| Pricing basis | Flat per-seat line published on the pricing page, no multi-year lock. | Enterprise pricing with multi-year contracts, implementation fees, and ongoing support tiers. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration, consent capture, STOP handling. | Texting available through integrations. A2P 10DLC compliance largely customer responsibility. |
| Project module | Full Projects module (epics, milestones, custom issue types, workflow automations) for onboarding, book rolls, claims. | Policy lifecycle management. No general-purpose project module. |
| Marketing module | Native segmentation, lead scoring, UTM capture, campaign enrollment, newsletter broadcasts, landing pages, attribution against bound premium. | No native marketing automation. Teams integrate Mailchimp, Constant Contact, or similar. |
| Custom fields and objects | Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, reporting. | Custom fields on standard objects. Custom objects not in the modern CRM sense. |
| Workflow automation | Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay. | Policy lifecycle workflows. Simpler trigger set outside the policy context. |
| AI features | Strkr AI handles email draft assist, submission drafting, renewal-at-risk, next-step suggestions, prospect scoring, forecast risk signals. | No platform-wide AI layer today. |
| Mobile parity | iOS and Android apps with pipeline, prospects, activities, and quick-add parity against the web experience. | Mobile app with core AMS lookup. Pipeline and marketing surfaces are not the mobile focus. |
| Forecasting | Weighted new-business pipeline with forecast categories, producer commits, agency-leader rollups, historical accuracy tracking. | Production reports and commission reconciliation. No weighted forward-looking forecast. |
| Integrations | Native: Gmail, Outlook, Slack, DocuSign, Zoom, Google Meet, Stripe, QuickBooks, Salesforce sync, Applied Epic connector. API first. | Native: every major carrier (download/upload), QuickBooks, ACORD forms, cert management, state licensing. |
| Document and submission generation | Native Products module generates submissions, renewal letters, acknowledgments, template library, e-sign via DocuSign. | ACORD form library and cert generation. No AI-assisted submission drafting. |