Hospitality sales teams juggle corporate accounts, group RFPs, catering runs, loyalty tiers, and PMS data. Strkr ships a CRM shaped around all five with Strkr AI drafting group proposals, catering sheets, and loyalty outreach in the voice of the property.
Hospitality sales teams at hotels, resorts, boutique groups, and venue operators describe a predictable set of frustrations. The group RFP goes to five properties and nobody tracks response time. The catering coordination runs on a shared Excel. The loyalty program sits in a separate PMS module the sales team cannot see. The corporate account book has 400 accounts with 11 real champions nobody tracks. The pain points below are what Strkr onboarding hears on every intake call with a hospitality team.
A group RFP from a planner typically has a 48-hour expected response window. If the property responds Thursday for a Monday RFP the planner has already moved on. Strkr tracks every incoming group RFP as a deal with the SLA clock running, routes to the right director of sales, and triggers Strkr AI to draft the response proposal in the firm voice.
The banquet event order (BEO) sheet lives in a shared Excel that six departments edit (catering, F and B, events, housekeeping, AV). Version control runs on a chat channel. Strkr ships the BEO as a first-class object tied to the group booking with assigned departments, approval workflow, and version history preserved. The event week ships with the current BEO, not three versions.
The loyalty tier lives in the PMS or a loyalty engine (Opera, Infor, Agilysys). The sales team pitching a corporate account cannot see that the CFO already has 24 nights-per-year Platinum status. Strkr pulls loyalty data from the PMS or loyalty engine via the webhook spec and shows the tier inline on the contact and account record.
A corporate transient account book runs 400 accounts with 11 real champions driving most of the volume. The sales director cannot see which champions are drifting and which are rising. Strkr runs account health scoring with signals (booking volume trend, cancellation rate, loyalty tier change, event sentiment) and surfaces the top 11 champions to prioritize.
A group books 40 rooms for a Tuesday-Wednesday corporate meeting. The catering team never gets the lead. The catering revenue leaks. Strkr routes every group booking to the catering specialist with the AI-drafted catering upsell proposal (breakfast, lunch, break service, reception, dinner) matched to the group profile.
The property management system (Opera, Infor HMS, Mews, Cloudbeds, Little Hotelier) holds the actual guest stay history. The sales CRM has no idea the corporate account CFO stayed 11 times last year. Strkr pulls PMS stay history inline on the contact record via the webhook spec with HMAC signing.
The default CRM schema does not map to hospitality. Strkr ships a tunable hospitality schema with Property, Corporate Account, Group Booking, BEO, Catering Order, Loyalty Member, and Rate Program as first-class objects.
A property in Strkr carries type (full-service hotel, boutique, resort, event venue, extended-stay, limited-service), room count, meeting space square footage, banquet capacity, F and B outlets, and brand affiliation. For multi-property groups the property hierarchy carries market, cluster, and region.
A corporate account carries travel manager, booking policy (preferred, mandated, approved list), annual volume tier (A, B, C), negotiated rate program, and the property utilization pattern. The sales director sees the account book stratified by volume.
A group booking carries contracted room block, meeting space allocation, catering scope, rate structure, cutoff date, attrition, and cancellation terms. The booking drives the BEO workflow and the catering upsell flow.
The BEO ties to the group booking with the event timeline (minute-by-minute agenda), room setup diagram, catering menu, beverage service, AV requirements, and department assignments. Version history preserved. Approval workflow routes to the catering director, the F and B director, and the event coordinator.
A catering order ties to the event with menu selection (plated, buffet, action station, break service), dietary tracking (allergen, preference, religious), headcount guarantees, pricing tier, and service staff count. The kitchen sees the order with the specification clear.
The loyalty member record pulls from the PMS or loyalty engine with current tier, lifetime stays, lifetime revenue, enrollment date, tier change history, and redemption history. The sales team sees the tier inline on the corporate contact.
Group sales runs on a predictable motion: RFP response, site visit, contract, cutoff, event execution, post-event followup. Strkr ships each stage with the right support.
An incoming RFP from a planner (direct email, Cvent, HelmsBriscoe, HPN Global) creates a deal in Strkr with the SLA clock running. The deal routes to the right director based on group size, date, and planner relationship. Strkr AI drafts the response proposal in the firm voice within 2 hours.
For a confirmed site visit the system builds the planner itinerary (property tour, meeting space viewing, F and B tasting, team introductions) with the pre-visit brief for the planner and the briefing card for the property team.
The group contract ships with signature workflow (native signature engine or DocuSign via webhook), cutoff date triggers (attrition reduction windows), and automated reminders at cutoff dates. Attrition risk flags surface for the sales director.
Two weeks before the event the BEO locks with final headcount, menu selection, agenda, and department assignments. The BEO distributes to catering, F and B, events, housekeeping, AV, and front office with per-department action items.
During the event the day-of coordination runs on the Strkr mobile with real-time department status, exception flags, and planner communication. The post-event summary builds from the capture.
Post-event Strkr AI drafts the planner thank-you with a satisfaction survey (if the firm runs one), captures the next-year opportunity, and routes to the corporate account record for renewal visibility. 32 percent of groups rebook within 48 hours of a post-event followup on Strkr-run cohorts.
Hospitality AI drafts in the voice of the property with the vocabulary of the trade (ADR, RevPAR, GOP, F and B flow-through, F and B capture rate, group block, catering spend, rate parity). Strkr AI learns the voice from the first 20 approved proposals and emails.
For an incoming RFP Strkr AI drafts the response proposal with the room block pricing, meeting space allocation, catering scope, concession package, and property narrative. The director reviews and tunes before sending within the SLA window.
For every group booking Strkr AI drafts the catering upsell proposal matched to the group profile (corporate meeting, incentive travel, educational, social event). The catering specialist approves and sends.
Before each site visit Strkr AI drafts the briefing card for the property team with the planner background, the group size and type, the stated priorities, and the recommended discussion topics. The team walks the planner through the property with context.
Two weeks before the event Strkr AI drafts the pre-event planner outreach confirming the BEO details, requesting final guarantees, and offering last-minute refinement. The event coordinator approves and sends.
The day after the event Strkr AI drafts the planner thank-you with a satisfaction survey, the next-year date hold request, and a scheduled followup. The director reviews and sends.
For corporate account renewals Strkr AI drafts the renewal narrative with the past-year volume, the loyalty tier contribution, the proposed rate adjustment, and the value proposition. The sales director tunes before the planner conversation.
Most hospitality teams try a general CRM once and bounce because the schema does not fit property work. The comparison below is Strkr hospitality posture versus a generic sales CRM.
| Feature | Strkr | Generic sales CRM for hospitality |
|---|---|---|
| Group booking object | With rooms, meeting space, catering, cutoff. | Generic deal record. |
| BEO workflow | Minute-by-minute with department routing. | Shared Excel. |
| Loyalty tier inline on contact | PMS and loyalty engine integration. | Separate PMS login. |
| Catering upsell automation | AI-drafted matched to group profile. | Manual catering outreach. |
| RFP SLA tracking | 2-hour response with AI draft. | Manual tracking. |
| PMS integration | Opera, Infor, Mews, Cloudbeds. | None. |
| Attrition reminder cadence | Native with risk flags. | Calendar reminder. |
| Property hierarchy | Market, cluster, region. | None, single-tenant. |
| Flat per-seat pricing | Starter 29, Pro 59, Scale 119. | Per user plus module fees. |
The playbooks below are patterns Strkr onboarding sees across hospitality deployments.
A boutique hotel collection with 11 properties and 240 rooms each ran group sales on 11 separate spreadsheets. The managing director had no cross-property visibility. Strkr onboarding ran a 24-business-day migration consolidating group sales onto one schema with per-property views. The managing director got cross-collection pipeline in one surface. Group RFP response time compressed from 72 to 11 hours.
A 480-room convention hotel with 48,000 square feet of meeting space ran group sales on Delphi (Amadeus) at 180,000 annually. The BEO workflow lived outside Delphi. Strkr onboarding ran a 32-business-day migration with Delphi retained for the group PMS tie and Strkr handling the BEO workflow and corporate account book. Annual software consolidation saved 68,000. Catering capture rate lifted 14 percent.
A multi-brand hotel group with 48 properties ran a tangled CRM across three brands. Strkr onboarding ran a 48-business-day migration consolidating onto one Strkr instance with per-brand tenant separation. Corporate account visibility ran across the full group. The sales directors shared account intel without stepping on territory assignment through the role model.
An 11-rep venue operator ran event bookings on a shared Google Sheet with the catering specification on paper BEO sheets. Strkr onboarding ran a 10-business-day migration shipping the event booking workflow and the native BEO object. Event week scrambles dropped to zero. Catering upsell revenue lifted 32 percent in the first full quarter.
A 240-room resort ran a Marriott Bonvoy loyalty tie with Opera PMS. The sales team pitching corporate accounts could not see loyalty tier inline. Strkr onboarding ran a 18-business-day migration with Opera PMS integration shipped on day one. The sales team saw loyalty tier on every corporate contact. Platinum member recognition at check-in lifted guest satisfaction scores by 11 points.
Book a 30 minute call. We will walk through the group booking workflow, the BEO coordination, and the loyalty tier integration with your actual property portfolio and PMS.
Strkr integrates with Oracle Opera (Opera Cloud and Opera PMS), Infor HMS, Mews, Cloudbeds, Little Hotelier, SynXis, and custom PMS systems through the standard webhook spec with HMAC signing and the published OpenAPI spec. For Opera and Infor the integration lands in a sprint of three to five weeks. For Mews and Cloudbeds the integration lands in one to two weeks because the cloud-native API posture is thinner. The integration pulls stay history, loyalty tier, folio detail, and guest preferences to the Strkr contact and account record.
Every incoming RFP (direct email, Cvent, HelmsBriscoe, HPN Global, Prestige Global) creates a deal in Strkr with the SLA clock running. The default SLA tunes per group size (2 hours for A groups, 4 hours for B, 24 hours for C). The deal routes to the right director based on the group size, date, and planner relationship. Strkr AI drafts the response proposal in the firm voice. The director reviews and sends within the SLA window. Average response time on Strkr-run RFP cohorts runs under 90 minutes versus 48 to 72 hours on manual-driven motions.
Yes. The BEO is a first-class object tied to the group booking with event timeline (minute-by-minute agenda), room setup diagram, catering menu, beverage service, AV requirements, and department assignments. Version history preserved. Approval workflow routes to catering director, F and B director, and event coordinator. Two weeks before the event the BEO locks with final headcount, menu selection, and agenda. The locked BEO distributes to catering, F and B, events, housekeeping, AV, and front office with per-department action items.
The loyalty member record pulls from the PMS or loyalty engine (Marriott Bonvoy, Hilton Honors, IHG One Rewards, World of Hyatt, Choice Privileges) with current tier, lifetime stays, lifetime revenue, enrollment date, tier change history, and redemption history. The sales team sees the tier inline on the corporate contact. For a corporate account where the CFO is Platinum the sales director sees the status before the first pitch meeting. Loyalty tier changes propagate to Strkr via the PMS webhook so the data stays current.
Strkr prices flat per seat at 29 on Starter, 59 on Pro, and 119 on Scale per user per month, with a 14-day trial. For a 24-person sales team on Pro that is roughly 1,416 per month plus the 49 AI Enhancement add-on. Delphi (Amadeus) runs 180 to 300 per user per month for a mid-market property. Opera Sales and Catering runs 220 to 400 per user per month. Infor Sales and Catering runs similar. Strkr sits well below the industry-specific tools on seat price with the AI capability included and the custom-object flexibility that lets a boutique brand configure its own differentiated workflow.
Strkr is HIPAA compliant with a BAA available on request (relevant for hospitality groups serving healthcare conferences with PHI exposure), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. PCI compliance for payment data flows through the PMS or the payment processor directly, so Strkr never stores card numbers. Integration tokens live in AWS KMS. SSO is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers.
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