The 24-rep SaaS team running sales inside Teams.
A 24-rep SaaS team running Microsoft 365 ran the sales conversation inside Teams channels. The CRM (HubSpot) lived in a browser tab that AEs opened once a week. Pipeline data decayed. Strkr onboarding ran a 22-business-day migration with the Teams app, channel updates, and Entra ID SSO as day-one deliverables. CRM data currency jumped from 42 percent to 94 percent in the first month because the AE updated deals in Teams instead of in a browser.