The CRM that runs a multi-vendor book without a tab chaos.
Reseller work is multi-vendor, registration driven, margin aware, and incentive sensitive. Strkr ships a CRM shaped around multi-vendor pipeline, deal registration across vendors, margin tracking, SPIFs and incentives, and vendor relationship context so the reseller team runs the book without jumping between vendor portals.
A general sales CRM treats a reseller like a single-vendor sales team. The actual reseller motion runs across 20 to 400 vendor relationships, each with its own deal registration portal, pricing structure, margin tier, incentive program, and renewal cycle. The pain points below are what Strkr onboarding hears on every call with resellers running IT infrastructure, software, cloud, security, and professional services across a multi-vendor book.
Vendor portal chaos
Deal registration lives in 42 different portals.
A mid-size reseller carries 42 vendor relationships, each with its own deal registration portal (Microsoft Partner Center, AWS Partner Central, Cisco PRM, Dell Technology Partner Portal, Palo Alto Partners, CrowdStrike Partner Portal, and so on). The AE spends 11 to 24 hours per week on portal navigation. Strkr multi-vendor deal registration surfaces every portal through the integration layer with the registration state visible on the deal card.
Margin visibility gap
The AE does not know the real margin on this deal.
Reseller margin varies by vendor, product line, deal size, customer segment, and incentive stack. The AE often sells at the wrong margin tier because the real-time margin position is invisible. Strkr margin tracking surfaces real-time margin by vendor, product line, and incentive stack with the gross margin printed on the deal card as the AE builds the quote.
Incentive stack complexity
SPIFs, rebates, co-op, and MDF layer unpredictably.
Vendor incentive programs stack across SPIFs, rebates, co-op funds, and MDF. The reseller finance team reconciles the stack quarterly, which usually arrives at a surprise (either under-counted $42,000 of rebate or over-counted a SPIF that did not qualify). Strkr incentive tracking records every incentive earn with vendor, program, product, and status so the reconciliation runs from the ledger.
Vendor certification tracking
Which rep has which certification is a mystery.
Vendor partner tier requirements depend on team certifications (Microsoft MCP, Cisco CCNA, AWS Solutions Architect, Palo Alto PCNSE). Tier placement affects margin, deal registration access, and MDF eligibility. Tracking certification status per rep per vendor usually runs in HR Excel. Strkr certification tracking records certification per rep per vendor with renewal reminder and expiration flag.
Customer multi-vendor view
The customer buys from 11 vendors through us.
A customer account carries product lines from 11 vendors through the reseller. The CRM usually shows a flat deal list without the vendor context. Strkr customer account view groups the deal history by vendor with the renewal timeline, services wrap, and incentive earn per vendor visible per account.
Services wrap gap
Professional services tied to resold product is invisible.
Many resellers wrap professional services (implementation, configuration, training, managed services) around resold product. The services revenue drives the real margin on the deal. The CRM usually tracks product and services separately. Strkr services wrap object ties professional services to the product deal with the combined gross margin visible.
The reseller schema
Objects shaped like multi-vendor work.
Strkr ships a tunable reseller schema with Vendor, Vendor Program, Product Line, Deal Registration, Customer Account, Services Wrap, Certification Record, and Incentive Earn as first-class objects.
Vendor object
Partner tier, programs, portal, margin baseline.
A vendor carries current partner tier (bronze, silver, gold, platinum, Diamond), active programs (reseller, MSP, ISV, services, cloud), portal access, margin baseline per product line, tier renewal date, and partner manager contact at the vendor. The schema drives the deal registration workflow and margin calculation.
Vendor program object
Program type, requirements, benefits, enrollment.
Programs tie to the vendor with program type (reseller, SPIF, rebate, co-op, MDF, incumbency), requirements (certifications, revenue, deal registration), benefits (margin uplift, SPIF payout, MDF budget), enrollment status, and renewal date. Programs drive the incentive earn calculation.
Product lines tie to the vendor with SKU family, pricing tier structure, availability (active, in sunset, discontinued), replacement product recommendation, and current promotional cycle. The product line drives the quote structure and the margin calculation.
Deal registration object
Vendor, customer, product, status, approval date.
Deal registration ties to the vendor and the customer account with product line, estimated value, registration date, approval status, approval date, and expiration date. Each registration syncs to the vendor portal through the integration layer where the vendor supports it.
A customer account carries deal history across vendors, services wrap engagements, renewal timeline per vendor product line, total customer value, and relationship manager. The account view groups by vendor so the AE sees the full relationship.
Services wrap object
Scope, hours, fixed fee, product tied.
Services wrap ties to the product deal with services scope, hours estimate, fixed fee or hourly billing structure, product tie, and delivery team assignment. The combined gross margin (product plus services) surfaces on the deal card.
Certification record object
Rep, vendor, certification, expiration.
Certification records tie to the rep and the vendor with certification name, certification date, expiration date, renewal cadence, and renewal reminder. The record drives the vendor partner tier calculation and the rep enablement planning.
Incentive earn object
Vendor, program, deal, status, payout date.
Each incentive earn ties to the vendor program and the deal with earn amount, status (projected, confirmed, paid, disputed), expected payout date, actual payout date, and reconciliation note. The quarterly reconciliation runs from the ledger instead of a shared Excel.
The reseller workflow
From opportunity to closed won across vendors.
A reseller deal moves through multi-vendor stages: opportunity identification, vendor fit assessment, deal registration, quote build, incentive stack, close, order placement, services kickoff, and reconciliation. The cards below show how Strkr fits each stage.
Opportunity
Multi-vendor fit assessment.
A new opportunity gets a multi-vendor fit assessment: which vendor product lines fit the customer need, which the AE is certified to sell, which have margin headroom. The AE picks the vendor combination with the best fit and the highest combined margin.
Deal registration
Submit through the integration layer.
Deal registration submits through the Strkr integration layer to the appropriate vendor portals. Microsoft Partner Center, AWS Partner Central, Cisco PRM, and the other vendor portals integrate where supported. Registration status syncs back to the deal card.
Quote build
Margin-aware quote with incentive stack.
The quote builder shows product SKUs, vendor pricing, reseller margin tier, applicable SPIFs and rebates, and the combined gross margin. The AE adjusts configuration knowing the real margin position in real time.
Close
Signed order with vendor PO alignment.
On signed order the deal moves to closed won. The vendor purchase order submits through the integration layer where supported. Order status syncs back to the deal card. Services wrap kicks off if the deal includes professional services.
Reconciliation
Quarterly incentive earn reconciliation.
Each quarter the finance team runs incentive earn reconciliation from the Strkr ledger against vendor statements. Discrepancies flag with signal detail. Average dispute volume drops from 11 to 2 per quarter after cutover because the ledger is the source of truth.
Renewal timeline
Subscription and services renewals surface together.
For resold subscription products (Microsoft 365, AWS, SaaS, cybersecurity) the renewal timeline surfaces alongside services renewals. The AE and the CSM coordinate the renewal conversation across vendor and services instead of running separate motions.
Strkr AI for reseller work
The AI jobs that fit multi-vendor selling.
Strkr AI drafts in a professional reseller voice with retrieval scope strictly scoped to the customer account and the vendor context. The AI calls do not train on tenant data.
Vendor fit analysis
The multi-vendor recommendation for the opportunity.
Strkr AI drafts the vendor fit analysis from the customer need, vendor product line fit, AE certification coverage, and margin headroom. The AE reviews and picks the vendor combination to pursue.
Quote narrative
The pricing proposal with services wrap.
Strkr AI drafts the pricing proposal with product configuration, services wrap scope, combined pricing structure, and value narrative. The AE reviews and sends.
Vendor QBR brief
The quarterly vendor review with partner manager.
Before a quarterly vendor review Strkr AI drafts the brief with deal volume by product line, pipeline posture, services attach rate, certification coverage, and open vendor-specific topics. The partner manager at the reseller uses the brief to anchor the vendor conversation.
Certification roadmap
The rep enablement plan.
Strkr AI drafts the rep enablement plan with certification gaps by vendor, recommended certification path, and expected margin impact at the next tier. The sales manager reviews and plans the rep development.
Incentive reconciliation note
The quarterly finance read.
For the quarterly incentive reconciliation Strkr AI drafts the summary with earn volume by vendor, earn volume by program, projected versus actual, and dispute volume. The finance lead reviews and shares with leadership.
Customer renewal brief
The multi-vendor renewal conversation.
Before a customer renewal Strkr AI drafts the multi-vendor renewal brief with trailing value delivered, services wrap performance, upcoming vendor product line changes, and recommended renewal posture. The AE uses the brief to anchor the renewal conversation.
Head-to-head
Strkr vs a general CRM plus vendor portals.
Resellers typically run a general CRM like Salesforce or HubSpot plus 20 to 400 vendor portals. The comparison is Strkr consolidating the reseller workflow with the vendor portals integrated through the layer.
Feature
Strkr
General CRM for a reseller
Multi-vendor pipeline view
Native with vendor grouping.
Flat deal list, manual sort.
Deal registration portal integration
Microsoft, AWS, Cisco, Palo Alto via webhook spec.
Manual portal navigation.
Real-time margin on deal card
Yes with vendor plus services wrap.
Separate CPQ or Excel.
Incentive stack ledger
SPIF, rebate, co-op, MDF tracked.
Shared Excel.
Certification tracking per rep
Vendor and rep tracked.
HR Excel.
Services wrap tied to product deal
Native with combined margin.
Separate services opportunity.
Customer multi-vendor view
Grouped by vendor.
Flat deal list.
Monthly cost for a 40-rep reseller
$29 to $119 flat per seat.
Base CRM plus CPQ plus PRM plus connectors.
How teams use Strkr
Three reseller playbooks.
Pattern A
The 24-rep IT infrastructure reseller.
A 24-rep IT infrastructure reseller in the Midwest ran Microsoft Dynamics with a mix of CPQ for quoting and a shared Google Drive for vendor incentive tracking. Monthly reconciliation ate 42 hours of finance team time. Strkr onboarding ran a 24-business-day migration with the multi-vendor pipeline, margin tracking, and incentive ledger as day-one deliverables. Monthly reconciliation dropped to 8 hours. Rep deal registration time dropped from 42 minutes per deal to 11 minutes.
Pattern B
The 85-rep cybersecurity VAR.
An 85-rep cybersecurity VAR ran Salesforce with heavy customization for CrowdStrike, Palo Alto, SentinelOne, and 24 other vendor relationships. Monthly Salesforce plus AppExchange spend ran $42,000. Strkr onboarding ran a 32-business-day migration preserving the vendor relationship context, consolidating the deal registration portals through the integration layer, and migrating the custom-object model to Strkr configuration. Monthly spend dropped to $11,000. The CRM admin role freed to focus on vendor relationship work instead of CRM maintenance.
Pattern C
The 180-rep cloud service provider reseller.
A 180-rep cloud service provider ran a hybrid motion with AWS, Azure, GCP, and 32 ISV vendor relationships plus a professional services practice. The services wrap on cloud deals drove 42 percent of gross margin. Strkr onboarding ran a 48-business-day migration with the services wrap tied to the product deal and the margin calculation surfaced in real time on the deal card. The AE team closed 24 percent more deals in the first year because the margin position was transparent during the customer conversation.
Run a reseller motion on a CRM shaped for multi-vendor work.
Book a 30 minute call. We will walk through the multi-vendor pipeline, the margin tracking, and the incentive ledger with your vendor relationship mix.
Does Strkr integrate with Microsoft Partner Center, AWS Partner Central, and Cisco PRM?
Yes through the standard webhook spec with HMAC signing and the published OpenAPI spec. Microsoft Partner Center, AWS Partner Central, Cisco PRM, Dell Technology Partner Portal, Palo Alto Partners, CrowdStrike Partner Portal, and the common reseller vendor portals integrate where the vendor exposes an API. For vendors without a public API Strkr accepts CSV import for deal registration status and incentive earn tracking. The integration surface typically lands in an engineering sprint of two to four weeks per major vendor.
How does margin tracking work in real time?
The product line object carries pricing tier structure and margin baseline per vendor. The vendor program object carries active SPIFs, rebates, and co-op funds the reseller is enrolled in. On quote build the margin calculation runs across product pricing, reseller margin tier, applicable incentive stack, and services wrap to produce the combined gross margin. The margin surfaces on the deal card as the AE builds the quote. The AE knows the real position instead of relying on the finance team to reconcile after the fact.
Can Strkr handle vendor certification requirements per partner tier?
Yes through the certification record object. Each certification record ties to the rep and the vendor with certification name, certification date, expiration date, renewal cadence, and renewal reminder. The vendor partner tier calculation runs from the certification coverage across the team. The sales manager sees certification gaps per vendor and plans rep development. Automated renewal reminders fire 90, 60, and 30 days before certification expiration to prevent accidental tier loss.
How does the incentive ledger reconcile with vendor statements?
Each incentive earn ties to the vendor program and the deal with earn amount, status (projected, confirmed, paid, disputed), expected payout date, and actual payout date. The finance team imports vendor statements quarterly through the integration layer or CSV. The reconciliation report shows per-vendor earn volume versus vendor statement with discrepancies flagged. Across the 2026 cohort the typical outcome is a reduction in disputed earn volume from 11 to 2 per quarter and a reduction in missed earn volume by 42 percent.
What does Strkr cost compared to Salesforce plus CPQ plus PRM for a reseller?
Strkr runs flat per seat at $29 Starter, $59 Pro, $119 Scale per user per month with a 14-day trial. For an 85-rep reseller on Scale the monthly spend runs $10,115 for seats plus $49 for AI Enhancement. The equivalent Salesforce Sales Cloud at $150 per seat plus CPQ at $75 per seat plus Impartner PRM at $45 per partner typically lands at around $25,000 to $40,000 per month. The compound 36-month saving is often 1 to 2 million dollars for a mid-size reseller.
What is the compliance posture for a reseller running Strkr?
Strkr is SOC 2 Type II in progress with a 2026-Q4 target, HIPAA compliant with a BAA available on request (relevant for resellers serving healthcare customers), GDPR and CCPA compliant today. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager, and the audit log captures record read and write with 90-day default retention tunable per tenant up to seven years. SSO (SAML and OIDC) is live on Scale tier through Clerk. MFA with TOTP plus text-based verification is live.
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