Built for multi-truck field-service operations

The CRM for field-service operations where dispatch runs the day and the CRM runs the year.

Plumbing, electrical, appliance repair, garage door, well services, and other dispatch-heavy home-service operations run two motions at once: today's dispatch and the long-tail service agreement, warranty, and replacement opportunity. Strkr absorbs the long-tail motion onto one database alongside the dispatch tool rather than replacing it.

What this audience is actually dealing with

The pains that bring buyers here.

Field-service operations in the 5 to 50 truck band typically run a strong dispatch tool (ServiceTitan, FieldEdge, Housecall Pro) and nothing else that holds the business-side relationship. The dispatch tool knows where the trucks are today and what service got performed. It usually does not know which addresses have service agreements, which pieces of equipment are candidates for replacement, which warranty events are still open, or which inbound leads need follow-up outside today's dispatch window. The six situations below are the ones that come up on every field-service buyer call, consistent across plumbing, electrical, HVAC, garage door, appliance repair, well services, and water conditioning. The rest of the page explains how Strkr sits alongside the dispatch tool and absorbs the long-tail business-side motion onto one database, which is the layer most field-service operations typically run on a shared spreadsheet and the office lead's memory.

The dispatch tool is not a CRM

ServiceTitan runs the trucks today; nothing runs the long-tail.

Dispatch tools excel at today: route optimization, truck inventory, service tickets, invoicing. They are not designed for the long-tail motion: service agreement conversion, equipment replacement opportunity, warranty queue, inbound lead follow-up outside the dispatch window. Strkr sits alongside the dispatch tool and holds the long-tail relationship, which is where field-service businesses typically have the most unrealized revenue hiding.

Service agreements never close the loop

The tech offered a service agreement at the call. Did it convert?

Field techs offer service agreements at the end of a diagnostic or install call. Most dispatch tools track that the agreement was offered. Few close the loop on whether it converted, who followed up, when the first visit under the agreement happens, and whether the agreement is renewing on schedule. Strkr service agreement records with per-stage conversion tracking close the loop, and the Monday agreement review runs on data rather than on the tech's best recollection of which calls got offers.

Equipment replacement opportunity is buried

An 18-year-old furnace is a replacement opportunity nobody flagged.

Every service address carries equipment with a known age, brand, and replacement window. A 12-to-18-year-old HVAC system, a 15-year-old water heater, a 20-year-old electrical panel: each is a six-figure replacement opportunity across the base. Strkr equipment records on the address with age, replacement-window scoring, and outreach cadence surface the opportunity, which turns the aging-base reality into a tracked long-tail pipeline rather than a hunch about where the next big install conversation might come from.

Warranty under contract has no queue

A customer calls about a warranty issue on a 2-year-old install and the office starts from scratch.

A field-service operation that performed an install under a parts-and-labor warranty needs to track warranty events against the original service record. Dispatch tools do this unevenly. Strkr warranty records tied to the original service record with warranty period, remaining coverage, and warranty service event logging keep the warranty relationship clean and give the office lead the install context before the warranty service call starts.

Inbound lead follow-up falls through

A web-form inquiry outside the dispatch window waits until Monday.

A web-form inquiry or an after-hours call outside the day's dispatch window typically waits until the next business day to get a follow-up. By then the homeowner has called a competitor. Strkr intake flow pages the on-call coordinator, drafts the outbound touch, and starts a 60-minute SLA timer with escalation, which turns a Saturday-night inquiry into a Sunday-morning booking rather than a lost lead.

The business-side stack is three tools

Dispatch tool, QuickBooks, and a shared spreadsheet.

Field-service operations typically run dispatch (ServiceTitan or similar), QuickBooks for the books, and a shared spreadsheet for the business-side long-tail. The three tools disagree weekly. Strkr sits on top of the dispatch tool for the long-tail business-side motion, consolidating the spreadsheet layer onto a real database and ending the Monday-morning reconciliation ritual between the three.

What Strkr ships for a field-service operation

The long-tail primitives on every paid tier.

Strkr absorbs the field-service long-tail motion as native capability on every paid tier. The cards below name the primitives that sit alongside the dispatch tool and hold the business-side relationship across years.

Dispatch tool integration

ServiceTitan, FieldEdge, Housecall Pro via webhook.

The dispatch tool stays as the system of record for today's route, truck inventory, and service tickets. Strkr listens to service-completion and invoice events through webhooks and advances the long-tail motion: the service agreement conversion, the equipment-replacement opportunity, the warranty queue, the follow-up cadence. Two systems, documented integration pattern, no data duplication, and the office lead reads the long-tail layer on a workspace designed for it.

Service agreement conversion

Each offered agreement is a tracked stage.

When a tech offers a service agreement at the end of a call, the record opens a service agreement stage: offered, considering, signed, declined. Follow-up SLAs fire if the stage sits too long. Signed agreements trigger the first-visit scheduling. Agreement renewal reminders fire 60 and 30 days before expiration with the save-call queue on expiring agreements, which keeps the renewal rate from drifting silently year over year.

Equipment replacement opportunity

Age, brand, replacement window scoring per address.

Each service address carries equipment records with age, brand, model, install date, and replacement-window scoring. HVAC systems older than 12 years, water heaters older than 10, electrical panels older than 25 surface as replacement opportunities. The outreach cadence targets the right opportunity at the right season with the right incentive, and the pipeline reads with projected revenue and close rate by crew lead on the Friday review.

Warranty-under-contract tracking

Warranty events tied to the original install record.

An install under a parts-and-labor warranty opens a warranty record with coverage dates, parts scope, and labor scope. Warranty service events log against the original install record. The office lead reads the warranty queue with the install context already visible. Warranty-expiring reminders fire 30 days ahead of expiry to prompt a renewal conversation, which is where field-service operations most reliably convert a warranty customer into a service-agreement customer.

Inbound lead intake flow

First-touch SLA on inquiries outside the dispatch window.

A web-form inquiry, a chat message, or an after-hours call fires the intake flow: pages the on-call coordinator, drafts the outbound touch, starts a 60-minute SLA timer, and escalates on breach. Inbound leads outside the dispatch window stop losing to competitors because the first-touch landed inside an hour, and the breach report shows the day-of-week staffing pattern for the next scheduling adjustment.

Strkr AI assist for field service

Draft the agreement follow-up, read the replacement list, done in minutes.

Strkr AI drafts the service agreement follow-up, flags addresses with aging equipment approaching the replacement window, composes the warranty-expiry outreach, and summarizes the long-tail opportunity queue. The office lead reviews and sends, which turns the long-tail workflow from a reactive end-of-day effort into a scheduled Monday-morning review that actually ships.

The long-tail operating cadence

The weekly rhythm Strkr compresses onto one workspace.

A field-service operation runs a weekly cadence that touches the dispatch tool and the long-tail business-side motion. Strkr compresses the long-tail cadence onto one workspace while the dispatch tool keeps running today's truck routes.

Monday agreement conversion review

Offered agreements with follow-up SLA.

The Monday agreement review opens the list of service agreements offered last week with their stage, their follow-up SLA, and the recent conversation note. The office lead runs the agreement conversion conversation on data rather than on the tech's recollection of which calls got agreement offers, and the agreement close rate becomes a tracked metric by crew lead.

Tuesday equipment replacement list

Addresses with aging equipment in the replacement window.

The Tuesday replacement review opens the list of addresses with aging equipment approaching the replacement window: HVAC past 12 years, water heater past 10, electrical panel past 25. The outreach cadence targets each segment with the right message and the right seasonal timing, and the replacement pipeline becomes a defensible long-tail revenue line rather than a hopeful hunch.

Wednesday warranty queue

Open warranty concerns and this week's warranty expirations.

The Wednesday warranty queue opens the list of open warranty concerns tied to original install records and the list of warranties expiring this month. The office lead schedules warranty service calls and runs warranty-expiry outreach for renewal conversations, which is where a surprising share of service-agreement signups originate on a mature field-service operation.

Thursday inbound intake performance

First-touch SLA on inquiries from last week.

The Thursday intake performance review opens the SLA compliance report filtered by inbound channel. First-touch compliance, breach reason, and on-call coordinator utilization render on one page. The staffing conversation runs on data, which means after-hours staffing becomes a scheduling decision rather than a reactive scramble when a competitor steals the booking.

Friday replacement opportunity pipeline

Open replacement conversations with projected revenue.

The Friday replacement pipeline review opens the active replacement conversations with projected revenue and close rate by crew lead. The owner sees the long-tail pipeline that the dispatch tool was never designed to track, and the quarterly planning conversation finally has a defensible number for the install-season forecast.

Monthly leadership roll-up

Agreement conversion, replacement pipeline, warranty, intake, retention in one page.

The monthly leadership roll-up pulls the five long-tail streams into one page with the key metric from each: agreement conversion rate, replacement pipeline value, warranty resolution time, intake SLA compliance, and agreement renewal rate. The owner reads the summary rather than reconstructing it from the dispatch tool, QuickBooks, and the shared spreadsheet, and the monthly business review runs on actual long-tail metrics rather than on dispatch-tool today-focused reporting.

Buyer checklist for a field-service operation

What to look for when the dispatch tool is already in place.

If the dispatch tool is already running (ServiceTitan, FieldEdge, Housecall Pro) and the long-tail business-side motion is the gap, the evaluation is about whether the next tool sits alongside dispatch rather than trying to replace it.

Sits alongside dispatch, not replace

Documented webhook integration.

Strkr: documented integration with ServiceTitan, FieldEdge, Housecall Pro via webhooks. The dispatch tool stays authoritative for today's routes; Strkr stays authoritative for the long-tail. Two systems that complement each other rather than competing on the dispatch surface, which is the posture most field-service operations actually need.

Service agreement conversion native

Per-stage tracking with follow-up SLA.

Strkr: native service agreement conversion workflow. Peer business-side tools typically do not model the agreement conversion stage, which is where field-service operations most often lose the agreement conversation and the recurring revenue that comes with it.

Equipment replacement opportunity native

Age scoring and outreach cadence.

Strkr: equipment records on the address with age scoring and seasonal outreach cadence. Peer vendors typically require a separate opportunity tracker that nobody owns and nobody updates.

Warranty-under-contract native

Warranty events tied to original install.

Strkr: native warranty records tied to the original service event. Peer vendors typically require a separate warranty tracker with its own CSV sync and its own compliance review.

Full product on every paid tier

CRM, Projects, Marketing, Messaging, Docs.

Strkr: all five modules on every paid tier. Field-service operations typically retire the external marketing tool, the external review tool, and the shared spreadsheet at year-one renewal, which collapses the business-side admin surface onto one workspace alongside the dispatch tool.

Transparent per-seat pricing

No per-truck tier, no per-ticket tier.

Strkr: per seat, published pricing. Dispatch tools typically price per technician plus a per-ticket element that penalizes a busy season. Strkr's per-seat line is predictable and complementary to the dispatch invoice without a seasonal escalator.

Head-to-head

Strkr vs the typical field-service business-side stack.

Most field-service operations run a dispatch tool for today and a spreadsheet for the long-tail. The comparison below is on the long-tail business-side motion specifically, which is where the dispatch tool is intentionally not designed to run.

Feature Strkr ServiceTitan or FieldEdge dispatch alone (no long-tail CRM)
Pricing basis Per seat alongside dispatch, no per-truck tier Per technician plus per-ticket tier in dispatch
Service agreement conversion Native per-stage tracking with follow-up SLA Dispatch tracks offer; conversion loop unclear
Equipment replacement opportunity Age scoring and seasonal outreach cadence Dispatch records equipment; opportunity not surfaced
Warranty-under-contract Warranty events tied to original install Dispatch logs warranty call; original install linkage uneven
Inbound lead intake flow First-touch SLA with 60-minute timer and escalation Dispatch typically does not run inbound intake flows
Agreement renewal cadence Native 60 and 30 day reminders with save-call queue Manual reminder from office lead
Native marketing automation Included module, same records as CRM Separate marketing tool required
Native projects for install coordination Included Projects module Project tracking not native to dispatch
Open API with webhooks Documented, every record type Available with per-tool rate limits
Time to first useful day 3 to 10 days with no implementation partner Dispatch already running; Strkr sits alongside immediately
How teams use Strkr

Field-service operations running on Strkr alongside dispatch today.

A short set of operating patterns from field-service operations across plumbing, electrical, appliance repair, garage door, and water conditioning who added Strkr alongside the dispatch tool to cover the long-tail motion, with measurable results inside the first full cycle on the system.

Plumbing operation

Service agreement conversion rate climbed with cadenced follow-up.

A plumbing operation with 18 trucks offered service agreements at about 60% of calls but closed only about 22% of offers. On Strkr alongside ServiceTitan, service agreement conversion stage tracking with 48-hour and 7-day follow-up SLAs lifted the conversion rate to 38% in two quarters, which translated directly into recurring revenue growth that funded a new install crew by the end of the year.

Electrical contractor

Panel replacement opportunity surfaced across the base.

An electrical contractor had 2,400 service addresses with 20-plus-year-old electrical panels across the base and no outreach cadence targeting them. On Strkr, equipment records on each address with age scoring produced a replacement opportunity list with projected revenue. The seasonal outreach cadence drove a measurable panel replacement pipeline in the first full year, with closes concentrated in the spring months after the typical winter failure season.

Appliance repair business

Warranty queue retained context for calls months later.

An appliance repair business handled warranty calls months after original repair with the office lead starting from scratch each time. On Strkr, warranty records tied to the original service record carry the full repair context. The warranty service call opens with the parts used, the labor scope, and the warranty period remaining already on screen, which cut the average warranty call-handling time by roughly half.

Garage door service

Inbound intake SLA climbed from 50% to 93%.

A garage door service tracked first-touch SLA at about 50% on inquiries received outside the dispatch window. On Strkr, the intake flow pages the on-call coordinator, drafts the outbound touch, and starts a 60-minute SLA timer. Compliance climbed to 93% in the first eight weeks and after-hours inquiry conversion followed, which the owner described as the single highest-ROI operational change the business had made in two years.

Water conditioning company

Agreement renewal rate held with cadenced save calls.

A water conditioning company lost about 18% of service agreements at annual renewal with no save conversation before the cancel. On Strkr, 60 and 30 day renewal reminders with a save-call queue on high-risk accounts kept the renewal rate in the mid-90s on the next full cycle. The retained agreement revenue paid for the Strkr subscription several times over inside year one, and the owner stopped losing accounts the business had already earned.

Dispatch handles today. Strkr handles the next three years.

Start a 14-day trial with CRM, Marketing, Projects, Messaging, and Docs enabled from day one. Model the service agreement conversion, the equipment replacement opportunity, the warranty queue, the inbound intake flow, and the renewal cadence on one workspace. See transparent per-seat pricing that sits alongside the dispatch tool.

Common questions

What buyers in this bucket ask most.

Does Strkr replace ServiceTitan, FieldEdge, or Housecall Pro?

No. Strkr sits alongside the dispatch tool rather than replacing it. The dispatch tool stays as the system of record for today's truck routes, service tickets, invoicing, and parts inventory. Strkr absorbs the long-tail business-side motion: service agreement conversion, equipment replacement opportunity, warranty-under-contract tracking, inbound lead intake flow, and the renewal cadence. Two complementary systems with a documented webhook integration, not a replacement attempt. For operations that want to retire the dispatch tool entirely, Strkr is not the right fit; vertical dispatch platforms are designed for that scope and we honestly recommend staying with the dispatch platform when the operation runs that shape.

How does the dispatch tool integration work?

Strkr listens to service-completion, invoice-created, and agreement-offered events from the dispatch tool via webhook. Each event advances the corresponding Strkr long-tail record. A service-completion event opens the equipment-replacement opportunity if the install date on the equipment record qualifies. An agreement-offered event opens the agreement conversion stage. The integration is documented and typically takes a few days of IT work. The dispatch tool stays authoritative for the data it owns; Strkr stays authoritative for the long-tail layer, and the two systems do not duplicate the data they each own.

How does Strkr handle service agreement conversion?

When a tech offers a service agreement at the end of a call, the service-completion webhook from the dispatch tool fires a Strkr record with the agreement conversion stage. Stages are offered, considering, signed, declined. Follow-up SLAs fire if a stage sits too long without advancement. Signed agreements trigger the first-visit scheduling against the dispatch calendar. Agreement renewal reminders fire 60 and 30 days before expiration, and the save-call queue routes high-risk renewals to the office lead for a personal conversation before cancellation, which is where measurable renewal revenue typically originates on a field-service operation.

How does the equipment replacement opportunity engine work?

Each service address carries equipment records with age, brand, model, install date, and tonnage or capacity where relevant. Age scoring surfaces equipment in the replacement window: HVAC past 12 years, water heater past 10, electrical panel past 25, well pump past 15. Seasonal outreach cadence targets the right opportunity with the right message at the right time of year. The replacement pipeline shows projected revenue and close rate by crew lead, which the owner reads on the Friday review and uses to drive the next quarter's install forecast.

How does warranty-under-contract tracking operate?

An install under a parts-and-labor warranty opens a warranty record with coverage dates, parts scope, and labor scope. The warranty record ties to the original install service record. When a warranty call comes in, the office lead opens the warranty record and sees the original install context already visible. Warranty service events log against the original record and the warranty period. Warranty-expiring reminders fire 30 days ahead of expiry to prompt a service agreement conversation if the agreement would extend coverage, which converts a passive warranty customer into an active service-agreement customer at measurable rates.

What does the setup for a field-service operation look like?

Two to five weeks for a 5 to 25 truck operation, with no implementation partner required. Week one models the account, address, equipment, and service agreement records with the dispatch tool webhook integration. Week two stands up the agreement conversion workflow and the equipment replacement opportunity scoring. Week three builds the warranty workflow and the intake flow for inbound inquiries outside the dispatch window. Week four flips the long-tail operational cadence onto Strkr. Beyond week four is the seasonal outreach cadence and the external-tool retirement at renewal, which typically retires the shared spreadsheet first and the external marketing tool at the next renewal date.

Try it free. Bring your team next week.

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