Vertical real estate CRMs were built to price the brokerage from four directions at once: a per-agent seat, a per-contact escalator the moment the sphere grows past a few thousand, an IDX website add-on because the lead has to land somewhere, and a transaction management module because dotloop and Skyslope do not ship with the CRM. A twenty-agent residential shop lands between five hundred and twenty-five hundred dollars a month on that shape, and the real number only shows up at renewal. Strkr is flat per seat with every module included and custom objects on the same database, so listings, deals, the sphere, and transactions all live together and the invoice only moves when the brokerage adds an agent.
Real Estate Brokerages: how CRM pricing actually breaks.
Real estate brokerages at 10 to 200 agents run a mixed motion against a shared operations pool, which means CRM pricing hits them in a shape no other industry sees. The sphere grows faster than headcount because every agent brings their own contact book, which trips contact-tier escalators on vertical CRMs. The listing side of the business lives in the MLS, so the brokerage ends up paying for CRM contact storage and MLS data storage at the same time. The transaction side needs its own tool because dotloop or Skyslope is the standard, which means another invoice and another admin surface. The IDX website that captures leads is a separate module on most vertical CRMs, which means a fourth line item before the dialer or the drip campaign is even configured. By year two the brokerage owner is reading five invoices for what should be one system, and the agents are complaining that the sphere, the listings, and the transactions all live in different places. The pain points below are the ones brokerage operations leads walk us through on evaluation calls, and the common thread is that the pricing shape and the data model are both wrong before the headline per-agent rate is even discussed.
Per-agent plus per-contact
The sphere is a tax on growth.
Follow Up Boss, kvCORE, and Chime all price on seats and most of them also meter contacts past a tier. The brokerage onboards twenty agents and discovers that the sphere imports from each agent push the account into the next contact band. The invoice climbs. The deeper problem is that the sphere is the one asset every agent brings to the brokerage, and the pricing model argues against importing it in full. The brokerage ends up gating sphere imports or paying for the privilege of its own agents being well connected, and neither answer is the right one. Strkr prices only on seats, which means the sphere imports without a budget conversation.
Listings in a separate world
MLS lives outside the CRM.
MLS is the authoritative source for listings, which means the vertical CRM has to pull listings via RETS or RESO Web API feed, and the feed itself is a line item on top of the CRM subscription. Follow Up Boss does not model listings at all. kvCORE models them as part of the IDX website add-on. Chime charges separately for listing sync. The brokerage ends up with the listing database in one place, the sphere in another place, and the transaction in a third place, with the agent being the only person who ties them together. Strkr custom objects let the brokerage model listings on the same database as deals and contacts, so the agent view is one record, not three tabs across three products.
Transaction management is a separate tool
Dotloop or Skyslope is another invoice.
Transaction management is table stakes for a brokerage because compliance, document retention, and commission disbursement all run through it. Dotloop and Skyslope are the dominant vendors and both price per agent per month, usually landing between ten and twenty dollars per agent for the base tier. For a forty-agent brokerage that is an additional four to eight hundred dollars a month on top of the CRM, and the two tools do not share a database. The deal in the CRM becomes a transaction in dotloop, and the brokerage spends operational energy keeping them in sync. Strkr flows and custom objects let the brokerage model the transaction stages directly on the deal, so the compliance step happens on the same record the deal was created on.
Email drip bundled at premium
Nurture lives behind a tier.
kvCORE bundles mass email and smart drip campaigns at the Platform tier, which is typically the fifteen hundred to two thousand dollar per month entry point for a twenty agent shop. Follow Up Boss includes basic action plans at the base tier but gates advanced automation at the Pro tier. Chime bundles email marketing in the AI Suite tier. The brokerage that wants real nurture economics ends up paying a premium tier because the automation lives there, and the premium tier also unlocks features the brokerage does not need. The pricing shape bundles automation into a tier upgrade rather than including it as a module, which is the pattern that pushes mid-sized brokerages into the enterprise band earlier than their headcount warrants. Strkr ships marketing automation on every paid tier at the same per-seat rate.
IDX website add-on
Lead capture costs extra.
The IDX website is the primary lead capture surface for a residential brokerage, which means the CRM only works if there is a website in front of it. kvCORE bundles the website into the Platform tier, which inflates the base price. Follow Up Boss does not include a website at all and expects the brokerage to buy from a partner. Chime bundles a website at the Business tier. The brokerage ends up either paying a premium bundle for the website or paying for a second vendor to host the website and feed leads into the CRM, and both answers add admin burden. Strkr pairs with the brokerage website through native form integrations without charging a separate hosting fee, and the leads land on the same records the brokerage already uses for the sphere.
Commission splits need custom math
Every brokerage splits differently.
Commission splits are the single most brokerage-specific calculation in the real estate industry. One shop pays 70/30 with a cap, another pays 90/10 flat, a third pays graduated with mentor overrides, a fourth pays team splits on top of agent splits. Vertical CRMs ship with a fixed split model and ask the brokerage to adapt, which usually means the broker-owner runs the real split math in a spreadsheet and uses the CRM for pipeline only. Strkr custom fields and custom objects let the brokerage model the exact split structure on the deal record, so the commission math lives on the deal and the spreadsheet goes away. The pricing shape makes custom data modeling economically viable because every tier includes custom objects.
Dialer and SMS as add-ons
Outbound costs a fifth tier.
Most brokerages run outbound SMS and power dialing against the sphere, and both capabilities are typically add-on modules on vertical CRMs. kvCORE Smart CRM dialer is bundled at Platform tier but requires a per-agent Smart Number add-on. Follow Up Boss uses an inbound-only phone number by default and asks the brokerage to pay for a dialer integration. Chime Voice is a separate purchase. The brokerage adding outbound capability for twenty agents pays an additional two to four hundred dollars a month before any calls are placed. Strkr native messaging ships as a module on every paid tier with BYO Twilio supported, so the outbound motion runs on the same records as the sphere without a side-car vendor.
Renewal and tier surprises
The number only shows up at renewal.
The unifying pattern across the vertical real estate CRM experience is that the real cost is only visible at renewal. The brokerage lands on the Starter or Pro tier, discovers mid-year that the drip campaigns live at the Platform tier, upgrades to unlock the feature, then discovers that the contact band is the next escalator. The renewal invoice stacks the tier upgrade, the contact-band uplift, the IDX website add-on, and the dialer line into a number the broker-owner never budgeted. Strkr flat per-seat gives the opposite experience: the invoice only changes when the brokerage adds or removes an agent.
The right pricing shape
What flat per seat means for a brokerage.
Pricing shape determines what the brokerage can plan around. A flat per-seat shape with every module included and custom objects on every tier means the invoice only changes when agent headcount changes, which is the one number the broker-owner already plans. There is no contact-band tier, no IDX add-on, no transaction module to buy, no dialer side-car, no premium tier gate on drip automation. The cards below describe what that unlocks for the brokerage motion specifically, from the sphere imports to the listing database to the transaction stages to the commission split math to the finance team being able to forecast two years out without a spreadsheet.
Sphere grows, price does not
Every agent brings their book in full.
A flat per-seat shape prices the brokerage on licensed agent headcount, not on the size of the contact database. The twenty-agent shop that imports twelve thousand contacts from each agent sphere ends up with a two hundred and forty thousand contact database, and the invoice does not move. The broker-owner never has to tell an agent not to import a segment because the next tier would hit. The sphere is the asset the brokerage is paying each agent to bring, and the pricing model should not argue against that import.
Listings as a custom object
MLS data on the same database as deals.
Strkr ships with custom objects on every paid tier, which means the brokerage models listings as a first-class record alongside contacts and deals. The MLS sync lands on the listing object, the listing object relates to the buyer-side and listing-side deals, and the agent sees one unified view instead of three products. The brokerage avoids paying for RETS feed storage inside a vertical CRM because listings live on the same database as the sphere.
Transactions in the box
Deal stages map to the transaction flow.
The brokerage models the transaction stages directly on the deal record using Strkr custom fields and flows. Under contract, option period, inspection, financing, title, closing, and funded all live as stage transitions on the deal, each with its own required documents, compliance checks, and commission math. There is no dotloop or Skyslope invoice for the base case. For brokerages that need the specific compliance workflow of dotloop or Skyslope, Strkr integrates natively so the record stays unified.
Nurture on every tier
Drip automation is not a tier upgrade.
Email sequences, SMS drips, landing pages, forms, and campaign attribution ship on every paid tier at the same per-seat rate. The brokerage runs new-listing announcements, open-house follow-up, past-client anniversary emails, and expired-listing nurture on day one. The marketing team never has to make the tier-upgrade argument to the broker-owner to unlock the automation that is table stakes for a modern brokerage.
IDX leads land natively
Website forms into the sphere record.
The brokerage website captures leads through form integrations that land on the contact and deal records directly. No separate IDX hosting fee for the CRM to accept the lead. Strkr pairs with the website the brokerage already runs (Real Geeks, Placester, Bold Trail, or a custom site) through standard form webhooks and native connectors, and the lead attribution survives the handoff. The brokerage keeps the website vendor relationship and does not pay a second CRM invoice for the privilege.
Commission splits on the deal
Custom fields replace the spreadsheet.
Each brokerage models its own split structure as custom fields on the deal record. Gross commission income, split percentage, cap tracking, mentor override, team split, broker override, franchise royalty, transaction fee, and net to agent all live as calculated fields on the deal. The split math follows the deal through close, and the broker-owner stops running the parallel spreadsheet. The pricing shape makes this economically viable because custom fields are on every paid tier.
Dialer and SMS included
Outbound without a side-car.
Native messaging ships as a module with the same flat per-seat treatment. Agents running outbound SMS to the sphere, open-house confirmation texts, or new-listing alerts run the motion on the same records as the CRM. BYO Twilio is supported for brokerages with an existing carrier relationship, and the carrier passthrough stays transparent on the invoice. The outbound motion stops being a tier upgrade and becomes a module.
One invoice, one renewal
Replace five bills with one line.
CRM, Marketing, Projects, Docs, Messaging, and Flows on the same invoice. One renewal clock, one admin surface, one data model, one place to add an agent. The brokerage ops lead stops running the stack audit every quarter, and the integrations line disappears entirely for the four tools that got collapsed. The remaining tool count drops to the accounting system (QuickBooks or Xero), the brokerage website vendor, and whatever transaction management the compliance team already requires.
Finance can forecast
The two-year number is a straight line.
With one axis of price (seats), the broker-owner can project two years of CRM spend from the agent recruiting plan. No contact-band logic, no IDX unlock scenario, no transaction module to add, no premium tier conversation. The CRM line item behaves the way the office lease behaves: it only changes when the brokerage decides to change something, which is the exact financial posture a growing brokerage needs during a planning cycle.
Comparing the vertical stack honestly
The real brokerage comparison is not one tool.
Most buyers come to the pricing conversation thinking they are comparing Strkr to Follow Up Boss or Strkr to kvCORE. The real comparison for a mid-sized brokerage is Strkr to the whole vertical stack: Follow Up Boss plus a website vendor plus dotloop plus a dialer, or kvCORE Platform plus an IDX website plus Skyslope. The cards below sketch the comparison the way a brokerage CFO would run it, with the pricing shapes on the competitor side left intact so the buyer can audit their own stack against the pattern. Public competitor rates are summarized so the brokerage can match them against invoices on hand.
Follow Up Boss tiers
Per-agent plus Pro tier for automation.
Follow Up Boss starts around sixty-nine dollars per agent per month for the Grow tier and climbs to the Pro tier for action plans past the basics. A twenty-agent brokerage lands at roughly fourteen hundred dollars a month before the Pro upgrade, and the Pro upgrade adds another twenty to thirty dollars per agent to unlock the automation most brokerages treat as table stakes. The database model does not include listings, so MLS data lives elsewhere, and transactions go to dotloop separately. The headline rate looks modest, but the real brokerage stack lands between two thousand and three thousand dollars a month at twenty agents once dotloop and the website vendor are added.
kvCORE Platform
IDX bundled, Platform tier priced.
kvCORE Platform is the bundled offering for brokerages, pricing between a few hundred and over two thousand dollars a month depending on seat count and the add-ons selected. The IDX website is bundled, which is the main value prop, but mass email, smart drip, dialer with Smart Numbers, and listing alerts are gated behind the Platform tier or require per-agent add-ons. The transaction module is separate. The brokerage ends up with one vendor and three invoices, and the Platform tier bundle makes a-la-carte renegotiation difficult. The headline rate includes the website, which is the strongest shape in the vertical, but the tier model still gates automation.
Chime (now Lofty)
AI Suite tier gates nurture.
Chime rebranded as Lofty in 2023 and prices the brokerage tiers between the Business and Enterprise bands, usually landing between a few hundred and over two thousand dollars a month for a twenty-agent shop. Email marketing and AI nurture live at the AI Suite tier, which is the premium band. The IDX website is bundled at the Business tier. The transaction module is separate. The brokerage experience is similar to kvCORE: one vendor, premium-tier gating on automation, separate transaction tool.
Dotloop and Skyslope
Transaction management per agent per month.
Dotloop prices around twenty-nine dollars per agent per month for the Premium tier, which is where compliance review workflows live. Skyslope prices in a similar band with the DigiSign bundled. For a forty-agent brokerage that is between a thousand and twelve hundred dollars a month on top of the CRM, with its own admin surface and its own renewal clock. The deal in the CRM becomes a transaction in dotloop, and the ops team keeps them in sync manually. Strkr custom objects collapse this line entirely for brokerages that do not need the specific compliance pedigree, and integrate natively for brokerages that do.
Real Geeks and Bold Trail
IDX websites per month per office.
Brokerages that do not use the bundled kvCORE or Chime IDX end up paying for Real Geeks, Bold Trail, Placester, or a custom-built IDX site, which typically prices between two hundred and five hundred dollars a month per office. The website vendor feeds leads into whatever CRM the brokerage runs, with the handoff happening through form integrations. The brokerage pays the website line regardless of CRM choice, which means the comparison is not fair unless the IDX website line is kept on both sides.
Dialer side-cars
Mojo and PhoneBurner per agent per month.
Mojo Dialer and PhoneBurner are the two dominant dialer side-cars for real estate, pricing around ninety to one hundred and fifty dollars per agent per month for the triple-line dialer. Brokerages that run outbound against the sphere end up paying this line on top of the CRM and the website vendor. Strkr native messaging covers the SMS and MMS motion for most brokerages, and the brokerage that needs a true power dialer can integrate one through flows without paying the second CRM-tier dialer line.
What the shape unlocks for the business
The operating moves that only work on flat per-seat.
Pricing shape is not an abstract preference. It controls which operating moves the brokerage can run and which ones get taxed into irrelevance. The moves below are the ones brokerage operators tell us they wanted to run but could not justify on their old stack because the pricing math argued against them. Each one gets economically viable when the invoice is flat per seat, every module is in the box, and custom objects are included on every tier. Taken together they describe the operational maturity curve a brokerage usually climbs over the first eighteen months on the new shape.
Full sphere import on day one
The agent book comes in whole.
When the invoice does not move with database size, the brokerage onboards each agent by importing the full sphere, not the deduped working set. The marketing database grows into a real asset, the past-client motion gets real reach, and the broker-owner never has to tell an agent to leave a segment behind. The sphere strategy the brokerage sells to recruited agents can finally run inside the brokerage without a pricing argument.
Listings on the same record
The agent view becomes one tab.
With custom objects, listings live on the same database as the sphere and the deals. The buyer-agent working a client sees that client plus the listings they have shown plus the offers they have made plus the current deal, all on one record. The listing-side agent sees the listing plus the showings plus the offers received plus the deal with the chosen buyer. The data model matches the way the agent actually works instead of forcing the agent to pivot between MLS, CRM, and transaction tool.
Transaction stages as deal stages
Compliance happens on the record.
Each required document for each transaction stage lives as a task on the deal, with required fields and a compliance checklist that must be completed before the stage advances. The option-period task fires when the deal enters option period. The financing contingency task fires when the deal enters financing. The clear-to-close check fires at the title stage. The broker handles compliance review on the same record the agent handles sales activity, which collapses the dotloop-plus-CRM admin burden.
Past-client anniversary motion
Repeat and referral becomes a system.
A flow fires on the twelve-month anniversary of each closed buy-side deal, sending a market-update email with the current home value, a check-in text from the agent, and a tagged follow-up task for the agent to call. Brokerages that run this motion typically see a measurable lift in repeat and referral business over three years because every past client gets touched on a predictable cadence. The motion is only free to build when flows and marketing automation are in the box rather than gated at a premium tier.
Expired-listing nurture
Prospecting runs on autopilot.
A nightly flow pulls expired listings from the MLS feed, matches them against the brokerage sphere, and routes a prospecting cadence to the relevant agent. The agent sees the expired listing on their dashboard with a suggested outreach script and a one-click dial button. The prospecting motion stops depending on the agent remembering to check the expired-listings tab in the MLS every morning and becomes a system the brokerage can measure.
Open-house workflow
The weekend sheet becomes a flow.
When an agent schedules an open house on a listing, Strkr creates an event, sends an email to the sphere segment within five miles of the property, generates a QR code for sign-in, and queues an SMS confirmation to the agents of buyers who registered. After the open house, each visitor is a new contact on the brokerage sphere with the attended listing on their activity record. The brokerage captures every open-house visitor as a tracked contact without the agent typing names from a clipboard into a spreadsheet.
Commission disbursement audit
The split math stops being a Friday project.
With split fields on the deal, the broker-owner runs a weekly commission disbursement report that shows gross commission, agent split, cap status, overrides, franchise royalty, and net to agent for every deal that closed that week. The report ties to accounting through the deal record. The broker-owner stops running the parallel spreadsheet, and the agents see their running cap status in real time instead of asking the office manager every Friday.
Recruiting pipeline on the CRM
The next twenty agents are a deal pipeline.
Brokerages treat agent recruiting as its own deal pipeline on the same CRM: prospect, intro meeting, split proposal, offer, onboarded. The broker-owner sees the recruiting funnel next to the sales funnel on the same dashboard, and the recruiting cadence runs on the same drip and SMS infrastructure as the sales motion. The pricing shape makes this economically viable because every pipeline is just another pipeline on the same seat count.
Head-to-head
Strkr vs the Follow Up Boss plus dotloop plus website stack.
The honest side-by-side on pricing shape for a twenty-agent residential brokerage. Follow Up Boss Pro plus dotloop Premium plus a Real Geeks or Bold Trail IDX website plus a Mojo dialer is the typical shape for a brokerage in the ten to fifty agent band. The table reads the price shape rather than the headline rate, which is the comparison the broker-owner runs when they are shown both sides on the same page. Public competitor rates are summarized in the right column so the buyer can audit their own invoices against the pattern.
What matters
Strkr
Follow Up Boss + dotloop + IDX website + dialer
Pricing shape
Flat per seat, every module included, custom objects on every tier
Seats plus contact tiers plus transaction module plus website plus dialer
Sphere imports
Database grows, invoice does not move
Contact-band tiered on most vertical CRMs past a few thousand
Listings
Custom object on the same database as deals and contacts
Follow Up Boss has no listing model; kvCORE and Chime bundle via IDX only
Transaction management
Deal stages plus flows; dotloop and Skyslope integrations for compliance brokerages
Dotloop or Skyslope separate at $25-$30 per agent per month
IDX website
Native form integrations with Real Geeks, Bold Trail, Placester, or custom
kvCORE/Chime bundle; Follow Up Boss expects a separate vendor at $200-$500/mo
Email drip and SMS nurture
Included on every paid tier, same database as CRM
Pro tier on Follow Up Boss, Platform tier on kvCORE, AI Suite on Chime
Dialer and outbound SMS
Native messaging module, BYO Twilio supported
Mojo or PhoneBurner side-car at $90-$150 per agent per month
Commission split math
Custom fields on the deal, calculated at close
Fixed split model, broker-owner runs real math in a spreadsheet
Admin burden
One system, one admin surface, one invoice
Four to five vendors, four renewals, integration maintenance
Two-year total cost shape
Scales with agent headcount, nearly linear
Scales with agents, contacts, listings, and transactions, non-linear
Pricing that scales with the agent roster, not the sphere size.
Start a 14-day trial with CRM, Marketing, Projects, Messaging, Docs, Flows, and custom objects all enabled from day one. Model listings, deals, transactions, and the sphere on one database. Migrate from Follow Up Boss, kvCORE, Chime, Lofty, and the dialer side-car with the built-in importers. See the current per-seat rate and annual terms on the pricing page.
Why does Strkr not list a specific dollar amount per seat on this page?
The pricing page carries the current seat rate, discount tiers, and annual terms. This page is deliberately about pricing shape, which is the thing that changes the two-year number for a brokerage. The headline per-agent rate matters, but the shape matters more: a brokerage on a flat per-seat shape with every module in the box is paying a different total line than a brokerage on a Follow Up Boss plus dotloop plus Real Geeks plus Mojo stack, even when the Follow Up Boss headline rate looks competitive in month one. The link in the closing CTA goes to the full pricing page with current numbers.
How does Strkr handle MLS data if listings are not the native data model?
Strkr custom objects let the brokerage model listings as a first-class record alongside contacts and deals. The brokerage pulls MLS data via RETS or RESO Web API feed into the listing object, which can relate to the buyer-side deal, the listing-side deal, and the agents involved. The sync runs through flows, which means the brokerage controls how often the feed refreshes and which fields map where. For brokerages that already pay for a vertical CRM IDX bundle, Strkr integrates with the IDX website vendor through form webhooks so leads land on the sphere record automatically.
Does Strkr replace dotloop or Skyslope for transaction management?
For brokerages that treat transaction management as a workflow on the deal, Strkr custom fields and flows model the required documents, compliance checks, and stage gates directly on the deal record. The dotloop or Skyslope invoice goes away. For brokerages in states that require the specific compliance pedigree of dotloop or Skyslope (certain disclosure retention rules, broker-review workflows that regulators have audited specifically on those platforms), Strkr integrates natively so the deal record stays unified and the transaction software runs the specific compliance workflow. The brokerage keeps whichever answer fits the state and the compliance posture.
How does Strkr compare on price to Follow Up Boss or kvCORE for a twenty-agent brokerage?
Follow Up Boss Pro at twenty agents lands at roughly eighteen hundred dollars a month for the CRM alone, with dotloop at six hundred dollars a month and the website vendor at two to five hundred dollars a month on top. The twenty-agent brokerage stack lands between two thousand and three thousand dollars a month on that shape. kvCORE Platform at twenty agents bundles the website but gates automation and dialer at Platform tier, typically landing between fifteen hundred and two thousand five hundred dollars a month before the transaction module. Strkr at twenty agents lands as a single flat per-seat line with CRM, Marketing, Projects, Docs, Messaging, Flows, and custom objects included, and the comparison math usually comes out favorable once the brokerage adds up the dotloop line, the website line, and the dialer line on the competitor side.
How do commission splits work on Strkr?
Commission splits live as custom fields on the deal record. The brokerage models whatever structure fits: 70/30 with a cap, 90/10 flat, graduated with mentor overrides, team splits, franchise royalty, broker override, transaction fee. The split math runs as calculated fields on the deal, so when a deal closes the gross commission, agent split, net to brokerage, overrides, royalty, and net to agent are all computed automatically. The broker-owner runs a weekly disbursement report from the deal pipeline, and the parallel spreadsheet that most brokerages maintain today goes away. Changes to the split structure (a new cap level, a new mentor override) ship through custom field updates without a software release.
What happens to the existing tool stack after a brokerage switches to Strkr?
Most brokerages collapse four of the five vendors: the vertical CRM (Follow Up Boss, kvCORE, Chime, or Lofty), the email automation (if separate), the dialer (Mojo or PhoneBurner), and the project management tool for recruiting and operations. The brokerage website vendor (Real Geeks, Bold Trail, Placester, or custom) stays as the public IDX surface and feeds leads into Strkr through form integrations. The transaction tool (dotloop or Skyslope) stays if the compliance posture requires it, integrated natively so the deal record stays unified. The accounting tool (QuickBooks or Xero) stays because commission disbursements land there for the bookkeeper. The result is one Strkr invoice plus the website invoice plus optionally the transaction tool invoice plus the accounting invoice, where there used to be five renewals and five admin surfaces.
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