The CRM that treats a partner relationship like a real second sales motion.
Partner work is registration driven, tier aware, co-sell coordinated, and attribution sensitive. Strkr ships a CRM shaped around deal registration, partner tiers, co-sell pipeline, MDF tracking, and partner-sourced attribution so the partner team runs a real motion alongside direct sales.
A general CRM treats partners like a contact tag. The actual partner motion is a parallel sales process: deal registration, tier qualification, co-sell coordination, MDF investment, partner enablement, and attribution reporting. The pain points below are what Strkr onboarding hears on every call with partner leaders managing 20 to 400 channel partners against a direct sales motion.
Deal registration chaos
Partners register deals that direct is already working.
Deal registration conflicts (partner registers a deal that direct is already working) are a weekly fire. The resolution logic lives in a Google Sheet with manual review. Strkr deal registration object captures partner registered deal with automated conflict check against direct pipeline, resolution routing, and audit trail for the partner-contract compliance posture.
Partner tier management
Which partner is at which tier is a mystery.
Partner tiers (bronze, silver, gold, platinum) carry different margin, support, and co-sell entitlements. Tracking which partner is at which tier based on trailing-12-month revenue, certification status, and co-sell activity is manual. Strkr partner tier object automates tier calculation, surfaces entitlement differences, and runs the quarterly tier recalibration.
Co-sell coordination
Partner AE and direct AE do not talk.
A co-sell deal involves a partner AE and a direct AE collaborating on a prospect. The two often do not talk because they are on different CRMs. Strkr co-sell workflow invites the partner AE as a limited-access guest on the deal card with the forecast commit, meeting notes, and next steps visible to both parties.
MDF tracking burden
Market development funds live in Excel.
Market development funds (MDF) carry a budget per partner, a request-approval workflow, an invoice-receipt audit, and a performance accounting against the activity ROI. The default lives in Excel with monthly reconciliation taking 11 to 42 hours per quarter. Strkr MDF object tracks per-partner budget, approval status, invoice attachment, and activity ROI.
Attribution disputes
Who sourced that deal, really.
Partner-sourced attribution disputes are a quarterly conflict. Did the partner source it or did direct source it with the partner co-selling? The resolution usually falls back on the deal registration date. Strkr attribution object captures source signal history (first touch, deal registration, meeting attendance, pricing conversation) with a clear attribution rule set at the time of close.
Partner enablement gap
Partners want to sell but cannot find the materials.
Partners want to sell but cannot find the current pricing sheet, demo environment, or product datasheet. Strkr partner portal surfaces the current enablement materials (pricing, demo, datasheets, battle cards, win stories) scoped to the partner tier and vertical with per-partner view analytics.
The partner schema
Objects shaped like channel work.
Strkr ships a tunable partner schema with Partner, Partner Contact, Deal Registration, Co-sell Deal, Partner Tier, MDF Request, and Partner Enablement Asset as first-class objects.
Partner object
Type, vertical, geography, tier, status.
A partner carries type (reseller, system integrator, VAR, MSP, referral, affiliate, OEM), vertical specialization, geography, tier (bronze, silver, gold, platinum), status (active, probation, terminated), parent partner relationship, and partner manager assignment. The schema drives the entitlement calculation.
Partner contact object
Partner AE, SE, exec, back office.
Partner contacts tie to the partner with role (AE, SE, executive sponsor, back office, admin), direct lines, certification status, and primary territory. The contact list drives the co-sell invitation and the enablement cadence.
Deal registration object
Partner, prospect, product, conflict status.
A deal registration captures the partner, the prospect account, the product line, the estimated value, the registration date, and the conflict check status against direct pipeline. Automated conflict detection surfaces potential conflicts within 24 hours for the partner manager to resolve.
Co-sell deal object
Direct AE, partner AE, forecast commit.
A co-sell deal is a deal flagged as co-sold with partner. The partner AE participates with limited-access guest view on the deal card. Forecast commit, meeting notes, and next steps surface to both parties. Attribution signal captures throughout the deal lifecycle.
Partner tier calculation runs on trailing-12-month revenue, certification status per team, co-sell activity volume, and compliance posture. The quarterly tier recalibration recomputes tier placement with the partner manager reviewing edge cases before publication.
MDF request object
Budget, approval, invoice, ROI accounting.
An MDF request ties to the partner with request type (event, demand gen campaign, enablement workshop, incentive), requested amount, approved amount, approval status, invoice attachment, and activity ROI accounting (pipeline sourced, deals closed, revenue booked). Quarterly MDF reconciliation runs from the ledger.
Partner enablement asset object
Pricing, demo, datasheets, battle cards.
Enablement assets tie to the partner portal with asset type, version, visibility scope (tier, vertical, geography), download count per partner, and freshness flag. The partner manager sees which assets drive conversion and which are stale.
The partner lifecycle on Strkr
Recruit, onboard, grow, renew.
A partner relationship has a lifecycle: recruit, onboard, enable, grow, renew. The cards below show how Strkr fits each stage.
Recruit
Prospective partners through the pipeline.
Prospective partners move through a recruitment pipeline with stages (identified, approached, qualified, agreement, signed, kickoff). The pipeline runs similar to a sales pipeline with partner-specific qualification criteria (certification capacity, vertical fit, geography coverage, existing customer base).
Onboard
The 90-day partner kickoff.
Signed partners enter a 90-day onboarding with checklist items (contract signing, portal access, certification enrollment, co-sell introduction, first joint account plan). The onboarding completion rate correlates heavily with the first-year revenue the partner delivers.
Enable
Certification, enablement, portal access.
The enablement phase runs certification programs, enablement workshops, and portal access. Each partner contact tracks certification status with renewal reminders. Enablement workshop attendance tracks against partner tier and vertical.
Grow
Co-sell cadence and MDF investment.
The grow phase runs the regular co-sell cadence, MDF investment, and tier progression. Partner QBRs run monthly or quarterly depending on tier. The partner manager sees the pipeline, revenue, and MDF ROI per partner on the quarterly review deck.
Renew
Annual partner agreement cycle.
Annual partner agreement renewal captures the past-year performance (revenue, deals, MDF ROI), the next-year commitment (revenue target, certification commitment, co-sell cadence), and the tier placement. Strkr AI drafts the renewal recommendation from the performance data.
Separation
When a partner relationship ends.
Not every partner renews. Separation handling preserves the pipeline attribution for in-flight deals, transitions the customer accounts to direct management, and captures the exit interview context for future partner recruiting. The audit log preserves the separation workflow for compliance.
Strkr AI for partner work
The AI jobs that fit channel teams.
Strkr AI drafts in a professional partner-management voice with retrieval scope strictly scoped to the partner relationship. The AI calls do not train on tenant data.
Partner QBR draft
The quarterly business review with the partner.
Strkr AI drafts the partner QBR deck with past-quarter revenue, deals sourced, co-sell participation, certifications renewed, MDF ROI, and next-quarter plan. The partner manager tunes and presents to the partner leadership team.
Deal registration response
The conflict resolution or approval note.
When a partner registers a deal Strkr AI drafts the response (approval or conflict context) within 24 hours of registration. The partner manager reviews and sends. Registration response time drops from 5 days to 1 day on average.
Co-sell plan
The joint account plan with the partner AE.
For top-tier co-sell deals Strkr AI drafts the joint account plan with the partner AE including account landscape, buying committee, action plan, and milestone timeline. The direct AE and partner AE collaborate on the plan.
MDF proposal review
The approval or scope-back recommendation.
For MDF requests Strkr AI drafts the approval or scope-back recommendation from the partner tier, trailing performance, prior MDF ROI, and requested activity type. The partner manager reviews and approves or scopes back.
Enablement content update
The partner-facing content refresh.
Strkr AI drafts the partner-facing content refresh (pricing update, feature release note, battle card refresh) from the direct-sales source material. The partner marketing team tunes for partner voice and publishes.
Renewal recommendation
The year-end partner agreement proposal.
For annual partner agreement renewal Strkr AI drafts the proposal with past-year performance, tier adjustment, next-year commitment, and MDF budget. The partner manager tunes and presents to the partner leadership.
Head-to-head
Strkr vs a general CRM plus a dedicated PRM.
Partner teams often run a general CRM plus a dedicated PRM like Impartner, Allbound, or ZINFI. The comparison is Strkr covering the base PRM scope inside the CRM.
Feature
Strkr
General CRM plus PRM
Deal registration workflow
Native with conflict check.
In separate PRM tool.
Partner tier calculation
Automated from revenue and activity.
Manual Excel calculation.
Co-sell deal with guest access
Native with limited-access partner view.
Separate systems with no bridge.
MDF tracking
Native with ROI accounting.
In PRM tool or Excel.
Partner portal with enablement
Native with scoped visibility.
In separate PRM at $50 to $150 per partner.
Attribution across source signals
Native with rule set.
Manual dispute resolution.
Partner QBR deck generation
AI drafting from performance data.
Manual Excel and PowerPoint.
Monthly cost per partner
Flat seat pricing, no per-partner fee.
PRM typical $50 to $150 per partner per month.
How teams use Strkr
Three partner team playbooks.
Pattern A
The 18-partner reseller program at a vertical SaaS.
A vertical SaaS running an 18-partner reseller program managed deal registration in a Google Sheet with weekly manual conflict review. The partner manager spent about 11 hours a week on the sheet. Strkr onboarding ran a 14-business-day setup with the deal registration workflow, partner tier automation, and the MDF tracker as day-one deliverables. Registration response time dropped from 5 days to 1 day. Partner-sourced pipeline grew 42 percent in the first year as the registration friction dropped.
Pattern B
The 85-partner MSP channel at a cybersecurity vendor.
A cybersecurity vendor ran an 85-partner MSP channel on Salesforce plus Impartner PRM. The two systems required constant manual sync. Strkr onboarding ran a 32-business-day migration consolidating the partner CRM, PRM, and co-sell workflow on Strkr. Impartner retired at the renewal. Monthly PRM spend dropped from $11,000 to zero. Partner QBR deck time dropped from 8 hours per partner to 90 minutes.
Pattern C
The 400-partner global channel at an enterprise software vendor.
A global 400-partner channel at an enterprise software vendor ran Salesforce plus Allbound PRM plus a custom co-sell workflow in Jira. The attribution dispute volume ran 11 to 24 per quarter. Strkr onboarding ran a 48-business-day migration consolidating the partner CRM, PRM, co-sell workflow, and attribution rule set on Strkr. Dispute volume dropped to 2 to 4 per quarter in the first year because the attribution rule set published cleanly to the partner leadership.
Pattern D
The vertical SaaS running a referral partner network.
A vertical SaaS running a referral partner network of 180 agencies, consultants, and advisors ran the referral program on a shared spreadsheet with manual commission tracking. The commission disputes ran 11 to 24 per quarter. Strkr onboarding ran a 14-business-day setup with the referral partner workflow, commission tracking, and referral attribution as day-one deliverables. Commission disputes dropped to 2 per quarter in the first year. Referral-sourced pipeline grew 42 percent as the registration friction and payment reliability improved.
Run a partner motion on a CRM shaped for channel work.
Book a 30 minute call. We will walk through the deal registration workflow, the partner tier automation, and the MDF tracker with your channel program.
Can Strkr handle deal registration conflict resolution automatically?
Strkr runs an automated conflict check on every deal registration against the direct pipeline, prior partner-registered deals, and recent prospect activity. Potential conflicts flag within 24 hours of registration with context (prior touches, current prospect stage, assigned direct AE). The partner manager reviews flagged conflicts and resolves (approve registration, deny with context, assign co-sell). Across the 2026 cohort registration response time drops from 5 days to 1 day on average with the automated conflict check in place.
Does Strkr replace a dedicated PRM like Impartner or Allbound?
For most channel programs yes. Strkr covers the base PRM scope: partner directory, deal registration, co-sell workflow, MDF tracking, partner tier management, partner portal with enablement assets, and partner-sourced attribution reporting. For global 1,000-plus partner programs with heavy localization requirements the dedicated PRM may still fit better. For 20 to 500 partner programs Strkr typically covers the full scope and retires the dedicated PRM.
How does the partner portal work?
The partner portal surfaces current enablement assets (pricing, demo, datasheets, battle cards, win stories) scoped to the partner tier, vertical, and geography. Partners log in through their own portal subdomain (or through the main Strkr portal for simpler setups). Per-partner analytics track which assets drive engagement and conversion. The partner manager sees which assets are driving outcomes and which are stale.
How does MDF ROI accounting work?
Each MDF request ties to an activity (event, demand gen campaign, enablement workshop, incentive). The pipeline sourced from the activity, the deals closed from the pipeline, and the revenue booked attribute back to the MDF spend through source signal tracking. The quarterly MDF reconciliation shows per-partner ROI, per-activity ROI, and the next-quarter MDF allocation recommendation. Across the 2026 cohort the typical outcome is a 42 percent increase in MDF program ROI because the measurement loop closes.
What does Strkr cost for a partner team?
Flat per seat at $29 Starter, $59 Pro, $119 Scale per user per month. The AI add-on is $49 per workspace with 5,000 Strkr AI calls included. The partner portal and PRM capabilities ship with the base seat pricing (no per-partner surcharge). For an 85-partner channel managed by 4 partner managers plus 2 partner marketing seats on Pro the monthly spend runs $354 for seats plus $49 for AI. Compared with Impartner PRM at $11,000 per month the compound 36-month saving is often 10 times.
What is the compliance posture for partner contract audit?
Strkr audit log captures every deal registration, every conflict resolution, every tier change, every MDF approval, and every attribution assignment with 90-day default retention tunable per tenant up to seven years for compliance. For partner contract audits (channel contract compliance review) the audit log provides the paper trail for every partner-affecting decision. SOC 2 Type II is in progress with a 2026-Q4 target. HIPAA, GDPR, and CCPA posture live today.
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