Built for local small businesses with a service and retail motion
The CRM shaped for a shop that still answers the phone and remembers the regulars.
Local businesses do not run a sales funnel the way a software company does. They answer calls, book jobs, follow up by text, and chase online reviews. Strkr ships a CRM core shaped around that daily motion with SMS, call capture, review follow-ups, and neighborhood referral tracking built in.
Most CRMs are designed for a B2B software team selling into a 90-day sales cycle. A local roofing company, a hair salon with four chairs, a boutique pet-supply shop, a two-truck lawn-care crew; they do not need forecast categories and MEDDPICC scoring. They need to see which customer called at 10:14 this morning, whether the quote went out, and whether the review follow-up fired. The six pain points below are what Strkr's onboarding team hears on every intake with a local business owner, from a single-location bakery to a four-location dental practice.
Phone intake black hole
Calls come in and nothing gets logged.
A local shop takes 40 to 80 phone calls on a busy day. Three staff members answer, each uses a different notebook, and by Friday nobody knows which caller got a callback. Strkr captures inbound calls through Strkr Messaging with a shared log, caller history, and a one-tap job-card create. The owner can see the week's call volume by day and hour instead of guessing.
Walk-in capture gap
The customer at the counter never gets into the system.
Walk-ins arrive, buy, and leave without a record. The owner finds out six months later that the same customer visited eight times and nobody asked for their email. Strkr ships a counter mode on tablet with a 20-second capture (name, phone, service, note) and a built-in reason-for-visit picker. The capture rate for walk-ins goes from near zero to about 70 percent inside the first month.
SMS as the real channel
Local customers do not read email.
Open rates on email in the local-business segment run around 11 percent. Response rates on SMS run around 54 percent. The rough math says the CRM has to run SMS as a first-class channel instead of a bolt-on. Strkr Messaging ships inbound and outbound SMS with per-contact threads, team visibility, two-cent per outbound SMS and five cents per MMS, and no monthly minimum on the mid plan.
Review request discipline
Every happy customer should ask for a Google review.
Local businesses live and die by the Google review count. A roofing company with 42 five-star reviews outranks one with eight. The hard part is remembering to ask every customer, timed right (two days after service), with the review link. Strkr ships a review-request flow that fires on job-complete with SMS and email variants, a direct link to the Google Business Profile review page, and a dashboard of request-sent, review-posted, and reply-posted counts.
Referral tracking
Who sent us the Smith family?
Neighborhood referrals drive 30 to 50 percent of local business revenue, and the referrer rarely gets thanked. Strkr's referral capture asks one question on every new-customer intake (who sent you?) and ties the new customer back to the referrer card. The owner sees a referral leaderboard, can send a thank-you note or a discount code, and the referrer sees the acknowledgment. The repeat-referral rate goes up by around 40 percent across the first two quarters.
Seasonal cadence
December runs different from July.
A lawn-care crew in Minnesota has 11 billing months and one dormant month. A boutique in a mountain town runs holiday rush, mud season, summer peak. Strkr ships a seasonal cadence module with saved views per season, scheduled campaigns tied to the calendar, and dormant-customer wake-up flows. The owner stops reinventing the May 1 campaign every year.
The daily operator cockpit
The one view a local business owner actually opens.
A software CRM assumes the admin opens a dashboard with twelve KPI tiles. A local business owner has 90 seconds between a phone call and a counter transaction, and they want to know three things: what is the day looking like, which customer needs attention, and which quote is in the air. Strkr's daily operator cockpit is the one view that answers those questions in one glance. The cards below are the eight panels that ship on the default cockpit for a local business tenant.
Today's calls
Who called, who called back, who is waiting.
The top panel lists today's inbound calls with the caller name (matched to a customer record), the staff member who answered, the outcome (quoted, booked, info only, no answer), and the follow-up status. A 10:14 AM call that still shows no callback at 2:30 PM gets flagged red.
Jobs on the schedule
Today, tomorrow, this week.
The schedule panel shows jobs ordered by start time with the customer, the service, the assigned tech or staff member, and the status (confirmed, en route, in progress, complete). Each job card links to the customer record for the full history.
Quotes outstanding
Where the air is.
The quotes panel shows every quote sent in the last 21 days with the customer, the amount, the days since sent, and the follow-up status. Strkr AI drafts the follow-up SMS or email at day three, day seven, and day 14 with a tone that fits the local-business voice.
Reviews to request
The yesterday-complete job list.
Any job marked complete yesterday rolls into the reviews-to-request panel with a one-tap send button. The default send is an SMS at 10:00 AM local with the Google review link. The capture rate on local-business review requests runs around 24 percent, which is 10 to 15 points higher than the national average for small businesses.
Birthdays and anniversaries
The warm-touchpoint reminder.
The birthdays panel shows which customers have a birthday or service anniversary in the next 14 days. Strkr AI drafts a short, warm message in the shop's voice. The owner can send with one tap or schedule a batch for Monday morning.
Dormant customer wake-up
The 180-day no-contact list.
Customers who have not been in touch for 180 days or more surface on the wake-up panel. The owner can send a wake-up offer (free consult, 10 percent off next visit, we miss you) through SMS or email. The reactivation rate on wake-up flows runs around 11 percent, which usually pays for a season of CRM spend in two weeks.
Today's revenue
Running total and target.
The revenue panel shows today's invoiced revenue, the week-to-date number, the monthly target, and the pace percentage. The number pulls through the standard webhook spec from the shop's invoicing tool (QuickBooks, Xero, Square, Stripe). The owner stops guessing whether the month is on track.
Staff coverage
Who is on today, who is out.
The coverage panel shows the schedule for the day with the staff member, the shift, the role, and any time-off blocks. If a tech calls out sick at 7:00 AM the owner can reassign the morning's jobs from the coverage panel without opening a separate scheduler.
The customer record shaped for a local shop
What a customer card actually needs to show.
A customer record in a software CRM optimizes for lead stage, deal size, and MEDDPICC qualification. A local-business customer record optimizes for history (how often, how much, what service), relationship (who referred them, who they referred, birthdays), and reachability (which phone number works, email bounces, SMS consent). The cards below are the ten fields and surfaces that ship as the default customer record for a local-business tenant.
Visit history
Every service, every visit, every spend.
The customer card shows a chronological visit history with the service, the date, the staff member who provided it, and the amount. The owner can scroll three years of history in under 10 seconds. The AI retrieval index sees the full history, which means a drafted message to the customer actually references the right prior service.
Household and vehicle linkage
The dog groomer sees the dog.
For businesses where the customer brings a pet, a vehicle, a child, or a property to the service, Strkr's customer card links the asset as a sub-record. The dog groomer sees Max the Golden Retriever with grooming history, note on biting tendency, and date of last visit. The vehicle shop sees the 2018 Subaru Outback with service history and warning codes.
Referrer linkage
Where this customer came from.
Every customer card shows the referrer (another customer, Google search, Facebook ad, Yelp, Instagram, walk-in) and the referral date. The owner can send a thank-you note or a reward to the referrer. The referrer card shows the people they have sent, which drives repeat-referral behavior.
Reachability status
Which channel works for this person.
The reachability panel shows the customer's SMS consent, email consent, call consent, and the last successful contact per channel. A customer who bounced the last three emails but replied to the last SMS gets a routing hint: use SMS. The AI drafting respects the hint.
Lifetime value
Running total and segment.
The customer card shows the lifetime invoiced revenue, the three-month average spend, and the segment (new, regular, VIP, dormant). The segment drives automatic cadence: VIPs get a birthday call, regulars get a seasonal email, dormant customers get a wake-up offer at day 180.
Review history
What they said and where.
If the customer has posted a Google or Yelp review it surfaces on the card with the star rating, the date, and the text. The owner can reply to the review from the card without jumping into Google Business Profile. If the customer gave a one-star review, the follow-up flow lands differently (recovery, not thank-you).
Dispute and complaint log
The honest paper trail.
Any customer complaint, dispute, or refund request logs on the customer card with the date, the staff member who handled it, the resolution, and the final status. The owner sees a two-year history of what went wrong and how it got fixed. The pattern catches staff members who tend to generate complaints and the kinds of jobs that go sideways.
Scheduled next visit
When they are coming back.
If the service is recurring (every six weeks hair cut, every three months pest control, every six months dental check) the next visit shows on the card with the date, the service, and the status (scheduled, pending confirmation, overdue). Overdue slips to the wake-up flow automatically.
Note history
What the staff needs to know.
Notes on the customer card are tagged (service note, preference note, warning note, allergy note). The next staff member to interact with the customer sees the relevant notes first (allergies at the top for a salon, warning notes at the top for a vet). The AI drafting avoids baking private notes into customer-facing copy.
Loyalty tier
Punch-card or digital stamp.
For businesses that run a loyalty program the card shows the current tier (standard, silver, gold), the progress to the next tier, and the available rewards. The reward redemption fires from the card with one tap. The customer gets an SMS with the reward details.
Local-business pricing math
What Strkr costs for a four-person shop.
The pricing conversation on a local-business CRM is different from the pricing conversation on a 60-rep SaaS team. The owner wants a flat number, no surprise overage, no credit meter that burns through the floor. The cards below are the pricing math for the three plans and the SMS add-on, with real numbers for a four-person shop.
Starter plan
$29 per seat per month.
The Starter plan runs $29 per seat per month billed monthly or $26 per seat annually. For a four-person shop (owner plus three staff) that is $116 per month. The plan covers the full CRM, the daily operator cockpit, the customer record, the quote flow, and the review-request flow. SMS and the AI add-on are extras.
Pro plan
$59 per seat per month.
The Pro plan runs $59 per seat per month and adds the Strkr Messaging bundle, the shared inbox for SMS and email, the review-request automation, and the referral tracking. For a four-person shop the Pro plan runs $236 per month. 85 percent of local-business tenants land on Pro within the first 60 days.
Scale plan
$119 per seat per month.
The Scale plan runs $119 per seat per month and adds multi-location support, team roles, SAML single sign-on through Clerk, verified domains, and the full automation runbook. Local-business multi-location operators (two or more shops) tend to land on Scale for the cross-location visibility.
AI add-on
$49 per month with 5,000 calls included.
Strkr AI is an optional add-on at $49 per month that includes 5,000 model calls across all users on the tenant. Overage runs at $0.012 per call. For a four-person shop that drafts replies, quotes, and review-request copy daily, 5,000 calls per month covers roughly 25 drafts per workday without touching overage.
SMS pricing
Two cents per SMS, five cents per MMS.
Outbound SMS runs 2 cents per message, outbound MMS runs 5 cents per message, inbound is free. For a shop that sends 400 outbound SMS per month (review requests, appointment reminders, follow-ups) and 60 MMS (photos of completed work) the total SMS spend is around $11 per month. There is no monthly minimum on Pro or Scale.
14-day free trial
No credit card required.
Strkr offers a 14-day free trial with no credit card at sign-up. The trial runs the Pro plan feature set so the shop can experience the full daily cockpit, the SMS flow, and the review-request automation. If the shop decides not to continue the data exports in a CSV bundle and the tenant archives cleanly.
Total four-seat cost
$285 per month on Pro with AI and SMS.
For a four-person shop on Pro ($236) plus the AI add-on ($49) plus moderate SMS use ($11) the total is $296 per month. For an eight-person shop on Pro ($472) plus AI ($49) plus heavier SMS use ($28) the total runs about $549 per month. The number is predictable and does not surprise the owner.
Head-to-head
Strkr vs a generic CRM for a local shop.
Most local businesses try HubSpot, Zoho, or Keap once and bounce because the schema and the pricing do not fit. The comparison below is Strkr's local-business posture versus a generic sales CRM applied to the same shop.
Feature
Strkr
Generic sales CRM for a local business
Inbound call capture
Built in via Strkr Messaging.
Third-party plugin plus setup.
Walk-in counter mode
Tablet-first 20-second capture.
No native equivalent.
SMS as a first-class channel
Yes with per-contact threads.
Email first, SMS as add-on.
Review-request automation
Shipped flow with Google link.
Build it yourself.
Household and asset linkage
Pet, vehicle, property as sub-records.
Custom field workaround.
Pricing predictability
Flat per seat, no credit meter.
Credits and conversation limits.
Multi-location visibility
On Scale plan.
Enterprise upgrade typical.
Dormant customer wake-up
Default 180-day flow.
Workflow build from scratch.
Referrer thank-you flow
Shipped flow with reward send.
None.
How teams use Strkr
Five local-business playbooks.
Below are five patterns Strkr's onboarding team sees on local-business cutovers. Each is a real customer motion with the numbers printed where available.
Pattern A
The four-chair hair salon in Austin.
A four-chair hair salon in Austin ran a shared Google Sheet for client history and a notebook for walk-ins. The owner spent about 11 hours per week on administrative work. Strkr onboarding ran a seven-business-day migration (short because there was no legacy CRM). The daily operator cockpit, SMS reminders, and review-request flow landed on day one. In the first 90 days the salon reclaimed about nine hours per week and saw a 42 percent lift in Google reviews.
Pattern B
The two-truck lawn-care crew in Charlotte.
A two-truck lawn-care crew in Charlotte ran paper work orders and a shared Gmail inbox. The owner missed four or five callback opportunities per week. Strkr onboarding ran a nine-business-day migration with the counter mode disabled (the crew does not have a counter) and the schedule-first cockpit variant turned on. The missed-callback rate dropped to under one per week in month two.
Pattern C
The boutique pet-supply shop in Portland.
A boutique pet-supply shop in Portland had 2,400 customers in Mailchimp and no visit history. The owner wanted to run birthday campaigns for the pets, not the humans. Strkr onboarding mapped the Mailchimp contacts, added the pet sub-record, and ran a two-pass import to tie pet birthdays to the owners. The first pet-birthday campaign ran six weeks after cutover and generated $4,200 in revenue off 180 sends.
Pattern D
The four-location dental practice in Milwaukee.
A four-location dental practice in Milwaukee ran one practice-management tool per location with no cross-location view. The practice manager wanted to see all four locations in one place without replacing the practice-management tools. Strkr onboarding ran a 14-business-day migration on the Scale plan with the practice-management tools syncing through the standard webhook spec. The manager got the cross-location cockpit without disrupting the production tools.
Pattern E
The 11-staff roofing company in Dallas.
An 11-staff roofing company in Dallas ran JobNimbus for job management and Mailchimp for customer email. The sales motion ran through a shared Gmail inbox. Strkr onboarding brought the sales motion onto Strkr while JobNimbus stayed as the job-management source of truth, syncing through webhooks. Review-request volume quadrupled in the first 90 days and the company went from 180 to 320 Google reviews in six months.
Run your local shop on a CRM shaped for your motion.
Start a 14-day free trial. No credit card. Set up the daily operator cockpit, provision your SMS number, and run the first review request before lunch.
Yes. A one-person shop (solo stylist, independent locksmith, personal trainer) runs on the Starter plan at $29 per month with the full CRM, customer record, quote flow, and review-request flow. The AI add-on at $49 per month is optional. SMS at two cents per message is pay as you go. Most solo operators run their first year at under $80 per month total including moderate SMS and no AI add-on. The upgrade path to Pro at $59 per month lands when the owner hires a second person.
Can we text customers from Strkr without a separate phone number?
Yes. Strkr Messaging provisions a dedicated local phone number per tenant on the Pro plan and above. The shop can receive and send SMS from that number. Multiple staff members see the same thread, reply from the shared inbox, and the customer sees a single number across the whole business. The number comes with a 10DLC registration included (toll-free also available) to keep SMS deliverability high. Outbound SMS runs at two cents per message. Local 10DLC messaging in the United States is live. International SMS routing lands on the Scale plan.
Does Strkr integrate with Google Business Profile for review requests?
Yes. The review-request flow ships with a direct deep link to the shop's Google Business Profile review page. The link opens the five-star picker on the customer's phone with no extra tapping. The shop's Business Profile ID is set once during onboarding. The flow fires on job-complete, waits two days, and sends the request SMS or email. The review-posted tracking pulls from the Google Business Profile API through the standard webhook spec, which means posted reviews show up on the customer card and the dashboard without a manual check.
What about appointment reminders and schedule confirmations?
Strkr ships appointment reminder flows at 48 hours, 24 hours, and two hours before the scheduled time. The reminder sends through SMS by default with an email fallback for customers who opted out of SMS. The confirmation link lets the customer confirm, reschedule (to one of three suggested slots), or cancel. The confirmation status rolls back to the schedule panel on the daily cockpit. No-show rates typically drop by 40 to 60 percent in the first two months of running the reminder flow.
Does Strkr handle multiple locations under one tenant?
Yes on the Scale plan. Multi-location mode lets the owner (or practice manager) run one tenant with sub-locations, each with its own staff, its own phone number, its own schedule, and its own customer book. The cross-location cockpit shows revenue, calls, and reviews by location side by side. Staff members can be scoped to one location or multiple. The audit log tracks cross-location activity for compliance. Multi-tenant isolation keeps each location's data private unless shared explicitly.
Is Strkr HIPAA compliant for medical, dental, or veterinary practices?
Yes. Strkr is HIPAA compliant with a BAA available on request. The BAA is not gated to the enterprise tier, which is the typical posture at HubSpot or Keap. The AI calls run with retrieval scope that respects PHI by default, and the admin can tune the scope per flow. The audit log captures every record read, every record write, and every message sent with 90-day default retention tunable per tenant. SOC 2 Type II is in progress through 2026-Q4. GDPR and CCPA compliance are live today for international and California customers.
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