 90, 60, 30-day renewal flow fires with the agreement history, the service touch count, and the AI-drafted renewal conversation prep attached to the task. The office manager runs the renewal queue weekly and the retention rate improves because the mechanical cadence no longer depends on the calendar.
Field-to-office handoff
Technicians flag opportunities that fire office follow-up.
During a service call, technicians flag identified opportunities (panel upgrade, service agreement candidate, additional circuit) with a photo and a note. The flag fires a structured follow-up task for the office with the technician's observations attached. The office manager runs the follow-up queue daily and the field-identified opportunities actually convert at a measurable rate instead of getting lost in a text thread.
Residential vs commercial pipeline
Two motions on the same shop, modeled correctly.
Residential pipelines run short-cycle stages (quote sent, follow-up, approved, scheduled, completed, invoiced) with the homeowner decision maker. Commercial pipelines run longer stages (RFP response, estimate submitted, pricing negotiation, contract signed, scheduled, progress-billed, completed, retained, closed) with the facilities manager or GC on the buying side. The same contractor runs both pipelines without the workflow collision.
Service area and route optimization
Day routes that minimize windshield time.
The dispatch optimizer plans each crew's day to minimize drive time between jobs within the service area constraints. For shops running across a wide service area with distinct zip-code zones, the optimizer respects the zone grouping so crews are not criss-crossing. Multi-day projects book as crew-blocked schedule items so the day view does not try to re-optimize around a committed job.
Integration with field tools
ServiceTitan Mobile, QuickBooks, Foundation via API.
Strkr integrates with ServiceTitan Mobile (for shops already running it), QuickBooks and QuickBooks Online, Sage 100 Contractor, Foundation Software, and the common supply-house apps (Platt Electric, Rexel, Graybar) via the open REST API with webhooks. The accounting handoff for invoicing and job costing lives in the accounting system; the customer-and-dispatch workflow lives in Strkr; the integration keeps them aligned.
Flat per-seat pricing
The owner reads one invoice line.
Strkr pricing is per seat with the full electrical contractor configuration on every paid tier: customer record, estimate workflow, dispatch surface, service agreements, field-to-office handoff, pipeline configuration, route optimization, integrations. No per-truck meter. No service-agreement SKU. For a 20-technician shop with 4 office seats, the per-seat line is predictable 12 months out and defensible against the three-year TCO comparison to ServiceTitan.
What electrical contractors compare on
The evaluation checklist that actually decides contractor software.
Most comparison articles for contractor software rank by whether the vendor is ServiceTitan-equivalent, which misses the shape of the mid-market contractor evaluation. The criteria that actually decide the evaluation sit elsewhere: estimate workflow discipline, service agreement renewal management, residential-commercial modeling, implementation time, and three-year cost. The six criteria below are what shop owners actually ask about.
Estimate close rate visibility
Can the office see which estimates converted.
Strkr: estimate close rate tracks per office staff, per technician, per job type with the full follow-up history visible. ServiceTitan: strong estimate workflow with close-rate reporting. Jobber: estimate workflow with reporting. Housecall Pro: estimate workflow, lighter reporting. For shops wanting to understand which estimates are converting and why, the reporting depth matters.
Service agreement management
Does the system actually run renewal flows.
Strkr: 90, 60, 30-day renewal flows with agreement history and AI-drafted conversation prep. ServiceTitan: strong service agreement management with renewal workflows. Jobber: service agreements with reminder cadence. Housecall Pro: service plans with lighter workflow. For shops where service agreements are 15 to 25 percent of revenue, the renewal workflow depth matters most.
Residential vs commercial support
Can one shop run both motions correctly.
Strkr: pipeline-level configuration for residential short-cycle and commercial long-cycle with certified payroll and progress billing support via accounting integration. ServiceTitan: handles both well, deeper on residential. Jobber: residential-strong, lighter on commercial complexity. Housecall Pro: residential-leaning. For mixed shops, the pipeline modeling is the first evaluation criterion.
Implementation time
How long before the shop is live.
Strkr: live in 2 to 6 weeks for mid-market shops. ServiceTitan: 12 to 24 weeks with dedicated implementation team. Jobber: live in 1 to 2 weeks. Housecall Pro: live in 1 to 2 weeks. For shops that cannot afford a quarter of implementation disruption, the time-to-live matters as much as the feature depth.
Integration surface
What does the system talk to.
Strkr: open REST API with webhooks, native integrations for QuickBooks, Sage, Foundation, supply-house apps. ServiceTitan: deep ecosystem via marketplace. Jobber: strong QuickBooks integration, lighter ecosystem. Housecall Pro: QuickBooks and Zapier (we are not Zapier recommenders; we ship native integrations). For shops with specific supply-house relationships or specific accounting system requirements, the integration surface is a evaluation point.
Three-year TCO
What this costs by year three.
Strkr: flat per seat, three-year TCO for a 20-technician shop usually under 60K. ServiceTitan: 150K to 220K year one with annual uplifts; three-year TCO often 500K plus. Jobber: 2K to 10K per year for a mid-sized shop. Housecall Pro: 2K to 15K per year. For shops at the mid-market gap between Jobber and ServiceTitan, the three-year math usually decides the evaluation.
What Strkr for electricians will not do
The limits.
Any vendor that will not tell you where their product falls short is selling you the demo and leaving the deployment problem for your team to discover. The list below is what Strkr for electricians does not do today, with the context on why.
Not a full accounting system
QuickBooks, Sage, Foundation run the books.
Strkr does not run the general ledger, accounts payable, accounts receivable workflow, or the actual invoice-to-cash accounting. QuickBooks, QuickBooks Online, Sage 100 Contractor, and Foundation Software remain the accounting systems. Strkr pushes job data to the accounting system via API so invoicing fires from the accounting side with the Strkr job context. For shops that want the accounting and the operations on one tool, ServiceTitan or Foundation might fit better.
Not a certified payroll generator
Specialty tools handle prevailing wage reporting.
Strkr does not generate certified payroll reports for prevailing wage jobs. Points North, LCPtracker, and the certified payroll features in Foundation Software remain the specialty tools. Strkr tracks job-level labor hours by employee and prevailing-wage classification so the data flows cleanly to the specialty tool, but the actual certified payroll report generation stays with the specialty.
Not a materials inventory system
Supply-house apps and inventory tools handle stock.
Strkr does not run the materials inventory, the truck stock tracking, or the purchase order workflow in depth. For shops needing serious inventory management, specialty tools like FieldEdge, UpKeep, or the inventory modules in ServiceTitan are the right fit. Strkr tracks materials used per job as line items for pricing and reporting purposes, but the inventory-at-rest and the stock-level alerting stays with the specialty tool.
No permit filing automation
Permit submission stays with municipal portals.
Strkr does not file electrical permits with municipalities. The permit filing workflow stays with the municipal portal (ePermit, Accela, SmartGov, or the state-specific equivalent). Strkr tracks the permit status as a reference field on the job so the office sees the context, but the actual permit application remains manual via the municipal portal.
Strkr does not run GPS fleet tracking, vehicle maintenance records, or fuel-card integration. Verizon Connect, Samsara, Fleetio, and the GPS features in ServiceTitan remain the specialty tools. Strkr reads the technician current location from the fleet tracking system via API so the dispatch surface shows crew locations in real time, but the actual GPS data stays with the fleet tracker.
Not a 1099 contractor marketplace
Thumbtack, Angi, HomeAdvisor are different products.
Strkr does not generate leads from a homeowner-facing marketplace. Thumbtack, Angi, HomeAdvisor, and the local lead-gen marketplaces remain the lead-source platforms. Strkr receives leads from these platforms via the open REST API with webhooks and runs the lead through the estimate pipeline, but the actual lead sourcing from a consumer marketplace is a different product category.
Head-to-head
Strkr vs ServiceTitan for the mid-market electrical contractor.
ServiceTitan is the enterprise electrical contractor platform and the comparison most shops run when evaluating the full-feature end. Jobber and Housecall Pro are the comparisons for the small-shop evaluation. Here is the head-to-head against ServiceTitan for the 10-to-40-technician mid-market electrical contractor specifically.
Feature
Strkr
ServiceTitan
Pricing basis
Flat per seat with full contractor configuration included
License plus implementation plus modules; six-figure year one
Customer record with history
Job history, estimates, agreements, revenue on one record
Deep customer record, mature
Estimate workflow
Quote to approval to work order with close-rate reporting
Strong estimate workflow with reporting
Dispatch surface
Day view with crew assignment and drive-time optimization
Deep dispatch board, mature
Service agreement renewal
90, 60, 30-day flows with AI-drafted conversation prep
Service agreement management with renewal workflows
Field-to-office handoff
Technician-flagged opportunities with photo and note
Via technician mobile upsell workflow
Residential vs commercial
Pipeline-level configuration for both motions
Handles both, with configuration
Implementation time
Live in 2 to 6 weeks
12 to 24 weeks with dedicated implementation team
Admin complexity
Admin UI, no code required
Dedicated admin role, often multiple certified staff
Three-year TCO (20 technicians)
Approximately 40K to 60K total
Approximately 400K to 600K total
How teams use Strkr
How electrical contractors run Strkr today.
The common thread across electrical contractor customers that choose Strkr: they wanted the customer, estimate, dispatch, and service agreement workflow on one tool without the ServiceTitan invoice or the Jobber ceiling. The playbooks below are motions live on contractor customer accounts right now.
22-electrician residential-commercial shop
Service agreement retention lifted from 71 to 89 percent.
A 22-electrician shop running a residential and commercial mix had 180 active service agreements with roughly 71 percent renewal retention. The 90, 60, 30-day renewal flow with agreement history and AI-drafted conversation prep lifted retention to 89 percent over two quarters. At an average agreement value of 2,100, the 18-percentage-point improvement represented roughly 68K in retained annual revenue. The office manager cited the renewal queue running as a weekly 30-minute ritual rather than a scramble as the operational change.
14-electrician commercial-focus shop
Commercial pipeline conversion improved by cutting proposal response time.
A 14-electrician commercial-focus shop running GC-tied new-construction work was converting roughly 18 percent of RFP responses to signed contracts. The estimate workflow with structured scope line items and templated proposal generation cut average proposal response time from 6 business days to 2. Over two quarters, conversion improved to 27 percent. The shop added two commercial accounts that year that attributed the decision to Strkr's faster response time versus competing proposals.
8-electrician residential shop
Estimate follow-up flow recovered 24 jobs in Q1.
An 8-electrician residential shop was sending roughly 60 estimates a month and losing roughly 40 percent to no-follow-up. The 3, 7, 14-day follow-up flow with AI-drafted messages recovered 24 jobs in the first quarter that would have otherwise gone cold. At an average residential job size of 1,900, the recovery represented roughly 46K in incremental revenue. The owner cited the flow as paying back the subscription roughly 45 times over in the first quarter alone.
32-electrician multi-crew shop
Field-to-office handoff converted 38 upsells in 90 days.
A 32-electrician shop running multi-crew residential service was watching field-identified opportunities get lost in technician text threads. The structured field-to-office handoff with photo and note attachment fired follow-up tasks for the office. In the first 90 days, the office converted 38 field-identified opportunities (panel upgrades, service agreement adds, dedicated circuits) to booked jobs. At an average job value of 2,400, the upsell revenue represented roughly 91K that would have been lost. The service manager cited the handoff workflow as the single biggest change to shop revenue capture.
18-electrician shop migrating off ServiceTitan
Decommissioned ServiceTitan, three-year TCO dropped by 310K.
An 18-electrician shop running ServiceTitan was facing a 185K annual renewal with the modules the shop actually used. The migration to Strkr completed over 8 weeks with the customer records, service agreement data, job history, and QuickBooks integration moving cleanly. Three-year cost projection dropped by roughly 310K. The owner reallocated the saved budget to a second service truck and a new apprentice hire. The team reported comparable field-workflow capability with less daily admin friction after the switch.
An electrician CRM that runs estimates, dispatch, and service agreements on one record.
Start a 14-day trial with the electrical contractor configuration enabled. Customer record with job history, estimate workflow, dispatch day-view, service agreement renewals, field-to-office handoff, residential and commercial pipelines, route optimization. Integrates with QuickBooks, Sage, Foundation, and ServiceTitan Mobile for shops that want to keep their current field tool.
How is Strkr different from ServiceTitan for a mid-market electrical contractor?
Three structural differences. First, Strkr pricing is per seat with the full contractor configuration included on every paid tier, versus ServiceTitan where the mid-market shop often lands at 150K to 220K year one with modules and implementation. The three-year TCO difference for a 20-technician shop is typically 300K plus. Second, Strkr implementation runs 2 to 6 weeks versus the 12 to 24 weeks of a ServiceTitan rollout, which matters for shops that cannot afford a quarter of operational disruption. Third, Strkr admin runs through a UI that a shop's office manager can own without a certified admin role, versus ServiceTitan where mid-sized shops often carry one or more certified admin staff. For shops at the mid-market gap between Jobber and ServiceTitan, Strkr is the fit. For shops at 50 plus technicians running deep municipal government contracts or heavy prevailing wage work, ServiceTitan's depth often still earns the invoice.
Does Strkr handle both residential and commercial pipelines?
Yes. Residential pipelines run short-cycle stages (quote sent, follow-up, approved, scheduled, completed, invoiced) with the homeowner decision maker and the typical 1-to-7-day sales cycle. Commercial pipelines run longer stages (RFP response, estimate submitted, pricing negotiation, contract signed, scheduled, progress-billed, completed, retained, closed) with the facilities manager or GC on the buying side and the typical 30-to-180-day sales cycle. The same shop runs both pipelines without the workflow collision. For commercial work with certified payroll and prevailing wage requirements, Strkr tracks the job-level labor hours and classifications so the data flows to the specialty certified-payroll tool (Points North, LCPtracker, or the Foundation Software modules). Progress billing for commercial jobs runs via the accounting integration with QuickBooks, Sage, or Foundation.
What does the service agreement renewal flow actually do?
Service agreements are structured records with the term, covered scope, service touch cadence, pricing, and renewal clock. At 90, 60, and 30 days before expiration, Strkr fires a renewal task with the full agreement history (service touches completed, open issues, pricing trend) and a Strkr AI drafted renewal conversation prep attached. The office manager runs the renewal queue weekly, approves or edits the drafted outreach in roughly 30 seconds per agreement, and the message sends via Strkr Messaging SMS or email based on the customer's preference. Retention tracks per office staff, per service agreement type, and per customer segment so the shop can see where renewals are converting and where they are not. Shops typically report a 10 to 20 percentage point retention improvement in the first full quarter after implementation, which pays back the subscription several times over on service-agreement revenue alone.
How does the dispatch surface work for a multi-crew shop?
The dispatch day-view shows each crew as a column with the day's schedule, the current status of each job (en route, on site, finished, delayed), the drive time between jobs, and the available slack. Office staff drag jobs between crews or reorder a crew's day with changes propagating to the technician mobile view in real time. For shops with wide service areas, the route optimizer plans each crew's day within zip-code zone constraints to minimize windshield time. Multi-day projects book as crew-blocked schedule items so the optimizer does not try to re-sequence a committed job. For shops running ServiceTitan Mobile, Jobber field tools, or Housecall Pro as the technician mobile workflow, Strkr integrates via API so the dispatch surface uses whichever field tool the technicians already know. For shops without an existing field tool, Strkr includes a mobile workflow at no extra cost on the standard tier.
What is the implementation path for a mid-market electrical contractor?
Most contractors go live in 2 to 6 weeks. Week one covers the customer data import, the staff account provisioning, and the pipeline configuration (residential, commercial, or both). Week two covers the estimate template setup, the service agreement data migration, and the accounting integration (QuickBooks, Sage, or Foundation). Week three covers the dispatch configuration, the field-to-office handoff setup, and the renewal flow configuration. Weeks four through six run with the shop as the first wave of estimates, dispatches, and renewal flows fires on real production traffic. For shops migrating off ServiceTitan, the migration adds 2 to 4 weeks for the service agreement data migration and the job-history import. For shops migrating off Jobber or Housecall Pro, the migration is typically faster because the data model is simpler. The shop-side time investment runs roughly 4 to 8 hours per week during implementation, which is a operational concern most owners raise.
What does Strkr cost for a 20-technician electrical contractor?
Strkr pricing is per seat with the full contractor configuration on every paid tier. A typical 20-technician shop with 4 office seats (owner, office manager, dispatcher, service manager) runs 24 total seats, which lands on the standard team-size per-seat line. For shops with apprentices and journeymen using the technician mobile view, those seats are included in the technician count. There is no per-truck meter, no service-agreement SKU, no residential-vs-commercial upcharge. The three-year TCO for a 20-technician shop usually lands between 40K and 60K total, which is typically 300K to 400K less than the ServiceTitan equivalent and comparable to or slightly higher than the Jobber or Housecall Pro equivalent while offering materially more capability. For specific pricing, the discovery call confirms the technician and office seat count.
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