Hotel sales teams run group pipeline, catering coordination, loyalty tier recognition, and corporate account development as one motion. Strkr ships the hotel-specific schema with PMS integration and AI drafting in the voice of the property.
Hotel sales teams work under a predictable rhythm: Monday morning group pipeline review, Tuesday RFP response window, Wednesday catering coordination, Thursday corporate account calls, Friday forecast and close. The CRM has to support all five without pushing the sales team into separate tools. The pain points below are what Strkr onboarding hears on every intake call with a hotel sales team.
Group RFP response time correlates directly with win rate in hospitality. Properties responding within 2 hours win roughly 42 percent of qualified RFPs. Properties responding at 24 hours win 22 percent. Properties responding at 48 hours win 11 percent. Strkr tracks RFP SLA with routing, AI-drafted proposal, and director notification so the response window stays tight.
A corporate group books 40 rooms for a Tuesday-Wednesday meeting. The catering team never gets the lead because the sales rep is focused on the room block. Catering upsell revenue leaks 11 to 24 percent per group. Strkr routes every group booking to the catering specialist with an AI-drafted catering proposal matched to the group profile.
The banquet event order (BEO) sheet lives in a shared Excel that catering, F and B, events, housekeeping, AV, and front office all edit. Version control runs on a chat thread. Event week ships with three BEO versions. Strkr ships the BEO as a first-class object with department routing, approval workflow, and version history preserved.
A corporate account travel manager stops booking the property. The sales director notices three months later when the volume report comes in. Strkr runs account health scoring on booking cadence, loyalty tier contribution, and recent interaction with alerts to the sales director on drift.
The corporate account CFO stays 24 nights per year and holds Platinum status. The sales director pitching the renewal does not see the tier. The conversation misses the recognition point. Strkr pulls loyalty tier from the PMS or loyalty engine (Marriott Bonvoy, Hilton Honors, IHG One Rewards) and surfaces it inline on the contact record.
Group contracts carry attrition reduction windows (release unsold rooms by day X to avoid attrition fees). The planner needs a reminder. The sales rep forgets. The group hits attrition and the planner is annoyed. Strkr fires attrition reminders at 60, 30, and 14 days before the cutoff with the AI-drafted planner outreach ready.
Strkr ships a tunable hotel schema with Property, Corporate Account, Group Booking, BEO, Catering Order, Loyalty Member, and Rate Program as first-class objects. The sales director can rename or extend anything through the admin console.
A property carries room count, meeting space square footage, largest banquet capacity, F and B outlet count, spa, pool, parking, and brand affiliation. The property drives the group pricing engine and the catering upsell proposal matching.
A group booking carries contracted room block, meeting space allocation, catering scope, rate structure, cutoff date, attrition terms, cancellation terms, and deposit schedule. The booking drives the BEO workflow and the catering upsell flow.
The BEO ties to the group booking with event timeline, room setup diagram, catering menu, beverage service, AV requirements, and department assignments. Version history preserved. Approval workflow routes to catering director, F and B director, and event coordinator.
A catering order ties to the event with menu selection, dietary tracking, headcount guarantees, pricing tier, and service staff count. The kitchen sees the order with the specification clear. Dietary tracking covers allergens, religious preferences, and VIP requirements.
The loyalty member record pulls from the PMS or loyalty engine with current tier, lifetime stays, lifetime revenue, enrollment date, tier change history, and redemption history. The sales team sees the tier inline on the corporate contact.
A rate program carries the program type (corporate negotiated, LNR, Best Available Rate, promotional), the applicable accounts, the seasonal availability, and the production targets. The sales director sees rate program performance per account.
Hotel sales runs on a weekly rhythm. The cards below show the daily cadence Strkr supports.
Monday morning the sales director opens the group pipeline view with every active group booking by stage, closing probability, revenue potential, and next action required. Strkr AI drafts the Monday brief with the week ahead and the AI-recommended intervention per stuck deal.
Tuesday is typically the heavy RFP intake day. Each incoming RFP creates a deal with SLA clock. Strkr AI drafts the response proposal in the property voice. The director reviews and sends within 2 hours for A groups, 4 hours for B.
Wednesday the catering specialist runs the BEO review for upcoming events and the catering upsell for newly booked groups. Strkr AI drafts the catering upsell proposal matched to the group profile. The specialist approves and sends.
Thursday the sales directors run corporate account calls. The account health view surfaces the top 11 drifting accounts with AI-drafted outreach ready. The director picks the ones to call and sends the followup from the trunk of the car.
Thursday noon the forecast submits (Commit, Best Case, Pipeline) with per-director roll-up to the general manager and the ownership group. The lock preserves the official number for the Friday review.
Friday afternoon the sales director runs the close push on verbal-commit deals with target close inside the quarter. Strkr AI drafts the close-plan narrative per deal with the identified decision maker, the outstanding objection, and the recommended next step.
Strkr AI drafts in the voice of the property with the hospitality vocabulary (ADR, RevPAR, GOP, F and B capture, catering spend, group block). The AI learns the firm voice from the first 20 approved documents.
For every incoming RFP Strkr AI drafts the response proposal with room block pricing, meeting space allocation, catering scope, concession package, and property narrative. The director reviews and sends within SLA.
For every group booking Strkr AI drafts the catering upsell proposal matched to the group profile (corporate, incentive, educational, social). The catering specialist approves and sends.
For a scheduled site visit Strkr AI drafts the planner itinerary (property tour, meeting space viewing, F and B tasting, team introductions) with the briefing card for the property team.
At 60 days before the attrition cutoff Strkr AI drafts the planner outreach with the current pickup, the cutoff math, and the recommended action (release, extend, hold).
For corporate account renewals Strkr AI drafts the renewal narrative with past-year production, loyalty tier contribution, proposed rate adjustment, and value proposition. The sales director tunes before the planner conversation.
The day after the event Strkr AI drafts the planner thank-you with a satisfaction survey, the next-year date-hold request, and a scheduled followup. Rebook rate inside 48 hours runs 32 percent on these drafts.
Most hotels run Delphi, Opera Sales and Catering, or Infor Sales and Catering as the industry-specific tool. The comparison below is Strkr versus the typical industry stack for a mid-sized property.
| Feature | Strkr | Delphi, Opera Sales, or Infor Sales |
|---|---|---|
| Group booking workflow | Native first-class object. | Native in industry tool. |
| BEO workflow with department routing | Native with version history. | Native but complex to tune. |
| AI-drafted RFP response | Firm voice from first 20 approvals. | Template-based. |
| AI-drafted catering upsell | Matched to group profile. | Manual catering outreach. |
| Corporate account health scoring | Native with drift alerts. | Report-only. |
| Custom object flexibility | Every field type with relationships. | Fixed schema typical. |
| PMS integration | Opera, Infor, Mews, Cloudbeds, custom. | Opera-native, others limited. |
| Flat per-seat pricing | Starter 29, Pro 59, Scale 119. | 180 to 400 per user typical. |
| Mobile offline for sales call | Native with local storage. | Browser-only typical. |
The playbooks below are patterns Strkr onboarding sees across hotel sales deployments.
A 240-room boutique hotel in Austin ran group sales on a shared Google Sheet with the BEO workflow on paper. Strkr onboarding ran a 16-business-day migration shipping the group booking workflow and the BEO object. Group RFP response time compressed from 48 to 4 hours. Catering upsell revenue lifted 24 percent in the first full quarter.
A 480-room convention hotel ran Delphi at 180,000 annually with the BEO workflow outside Delphi. Strkr onboarding ran a 32-business-day migration with Delphi retained for the PMS tie and Strkr handling BEO and corporate account book. Annual savings landed at 68,000. Catering capture rate lifted 14 percent.
A multi-brand hotel group with 48 properties across three brands ran a tangled CRM across the brands. Strkr onboarding ran a 48-business-day migration onto one instance with per-brand tenant separation. The regional directors shared corporate account intel across brands through the role model.
A 180-room resort ran Opera PMS and Opera Sales and Catering at 120,000 annually. The Opera Sales UI was slow and inflexible. Strkr onboarding ran a 24-business-day migration with Opera PMS integration shipped on day one. Opera Sales retired. Annual software spend dropped 72,000.
A 90-room independent property near Napa Valley ran group sales on Delphi.fdc at 54,000 annually. The owner wanted a CRM that matched the independent brand. Strkr onboarding ran a 14-business-day migration shipping the hotel schema. Monthly software spend dropped 36,000 annually. The independent brand voice came through on every outbound.
Book a 30 minute call. We will walk through the group booking workflow, the BEO coordination, and the PMS integration with your actual property and sales team structure.
Strkr integrates with Oracle Opera (Opera Cloud and Opera PMS), Infor HMS, Mews, Cloudbeds, Little Hotelier, SynXis, Agilysys LMS, and custom PMS systems through the standard webhook spec with HMAC signing. For Opera and Infor the integration lands in a sprint of three to five weeks. For Mews and Cloudbeds the integration lands in one to two weeks. The integration pulls stay history, loyalty tier, folio detail, and guest preferences to the Strkr contact and account record.
Yes for most mid-market independent, boutique, and small flagship properties. Strkr delivers the group booking workflow, the BEO workflow, the corporate account book, the catering coordination, and the loyalty tier integration as native capability. For large convention properties (500+ rooms with 50,000+ square feet of meeting space) running Delphi for specific features (complex rate program management, deeply customized BEO templates, large meeting space inventory) the common pattern is Delphi retained for the group PMS tie and Strkr handling the BEO workflow and corporate account book.
For every group booking Strkr AI drafts the catering upsell proposal matched to the group profile. A corporate meeting group gets breakfast, break service, lunch, and reception options with pricing tiers. An incentive travel group gets elevated F and B experiences. An educational group gets break service and basic catering. The catering specialist reviews and sends. The specialist can tune the AI drafts by approving or rejecting over the first 20 drafts to teach the firm voice. Catering upsell revenue typically lifts 11 to 24 percent on Strkr-run cohorts.
Group contracts carry attrition reduction windows (release unsold rooms by day X to avoid attrition fees). Strkr fires attrition reminders at 60, 30, and 14 days before the cutoff with the current pickup, the cutoff math, and the recommended action (release, extend, hold). The AI-drafted planner outreach is ready to send. The sales rep reviews and sends. Attrition fee occurrences typically drop 42 to 68 percent on Strkr-run properties.
Strkr prices flat per seat at 29 on Starter, 59 on Pro, and 119 on Scale per user per month, with a 14-day trial. For a 24-person hotel sales team on Pro that is roughly 1,416 per month plus the 49 AI Enhancement add-on. Delphi (Amadeus) runs 180 to 300 per user per month for a mid-market property. Opera Sales and Catering runs 220 to 400 per user per month. Infor Sales and Catering runs similar. Strkr sits well below the industry-specific tools on seat price with AI capability included and custom-object flexibility that lets a boutique brand configure its own differentiated workflow.
Strkr is HIPAA compliant with a BAA available on request (relevant for hotels serving healthcare conferences with PHI exposure), GDPR and CCPA compliant today, and SOC 2 Type II is in progress with a target of 2026-Q4. PCI compliance for payment data flows through the PMS or the payment processor directly, so Strkr never stores card numbers. Integration tokens live in AWS KMS. SSO is live on Scale tier through Clerk, MFA with TOTP plus text-based verification is live across all tiers, and Verified Domains are live on Scale tier.
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