Real estate work is relationship long, listing heavy, transaction coordinated, and lead driven. Strkr ships a CRM that scales from solo agent to 180 agent brokerage with the same configuration, same workflow, same AI drafting.
Real estate CRM buyers come from three directions. Solo agents outgrowing a Follow Up Boss or Google Sheet setup. Teams of 8 to 32 agents consolidating a tangle of tools. Brokerages of 42 to 180 agents trying to get cross agent visibility while preserving autonomy. The six pain points below span all three scales.
Real estate lead response time is correlated with conversion probability. Leads responded to within 15 minutes convert at 42 percent. Leads responded to within 11 hours convert at 11 percent. Strkr lead triage runs on inbound through AI scoring with Strkr AI drafted first touch ready to send. Response time drops from 11 hours average to under 15 minutes.
Buyer cycles run 6 to 24 months. Nurture cadence drift is the single biggest leak in real estate. Strkr nurture cadence tracks every buyer with next scheduled touch, Strkr AI drafted market update tailored to criteria. The buyer stays engaged across the full cycle.
A new listing requires 42 items of marketing coordination (photos, listing description, MLS entry, syndication, open house, flyer, email, social, broker tour, virtual tour). The checklist lives in the agent memory. Items drop. Strkr listing workflow runs the checklist with status tracking and nothing drops.
Under contract to close runs 42 days with 11 parallel workstreams. For a 20 transaction per year agent the coordination burden is 420 workstreams per year. Strkr transaction management tracks each with milestone, owner, deadline, and status flag.
The managing broker wants cross brokerage visibility on lead flow, listing pipeline, transaction status, and agent production. Most real estate CRMs are agent centric and the broker view is thin. Strkr role model gives the managing broker cross brokerage visibility while preserving agent ownership of their book.
State real estate commissions audit transaction documentation on random cycles. Transaction records (listing agreements, buyer representation agreements, purchase contracts, disclosures, settlement statements) must retain 3 to 7 years depending on state. Strkr audit log captures record read and write at 90 day default retention tunable to the state ceiling.
Strkr ships a tunable real estate schema with Lead, Buyer, Seller, Listing, Transaction, Past Client, and Property as first class objects. The team leader or brokerage admin can rename or extend anything.
A lead in Strkr carries source (Zillow, Realtor.com, portal, open house, referral), AI score, type (buyer, seller, both), assigned agent (routing rule based), and status progression through qualification.
A buyer defines search criteria, budget range, timeline (immediate to 24 months), financing readiness, and prior conversation history. The buyer nurture cadence runs off this record.
A seller defines the property, motivation for selling, timeline, listing pricing conversation history, and listing agreement status. The listing presentation workflow runs off this record.
A listing defines the property, listing price, days on market, showing count, offer count, status (coming soon through sold), MLS ID, and marketing checklist status across the 42 item workflow.
A transaction ties to the listing or buyer with contract price, close date, contingency status (financing, inspection, appraisal), title workflow status, and the 11 workstream parallel tracking.
A past client carries the historical transaction, home anniversary date, neighborhood market data refresh cadence, communication preferences, and referral history. The retention workflow runs automatically.
The seven cards below walk through the role model that lets Strkr scale from solo agent to 180 agent brokerage with the same configuration.
Solo agent runs with full ownership of leads, buyers, sellers, listings, transactions, and past clients. The role includes admin privileges on the tenant with the ability to configure workflow, templates, and integrations.
Team leader (in a boutique team structure) owns their primary book and gets cross team visibility on team lead flow, listing pipeline, and transaction status. The team leader can share leads with team agents through explicit sharing.
Team agent owns their book with full agent capability. The agent gets shared leads from the team leader, shared marketing resources from the team, and co listing or co buyer representation workflow.
Managing broker gets cross brokerage visibility on lead flow, listing pipeline, transaction status, and agent production. The role has read access to all agent books through the role model with explicit action logging in the audit log.
Brokerage admin configures workflow, templates, integrations, user management, and compliance posture. The role has configuration privileges without access to agent production data.
Transaction coordinator (TC) has read and write access to transactions across the brokerage with the ability to coordinate the 11 workstream workflow. The TC role scales across solo TC supporting a team to brokerage wide TC supporting 42 agents.
Marketing coordinator has read and write access to the listing marketing workflow across the brokerage with the ability to run photos, flyer, MLS entry, open house, and syndication tasks. The role scales across teams and brokerages.
Real estate AI has to sound like the agent, team, or brokerage voice depending on context. Strkr AI learns the voice from the first 20 approved messages per user and applies the voice in all AI drafts for that user.
Strkr AI drafts the lead qualification first touch within 15 minutes of lead receipt with the property reference, the agent perspective, and the next step. The AE reviews and sends in under 2 minutes. Response rate lifts 4x versus generic templates.
Strkr AI drafts the market update tailored to the buyer criteria with new listings, price changes, and under contract activity in the target neighborhoods. The buyer stays engaged across the 6 to 24 month cycle.
Before a listing presentation Strkr AI drafts the seller consultation agenda with the property comparative market analysis, the recommended listing price range, the marketing plan, and the fee structure explanation.
Strkr AI drafts the showing follow up with the property reference, the captured buyer feedback, and the next step recommendation. The agent sends in under 3 minutes per showing.
During the 42 day transaction period Strkr AI drafts the weekly status update email with the workstream status (loan processing, title search, inspection results, appraisal status, closing timeline). The buyer or seller stays informed without the agent manually assembling the summary.
On home anniversary dates Strkr AI drafts the past client note with the property reference, current estimated value based on comps, and the agent professional offer to help with any upcoming move or referral. Past client referrals lift 24 percent year over year.
Several real estate CRMs (Follow Up Boss, Chime, Kvcore, LionDesk, Top Producer, Lofty) ship with industry specific features and varying levels of integration with MLS and transaction coordination tools.
| Feature | Strkr | Purpose built real estate CRM |
|---|---|---|
| Scale from solo to 180 agent brokerage | Same configuration scales across. | Varies by product tier. |
| AI drafted market updates | Tailored to buyer criteria. | Template drip typical. |
| Transaction coordination | 11 workstream parallel tracking. | Often separate tool (dotloop, Skyslope). |
| Listing marketing workflow | 42 item checklist with assignment. | Varies. |
| Past client retention | Home anniversary with market data. | Birthday reminder typical. |
| MLS integration | RETS and RESO Web API where available. | Varies by MLS. |
| Brokerage cross agent visibility | Role model with explicit audit log. | Varies. |
| Flat per seat pricing | $29 to $119 per seat. | Varies with contact limits typical. |
| Compliance audit log | Record read and write at 90 days. | Varies. |
| Open API | OpenAPI, GraphQL, HMAC signed. | Partner integration pattern. |
The playbooks below are patterns Strkr onboarding sees across real estate CRM deployments across solo, team, and brokerage scales.
An 11 year solo agent in Portland escaped Follow Up Boss. Transaction count lifted 22 percent in the first full year with the agent working fewer Saturdays. Nurture cadence consistency replaced the Sunday night panic over buyer touches.
A 24 agent boutique team in Austin consolidated from Chime plus parallel systems onto Strkr. Lead response time dropped from 11 hours average to under 90 minutes. Cross team visibility arrived for the first time.
A 42 agent brokerage in Phoenix consolidated Kvcore (for lead gen, retained through webhook) plus Top Producer and spreadsheets (for CRM) onto Strkr. The 42 agents got one surface. The managing broker got cross brokerage visibility.
An 8 agent luxury team in Miami served high net worth clients with 18 to 36 month cycles. Sophisticated nurture program with AI drafted market updates, concierge touch points, and off market opportunity sharing. The team differentiated on cadence consistency.
A 180 agent regional brokerage in Dallas consolidated 11 different agent CRM subscriptions onto one Strkr brokerage tenant. The managing broker got cross agent visibility. Each agent kept autonomy over their book. Monthly spend dropped $42 per seat average.
Book a 30 minute call. We will walk through the real estate schema, the agent workflow, the transaction coordination, and the brokerage role model with your team structure.
Yes. The schema and workflow scale from solo agent to 180+ agent brokerage with the same configuration. The role model supports solo agent (one user), small team (team leader plus agents), boutique team (10 to 24 agents), and large brokerage (42+ agents). The managing broker role gets cross brokerage visibility while preserving agent ownership. The commission tracking supports solo agent, 70/30 split, flat fee broker, cap based broker, and team split structures.
Strkr integrates with major MLS systems through API where available (RETS, RESO Web API). The typical flow is MLS listing data flows into Strkr for the agent own listings and shared listings, listing status updates sync bi directionally, and photo and document attachments pull from the MLS record. For MLSs without direct API Strkr integrates through third party aggregators or the broker IDX feed. The specific MLS integration lands in an engineering sprint of 2 to 6 weeks depending on the MLS cooperation and the data model.
Strkr transaction management covers the 11 workstream parallel tracking (loan processing, title search, inspection, repairs negotiation, appraisal, insurance, final walkthrough, closing document prep, funding, recording, and closing). Each workstream tracks milestone, owner, deadline, and status. For brokerages using specialized transaction coordination tools (dotloop, Skyslope, Brokermint) Strkr integrates through the webhook spec with Strkr owning the agent facing workflow and the specialized tool owning the broker compliance workflow.
Strkr is GDPR and CCPA compliant today, HIPAA with BAA available on request, and SOC 2 Type II in progress with target 2026-Q4. The audit log captures every record read and write with 90 day default retention tunable per tenant to the state real estate commission ceiling (typically 3 to 7 years depending on state). SSO (SAML and OIDC) is live on Scale tier through Clerk for brokerage SSO configuration. For brokerages with specific MLS data compliance requirements the data residency and access control configuration lands in the admin console. Integration tokens live in AWS KMS, platform credentials live in AWS Secrets Manager.
Strkr prices Starter at $29, Pro at $59, Scale at $119 per user per month with the AI Enhancement add on at $49 per month covering 5,000 AI calls flat. Follow Up Boss runs $69 per user per month base. Chime runs $59 per user per month base. Kvcore runs $499 per month base with contact limits. Lofty runs $499 per month base. LionDesk runs $25 per user per month base. Top Producer runs $65 per user per month base. For a 24 agent team on Strkr Pro with AI Enhancement the monthly spend runs about $1,465 which lands competitive with Follow Up Boss and Chime but with the full Strkr capability.
Strkr AI drafts the market update tailored to the buyer specific search criteria (property type, bedroom count, square footage, neighborhoods, budget range). The email pulls from the MLS data (new listings matching criteria, price changes on previously viewed properties, under contract activity, sold comparables). The agent reviews, tunes two sentences on average, and sends. The market update replaces the generic monthly newsletter and lifts engagement rate from 11 percent to 42 percent in observed deployments. The AI draft tone learns from the first 20 approved messages so the voice sounds like the agent not like a template.
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