Multi-location businesses run the same operation across 11 to 2,400 physical sites with corporate oversight, per-location autonomy, and cross-location referrals. Strkr ships a CRM with hierarchical visibility, per-location workflows, and corporate roll-ups so each site runs its own book and corporate sees the whole network.
Multi-location businesses get sold a corporate-first CRM that treats the local site as a sub-dimension. The local operator cannot run their book. Corporate cannot see the roll-up. The pain points below are what Strkr onboarding hears from multi-location operators across retail, franchise, clinic, gym, and restaurant groups.
A multi-location business runs with four or more permission tiers: site, region (grouping of 11 to 24 sites), division (grouping of regions), and corporate. Each tier needs its own view and its own permission scope. Strkr's role model supports arbitrary tier depth with inheritance and override, which means a regional manager sees their 11 sites rolled up without seeing peer regions.
Local operators resent corporate CRM mandates when the system forces centralized workflows that do not fit the local site. Strkr's per-location workflow surface lets each site tune its own pipeline, templates, and campaigns within corporate guardrails. Corporate sets the floor. Each site builds up from there.
In a multi-location business a customer may move cities, cross locations in a franchise network, or need service from a different site. Strkr's cross-location referral workflow transfers the customer record to the receiving location with full history preserved and a warm handoff touch. The customer never has to re-introduce themselves.
Corporate wants a 48-site roll-up for pipeline, revenue, and operational metrics in one view. A sales CRM gives you a per-record view but no roll-up. A separate BI tool (Looker, Tableau, Power BI) is overkill for most multi-location operators. Strkr's roll-up surface aggregates across the hierarchy with configurable drill-down.
Corporate wants to benchmark sites against each other on key metrics (conversion rate, average deal size, cycle time, customer satisfaction, retention). Strkr's benchmarking surface ranks sites with normalization controls (adjust for market size, site tenure, local economic context) so corporate can distinguish site operator quality from local market effects.
When a new site opens corporate needs to onboard the operator fast. A multi-week IT setup kills the first 30 days of local business. Strkr's new-location onboarding ships a cloned template tenant (schema, workflows, templates, permissions) in under 20 minutes. The new operator gets a working CRM on day one.
The default CRM schema treats location as a tag or a custom field. The multi-location schema treats Location, Region, Division, Corporate as first-class hierarchy with permission inheritance and roll-up aggregation. Strkr ships the hierarchy with Location, Local Operator, Cross-Location Referral, and Corporate Standard as first-class objects.
A location in Strkr carries site name, physical address, local operator (franchise owner, store manager, clinic lead), region assignment, operational status (open, soft open, pre-launch, closing, closed), and launch date. The location object drives the hierarchy, the cross-location routing, and the corporate roll-up.
A local operator in Strkr carries role (franchise owner, store manager, clinic lead, GM), scope (which locations they operate), tenure in role, benchmarking peer group (comparable locations for ranking context), and corporate reporting relationship.
The hierarchy node generalizes site, region, and division into a configurable tree structure. Admin can define three tiers (site, region, corporate) or five tiers (site, district, region, division, corporate) with inheritance and override at each level. The hierarchy drives permission scoping and roll-up aggregation.
A cross-location referral captures the sending location, the receiving location, the customer record, the referral reason (customer moved, service capability, cross-location campaign), and the handoff status. The referral drives the warm handoff touch and the credit allocation if applicable.
A corporate standard captures the mandatory elements each site must follow: required fields (brand standard contact fields), required templates (brand-approved email templates), required workflows (compliance workflows). Local operators can extend but not remove. The standard enforces brand consistency.
A benchmark peer group groups locations for apples-to-apples comparison. A new location in a mid-size market gets grouped with other new locations in mid-size markets. A mature location in a dense market gets grouped with mature locations in dense markets. The grouping prevents punishing new or small locations for lower absolute numbers.
Local operators run their site. Corporate sets the brand standard. The challenge is finding the right line between enforced consistency and local autonomy. Strkr's per-location workflow surface lets each site tune the operational details within corporate guardrails. The cards below walk through what each tier controls.
Corporate owns the required field library (brand contact fields, mandatory customer data), the required template library (brand-approved email templates, legal footer, compliance disclosure), the retention policy, and the compliance workflows (HIPAA for healthcare networks, PCI for retail chains). Local operators cannot change these.
Region tier owns regional campaigns (market-specific marketing), regional pricing adjustments (where allowed), regional incentive programs (performance bonuses, local promotions), and regional benchmarking. Regional managers can define sub-standards above corporate but cannot override corporate.
Local operators control the site-specific workflow (local sales process adjustments, local service workflow, local escalation rules), site-specific templates (local store manager voice), and site-specific team structure (who reports to whom at the site). Within corporate and regional guardrails.
When a local operator makes a change (new field, modified template, workflow adjustment) Strkr runs an automated check against corporate and regional guardrails. If the change violates a guardrail the change is blocked with a clear reason. The local operator either adjusts the change or requests a corporate exception.
The local admin console surfaces only the controls the local operator can modify (site workflow, local templates, team structure). The complexity of the corporate admin console stays hidden. This reduces the local operator training time and prevents accidental changes to corporate standards.
When a local operator makes a workflow change corporate sees the change in the change log. Corporate can review patterns across locations and decide whether a local pattern should become a corporate standard. The admin console provides the right visibility for corporate without blocking local experimentation.
In a multi-location business a customer may move cities, cross locations in a franchise network, or need a service that only another site offers. Strkr's cross-location referral motion handles the transfer with full history preserved and a warm handoff touch so the customer never has to re-introduce themselves.
When a customer indicates a move (new address, request for service at a different location) the local operator triggers a cross-location referral. The customer record transfers to the receiving location with full history preserved. The receiving operator sees the context (prior services, prior conversations, service history, preferences) on day one.
If a customer needs a service that only another location offers (specialty medical procedure, specialty retail product, specialty training) Strkr's capability routing surface shows the nearest capable location. The local operator makes the referral with warm handoff. The receiving location picks up the customer.
For networks with referral credit (franchise systems with referral bonuses, clinic networks with care coordination credit) Strkr tracks the referral credit allocation per record transfer. The sending operator sees their referral credit log. Corporate sees the cross-location referral pattern across the network.
When a cross-location referral commits Strkr AI drafts the warm handoff touch introducing the receiving location, the new primary contact, and the service transition detail. The customer receives one coherent message rather than being handed off blind. The sending and receiving operators review the draft before send.
Corporate sees the cross-location referral pattern in a dedicated dashboard: which sites refer the most, which sites receive the most, where referral friction exists, and where high-value cross-sell happens. The dashboard surfaces opportunities for structural changes to the network.
For customers who regularly engage with multiple locations (power users, enterprise clients across regions, customers with vacation homes) Strkr's multi-location customer journey view aggregates the activity across sites into one customer picture. Each site sees their activity. Corporate sees the whole journey.
Most multi-location businesses get sold a corporate-first CRM (Salesforce, Dynamics, Oracle) that treats the local site as a sub-dimension. The comparison below is Strkr's multi-location posture versus that corporate-first approach.
| Feature | Strkr | Corporate-first CRM applied to multi-location |
|---|---|---|
| Hierarchy with inheritance and override | Arbitrary depth with per-tier controls. | Yes with heavy configuration. |
| Local admin console | Simplified view for site managers. | Corporate admin console typical. |
| Per-location workflow autonomy | Within corporate guardrails. | Corporate-mandated workflows. |
| Cross-location referral workflow | Built-in with warm handoff. | Manual transfer typical. |
| Corporate roll-up without BI tool | Built-in roll-up surface. | Requires Looker, Tableau, Power BI. |
| Site benchmarking with peer group | Normalized benchmarking. | Raw ranking only. |
| New site onboarding | Template clone in 20 minutes. | 2 to 4 weeks per site. |
| Price per site operator user | Flat $29 to $119 per user. | $95 to $300 per user typical. |
| Franchise owner adoption friction | Low with local autonomy. | High with corporate mandates. |
| Setup time to first value | 28 to 60 business days. | 6 to 18 months typical. |
The playbooks below are the patterns Strkr's onboarding team sees on multi-location deployments across retail, franchise, clinic, gym, and restaurant networks.
A 48-location fitness franchise ran a corporate Salesforce build that franchise owners refused to use. The CRO had tried for 24 months to get adoption past 42 percent. Strkr onboarding configured the hierarchy with corporate guardrails, regional controls, and local autonomy. The local admin console gave each franchise owner a simplified view. Adoption lifted to 92 percent in 90 days.
A 120-clinic healthcare network ran a bespoke corporate CRM with per-clinic Excel for client records. The chief operations officer wanted hierarchical visibility with HIPAA compliance. Strkr onboarding ran a 90-business-day phased migration with clinic-by-clinic cutover. HIPAA with BAA covered the compliance posture. Cross-clinic referral workflow landed clean.
A 24-restaurant group with corporate catering sales and local manager relationships ran HubSpot plus a local reservation system. The CMO wanted corporate roll-up for catering plus local manager autonomy for repeat customers. Strkr onboarding configured corporate catering workflow with per-location autonomy for everyday guest relationship work. The CMO saw the first corporate roll-up in week 4.
A 2,400-location retail chain ran a corporate Oracle CRM with 11 regional sub-systems that did not sync. The CIO wanted unification. Strkr onboarding ran a 180-business-day phased migration with regional-by-regional cutover across 11 regions. The hierarchy scaled to the 2,400 locations without performance degradation. The CIO saw the first unified corporate roll-up in month 7.
A 180-site home services franchise ran a legacy CRM that corporate loved and franchise owners hated. Franchise councils had voted down three replacement attempts over four years. Strkr onboarding ran a franchise-council-first evaluation with four pilot franchise owners. The evaluation surfaced the autonomy and warm handoff features. The franchise council approved the migration with 11-business-day cutover per site.
Book a 30 minute call. We will walk through the multi-location schema, the hierarchy design, the local admin console, and the cross-location referral workflow with your actual network structure.
Strkr's role model supports arbitrary hierarchy depth with inheritance and override. A typical setup runs three or four tiers (site, region, corporate or site, district, region, corporate). Each tier has its own permission scope with inheritance from the tier above and override capability for the tier below. Admin configures the hierarchy in the admin console. The permission inheritance drives the roll-up aggregation and the cross-tier visibility.
Yes. Corporate sets the required field library, the required template library, the retention policy, and the compliance workflows as guardrails. Local operators customize within the guardrails (site-specific workflow, local templates, team structure). The automated guardrail check runs before any local change commits. If a change violates a guardrail the change is blocked with a clear reason and the local operator can request a corporate exception.
Flat per-seat pricing at $29 per user per month on Starter, $59 on Pro, and $119 on Scale with SSO through Clerk, verified domains, and MFA. There is a 14-day trial on every tier. The Strkr AI add-on runs $49 per month per seat with 5,000 AI calls included (overage at $0.012 per call). A 240-user business on Pro with the AI add-on runs about $25,920 per month, which is a fraction of the $100,000 to $240,000 per month typical corporate CRM license cost at that scale.
The cross-location referral object captures the sending location, the receiving location, the customer record, the referral reason, and the handoff status. For networks with referral credit (franchise systems with referral bonuses, clinic networks with care coordination credit) the referral record carries the credit allocation. The sending operator sees their referral credit log. Corporate sees the cross-location referral pattern across the network.
Yes. Strkr's architecture (ADR-026 three-tier model routing, HNSW indexed memory, DiskANN vector search, materialized rollups) stays flat past multi-million record counts and multi-thousand user counts. For networks past 1,000 locations the recommendation is a phased rollout (region-by-region cutover across 90 to 180 business days) to minimize change-management risk. The platform supports the scale from day one; the rollout pace is set by change-management, not technology.
Yes. Strkr integrates with retail POS systems (Shopify POS, Square, Toast, Clover, Lightspeed), clinic EHRs (Epic, Cerner, SimplePractice, Jane), restaurant management systems (Toast, Square, Olo), and gym management systems (Mindbody, Zen Planner, Mariana Tek) through the standard webhook spec with HMAC signing and a published OpenAPI spec. The integration is on your side, which keeps the data model clean.
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