| Pricing basis | Flat per-seat line published on the pricing page, no edition reshuffles. | Per-user tiered pricing with feature gates between editions, periodic repricings. |
| Native SMS and MMS | Included on every paid tier. Native two-way SMS and MMS, A2P 10DLC registration, consent capture, STOP handling, exportable audit trail. | Text messaging available through integrations. Archival-grade compliance typically paired with third-party vendor. |
| Project module | Full Projects module (epics, milestones, custom issue types, workflow automations) used for onboarding and reviews. | Tasks and workflows available. No full project module with timeline and dependency views. |
| Marketing module | Native segmentation, lead scoring, UTM capture, campaign enrollment, newsletter broadcasts, landing pages, attribution against AUM. | Email broadcast and workflow templates. Limited segmentation and attribution reporting. |
| Custom fields and objects | Custom fields and custom objects with lookup relationships, custom layouts, workflow triggers, reporting. | Custom fields on standard advisor objects. Custom objects not supported in a modeled sense. |
| Workflow automation | Visual Flows builder with 55 plus triggers and actions, atomic state transitions, dry-run mode, failure replay. | Linear workflow templates. Simpler trigger set, no visual branching canvas. |
| AI features | Strkr AI handles email draft assist, meeting-note summary, next-step suggestions, pipeline risk signals, lead scoring across the full database. | AI features recently added at a narrower scope. |
| Mobile parity | iOS and Android apps with pipeline, households, activities, notes, and quick-add parity against the web experience. | Mature iOS and Android apps with household lookup, note capture, calendar, and activity feed. |
| Forecasting | Weighted AUM pipeline with forecast categories, advisor-level commits, team-leader rollups, historical accuracy tracking. | Prospect lists and conversion reports. No forecast categories, no commit workflow. |
| Integrations | Native: Gmail, Outlook, Slack, DocuSign, Zoom, Google Meet, Orion, Morningstar, Riskalyze, major custodians. API first. | Native: Orion, Morningstar, Riskalyze, custodians, long-tail advisor vendors. Strong integration coverage. |
| Document and quote generation | Native Products module generates proposals, planning deliverables, template library, e-sign via DocuSign. | Template library for letters and documents. No native proposal or plan-deliverable generation. |