Integrations · Prospecting

Prospecting integrations your SDRs actually keep in the CRM.

Sales Navigator insights on every contact. Apollo and ZoomInfo enriching leads on arrival. Email, phone, and social cadence orchestration that writes activity back to the record every rep already lives in, so prospecting stops being a parallel database and starts being the top of your pipeline.

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Why buyers are here

Prospecting integrations: what matters for CRM teams.

Prospecting is the loudest workflow in revenue, and historically the one farthest from the CRM. Strkr brings it home so the SDR team spends their day in one tool and the data lands where every downstream report, forecast, and coaching session already looks.

Tab chaos

The SDR workstation has fifteen tabs open before coffee

LinkedIn in one tab, Sales Navigator in another, Apollo in a third, the CRM in a fourth, the dialer in a fifth. Reps copy and paste the same contact three times, lose context between tools, and skip CRM logging because it is the slowest step in the stack.

Dark data

Prospecting activity never lands in the pipeline

LinkedIn InMails, Sales Nav lead lists, Apollo sequence steps, and ZoomInfo intent signals live inside the prospecting tool. The CRM shows the deal appearing out of thin air at Stage 2 with no visible touch history, so forecasts, attribution, and coaching run on half the data.

Cadence sprawl

Three sequences for the same person, nobody paused the right one

The marketing nurture, the SDR cold cadence, and the AE follow-up are all running on the same contact because none of the tools agree on who owns the thread. Prospects reply confused, trust takes a hit, and the ops team spends Mondays reconciling.

Stale lists

Enrichment runs once at import and then quietly rots

A ZoomInfo pull from eighteen months ago says the prospect is a Director at a 200-person company. Today she is VP at a 900-person company and the account is five times bigger. Nobody knew because nothing re-enriched the record, so Strkr routes it to the mid-market SDR instead of the enterprise AE.

Social selling guesswork

Reps bring up LinkedIn from memory on every call

The warm intro, the shared ex-coworker, the recent job change, the post the prospect liked yesterday. All of it lives one tab away but nobody opens that tab mid-call, so cold outreach stays cold and warm paths stay invisible.

Attribution gaps

Nobody can prove which prospecting motion actually works

Sales says Sales Navigator closed the deal. Marketing says the ZoomInfo intent signal did. The dialer vendor says it was call four. Without touches landing in one timeline on the opportunity, every QBR becomes a credit fight instead of a strategy session.

Providers in Strkr

Prospecting integrations available today.

Native Strkr integrations for the three tools most prospecting teams already pay for. Pick one or run all three in parallel, and connect them from the Strkr admin surface without any third-party automation layer sitting in between.

LinkedIn Sales Navigator

Sales Navigator insights panel on every contact.

Apollo.io

Pull Apollo contact and company data into Strkr accounts.

ZoomInfo

Enrich leads with firmographic data on arrival.
The sales-nav plus CRM pattern

LinkedIn Sales Navigator lives on every contact detail page.

Strkr embeds the Sales Navigator profile panel in the contact record itself, scoped to the rep's own LinkedIn seat. The rep stays on one screen, and the social context is already open when the call starts.

In-line profile

The Sales Nav panel renders next to the contact fields

Current title, company, tenure, recent activity, and shared connections appear on the right rail of every contact detail page. Reps stop task-switching to look up the same prospect they already have open in Strkr.

Per-user OAuth

Each rep connects their own seat

Sales Navigator access is a per-user license, and Strkr respects that. Every rep connects their own account from Settings, and the embedded panel shows the data their seat is allowed to see. No shared logins, no license violations, no admin bottleneck.

Shared connections

Warm paths surface before the first email

The embed highlights every mutual connection between the rep and the prospect, ranked by how recently they interacted. The intro request becomes a two-click action instead of a Monday afternoon rabbit hole.

Job-change alerts

Flows fire when a prospect changes jobs

A LinkedIn job-change event becomes a Strkr Flow trigger. Reassign the contact to the new company, open a research task, start a tailored sequence, or add the old company to a win-back nurture. The signal that used to live in a daily digest email now moves records on its own.

Lead lists import

Sales Nav lead lists land as Strkr segments

Build a lead list in Sales Nav, push it to Strkr, and the matching contacts land in a segment with the Sales Nav list name preserved. From there any Strkr Flow, cadence, or campaign can target the list as a first-class audience.

Activity write-back

InMails and connection requests become CRM touches

When a rep sends an InMail from the embedded panel, Strkr logs it as a native activity on the contact and opportunity timeline. The forecast, the attribution report, and the coaching review all see the same touch history the rep sees.

Social-selling index

Prospecting activity rolls up to the rep dashboard

InMail volume, acceptance rate, response rate, and connection growth appear on each rep's Strkr dashboard alongside dials and emails. Managers coach the full outbound motion in one place instead of exporting from three tools.

Enrichment and cadence orchestration

Apollo and ZoomInfo feed the pipeline, not a parallel database.

Firmographic enrichment, intent signals, and sequence orchestration happen inside Strkr records with Strkr permissions, so the SDR workstation and the CRM finally agree on the same source of truth.

On-arrival enrichment

Every new lead comes in enriched

The moment a lead lands from a form, an inbound call, or a cold list, the ZoomInfo or Apollo API runs. Headcount, revenue, industry, tech stack, and geography populate before the routing rule ever evaluates them.

Scheduled re-enrichment

Accounts stay fresh on their own

Set a cadence (quarterly, monthly, on-stage-change) and Strkr re-pings the enrichment provider for the fields that go stale. Headcount drift, funding events, and new office locations update the record without anyone remembering to do it.

Intent signals

Buying signals start Flows

A ZoomInfo intent spike on a tracked topic becomes a Strkr Flow trigger. Open a task on the account owner, reroute the contact into a targeted cadence, notify the AE in Slack, and surface the signal on the account view. The intent data stops dying in an inbox digest.

Sequence sync

Apollo cadence steps show up in the CRM timeline

Every email send, email reply, call attempt, and task step from an Apollo sequence writes back to Strkr as a native activity on the contact and the open opportunity. The AE picking up a hand-off sees the full prospecting touch history without logging in to Apollo.

Field mapping

Provider fields become real custom fields

Technologies installed, employee count, department size, and funding stage from Apollo or ZoomInfo map to Strkr custom fields of your choice. Scoring models, views, and reports then treat enrichment data as native pipeline data, not an afterthought.

Bulk import

Enriched lists land ready to work

Pull a filtered list from Apollo or ZoomInfo and import it to Strkr with the full data payload: contact details, firmographics, tech stack, and tags. The list hits the SDR queue already segmented and already enriched, not as 10,000 blank name-and-email rows.

De-dupe on write

The CRM is the source of truth, not the import

Every enrichment payload runs through Strkr's de-duplication rules before it writes. Existing contacts update instead of duplicating, and conflicting values route to a review queue so admins decide which field wins instead of letting the last writer trample the record.

Per-connection scope

Enrichment stays scoped to the Strkr tenant

Apollo and ZoomInfo credentials are stored at the tenant level, encrypted at rest, and never exposed to the browser. SDRs trigger enrichment through Strkr permissions, so you get the data without handing every rep an API key.

Email, phone, and social together

One cadence, three channels, one timeline.

Prospecting is multi-channel by default. Strkr unifies the email send, the dial, the InMail, and the task into a single touch history on the contact so nothing happens off-record.

Email channel

Native email and Apollo sends land together

Strkr sends from the rep's Google or Microsoft mailbox for native cadences, and Apollo sends from Apollo for Apollo-run sequences. Both show up on the Strkr contact timeline with the same event shape, so a reply from either path triggers the same downstream Flow.

Phone channel

Dialer activity logs to the record

Connect your dialer of choice and every call attempt, connect, voicemail, and disposition writes to the contact and opportunity timeline. Call recordings, where allowed, link out and remain searchable. The dial becomes a pipeline event, not a stat trapped in a dialer dashboard.

Social channel

LinkedIn touches count the same as email touches

An InMail, a connection request, or a comment on a prospect's post is a tracked touch in the Strkr timeline. Cadence step logic (if-step-5-not-replied-then-step-6) can route across channels, not just within email, so the SDR's best-performing motion is the one the cadence actually runs.

Task channel

Research steps are first-class, not hidden

A cadence step that says "review the prospect's last three LinkedIn posts and personalize the next email" is a task in Strkr, assigned to the rep, due at the right time, and tracked for completion. Research stops being invisible pre-work and starts being a measurable step with a conversion rate.

Reply handling

A reply on any channel pauses the whole thread

When a prospect replies by email, accepts a connection, or returns a call, Strkr pauses every active cadence step across every channel for that contact. The marketing nurture, the SDR sequence, and the AE follow-up all pause until a human disposition is logged, so prospects never get the four-tool parallel barrage.

Timing rules

Local time and quiet hours apply everywhere

Set quiet hours and timezone handling once at the tenant, and every channel respects them: no 11pm emails, no Saturday calls, no InMails that go out while the prospect is on PTO (when calendar signals say so). Prospecting velocity goes up because none of the touches get flagged as spam.

Governance and routing

Prospecting data obeys the same rules as the rest of the CRM.

Enrichment, cadence, and social-selling touches all route through Strkr permissions, de-dupe, assignment, and consent rules. Nothing enters the pipeline through a side door.

Routing on enrichment

Rules see enriched fields immediately

A ZoomInfo or Apollo enrichment payload lands before the routing rule evaluates, so a lead that comes in with "unknown company size" gets routed by the enriched headcount instead of defaulting to the mid-market queue. The right AE picks up the right lead on first touch.

Ownership guards

One owner, one cadence, one accountability

Strkr enforces single-owner-per-contact across prospecting tools. If a contact is in an AE's active cadence, an SDR cannot start a competing sequence on them without an override, and the override is logged. Two reps calling the same prospect twice becomes a thing of the past.

Consent and DNC

The do-not-contact list is honored everywhere

DNC flags, unsubscribe status, and global suppression lists apply to every channel: Apollo sequences cannot start on an unsubscribed contact, cadence email sends check the list on every step, and Sales Navigator activity write-back notes the suppression state for compliance review.

Audit log

Every enrichment write is traceable

Who triggered the enrichment, which fields changed, what the old and new values were, and which API returned them. The admin-side audit log on every contact answers the three questions compliance teams ask when a prospect disputes a touch.

Role-based reveal

Firmographic data respects permission tiers

Revenue data from enrichment can be gated to specific roles. SDRs see headcount and industry; AEs and ops see revenue bands and funding; compliance sees the audit log. The underlying record is the same, the exposed surface flexes to the viewer.

Lead-to-account match

Enrichment ties leads to accounts automatically

When a new lead lands with a work email, enrichment resolves the company and matches to an existing Strkr account by domain, legal name, or parent-child hierarchy. The lead attaches to the right account record without the SDR hand-matching, and the AE sees it on their account view the same day.

Reporting and attribution

Prove which prospecting motion is actually working.

When every touch, enrichment, and intent signal lands on the same record, reporting stops being a quarterly export fight and starts being a live dashboard. Strkr ships the dashboards sales leaders ask for on day one.

Multi-touch attribution

Every channel gets credit on the opportunity

The pipeline report shows the Sales Nav InMail, the Apollo email, the dial, the research task, and the ZoomInfo intent signal that fired before the opp was created, each with timestamps. First-touch, last-touch, and weighted attribution views are three clicks apart, so the QBR conversation moves from credit to strategy.

SDR scorecards

The whole motion rolls up to one card

Each SDR has a dashboard that mixes dials, emails, InMails, connection growth, cadence completion, and meetings booked. Managers coach the whole motion from one surface instead of switching between the dialer dashboard, the Sales Nav report, the Apollo analytics, and the CRM activity report.

Cadence conversion

Which step is actually working, by cohort

See the open rate, reply rate, meeting-booked rate, and churn-out rate at every step of every cadence, sliced by rep, segment, and persona. The cadence that works for enterprise CFOs is not the one that works for mid-market VPs of Eng, and the data tells you which is which inside the same report.

Intent-to-meeting lag

How fast does an intent signal become a meeting

ZoomInfo intent spikes are time-stamped. The resulting meeting booked is time-stamped. Strkr measures the gap, rep by rep and segment by segment, so you know whether your intent program is driving speed-to-outreach or quietly dying in a Monday digest email.

Enrichment coverage

A dashboard for the data itself

A single view shows what percent of accounts have fresh firmographics, what percent have tech-stack data, which fields are stalest, and which enrichment provider wins on which field. Data-ops teams run the enrichment program as a program, not as a once-a-year cleanup.

ICP leakage

Find the leads that never should have made it in

A reverse view surfaces leads enriched into the pipeline that fall outside the ICP (wrong size, wrong industry, wrong geography). The report answers whether cadences are wasting time on bad fits before the quarter ends, not after.

Give your SDRs one workstation instead of five tabs.

Spin up Strkr with Sales Navigator, Apollo, and ZoomInfo wired in from day one. Prospecting activity, enrichment, and cadence orchestration flow into the same pipeline your AEs forecast on.

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Common questions

Prospecting integration FAQ.

Which prospecting tools does Strkr integrate with natively?

Three of the tools SDR teams use most: LinkedIn Sales Navigator for social selling and warm paths, Apollo for enrichment plus multi-channel sequencing, and ZoomInfo for firmographic enrichment and intent signals. All three run as first-party integrations with per-tenant or per-user OAuth, encrypted credential storage, and native activity write-back to the Strkr timeline. Credentials never touch the browser, every call is audit-logged, and admins can revoke a connection in one click without the rep losing any history on their records.

How does the LinkedIn Sales Navigator integration work inside Strkr?

Each rep connects their own Sales Navigator seat from the integration settings page. Once connected, Strkr embeds the Sales Navigator profile panel on every contact detail page: current title, recent activity, shared connections, and InMail launch. The embed is scoped to the rep's own seat, so LinkedIn license terms are respected and admins never need to broker shared credentials. Sales Navigator lead lists import to Strkr as segments, and InMail or connection activity logs to the contact and opportunity timeline as native touches. Job-change events also surface as Flow triggers so a prospect moving to a new company can reassign to the new account, open a research task, and start a tailored sequence without any manual intervention.

Will Apollo or ZoomInfo enrichment overwrite the data our reps already keyed in?

Only if you want it to. Strkr's field-mapping layer lets you decide, per field, whether an enrichment payload wins, loses, or routes to a review queue. Most teams let enrichment fill blanks and route conflicts to the data-ops queue so a human picks the winner. The write-level de-dupe engine then merges the enriched data into the existing contact instead of creating a parallel record, which is where most legacy enrichment setups quietly double the database.

Can prospecting cadences orchestrate email, phone, and LinkedIn in one sequence?

Yes. A Strkr cadence can mix channels across steps: send an email on day one, dial on day three, send an InMail on day five, assign a research task on day seven, call again on day ten. Each step's send happens on the right rail (Apollo for Apollo sequences, native Google or Microsoft mailbox for Strkr-run cadences, the connected dialer for calls, Sales Navigator for InMails), but every event lands in one timeline on the contact. Replies on any channel pause the entire thread until a human disposition is logged, timezone and quiet hours are enforced across every channel, and the whole cadence respects global do-not-contact and unsubscribe lists so compliance guardrails never depend on any one tool remembering to check.

Do we need an integration platform like a middleware product to glue these together?

No. Strkr ships every prospecting integration as native code with first-class webhooks, APIs, and KMS-encrypted credential storage. Sales Navigator, Apollo, and ZoomInfo connect directly from the Strkr admin surface. There is no third-party automation layer in the critical path, no monthly connector fee, and no "the sync broke overnight" post-mortem.

How does Strkr prevent two reps from prospecting the same account at the same time?

Ownership rules apply across every channel. When a contact enters an active cadence, Strkr marks the contact as owned-for-outbound by that cadence's rep. A second rep attempting to start a competing cadence sees a conflict warning and must either own the override (logged) or route the contact to the existing owner. The same guard runs on Apollo sequence imports and ZoomInfo list uploads, so bulk operations cannot bypass single-owner rules. For teams running account-based motions, the ownership rule can also extend to the whole account, so no SDR can run a parallel sequence on a different contact inside an account that already has an active AE motion in flight.

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