A deal-management CRM for CRE teams past the Yardi ceiling.
Yardi Deal Manager is table stakes for commercial real estate operators embedded in the Yardi ecosystem. Teams running acquisitions, leasing, or investment work outside the property-management core typically find Deal Manager under-featured for the deal flow and over-engineered for the operational workflow. Strkr ships a deal-management CRM built for the acquisition and leasing motion with real pipeline math and investor-ready reporting.
CRE deal management is a specialized workflow that sits awkwardly on top of general-purpose CRMs and awkwardly inside Yardi Voyager. Yardi Deal Manager tries to split the difference and ends up under-serving teams whose deal flow is more complex than their property operations. Six pains show up on every call we take with a CRE team evaluating an alternative.
Yardi Voyager coupling
Deal Manager assumes you live in Voyager.
Yardi Deal Manager is tightly coupled to Yardi Voyager. Teams running Voyager for property management get modest value from the integration. Teams running MRI, RealPage, Entrata, or a non-Yardi stack for operations find Deal Manager awkward because the integration points assume Voyager. Strkr integrates with the full field (Voyager, MRI, RealPage, Entrata, AppFolio) at the data level without assuming any specific operations platform.
Lightweight pipeline math
Weighted deal flow is manual.
Deal Manager tracks deals by status and stage. Weighted pipeline math (probability-weighted deal value, cycle time by deal type, close-rate math by broker or submarket) typically falls to a spreadsheet alongside. Strkr opportunities ship with the forecast primitives CRE acquisition teams actually need to run a weekly deal-flow meeting on data.
Property-level context
The deal is isolated from the property record.
Deal Manager tracks the deal transaction. The property-level context (prior ownership, tenant base, submarket comps, operating performance history) lives in Voyager and does not flow into the deal record cleanly. Analysts and principals rebuild the property context in a side spreadsheet for every underwrite. Strkr custom objects model the property as a first-class entity with the operational and transactional context on one record.
Investor relations
IR workflow lives in a separate tool.
Many CRE firms run investor relations alongside the deal flow (LP commitments, capital calls, distribution notices, quarterly reporting). Deal Manager does not cover IR workflow, so firms layer Juniper Square, InvestNext, or a custom spreadsheet alongside. The investor commitments and the deal pipeline do not join cleanly. Strkr IR module tracks LP commitments and distribution notices on the account record and joins to the deal pipeline for capital-planning math.
LOI and term-sheet tracking
Documents live outside the deal record.
LOI, term sheet, and PSA documents on a CRE deal typically live in SharePoint, Box, or Google Drive, with the deal record pointing to a folder. Version history, redlining, and signature state do not reflect on the deal record. Strkr document vault lives on the deal record with version control, approval workflow, and signature integration.
Broker and tenant CRM
Relationship tracking is thin.
Deal Manager focuses on the transaction. The broker relationship history (deals brokered, win rate, referral source) and the tenant relationship history (renewals, expansion history, lease terms) live in separate systems. Strkr contact records carry the full relationship context so the broker and tenant conversations run on the full history.
What Strkr ships for CRE
Nine primitives for a CRE deal CRM.
The cards below are the primitives Strkr ships that CRE teams tell us matter for an acquisition, leasing, or investment deal management workflow.
Property as custom object
First-class entity with operational context.
Strkr models the property as a first-class custom object with address, type, size, year built, submarket, operating performance history, and relationship primitives to deals, tenants, and brokers. The analyst opens the property record and sees the full context without rebuilding it from Voyager.
Weighted deal pipeline
Probability-weighted flow with cycle time.
Strkr opportunities carry stage, deal value, probability, close date, and deal type (acquisition, disposition, lease, refinance). Weighted pipeline rolls up by principal, deal type, submarket, and quarter. Cycle time and close-rate math run automatically.
LOI and term-sheet tracking
Document vault on the deal record.
Strkr deal records carry LOI, term sheet, PSA, and related documents in a versioned vault. Signature integration via DocuSign tracks execution state. The investment committee reviews from the record instead of a shared folder.
IR workflow
LP commitments and distribution notices.
Strkr IR module tracks LP commitments, capital-call notices, and distribution events on the investor account record. The capital-planning view joins pipeline deal flow with committed capital and uncommitted capital so the principal sees the capacity math live.
Broker CRM
Full broker relationship history.
Strkr contact records on brokers carry deal history (deals brokered, win rate by submarket, referral source attribution). The acquisitions principal has the data to prioritize the broker outreach by productivity rather than relationship inertia.
Submarket intelligence
Deal flow and comp data by submarket.
Strkr aggregates deal flow data by submarket (number of deals, average cap rate, cycle time, win rate) and surfaces submarket intelligence on the property record. The underwriting team runs on the firm proprietary data without a side analytics project.
Investment committee workflow
Approval routing with structured notes.
Strkr ships investment committee approval workflow. Deals route for IC approval based on size, deal type, or custom rules. Committee members review from the deal record with structured notes and vote. The audit trail logs every decision step.
Lease and renewal pipeline
Leasing team runs the same primitives.
Strkr handles the leasing deal flow on the same record model: lease opportunity, prospect tenant, broker contact, LOI tracking, approval routing. Renewal pipeline tracks expirations with proactive outreach triggers. The leasing team runs on the same CRM as the acquisition team.
Strkr AI deal brief
Pre-IC brief drafts automatically.
Strkr AI drafts the pre-IC brief from the deal record: property context, deal structure, financial summary, submarket intelligence, broker credibility signals. The analyst reviews and submits to the committee. The weekly IC prep stops being a Thursday-afternoon exercise.
How CRE firms migrate
Six patterns from the Yardi-adjacent migration.
The patterns below are live migrations from CRE teams moving off Yardi Deal Manager or a general-purpose CRM to Strkr. The common thread is Deal Manager works for Yardi-stack firms running simple deal flow and falls short for teams running complex acquisition, leasing, or IR work.
Non-Yardi stack
RealPage firm consolidated on Strkr.
A 15-person CRE acquisitions firm ran RealPage for property management and had been evaluating Deal Manager for deal flow. The Yardi coupling made the fit awkward. On Strkr the firm got native CRE primitives (property custom object, weighted deal pipeline, LOI tracking) without the Voyager assumption. The RealPage integration ran at the data layer and the deal flow modernized without disrupting the operations stack.
Weighted pipeline math
Weekly deal meeting stopped running on spreadsheets.
A 20-person acquisitions team at a mid-market CRE firm had been running the weekly deal flow meeting on a Google Sheet because Deal Manager did not ship weighted pipeline. The sheet maintenance cost 3 hours a week and introduced reconciliation drift. On Strkr the weighted deal pipeline rolls up live with cycle time and close rate by deal type and submarket. The weekly meeting runs on data and the ops lead reclaimed the maintenance hours.
IR consolidation
Juniper Square and the CRM joined on one record.
A 10-person investment firm ran Juniper Square for IR and Salesforce for deal flow. The LP commitments and the deal pipeline did not join, which meant the capital-planning math ran in a spreadsheet. On Strkr the IR module tracks LP commitments alongside the deal pipeline on the same tenant. The capital-planning view runs live. The managing principal sized the strategic clarity as the top return on the move.
Investment committee workflow
IC approval routed in the CRM.
A 30-person CRE firm had been running the investment committee workflow through email and a shared Dropbox folder. Deals routed by email, documents lived in Dropbox, votes landed in reply-all threads. The audit trail was effectively nonexistent. On Strkr the IC approval workflow runs on the deal record with structured notes and formal votes. The audit trail logs every decision step and the IC prep workflow collapsed to a Monday-afternoon review on the CRM.
Broker relationship intelligence
Outreach prioritization moved to data.
A 25-person acquisitions firm had been prioritizing broker outreach on relationship memory. The principal remembered which brokers brought the best deals, but the data on win rate, cycle time, and submarket productivity was not aggregated. On Strkr the broker CRM aggregates the full deal history by contact. The principal reviews the broker leaderboard and prioritizes outreach on productivity data. The hit rate on broker-sourced deals improved measurably over three quarters.
Leasing team on same platform
Acquisition and leasing collapsed to one CRM.
A 40-person CRE firm ran acquisition on Deal Manager and leasing on a custom Airtable setup. The two sides did not share tenant data, broker data, or property context. On Strkr both teams run on the same CRM with the same property custom object and shared contact records. The cross-team visibility improved the brokerage relationships (one broker often sources both acquisition and leasing deals) and the leasing team got real pipeline math for the first time.
Honest limits
What Strkr will not do for CRE today.
Any vendor claiming the CRM replaces Yardi Voyager or a dedicated PMS is overselling. The list below is what Strkr does not do today, so the firm buying decision rests on real expectations.
Not a PMS
Yardi Voyager, MRI, RealPage keep the operations.
Strkr is a CRE deal and relationship CRM. Property management (lease accounting, GL, work orders, resident portal, tenant billing) stays in Yardi Voyager, MRI, RealPage, or Entrata. Strkr integrates for the data flow but does not pretend to replace the PMS.
No underwriting model
Excel and Argus still run the model.
Strkr tracks the deal underwrite summary (cap rate, IRR, equity multiple, hold period) but does not run the full underwriting model. The actual pro forma, sensitivity analysis, and waterfall math run in Excel or Argus Enterprise. Strkr pulls the key figures onto the deal record for the committee review.
No fund administration
Fund accounting stays in SS&C or dedicated FA.
Strkr IR tracks LP commitments, distribution notices, and capital-call events for the investor-relations workflow. Full fund accounting (NAV calculation, capital accounts, tax reporting, waterfall calculation) stays in SS&C, Allvue, or a dedicated fund administrator.
Not a market data provider
CoStar, Reis, RCA remain the market source.
Strkr aggregates deal flow data from the firm proprietary pipeline. External market data (comparable sales, lease comps, market rent surveys) comes from CoStar, Reis, Real Capital Analytics, and submarket-specific providers. Strkr integrates with the major market data sources for the context flow.
Not a construction PM tool
Development-management workflows need dedicated tools.
Strkr covers acquisition, leasing, disposition, and refinance deal flow. Development project management (schedule, budget, construction draws, change orders) stays in Procore, Sage Construction, or a dedicated development-management tool. The handoff to development is a shipped workflow.
Light legal workflow
Icertis and dedicated CLM still fit large firms.
Strkr document vault handles LOI, term sheet, and PSA tracking with version control and signature integration. For firms with heavy contract-lifecycle management needs (clause libraries, playbook enforcement, counter-party coordination at scale), Icertis, Ironclad, or Agiloft still fit. The deal record integrates with the CLM for the key milestone data.
Head-to-head
Strkr vs Yardi Deal Manager head to head.
The comparison below is against Yardi Deal Manager as of 2026. Data draws from CRE team interviews with 18 acquisitions, leasing, and investment firms that moved off Deal Manager or evaluated it alongside Strkr.
Feature
Strkr
Yardi Deal Manager
PMS coupling
Voyager, MRI, RealPage, Entrata, AppFolio at parity
Voyager-first; others thinner
Weighted pipeline math
Probability-weighted, cycle time, close rate
Status and stage; manual spreadsheet
Property as first-class entity
Custom object with full relationship primitives
Links to Voyager property
LOI and term-sheet vault
Versioned vault on deal record
External folder reference
IR workflow
LP commitments and distributions on account
Not covered; separate tool
Broker relationship CRM
Full deal history and productivity math
Contact tracking; thin history
Investment committee workflow
Approval routing with structured notes
Lightweight approval tracking
Leasing deal flow
Same CRM as acquisitions
Covered but limited coordination
Submarket intelligence
Aggregated firm proprietary data
Property-level, no aggregation
AI deal brief
Strkr AI pre-IC brief in firm voice
No AI brief layer
How teams use Strkr
How CRE firms run on Strkr.
The playbooks below are live customer motions from CRE firms running acquisitions, leasing, and investment on Strkr. Numbers from pilots and the first wave of migrations.
Non-Yardi acquisitions firm, 15 people
RealPage shop skipped Deal Manager entirely.
A 15-person CRE acquisitions firm ran RealPage for property management and had been evaluating Yardi Deal Manager for the deal flow side. The Voyager-coupling story made the fit awkward: the firm would have taken on a second property platform just for the Deal Manager tie-in. On Strkr the firm got native CRE primitives (property custom object, weighted deal pipeline, LOI tracking) without the Voyager assumption. The RealPage integration ran at the data layer. The deal flow modernized and the operations stack stayed intact.
Mid-market, 20 people
Weekly deal meeting ran on data instead of a sheet.
A 20-person mid-market CRE acquisitions team had been running the weekly deal flow meeting on a Google Sheet because Deal Manager did not ship weighted pipeline math. The ops lead spent 3 hours a week maintaining the sheet and the reconciliation against Deal Manager drifted regularly. On Strkr the weighted deal pipeline rolls up live with cycle time by deal type and close rate by submarket. The weekly meeting runs on live data and the ops lead reclaimed the maintenance hours for actual pipeline hygiene.
Investment firm, 10 people
Capital-planning math moved to live view.
A 10-person investment firm ran Juniper Square for investor relations and Salesforce for deal flow. The LP commitments and the deal pipeline did not join, which meant the capital-planning math ran in a quarterly spreadsheet that was outdated by the time it was ready. On Strkr the IR module tracks LP commitments alongside the deal pipeline on the same tenant. The capital-planning view runs live, showing committed capital vs uncommitted capital vs probability-weighted pipeline. The managing principal sized the strategic-clarity improvement as the top return on the move.
CRE firm, 30 people
IC workflow moved out of email and Dropbox.
A 30-person CRE firm had been running the investment committee workflow through email threads and a shared Dropbox folder. Deals routed by email with CC lists, documents lived in Dropbox with scattered access, and votes landed in reply-all threads with no formal tally. The audit trail was effectively nonexistent. On Strkr the IC approval workflow runs on the deal record with structured notes and formal votes. The audit trail logs every decision step. The IC prep workflow collapsed to a Monday-afternoon review on the CRM and the next audit cycle cleared without comment.
Combined team, 40 people
Acquisition and leasing stopped working from separate tools.
A 40-person CRE firm ran acquisition on Yardi Deal Manager and leasing on a custom Airtable setup. The two sides did not share tenant data, broker contacts, or property context. On Strkr both teams run on the same CRM with the same property custom object and shared contact records. The cross-team visibility improved the brokerage relationships (one broker often sources both acquisition and leasing deals, and the firm had been losing coordination opportunities). The leasing team got real pipeline math for the first time and the managing partner measured a measurable improvement in the acquisition-to-leasing handoff on new properties.
A deal-management CRM built for CRE acquisitions and leasing.
Start a 14-day trial. Property custom object with operational context, weighted deal pipeline, LOI and term-sheet vault, IR workflow with LP commitments, broker CRM with productivity math, investment committee approval routing, and Strkr AI pre-IC briefs.
Three common signals. First, non-Voyager operations: once the firm has settled on MRI, RealPage, Entrata, or AppFolio for property management, Deal Manager fits awkwardly because the Voyager coupling drives the design. Second, pipeline math: once the acquisitions principal is running the weekly meeting on a side spreadsheet because Deal Manager does not ship weighted pipeline, the tool has stopped covering the workflow. Third, investor relations: once the firm is running IR on Juniper Square or InvestNext alongside the CRM, the capital-planning join becomes a persistent drag. Any one of those is the right trigger to evaluate alternatives.
Does Strkr integrate with Yardi Voyager, MRI, RealPage?
Yes. Strkr integrates with Yardi Voyager, MRI, RealPage, Entrata, and AppFolio at the data level. The integrations are at parity rather than Voyager-first. Property data, tenant data, and operating-performance data flow into the Strkr property custom object. The firm can continue running the PMS of choice for property operations while running Strkr for deal flow, leasing pipeline, and investor relations. Switching PMS does not force switching CRM.
Does Strkr handle the full acquisition workflow from sourcing to close?
Yes. Strkr covers the full acquisition workflow: sourcing (broker CRM with productivity math, direct outreach via sequences), underwriting (deal record with pro forma summary, LOI tracking, submarket intelligence), investment committee (approval routing with structured notes), closing (PSA tracking, title-and-escrow coordination, closing checklist), and post-close handoff to property management. The pro forma and sensitivity analysis stay in Excel or Argus; Strkr tracks the key figures and milestones.
How does Strkr handle leasing pipeline alongside acquisition?
Leasing pipeline runs on the same primitives as the acquisition pipeline: opportunity, prospect tenant, broker contact, LOI tracking, approval routing, close workflow. The leasing team sees the same CRM as the acquisition team with scoped permissions by role. Renewal pipeline tracks lease expirations with proactive outreach triggers (12-month, 6-month, 3-month). The cross-team visibility (one broker sourcing both acquisition and leasing deals, one tenant with history on multiple assets) improves the brokerage relationships for the firm.
Can we integrate with CoStar, Reis, and Real Capital Analytics?
Yes. Strkr integrates with CoStar, Reis, Real Capital Analytics, and the major submarket-specific data providers for the external market data flow. Comparable sales, lease comps, and market rent data flow into the property record for the underwriting context. The firm proprietary deal flow data stays in Strkr. The external market context layers alongside. Analysts run the underwrite on both.
What does migration from Yardi Deal Manager look like?
Three phases. First, data migration: Strkr pulls deal records, contact records, property references, and document metadata from Deal Manager via the Yardi API. The documents themselves migrate from the linked SharePoint or Box into the Strkr document vault. A typical 3,000-deal migration runs 1 to 2 weeks. Second, workflow mapping: the IC approval workflow and the pipeline-math setup rebuild for 1 to 2 weeks. Third, parallel operation: we recommend running Deal Manager read-only for 30 to 45 days. Total elapsed time from kickoff to full cutover is 6 to 10 weeks for a typical 10 to 40-person CRE firm.
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