Marketing automation software that lives on the same record as the pipeline.
Half the marketing automation market still runs on a database the sales team cannot read without a sync job. Strkr ships the automation layer, the email engine, the SMS engine, the forms, the landing pages, the scoring model, and the nurture flows inside the same CRM that holds the deal. One record, one audit trail, one bill. The alternative is a stack of five vendors with four sync tools between them, and that is the stack this product is built to replace.
The capability checklist a marketing automation suite earns
What a modern marketing automation software has to ship on day one.
The marketing automation software category drifted a long way from its original job description. The real product in 2026 is a layer that captures a lead, enriches it, scores it, routes it, nurtures it, and hands it to sales when it is ready, with every step visible on one record and every message sent through a channel the compliance team can audit. The checklist is specific and the shortcuts are expensive. If any part of the stack lives in a separate vendor with a separate audit boundary, the automation stops working the moment the sync lags.
Lead capture
Forms, landing pages, chat, and tracking.
A real marketing automation suite captures leads from forms, landing pages, chat, event platforms, and the web tracker that follows anonymous visits across the site. Each capture point writes directly to the lead object with the full source attribution, UTM parameters, and device signal attached. No separate form vendor, no middle tier.
Enrichment
The lead record gets fatter before the SDR sees it.
The platform enriches the lead on submission: company, industry, employee count, revenue, tech stack, funding, and firmographic fit. The enrichment runs in the ingest pipeline so the SDR never sees a thin lead record. Strkr integrates with Clearbit, Apollo, and ZoomInfo through native connectors.
Lead scoring
A score, a reason, a trend.
Native scoring that weights firmographic, behavioral, intent, and engagement signals. Every lead carries a 0 to 100 score with the three reasons driving it visible on the record. Not a black box, not a separate scoring tool, not a nightly export.
Nurture flows
Multi-step sequences on native data.
Build nurture tracks in a visual flow builder. Email, SMS, in-app message, task creation, record update, assistant prompt, approval gate. The flow reads from the record, writes to the record, and audits every send. One builder, one audit trail.
Lead routing
The right lead, the right rep, the right time.
Round robin, weighted, territory, named account, segment-based. The router reads the lead score, the firmographic fit, the account history, and the rep availability, and assigns in milliseconds. Lead routing is a native primitive, not an add-on.
Multi-channel sending
Email, SMS, and in-app, from one platform.
Send through the native email engine (Strkr Mail), the native SMS layer (Strkr Messaging), or the in-app message channel. All three share the same opt-out registry, the same consent record, and the same delivery audit log. No separate sending vendor, no stitched-together compliance posture.
Campaign management
Campaigns as first-class objects.
A campaign in Strkr is a tracked record with spend, pipeline attribution, revenue attribution, and ROI. Not a tag on an email. The campaign object carries the full lifecycle so the CMO and the CFO can both read the same number without a reconciliation step.
Five attribution models ship native. The dashboard builder exposes the model as a tile-level control. The same pipeline tile can show first-touch and last-touch side by side without re-querying the data. Attribution is a reporting primitive, not a philosophical argument.
Native dashboards covering pipeline contribution, campaign ROI, funnel conversion, channel attribution, and the executive summary. All built on the same record, all refreshed in real time, all shareable with scheduled snapshots.
The email engine
A sending layer that treats deliverability like a product feature.
Most marketing automation software packages email as an afterthought: a wysiwyg editor on top of a shared sending IP that drifts into the promotions tab inside six months. The useful version runs on a dedicated or pool-sharing architecture that measures delivery, opens, clicks, replies, and spam rates per campaign and per sender identity, and takes active steps to protect reputation. Strkr builds the email engine with the same care Mailgun, Postmark, and Resend built their core products, and ships it as a native layer in the automation suite.
Dedicated or pooled IPs
Scale the sending to match the volume.
Small volumes share a well-maintained pool. High-volume senders get dedicated IPs with warming workflows. The platform surfaces the IP strategy on the sending profile so the admin can see which path the campaign is on and why.
Domain authentication
SPF, DKIM, DMARC, in the console.
Set up SPF, DKIM, and DMARC on the sending domain through the admin UI. The platform validates the DNS records, surfaces errors in plain English, and refuses to send on misconfigured domains that would hit the spam folder on day one.
Reputation monitoring
IP and domain health on a dashboard.
The sending console tracks reputation signals from Google Postmaster, Microsoft SNDS, and the major blocklist providers. A reputation drop surfaces on the dashboard with the signal that caused it. The admin acts before the next send goes out, not after.
Suppression lists
Unsubscribes, bounces, and complaints respected.
Suppressions are enforced at the send layer. A hard-bounced address, an unsubscribed contact, or a spam-complaint sender cannot be re-sent to from any campaign, any flow, any manual compose. One global suppression registry, one audit trail.
Template library
Prebuilt layouts for every stage.
The template library ships prebuilt layouts for welcome, nurture, event invitation, re-engagement, product update, and transactional messages. Each template is responsive, dark-mode-tested, and accessible. Clone a template to a campaign and swap the content without a design pass.
Dynamic content
Personalize blocks per audience segment.
A single email template can render different content blocks per audience segment. The enterprise segment sees the enterprise-themed hero. The SMB segment sees the self-serve link. One send, one audit entry, one performance report per segment. The complexity collapses into a single campaign record.
Send-time optimization
Strkr AI picks the right hour per recipient.
For nurture campaigns, the assistant can pick the hour of day each individual recipient is most likely to open, within the configured send window. The resulting open rate lift is typically between 10 and 20 percent compared to a single-time blast, and the compute happens in the ingest pipeline without a separate scheduling tool.
A/B testing
Subject line, body, CTA, measured properly.
The A/B test runner splits an audience, sends the variants, measures the open and click rates, and reports significance with the sample size and the p-value. Not a vibes check. The winning variant can automatically promote to the remainder of the audience after a configurable confidence threshold.
Reply handling
Replies land on the record, trigger flows.
A reply to a campaign email lands on the related contact and account record. The reply content triggers a flow if configured: assistant classification, task creation, SDR notification, exclusion from the next nurture step. Replies are first-class events, not a hole in the dashboard where leads escape.
Forms, landing pages, and the capture layer
Where the lead actually enters the system.
The capture layer is where marketing automation software earns its credibility. A form that drops a field, a landing page that loads in four seconds, a tracker that stops firing on a Chrome update, any of these breaks the top of the funnel in ways that take weeks to notice and quarters to correct. Strkr builds the capture layer with the same operational discipline as the sending layer. Forms publish to a global edge network with sub-100ms response times, landing pages ship with accessibility and SEO primitives from the first draft, and the tracker respects browser privacy settings while still producing the signal the scoring model needs.
Native forms
Drop a form on any page, in any CMS.
The form builder generates a single embed script that works in any CMS: Wordpress, Webflow, Astro, Next.js, raw HTML. The embed loads in under 100ms from a global edge network. Submissions write directly to the lead object with full attribution.
Progressive profiling
A short form the first time, more fields next time.
The form reads prior submissions from the same visitor and shows only new fields on repeat visits. The first visit asks for email and company. The second visit asks for role. The third visit asks for team size. The database fills over three visits instead of asking for everything on the first form.
Landing pages
Fast, accessible, SEO-ready.
The landing page builder ships Core Web Vitals green by default. Templates include hero, feature grid, testimonial, pricing comparison, FAQ, and CTA sections. Pages publish to the Strkr edge network or to your own domain with CNAME.
Web tracker
Anonymous visits, identified visits, both tracked.
The tracker script captures page views, scroll depth, time on page, UTM parameters, and referrer. Anonymous visits aggregate on an account record when the IP matches a known company. Identified visits attach to the lead record on form submission.
Chat capture
A chat conversation becomes a lead.
A chat conversation on the site (via the native widget or an integrated chat vendor) can capture the visitor as a lead and attach the transcript to the record. The chat is a capture channel, not a separate audit boundary.
Native integrations with the common event platforms (Zoom, GoToWebinar, Hopin, Luma) capture signups, attendance, and engagement signal. Each event becomes a campaign object with pipeline and revenue attribution.
Hidden fields
Capture the context the visitor cannot type.
Forms carry hidden fields for UTM parameters, referrer, device, cookie id, A/B variant, and any custom parameter the campaign needs to attach. The fields hydrate on page load and submit alongside the visible form data without the visitor seeing them.
Bot filtering
Spam and bot submissions filtered at ingest.
A spam filter runs at the ingest layer with honeypot fields, time-to-submit heuristics, IP reputation checks, and optional CAPTCHA. The clean lead stream reaches the SDR layer. The bot submissions are logged for monitoring but never land in the queue.
Conversion tracking
Fire events to the ad platforms automatically.
The capture layer fires conversion events to Google Ads, Meta Ads, LinkedIn Ads, and the common ad platforms on form submission. Server-side CAPI integration where available, client-side pixel integration where it is still the standard. The ad platforms learn, the campaigns optimize, the funnel improves.
Nurture flows and lead-to-sales handoff
The automation that works the lead until it is ready.
Nurture flows are the beating heart of marketing automation. A good nurture flow is not an email drip. It is a conditional sequence that reads the lead state, picks the next action, and keeps the lead moving through the funnel without exhausting the audience. The flow can send an email, send a text, update a field, trigger a task, run an assistant prompt, or wait for a specific behavior. The handoff from marketing to sales is a specific trigger inside the flow, not a nightly batch job. Strkr builds the nurture engine as the central component of the automation suite with the same designer that powers every other flow in the platform.
Visual flow builder
A graph of nodes, not a wall of if-statements.
The flow builder is a visual graph. Triggers on the left, actions on the right, with conditions, delays, branches, and loops wiring them together. A senior marketer reads any flow in seconds. A new marketer builds a flow in an afternoon without a training class.
Welcome series
The first three emails after signup.
A pre-built welcome series template handles the first three emails after a signup: welcome, product tour, next-step CTA. Clone the template, edit the content, publish. The template respects send-time optimization, dark-mode rendering, and the global suppression list.
Content nurture
Educate the lead until it signals intent.
A multi-step content nurture track delivers a sequence of educational content tuned to the lead's stage. The track pauses when the lead signals intent (demo request, pricing page visit) and routes the lead into the sales handoff flow. No manual pause, no missed trigger.
Re-engagement
Wake up a dormant lead with a focused prompt.
A re-engagement flow fires on a lead that has gone quiet for a configurable window. One targeted email, one SMS if consent exists, one task on the owner if the lead is high-value. The lead either re-engages or gets archived cleanly. No zombie leads in the database inflating the funnel.
Event-triggered nurture
A webinar signup kicks off the right path.
A webinar signup triggers a path: pre-event reminders, same-day prompt, post-event replay for no-shows, post-event follow-up for attendees. The path branches on attendance so the attendees get one experience and the no-shows get another.
Behavioral triggers
Three pricing-page visits fires a specific message.
Behavioral triggers inside a nurture flow react to specific actions: three pricing page visits in seven days, a comparison page visit, a specific content download. The trigger escalates the lead into a higher-tempo sequence or hands off directly to the SDR.
Score-threshold handoff
A lead crosses the threshold, sales gets notified.
When a lead crosses the configured score threshold, the flow stops the nurture, creates a task on the assigned SDR, surfaces the lead in the inbox view, and sends the SDR a Slack notification with the context. The handoff is a specific transition, not a batch export.
MQL to SQL feedback
Sales rejects a lead, marketing learns.
When an SDR disqualifies a routed lead, the disqualification reason feeds back into the scoring model and the audience segment. The next similar lead either gets more scoring weight on the firmographic fit (if the SDR said "wrong size") or less (if the SDR said "wrong budget"). The feedback loop is a tracked metric, not an ad hoc Slack message.
Flow analytics
Every step, every drop-off, in the designer.
The flow designer shows per-step analytics inline: entries, exits, time-at-step, conversion rate. A step with a disproportionate drop-off surfaces in red. The marketer sees the bottleneck without a separate reporting tool.
How marketing automation sits inside the full Strkr stack
One record, one bill, one audit trail for the whole revenue function.
The reason marketing automation lives inside Strkr rather than as a separate SKU is not pricing. The reason is that the marketing automation layer and the CRM share a database. Every signal marketing captures, every email marketing sends, every lead marketing scores shows up on the record the SDR and the AE read. There is no sync job, no mapping tool, no eventual consistency window. The record is the record.
Shared with sales
The SDR reads what marketing sent.
Every outbound marketing email, every nurture step, every landing page visit shows on the lead and account record the SDR works. No separate marketing tool to log into. The handoff is seamless because there is no handoff: the data was always there.
Native messaging
Strkr Messaging shares the opt-out registry.
A contact who opts out of marketing SMS cannot be messaged by sales from the same number without a separate re-consent. The platform maintains one consent record per channel per contact, respected by every surface that sends.
One campaign object
Marketing campaign, sales plays, same ID.
A campaign in Strkr can be tagged on both marketing-sent emails and sales-sent sequences. The pipeline attribution rolls up both motions under one campaign. The ROI story includes the full picture, not just the marketing-attributable touches.
Shared automation
Flows span marketing and sales motions.
A single flow can run marketing nurture at the top, trigger the sales handoff in the middle, and run a sales follow-up at the bottom. The flow is one audit trail. The handoff between marketing and sales is a node in the graph, not an organizational boundary that drops signal.
Unified reporting
Dashboards combine marketing and sales metrics.
The pipeline contribution dashboard shows marketing-sourced and sales-sourced numbers in the same frame. The funnel dashboard shows every stage from first touch to closed-won. One source of truth, one shared view, no reconciliation ceremony between marketing ops and sales ops.
Assistant across both
Strkr AI reads marketing and sales data.
The assistant reads the full record. Ask it to draft a nurture email in the voice of the AE who owns the account. Ask it to summarize the campaign ROI. Ask it to flag leads that are not getting nurtured. The assistant is one surface across both functions, with the right context on every record.
One permission model
Marketing sees marketing, sales sees sales, admins see both.
The permission model carries down to every record. Marketing managers see marketing dashboards. Sales managers see sales dashboards. Admins see both. Field-level permissions let the two sides share records without exposing data neither team needs.
One bill
No separate marketing automation SKU.
The marketing automation layer is included on every paid Strkr tier at no additional charge. No separate MA license, no credit meter on email volume, no premium flow quota. The seat price on the pricing page is the full price for the entire function.
Native API
Developer access to every object.
The Strkr API exposes every object in the marketing automation layer: campaigns, flows, forms, pages, scores, segments. Build custom integrations, custom dashboards, custom motions. No separate marketing API to learn, no second rate-limit budget to track.
Marketing automation software, bundled with the CRM, not sold on top of it.
Email, SMS, forms, landing pages, nurture flows, lead scoring, campaign management, and attribution all ship on every paid Strkr tier. Strkr AI runs across the whole function with no credit meter. The marketing automation layer and the CRM share one database, one audit log, and one bill.
What is marketing automation software and what should it include?
Marketing automation software is the stack that captures leads, enriches them, scores them, routes them, nurtures them, and hands them to sales when they are ready. A modern suite ships forms and landing pages for capture, enrichment for firmographic fit, a scoring engine for prioritization, a routing engine for assignment, a flow builder for nurture, and a sending engine for email and SMS with full deliverability tooling. Reporting on pipeline contribution, campaign ROI, funnel conversion, and channel attribution is table-stakes rather than premium. Strkr ships all of these capabilities on every paid tier with no separate marketing-automation SKU, so the function runs on one bill and one audit trail.
How is Strkr different from HubSpot, Marketo, or Pardot?
The clearest difference is that Strkr's marketing automation layer and CRM share a database. HubSpot bundles the two but gates advanced features behind higher tiers that often double or triple the price. Marketo and Pardot are automation platforms that ride on top of a separate CRM (usually Salesforce) with a sync layer that introduces lag and reconciliation work. Strkr is one platform, one record, one bill. Strkr AI runs across both marketing and sales without a credit meter, so write-assist, scoring, send-time optimization, and nurture generation are included on the seat price rather than metered. The integration posture is also fundamentally different: every connector ships as first-party code, with no third-party automation layer like Zapier required to make core motions work.
Can we migrate from HubSpot, Marketo, or Pardot without rebuilding everything?
Yes. The Strkr migration tools import contacts, companies, campaigns, email templates, workflow definitions, scoring rules, and form definitions from the common upstream platforms. The nurture flows typically require a review pass because the semantics of conditional branches differ slightly between platforms, but the shape of each flow translates directly into the Strkr flow builder. Campaign history and attribution data import with their original timestamps so historical reporting is preserved. Teams usually migrate in parallel: run the two platforms side by side for thirty days, cut over new captures to Strkr first, migrate the active nurture tracks second, retire the legacy platform after the dust settles. The parallel-run approach keeps the current motion stable while the new motion ramps.
How do emails from Strkr land in the inbox rather than the promotions tab?
The sending engine runs on well-maintained infrastructure with full SPF, DKIM, and DMARC authentication, dedicated or pooled IPs matched to the sending volume, and active reputation monitoring against Google Postmaster, Microsoft SNDS, and the common blocklist providers. Suppression is enforced at the send layer so hard bounces, unsubscribes, and spam complaints never retry. Content heuristics help avoid spam-filter triggers before the send. The sending profile exposes the IP strategy, authentication status, and reputation signals in the admin console. Deliverability is treated as a product feature with its own dashboards, not a hidden operational detail that becomes a problem when the quarterly open rate drops.
What does Strkr AI do inside the marketing automation layer?
Strkr AI operates across the whole automation layer. Write-assist drafts emails in the voice of the brand or the specific sender. Send-time optimization picks the best hour per recipient inside the configured send window, typically lifting open rates by 10 to 20 percent. Segment generation translates a natural-language request ("mid-market SaaS leads that visited pricing in the last 14 days") into a saved audience. Campaign copy generation drafts subject lines, body copy, and CTAs tuned to the audience. Attribution model recommendation suggests which model best fits the current channel mix. The assistant runs on the seat price without a credit meter, so marketing teams can call it as often as the motion requires.
Is this software appropriate for small teams or only for enterprise motions?
The suite works for teams of two marketers and teams of two hundred marketers because the capability depth is in the platform rather than the tier. A small team runs on the same engine the enterprise team runs on, with the same forms, same flows, same scoring, same assistant. The complexity ramp is a UI pattern: the first-time admin builds a welcome series in the afternoon of the first day, and the senior admin builds a multi-stage account-based nurture with role-based branching in the first week. Pricing is per seat, not per contact or per feature, so a growing team scales the bill linearly with headcount rather than hitting a cliff at the contact-count threshold.
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