Built for insurance producers and agency sales teams

An insurance sales CRM where the quote, the bind, the renewal, and the commission live on the same timeline.

Insurance sales teams run a motion other industries do not: a lead sits in a 10 to 30 day quote window across three to five carriers, binds on a effective date, then recycles into cross-sell and renewal cadences on a 12-month clock. Generic CRMs treat the policy as a one-time close. Strkr treats it as a repeating lifecycle with per-carrier quote capture, per-policy renewal timers, and producer commission attribution on every bind.

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What this audience is actually dealing with

The pains that bring buyers here.

Insurance sales lives in a different cadence from other B2B motions. A 2026 agency operations survey across 180 independent agencies found the median producer spends 11 hours per week on administrative friction (quote entry, carrier portal shuffling, renewal reminders, commission reconciliation) and only 14 hours per week in actual sales conversations. Four pain patterns recur across every agency we talked to.

Quote data lives in six carrier portals

Producers tab-shuffle between Progressive, Travelers, Chubb, Nationwide, and three MGAs.

The median independent agent runs six to twelve carrier portals plus a comparative rater (EZLynx, PL Rating, Tarmika). Quote data never lands in the CRM; the producer rekeys the premium, limits, and effective date into Applied Epic or AMS360 after the bind, usually two or three days later. Strkr captures the carrier quote at the moment of request with per-carrier premium, coverage limits, and effective date on the contact timeline, so the comparison is visible without opening a portal.

Renewal reminders die on an Outlook calendar

The 30-day pre-renewal touch gets missed on 22 percent of policies.

Industry benchmarks put policy retention at 84 to 88 percent on personal lines and 78 to 82 percent on commercial lines. The single-biggest driver of avoidable non-renewal is the missed 30-day pre-renewal touch. Producers run reminders in Outlook calendars that bury under daily inbound. Strkr fires per-policy renewal timers at 60, 30, 14, and 7 days with assignable renewal cadences and manager escalation if the touch does not happen.

Cross-sell lives in a spreadsheet

The auto-only household never gets the home or umbrella offer.

Multi-line households retain at roughly 94 percent versus 82 percent for single-line, and lifetime value runs roughly 2.4 times higher. Most agencies know this and still run cross-sell as a quarterly producer meeting with a spreadsheet of auto-only households. Strkr tags every contact with policies-held and policies-missing, triggers cross-sell cadences automatically, and surfaces the household gap on every renewal touch.

Commission reconciliation is a monthly spreadsheet war

Producers cannot see their earned commission in real time.

Agency commission usually arrives 30 to 60 days after bind on carrier statements, often with reconciliation errors on new business versus renewal versus override splits. Producers typically see their earned commission once a month in a spreadsheet the agency owner emails. Strkr tracks projected commission on every quote, confirmed commission on every bind, and the producer sees their own book value on the home dashboard live.

Form intake drops data on the floor

The auto quote form captures 12 fields and the producer rekeys 40 more.

Most agency quote forms capture basic contact plus vehicle plus driver, then the producer rekeys 30 to 50 additional fields into the carrier portal (prior insurance, violations, education, occupation, deployment status, garaging address). Strkr quote intake forms capture the full acord data set with conditional logic by line of business, pre-populate the carrier portal via the comparative rater, and leave the producer with a push-button quote request.

Service requests mix with sales activity

The certificate of insurance request lands in the same inbox as the hot quote.

Independent agencies run service (COI requests, policy change endorsements, claims first notice of loss) and sales from the same shared inbox. Hot quote leads sit in the queue behind a stack of COI requests. Strkr separates service workflows from sales pipelines with routing rules, so the hot quote hits the producer within minutes while the COI request routes to the service team with its own SLA.

What Strkr insurance sales CRM ships

Household, policy, carrier, and commission on one record.

Strkr insurance sales CRM organizes around the household rather than the single contact. Every policy, every carrier quote, every renewal event, and every commission payment attaches to the household record with producer-level attribution. The capability cards below walk the surface.

Household-first data model

Parents, spouse, drivers, vehicles, properties on one record.

Strkr contact records support household composition: primary insured, spouse, dependent drivers, vehicles, properties, and umbrella coverage targets on one household record. The producer sees the full composition at a glance and can quote additional lines without re-collecting household data.

Carrier quote capture

Premium, limits, effective date, and competing quotes side by side.

Every quote request captures carrier, premium, coverage limits, effective date, and the comparative rater output on the household timeline. The producer sees Progressive at 1,840 next to Travelers at 2,110 next to Chubb at 1,920 without opening a portal, and the bind decision runs on the record rather than a scribble.

Renewal timers per policy

60, 30, 14, 7-day touch cadences fire automatically.

Every bound policy gets per-policy renewal timers at 60, 30, 14, and 7 days before effective date with assignable touch tasks. Producers see the renewal queue sorted by effective date on the home dashboard, and manager escalation fires if the 30-day touch does not happen within 48 hours.

Cross-sell gap tracking

Auto-only households surface for home, umbrella, and life offers.

Every household tags with policies-held and policies-missing: auto, home, condo, renters, umbrella, life, business, commercial auto. The producer sees the gap at a glance, and cross-sell cadences fire automatically on renewal windows for the missing lines.

Producer commission dashboard

Projected on quote, confirmed on bind, paid on statement.

Strkr tracks commission at three stages: projected on quote request (carrier commission schedule times premium), confirmed on bind (carrier confirmation), and paid on statement reconciliation. Producers see their book value live, and the agency owner sees per-producer run rates without a monthly spreadsheet.

Acord-form quote intake

Conditional fields by line of business pre-populate the rater.

Strkr quote intake forms capture the full Acord data set (contact plus driver plus vehicle plus prior insurance plus garaging) with conditional logic by line of business. The intake pre-populates the comparative rater (EZLynx, PL Rating, Tarmika) via API, so the producer gets a push-button quote request instead of rekeying 40 fields.

Service queue separate from sales

COI requests, endorsements, FNOL routed with their own SLA.

Service workflows (certificate of insurance requests, endorsement changes, first notice of loss) route to a separate service queue with its own SLA (COI within 1 business hour, endorsement within 1 business day). Hot quote leads do not sit behind the COI stack.

Commercial lines pipeline

BOP, GL, workers comp, cyber, EPL on a book-of-business pipeline.

Commercial lines run as a 90 to 180 day sales cycle rather than a 72-hour personal lines quote. Strkr commercial pipelines track prospect through fact-finder, quote request, carrier response, bind, and renewal cycle with per-stage forecast weighting. The pipeline looks like a B2B pipeline rather than a renewal queue.

E&O documentation on every quote

Coverage recommendations, declined options, timestamped.

Strkr logs coverage recommendations and declined coverage options (declined umbrella offer, declined uninsured motorist bump) with timestamp on every quote. The E&O file documents coverage conversations, which protects the agency on the one-in-a-thousand coverage dispute.

How Strkr compares for insurance sales

Applied Epic plus EZLynx plus Salesforce versus Strkr.

The typical independent agency stack runs Applied Epic or AMS360 for the policy book, EZLynx or PL Rating for the comparative rater, and either Salesforce or HubSpot bolted on for the sales motion. Strkr consolidates the sales side of the stack while integrating cleanly with the AMS for the policy book.

Household data model

Native household or synthetic groupings.

Strkr runs a native household data model with primary insured, spouse, drivers, vehicles, properties on one record. Salesforce and HubSpot require custom objects and manual grouping to approximate the household view. Applied Epic has a client record but struggles with the sales motion around it.

Renewal cadence engine

Per-policy timers or Outlook calendar reminders.

Strkr fires per-policy renewal timers at 60, 30, 14, 7 days with manager escalation. Applied Epic has activity codes but no cadence engine. Salesforce requires custom process builder or a $50/user Pardot add-on. HubSpot workflows handle it but typically require Pro tier plus custom date-math.

Carrier quote capture

Native rater integration or manual rekey.

Strkr integrates with EZLynx, PL Rating, and Tarmika to capture carrier quotes at the moment of request. The Salesforce stack typically runs the rater separately with the producer rekeying the quote outcome after the bind. The gap between carrier quote and CRM record is where attribution and E&O exposure live.

Commission tracking

Live book value or monthly spreadsheet reconciliation.

Strkr tracks projected commission on quote, confirmed commission on bind, and reconciled commission on carrier statement. The incumbent stack typically runs commission in a spreadsheet with monthly reconciliation. Producers get the book value view in the CRM rather than a monthly email from the agency owner.

AI qualification pricing

Flat tier or credit-metered.

Strkr AI qualification, Strkr AI call summary, and Strkr AI renewal risk scoring run on the flat per-seat line. The Salesforce Einstein line or HubSpot Breeze line meters per-conversation past a floor. An agency running AI on every quote request does not generate a surprise invoice on Strkr.

Combined annual stack cost

One per-seat line versus three tool lines.

Strkr replaces the HubSpot or Salesforce sales line, the dedicated renewal reminder tool, and the standalone commission tracker on one per-seat line. A 10-producer agency typically lands 45 to 60 percent lower on the consolidated line versus the incumbent stack.

Honest limits

Where Strkr insurance CRM is deliberately smaller.

Strkr covers the sales motion well. Four places where a specialty insurance platform stays deeper and Strkr integrates rather than replaces.

Not a full agency management system

Applied Epic and AMS360 depth stays with the AMS.

Strkr runs the sales motion, not the full policy accounting ledger. Applied Epic, AMS360, Hawksoft, and QQCatalyst run deeper on policy accounting, agency bill versus direct bill reconciliation, and carrier download. Strkr integrates with the AMS for policy sync and keeps the sales motion in Strkr.

Not a comparative rater

EZLynx, PL Rating, Tarmika stay as the rater.

Strkr does not run its own comparative rater. The rater integrates with Strkr for quote capture, and Strkr runs the sales motion around the rater. The specialty raters have carrier integrations that would take years to replicate.

No carrier EDI download

Policy sync via AMS, not direct carrier download.

Strkr does not run direct carrier EDI download for policy data. The AMS runs the carrier download and syncs the policy book to Strkr. The architecture is intentional: carrier download is a specialized workflow where the AMS has 30 years of integration depth.

No claims management

FNOL intake yes; adjuster workflow no.

Strkr captures first notice of loss and routes it to the adjuster or the carrier. The full claims workflow (adjuster assignment, reserves, subrogation, closed-claim audit) stays in a specialty claims platform. Most retail agencies refer claims to the carrier anyway.

Compliance posture

HIPAA with BAA; SOC 2 Type II in progress.

HIPAA covered with a Business Associate Agreement extended on request for agencies writing group health or supplemental. SOC 2 Type II controls are in progress. GDPR controls ship on every tier. State-specific insurance regulatory posture is agency-maintained.

No surplus lines filing

Native commercial pipeline yes; surplus lines filings no.

Strkr runs commercial lines pipelines but does not auto-generate state surplus lines filings. Agencies writing E&S business keep their specialty surplus lines filing tool and integrate Strkr for the sales motion.

Head-to-head

Strkr versus the HubSpot or Salesforce insurance stack.

A typical independent agency sales stack runs HubSpot Pro or Salesforce Sales Cloud plus the AMS plus a comparative rater plus a renewal reminder tool. Here is how Strkr consolidates the sales layer.

Feature Strkr HubSpot Pro or Salesforce Sales Cloud + add-ons
Household data model Native household record on every tier Custom objects or synthetic groupings
Renewal timers Per-policy 60/30/14/7 day cadences with escalation Workflow builder or Outlook reminders
Carrier quote capture Native rater integration (EZLynx, PL Rating, Tarmika) Manual rekey after bind
Cross-sell gap tracking Policies-held/missing on every household Quarterly spreadsheet
Commission tracking Projected, confirmed, paid on live dashboard Monthly carrier-statement spreadsheet
E&O coverage documentation Timestamped recommendations and declines Manual note in client file
AI quote summary Strkr AI on every quote, flat per-seat Einstein or Breeze metered past floor
Service queue separation Native routing: service queue vs sales queue Shared inbox or custom case workflow
Commercial lines pipeline Native 90-180 day pipeline alongside personal Separate pipeline configuration
Combined annual line at 10 producers Flat Strkr plan Incumbent stack typically 2 to 3 times higher
How teams use Strkr

How agencies run Strkr insurance sales CRM today.

The common thread across agencies running Strkr: they wanted the sales motion and the renewal engine on one tenant, with the AMS running policy accounting underneath. Live motions from four agency accounts.

Independent agency, 14 producers, personal lines focus

Renewal retention lifted from 83 to 91 percent in two quarters.

A 14-producer personal lines agency had been running renewal reminders on Outlook calendars with roughly 83 percent retention. Migrating to Strkr per-policy renewal timers with 60, 30, 14, 7-day cadences and manager escalation on missed 30-day touches lifted retention to 91 percent in two quarters. The lift translated to roughly $340,000 in retained annualized premium that would have non-renewed.

Commercial agency, 8 producers, mid-market BOP focus

Commercial pipeline forecast accuracy went from 54 to 86 percent.

A mid-market commercial agency had been running the commercial pipeline on HubSpot with ad hoc stage definitions. Forecast accuracy ran roughly 54 percent (producers routinely over-forecast). Migrating to Strkr commercial pipeline with per-stage weighting and effective-date forecasting pushed accuracy to 86 percent. The agency owner stopped overcommitting producer bonus pool against unreliable forecasts.

Multi-location agency, 42 producers across 6 offices

Cross-sell gap surfacing added $820k annualized premium.

A 42-producer multi-location agency ran cross-sell as a quarterly producer meeting. Strkr tags on every household (policies-held, policies-missing) surfaced that 61 percent of auto-only households had never been offered home. Automated cross-sell cadences on the auto-only segment generated 240 home quotes in the first quarter and 94 binds, adding roughly $820k in annualized premium.

Specialty agency, 6 producers, high-net-worth personal lines

Umbrella attach rate jumped from 23 to 68 percent.

A high-net-worth personal lines agency serving households with $1M+ homes had an umbrella attach rate of 23 percent. The E&O exposure on the un-umbrelled 77 percent was real. Strkr cross-sell cadences on umbrella for high-net-worth households (auto plus home plus $1M+ property value) ran a 12-touch education sequence; umbrella attach rate hit 68 percent in six months.

Captive carrier agency, 24 producers

Producer commission transparency reduced producer churn from 18 to 7 percent.

A 24-producer captive agency ran commission reconciliation in a spreadsheet with producers seeing their earnings once a month. Producer churn ran 18 percent annually. Strkr live commission dashboard (projected on quote, confirmed on bind) gave producers visibility into their own book value. Producer churn dropped to 7 percent in the next 12 months; the owner credited transparency over the comp number as the biggest driver.

Boutique agency, 4 producers, service-heavy book

Service queue separation freed 18 producer hours per week.

A 4-producer boutique agency ran service (COIs, endorsements, FNOL) from the same inbox as sales. Hot quote leads were waiting behind COI stacks. Strkr service queue routing with its own SLA freed roughly 18 producer hours per week back to selling. The owner used the recaptured hours to run a cross-sell blitz that added 54 new policies in two months.

Independent agency, 11 producers, E&O audit prep

Timestamped coverage decline log passed the carrier audit cleanly.

An 11-producer agency facing an annual E&O carrier audit had struggled in prior years to document declined coverage conversations. Strkr automatic timestamped decline log on every quote (declined umbrella, declined higher UM/UIM) produced a clean audit trail. The carrier gave the agency a 12 percent E&O premium discount citing the documentation posture.

Multi-line agency, 18 producers, carrier appointment shuffle

Carrier quote capture replaced the "which carrier did we quote" scramble.

An 18-producer multi-line agency with 14 carrier appointments routinely lost track of which carriers had already been quoted on a given household. Strkr carrier quote capture made the quote history visible on every household, so when the renewal came up the producer saw that Chubb had been quoted 11 months ago and Travelers had not been. Second-shop win rate on renewal lifted 14 points.

An insurance sales CRM where the quote, the bind, the renewal, and the commission live on the same timeline.

Start a 14-day trial. Connect your AMS and your rater, import your book, and watch the renewal cadences and cross-sell gaps surface on your household records within the first week.

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Common questions

What buyers in this bucket ask most.

Does Strkr replace Applied Epic or AMS360?

No. Strkr runs the sales motion (lead capture, quote tracking, renewal cadences, cross-sell, commission visibility) and integrates with the AMS for policy accounting, carrier download, and agency-bill reconciliation. Most agencies keep the AMS for the policy ledger and run Strkr for the sales and renewal motions on top. The two systems sync policy data via API so the AMS stays the system of record for the policy book.

Which comparative raters does Strkr integrate with?

Strkr integrates with EZLynx, PL Rating, and Tarmika for personal lines quote capture. The quote intake form on Strkr pre-populates the rater via API, and the rater output lands back on the Strkr contact record with per-carrier premium, limits, and effective date. For commercial lines, Strkr integrates with Indio and Catalyit for application intake. Carrier-direct integrations are maintained on a per-request basis.

How does Strkr handle household versus individual contact records?

Strkr runs a native household data model. A household record includes primary insured, spouse, dependent drivers, vehicles, properties, and umbrella coverage targets. Each individual within the household is a contact record linked to the household. Policies attach to the household rather than the individual, so cross-sell gap tracking and renewal cadences operate at the household level where the retention economics actually live.

How does commission tracking work on new business versus renewal?

Strkr tracks three commission events per policy. Projected commission on quote request (carrier commission schedule times quoted premium). Confirmed commission on bind (producer-level attribution on new business commission rate). Renewal commission on renewal effective date (the lower renewal commission rate kicks in). Overrides, split commissions on team deals, and producer-level comp plan math (new business versus renewal splits, override tiers) all run inside Strkr with per-producer dashboards.

Can Strkr handle both personal lines and commercial lines?

Yes. Personal lines run as a short-cycle quote-to-bind motion (72 hours typical) with carrier quote capture and effective-date renewal timers. Commercial lines run as a 90 to 180 day sales cycle on a B2B pipeline with fact-finder stage, quote request stage, carrier response stage, bind stage, and renewal cycle. Agencies writing both lines run both motions on one tenant with producer-level comp plan math handling the different commission structures.

What is the E&O documentation posture?

Strkr automatically logs coverage recommendations and declined coverage options (declined umbrella offer, declined higher uninsured motorist bump, declined earthquake endorsement) with timestamp on every quote. The E&O file documents the coverage conversation, which is the single-biggest ask on E&O carrier audits. Several agencies running Strkr have received E&O premium discounts from their carriers citing the documentation posture.

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