Dispatch software tells you where the truck is right now. It does not run your lead funnel, your water heater replacement pipeline, your membership renewals, your after-hours call triage, or your review engine. Strkr is the revenue layer that sits around your field service stack and treats every address as an account that generates revenue for a decade.
Plumbing businesses in the 3 to 40 truck range all run into the same wall. The dispatch tool solves today. The lead that called in last Tuesday and asked for a water heater quote three times already has gone cold. The 1,100 addresses with a water heater installed in 2014 are not on a replacement nurture. The 8 PM emergency text sits unanswered until morning. The Google review ask after the drain cleaning is a group text at best. The membership plans that renew in six weeks are a spreadsheet nobody updated. Google LSAs, Yelp, Angi, Nextdoor, and the website form all drop leads into a different inbox, and the handoff from estimate to signed work order is a text thread. None of these are dispatch problems. All of them are revenue problems, and every one of them lives inside the CRM layer that most plumbing shops in this size range never built.
Every plumbing shop pulls leads from Google Local Services Ads, Yelp, Angi, Nextdoor, the website contact form, and the phone that rings at 7 AM. Each one lives in its own inbox or dashboard. The ones that book an appointment today get worked. The ones that need a two-day follow-up or a seasonal nudge die on the vine. A real CRM holds every lead until it closes, cancels, or three years go by.
The tech leaves a 4,200 dollar water heater replacement quote at a service call. Three days later the office is calling to see if the homeowner wants to move forward. Who follows up? What does the sequence look like? What is the win rate on quotes over 2,500 dollars? Most plumbing shops cannot answer because the quote lives in the dispatch tool and the follow-up lives nowhere.
A 149 dollar annual plumbing membership plan with a free whole-home inspection is pure margin until the office forgets to renew it. Most plumbing shops run their renewal process on a spreadsheet updated the month a renewal is due, which means the ones that lapsed six months ago never come back. A real CRM clocks every agreement, fires reminders at 60 and 30 days, auto-books the inspection, and reports the renewal rate as a number.
Every address has installed plumbing fixtures. Every water heater, boiler, sump pump, and water softener has an install year, a brand, a serial, a known failure curve. A shop that knows which 480 customers are on tanks over 10 years old has a six-figure replacement pipeline. Most plumbing shops have this buried in service history notes and never surface it. The dispatch tool was not built to track equipment as a sellable asset.
Plumbing emergencies happen at night, on weekends, during the holidays. The after-hours inbound text or missed call is a lead, a revenue event, and often an insurance-funded job in the thousands of dollars. Most shops run after-hours triage on a voicemail or an answering service that passes a note by email. The lead cools, the customer calls the next shop, and the revenue walks.
Google reviews drive LSA lead cost and show up above the fold on the brand search for every plumbing shop. The window to ask for a review is roughly 24 hours after the job wraps, before the homeowner forgets how it felt. Most shops either ask nobody or ask everybody, which turns into a one star from the one job that went sideways. A real review funnel asks the happy customers first, routes complaints internally, and tracks who converted.
Be direct about this up front. Strkr is not a replacement for ServiceTitan, Housecall Pro, FieldEdge, Service Fusion, Workiz, or any dispatch and routing platform. It does not route trucks, run a technician mobile app with a time clock, manage warehouse inventory, print work orders, or produce a dispatch board. It sits around the dispatch tool as the CRM, marketing, project tracking, messaging, and reporting layer. Most Strkr plumbing customers run Housecall Pro or a similar dispatch tool as the field side and Strkr as the revenue side.
The account record holds installed fixtures, water heater age, boiler age, service history, membership plan status, payment history, open quotes, lifetime revenue, and the family members or facility contacts at that address. A residential account is a household. A light-commercial account is a property. The data model treats both so you can run the whole book without switching tools.
A new call enters as a lead. Dispatch confirms the appointment and the lead becomes an opportunity. The tech runs the call and sends a quote. The quote becomes an estimate opportunity with a known amount, close date, and probability. Won estimates convert to work orders in the dispatch tool. Lost ones go into a nurture sequence. Nothing falls through, because every step is on the record.
Each water heater, boiler, sump pump, water softener, tankless unit, and backflow device is a custom object linked to the account. Install date, brand, model, serial, capacity, warranty expiration, filter cartridge spec, anode rod schedule. The data lets you query: show me every residential account on a tank water heater installed before 2015 inside the 48103 zip. That query is a Saturday mailer list.
A plumbing membership plan is a custom object with a start date, end date, plan tier, billing cadence, inspections included, and inspections used. A nightly flow looks 60 days ahead at every expiring agreement, creates a renewal task, and sends the first touch email. The office stops forgetting renewals because the system remembers them for every active plan.
Every water heater has a known failure curve. A tank unit over 10 years old on a residential account has a measurable probability of failing inside 18 months. A nightly flow surfaces those accounts, creates a soft opportunity, and queues them into a replacement nurture sequence. By year two the shop knows exactly how many replacement dollars are sitting in the installed base.
Plumbing revenue is lumpy by season. Pre-winter frozen-pipe prevention campaigns fire November 1 to December 15 to the residential book. Spring sump pump check campaigns fire April 1 to May 15 to any account on a sump pump record. Pre-holiday drain-cleaning reminders fire the week before Thanksgiving. All built once, firing forever.
Job marked complete triggers a 2-hour-delay satisfaction text asking how it went on a 1 to 10 scale. Replies of 9 or 10 get the Google review link. Replies of 7 or 8 get a thank you plus a service manager follow-up task. Replies of 6 or below create a complaint ticket for the service manager inside 15 minutes. The 5-star window is used, the one-stars are intercepted before they post.
An after-hours inbound text triggers an auto-response acknowledging the message, a dispatch alert to the on-call tech, and a lead record on the account. The office walks in Monday morning and sees every weekend contact already triaged with the on-call notes attached. No voicemail backlog, no customer who assumed the shop was closed.
When an estimate converts to a signed install over 3,000 dollars (water heater, repipe, sewer liner, bathroom rough-in), a project is created on the account with milestones: permit pulled, parts ordered, install day, inspection, follow-up at 7 days, follow-up at 30 days. The office sees every active install on a board. Nothing stalls in receiving or waits on an inspection without a flag.
Dispatch and routing tools are built to answer: where is the truck, what is the next job, did the invoice go out, did the tech clock in? Those are the right questions for a field service tool. The CRM questions sit somewhere else and get neglected because the dispatch tool was never built to answer them. A plumbing shop that leaves the CRM half of the business on a spreadsheet gives up more revenue than the owner realizes.
When a quote over a threshold is sent, Strkr fires a 7-day nurture sequence: day 1 thank you with the written quote attached, day 3 financing option follow-up, day 7 call-out task to the comfort advisor or service manager, day 14 a case study of a similar install. Win rate on quotes over 2,500 dollars climbs 8 to 15 points for shops that run this consistently every week of the year.
A nightly flow checks every active plumbing membership plan. At 60 days from expiration, a renewal task is created on the owner. At 30 days, a renewal email with the one-click accept link fires. At 7 days, the office gets a call-out task. The lapse rate drops from a typical 25 to 35 percent down to 10 to 15, which is pure margin on an existing book of plans.
The 280 residential accounts on water heaters older than 10 years get a quarterly touch: tank age flag, financing info, a tankless upgrade offer, a case study of a recent replacement. By year two the shop converts 8 to 14 percent of this list into a replacement conversation, which is a six-figure annual revenue line that otherwise sits dormant in a service history field.
Sump pumps need testing every spring. Backflow preventers need annual testing with a filed report in most jurisdictions. Water softeners need salt reminders. Each piece of equipment on the account has its own schedule, and Strkr fires the right reminder on the right date to the right homeowner so the shop captures the recurring work the dispatch tool was not built to remember.
A lost estimate does not die. It goes into a 12-month nurture cadence timed to the equipment failure curve and the next seasonal peak. Some shops recover 10 to 20 percent of lost estimates on a 6 to 12 month lag just by not letting the record go cold on a spreadsheet nobody opens.
Across every service call, every drain cleaning, every membership renewal, every water heater replacement, every repipe, every referral. Most plumbing shops have no idea what their average residential customer is worth over 10 years. Strkr rolls it up by zip, by lead source, by referral partner, by equipment age at acquisition. The number changes how acquisition is budgeted the next quarter.
The 10 realtors who sent 50 leads last year are a channel. They should get a quarterly touch, a holiday card, a track-record report showing the leads they sent and the revenue produced. Home inspectors who flag plumbing issues on inspection reports are a channel. Property managers running 30 doors are a channel with a renewal cycle. Strkr treats each as an account with its own activity history.
If the shop runs plumbing and HVAC, or has a partner HVAC relationship, Strkr surfaces the opportunity on the account record. The tech left a plumbing invoice, the account has a 14-year-old furnace noted on a prior service call, Strkr queues a soft handoff: offer a free HVAC inspection on the next visit. The reverse works too for HVAC-first shops adding plumbing.
By tech: average ticket, close rate on quotes, membership plans sold, 5-star review rate, callback rate, revenue per hour on the clock. The numbers come from the dispatch tool and the CRM already producing data, assembled into a monthly scorecard. The service manager has the coaching conversation with evidence instead of impression on a Monday morning.
Strkr integrates with the dispatch and routing side of the house, not against it. A typical plumbing shop running Strkr pairs it with Housecall Pro or another field service platform, QuickBooks or Xero for accounting, and the lead sources that produce the top of the funnel. The integrations are native, API-based, and ship as first-class software, not as third-party automation glue connecting ten tools together.
Customers, jobs, invoices, and estimates flow bidirectionally between Housecall Pro and Strkr. The dispatcher works in Housecall Pro. The office manager and the owner run reports, campaigns, and renewal engines in Strkr. The tech sees the next job on the Housecall Pro mobile app. Both tools do what they are good at and the data stays in sync.
Native accounting integration syncs invoices, payments, and customer balances. Strkr uses that data to compute lifetime value, membership plan ROI, and campaign attribution. The accounting data lives in accounting. The reporting lives in the CRM. The owner stops exporting and reconciling spreadsheets to answer a question about revenue by lead source.
Google Local Services Ads leads, Yelp Request a Quote, Angi leads, Nextdoor messages, and organic form fills land in Strkr tagged with the source and the campaign where available. The shop can finally answer: what is the real cost per acquisition for a Yelp lead by zip code, net of the leads that never close? The reporting pays for the lead-source budget by itself.
Native messaging ships as a module with per-tenant numbers. Appointment reminders, on-the-way texts, review requests, after-hours auto-replies, and two-way conversations all land on the account record. Shops that want to keep an existing carrier can bring Twilio credentials. Most run native and pay predictable per-message rates with no third-party vendor exposed in customer-facing strings.
The post-job satisfaction survey knows which platform the customer prefers and routes the review request accordingly. Google is the default because of the LSA impact. The review tracker rolls up volume, average rating, and response rate by platform so the shop can see the real reputation health across every rating site that matters for plumbing.
Marketing is a native module, not a third-party send. Seasonal campaigns, newsletters, water heater replacement nurture sequences, review follow-ups, and membership renewal reminders all fire from inside the CRM against the same account records that hold the equipment, the service agreements, and the lifetime revenue. One system, one audience, one bill at the end of the month.
When a repipe or water heater replacement proposal needs a signature, the shop sends it through DocuSign or PandaDoc. The signed document and the signature event flow back to the opportunity record and move the stage automatically. Strkr Docs is a wiki for internal process documentation; e-signature runs through the two established tools shops already know and homeowners trust.
Strkr does not route trucks, schedule the day on a dispatch board, run a tech mobile app with a time clock, manage inventory on the shelf, or print work orders in the truck. Those are the dispatch tool's job. If the shop is on a dispatch tool with a weak API, the integration is thinner. Shops without a dispatch tool should get one before adding Strkr; we do not pretend to be one.
A 3 to 40 truck plumbing shop has an operating rhythm most CRMs do not understand. The office opens at 7 AM. Dispatch is live by 7:30. The first follow-up calls happen at 9. The membership renewals get worked between emergency dispatches. The replacement sales conversation happens at 3 PM when the comfort advisor or senior tech is back from a water heater install. Strkr is built for that rhythm, not for a 9 to 5 inside sales floor that never leaves the office.
Overnight after-hours messages, weekend web form leads, overdue estimate follow-ups, memberships expiring in 7 days, water heater replacement opportunities aging past 14 days, callbacks owed from yesterday. One queue, prioritized, assigned. The office does not open five tabs and three spreadsheets to find the day.
Open estimates by stage and age, scheduled sales appointments for the week, water heater replacement opportunities ripened to a sales call, lost-estimate reactivation list filtered by equipment age. The comfort advisor or senior tech runs their own book inside Strkr with their own scorecard and their own forecast against a weekly target.
Per-tech weekly scorecards, open callbacks, complaint tickets opened from the review funnel, membership plans sold week-to-date, average ticket trend, service agreement attachment rate. The service manager uses this for Monday morning huddles and quarterly coaching conversations with evidence, not impression.
Monthly revenue versus plan, water heater replacement pipeline by month, membership plan count trend, lead source cost and quality, lifetime value by zip, year-over-year on the frozen-pipe peak, year-over-year on the spring sump pump peak. The owner opens the dashboard, reads it in 10 minutes, and goes to bed knowing where the week is.
The dispatcher runs in Housecall Pro or whichever dispatch tool. Strkr pushes the lead context (new versus returning, membership status, open estimate, last call history, water heater age) so the dispatcher knows which calls are worth the morning slots and which are drain cleanings that can wait until afternoon. The two tools stay in sync without manual re-entry.
The owner leaving a chamber of commerce meeting at 2 PM opens the Strkr app and sees: today's revenue run-rate, open estimates over 2,500 dollars with the comfort advisor name next to each, memberships expiring this week, 1-star reviews opened. The data model works on mobile without being a scaled-down web page that falls over on a 5G connection.
A 5 truck plumbing shop and a 25 truck plumbing shop are different businesses with different problems. The 5 truck shop needs the renewal engine, the review funnel, and the water heater replacement list. The 25 truck shop needs the comfort advisor pipeline, the service manager coaching board, the per-tech scorecards, and the owner-level reporting that proves the acquisition spend is paying back. Strkr runs for both and grows with the shop.
At this size, the shop is often one owner, two office staff, and the techs. The highest ROI features are the membership renewal engine, the Google review funnel, the lost-estimate nurture, and the overnight lead triage. These four alone recapture more revenue in six months than the Strkr seats cost in a year.
A shop at this size usually has a dedicated comfort advisor or senior tech selling repipes, water heaters, and remodels. The pipeline board with stage, age, probability, and automated nurture is the lever that lifts close rate 10 to 15 points on quotes over 2,500 dollars. The service manager board and per-tech scorecards start producing real coaching data at this scale.
A shop at this size has an owner who is no longer in every conversation. The reporting layer, the forecast by comfort advisor, the lead source attribution by zip, and the lifetime value math by acquisition channel are how the owner runs the business from a dashboard instead of from a seat in the office every day. The CRM is the operating system at this size.
A plumbing company with two or three branches needs branch-level reporting (revenue by branch, close rate by branch, review score by branch) and shared data (a customer who moved from one branch's zip to another's is one record, not two). Strkr supports branch assignment on accounts and routes leads to the right branch while keeping lifetime history intact.
Growing shops often add light-commercial work: strip malls, small office buildings, multi-unit residential properties. These accounts have multiple fixtures across multiple sites, service contracts with renewal dates, and primary contacts who turn over. Strkr tracks the property, the facilities contact, the fixtures per site, and the contract clock so the light-commercial book does not fall apart as it grows.
When the shop hires a second comfort advisor, their pipeline is defined, their scorecard template is set, and the owner has a view of their first 90 days of ramp. The CRM provides the playbook: here is the lost-estimate list to work, here is the quote-nurture sequence firing in the background, here is the weekly forecast template. Nothing is tribal knowledge waiting to be re-taught.
Most plumbing shops in the 3 to 40 truck range run some combination of a dispatch tool, a few spreadsheets, a stale third-party email list, and a reminder app for renewals. The gap is the CRM and revenue layer. Here is the honest side-by-side so the owner can see where the leaks are and what filling them costs on a transparent per-seat basis.
| Feature | Strkr | ServiceTitan gaps + spreadsheets + Mailchimp |
|---|---|---|
| Lead to estimate pipeline | Stage-based pipeline with age, probability, and nurture per stage | Jobs list in dispatch, no stage logic, no follow-up timing |
| Service agreement renewals | Agreement object with 60-day and 30-day auto-nurture, lapse report | Spreadsheet updated when the office remembers |
| Water heater and boiler tracking | Equipment object with install year, auto-surfaces aged tanks | Buried in service notes, never queried as a list |
| Sump pump and backflow schedules | Native equipment schedules firing annual test and salt reminders | Manual callbacks when the dispatcher remembers |
| Seasonal and emergency campaigns | Native marketing module with frozen-pipe and sump pump sequences | Mailchimp list that goes stale between sends |
| Review funnel | Satisfaction gate routes 9-10 to Google, under 7 to service manager | Manual ask, one-stars slip through, 5-star window missed |
| Lifetime value reporting | Rolls up jobs, memberships, parts, replacements, referrals by segment | Not computed, no way to answer per-customer worth over 10 years |
| After-hours lead capture | Auto-reply, on-call dispatch, lead record created inside 60 seconds | Voicemail or missed text, triaged the next morning if at all |
| Referral partner tracking | Realtor, inspector, property manager as accounts with activity history | Verbal relationships, no attribution, no track-record reports |
| Technician scorecards | Per-tech close rate, membership sales, review rate, revenue per hour | Impression-based coaching, no monthly scorecard |
| Repipe and remodel project tracking | Native projects module with milestones from permit to 30-day follow-up | Dispatch job plus a side group chat for the install crew |
| Light-commercial account visibility | Property-level fixture list, contract clock, contact turnover alerts | One record per site, no multi-building visibility |
| HVAC cross-sell on plumbing truck | Account record surfaces aged HVAC equipment on plumbing visits | Cross-sell dies with the tech who did not know to ask |
| Pricing basis | Per seat, every paid tier includes CRM, Marketing, Projects, Messaging | Dispatch per user plus Mailchimp per contact plus spreadsheet labor |
The pattern across plumbing customers in this category is consistent. The dispatch tool stays. Strkr layers on and runs the CRM, marketing, and project tracking work the dispatch tool was never designed for. The payback shows up inside the first two quarters because the renewals, the quote follow-ups, and the water heater replacement pipeline are already in the installed base, just not surfaced in a way the office can act on.
A residential plumbing shop had 940 active membership plans with a 31 percent annual lapse rate. Strkr turned on the 60-day and 30-day renewal flows with auto-booking of the whole-home inspection. Inside 9 months the lapse rate was 12 percent. The recovered margin on roughly 180 plans at a 149 dollar price point funded a second comfort advisor hire and a Yelp Ads budget bump.
A plumbing and drain shop loaded 2,100 installed water heaters with install dates reconstructed from service history. 340 tanks were older than 10 years. Strkr fired a quarterly replacement nurture sequence to that cohort. In 18 months, 51 replacement conversations converted to signed water heater installs, and the shop reported mid six-figure attributable revenue to the sequence alone.
A plumbing shop with a 24-hour emergency positioning turned on the after-hours messaging engine with auto-reply, on-call dispatch, and lead-record creation. The Monday-morning backlog went from 11 cold voicemails to 0 untriaged contacts. Emergency job conversion on after-hours inbound text rose from a measured 38 percent to 61 percent inside the first full quarter.
A multi-trade shop ran plumbing calls where the tech noticed aged HVAC equipment but had no systematic handoff. Strkr surfaced HVAC equipment age on the account record and queued soft handoffs after qualifying plumbing visits. In 12 months, HVAC leads sourced from plumbing visits added a measurable percentage of the HVAC book's revenue with no additional marketing spend.
A regional plumbing operator had three comfort advisors each sitting on 15 to 25 open quotes over 2,500 dollars with no visibility for the owner or the service manager. Strkr built the pipeline board with stage, age, probability, and the quote-nurture sequence running automatically. Close rate on quotes over 2,500 dollars climbed from 22 to 36 percent inside two quarters and the owner stopped asking the comfort advisors where the week stood.
See how Strkr sits around your dispatch tool and turns the install base into a measurable water heater and boiler pipeline. Transparent per-seat pricing with CRM, Marketing, Projects, Messaging, and Docs on every paid tier. Compare the features list before you book a call.
No. Be direct about this. Strkr is not a dispatch, routing, inventory, or technician mobile app platform. ServiceTitan, Housecall Pro, FieldEdge, Service Fusion, Workiz, and the rest of the field service category do that work and do it well. Strkr is the revenue layer around the dispatch tool. It handles the CRM, marketing, service agreement renewals, water heater and boiler replacement tracking, project management for installs and repipes, review funnels, and reporting. Most plumbing shops run Strkr with Housecall Pro integrated and get the best of both. Shops without a dispatch tool should get one first; we do not pretend to replace that side of the stack.
The sweet spot is 3 to 40 trucks. Below 3 trucks, the shop can usually run on the dispatch tool alone until the lead funnel and the renewal engine start leaking. Above 40 trucks, ServiceTitan or an equivalent all-in-one platform often makes sense because the dispatch tool, the CRM, and the reporting all come in one bundle at that scale. In between, the dispatch tool solves half the problem and Strkr solves the other half at a fraction of the cost and rollout time of an all-in-one platform.
A plumbing membership plan is a first-class object with a start date, end date, plan tier, billing cadence, inspections included, and inspections used. A nightly flow looks at every active agreement, creates renewal tasks at 60 days out, fires renewal emails at 30 days, and queues call-out tasks at 7 days. Expired agreements that lapsed go into a 90-day reactivation sequence. The office stops forgetting renewals and the reporting shows the real lapse rate as a monthly number against a target.
Yes, and this is one of the highest-ROI features for plumbing. Every installed water heater, boiler, sump pump, water softener, tankless unit, and backflow preventer is a custom object linked to the account. Install year, brand, model, serial, capacity, warranty expiration, anode rod schedule, and filter cartridge spec are all tracked. A nightly flow queries the install base and surfaces equipment past configurable thresholds (usually 10 to 12 years for tank water heaters, 15 to 20 for boilers) and queues them into a replacement or inspection nurture. The install base becomes a measurable pipeline instead of a note buried in service history.
Each channel lands in Strkr with the source tagged on the lead record. Google Local Services Ads leads come in via native integration or email parsing. Yelp Request a Quote, Angi leads, and Nextdoor messages come in via native integrations where available and parsing where not. The office works a single inbox instead of six, every lead carries its source, and the reporting rolls up cost per acquisition by channel and by zip. The shop can finally see which channel is actually paying back on quotes won, not just leads received.
Job marked complete in the dispatch tool triggers a satisfaction text to the homeowner on a 2-hour delay. The question is a simple 1 to 10 rating. Replies of 9 or 10 get the Google review link with a one-click flow. Replies of 7 or 8 get a thank-you message plus a service manager follow-up task to call the customer. Replies of 6 or below create a complaint ticket for the service manager inside 15 minutes so the problem is resolved before it hits Google. The result is more 5-star reviews, fewer public 1-stars, and a lower LSA cost per lead over time because the review score lifts the ad placement.
The typical path is 4 to 8 weeks running the existing dispatch tool unchanged. Week 1, connect the dispatch tool and import customers, jobs, and invoices through the native integration. Week 2, build the equipment list (water heaters, boilers, sump pumps) from service history or a one-time field load. Week 3, build the service agreement objects from the current renewal spreadsheet. Week 4, turn on the renewal flows and the review funnel. Weeks 5 to 8, build the seasonal campaigns (frozen pipe, sump pump, drain cleaning) and the water heater replacement nurture. Most plumbing shops see the first clear ROI from the renewal engine inside the first full quarter.
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