A CRE broker tracks 48 active deals across 11 submarkets, 60 tour-ready prospects, and a stack of expiring NDAs that will not fit a residential CRM.
Commercial real estate brokers work a motion that residential CRM software and generic sales tools cannot shape. Listings carry rent rolls, LOIs sit in a legal queue, NDAs expire, tour cover sheets go out branded, and tenant versus landlord rep sides have different workflows. Strkr's commercial brokerage configuration models the pieces natively so the broker, the analyst, and the managing partner each see the slice that matters without rebuilding fields.
CRE brokerages signing up for residential platforms or generic B2B CRMs usually spend six months trying to force their motion into a shape that was built for someone else. Here are the places that break.
Lease vs sale pipelines
A 10-year lease has a different lifecycle than a $42M disposition.
A 10-year office lease closes after months of tour cycles, LOI exchange, lease negotiation, and tenant improvement planning. A $42M industrial disposition runs through a confidential marketing phase, bid round, buyer qualification, and closing. The two cannot share a stage definition. Strkr runs separate lease and sale pipelines with the right stages, documents, and milestones built in rather than squeezed onto one picklist.
NDA and confidentiality tracking
Confidential listings move only after signed NDAs land.
A confidential disposition cannot share the OM until the prospect signs an NDA. Brokers today track NDA status in spreadsheets or a shared folder, which means the analyst calls the broker to confirm status before releasing documents. Strkr's NDA workflow stamps the executed NDA on the prospect record, releases the OM link, and sets an expiration reminder for renewals when the deal drags.
Tenant rep vs landlord rep sides
The same brokerage runs both sides with different data.
Tenant rep brokers carry a requirement list (SF range, budget, submarket, timing, specific build-out needs). Landlord rep brokers carry a stacking plan with available suites. One brokerage runs both sides and the data cannot cross-pollinate casually because conflict-of-interest rules apply. Strkr's separation of representation side with explicit conflict checks keeps the two motions clean while surfacing matches when the ethics walls permit.
Property database that is not Costar
The brokerage needs its own property record, not a vendor subscription.
Costar, CompStak, and Reonomy supply market data. The brokerage still needs its own property database for the suites they represent, the stacking plans they maintain, the cover sheets they generate. Pasting from Costar into Word documents forever is the standard today. Strkr's property module holds the brokerage's owned records with cover sheet generation and syncs market comp fields from Costar through the Costar export flow.
Commission splits are complicated
Two brokers co-list a deal with a 60/40 split and a referring broker clip.
A single deal might have the listing broker, the procuring broker, a referring broker from another office, a mentor split for a junior broker, and a brokerage house take. The commission split math varies deal to deal and tracks for 1099 reporting. Residential CRMs assume a single commission; sales CRMs ignore the shape entirely. Strkr's commission splits model carries unlimited participants with override logic for mentoring, referrals, and firm policy.
Submarket and asset class segmentation
Office, industrial, retail, multifamily, land all behave differently.
Office leasing in a Class A tower works differently from flex industrial in an infill submarket, which works differently from a grocery-anchored retail power center, which works differently from a 300-unit multifamily sale. The forecast cadence, the comp set, the typical cycle length, the standard documents all shift by asset class. Strkr's asset class configuration adjusts the stage definitions, forecast curves, and document templates by the class on each deal.
The CRE brokerage data model
The shape of a commercial real estate deal.
A commercial real estate CRM has to carry the physical property, the parties on each side, the documents moving between them, the commission split math, and the market comp context. Strkr's commercial brokerage pack ships with the pieces modeled natively.
Property record
The physical asset with stacking plan and photos.
Each property record carries address, submarket, asset class, total SF, year built, parking ratio, zoning, available suites with asking rent, stacking plan, floor plans, photos. The record generates cover sheets on demand with the brokerage's branded template. Market comps from Costar or CompStak sync as reference without overwriting the brokerage's own data.
Tenant requirement
The tenant rep brief with SF, budget, timing.
A tenant requirement captures the client's need: target SF range, budget per SF, submarket preference, lease term, timing driver, build-out requirements, parking need, signage preference. The requirement runs against the available suite inventory for match surfacing. The broker shares a shortlist with the client branded as the client expects.
LOI and offer
The negotiating position with redlines tracked.
LOIs run through drafting, out-for-signature, countered, accepted, dead. The actual LOI documents attach to the record with version history. Redlines from the counter party appear as an addressable thread rather than scattered emails. Signed LOIs trigger the move into lease negotiation or the purchase agreement phase without manual stage pushes.
NDA workflow
Confidential deals release documents only after signature.
Confidential dispositions and sensitive leases run under NDA. The prospect's NDA request triggers an electronic signature flow. Executed NDAs stamp the prospect record and release the OM or data room link automatically. Expired NDAs flag for renewal before new documents move. The audit log shows who received what and when.
Tour schedule
Multi-stop tours routed through the submarket.
A tenant rep tour covers four to six properties in one afternoon. The tour schedule carries the stops, the sequence, the drive time, the on-site contact at each property, and the follow-up tasks. The tour deck generates with cover sheets for each property in the booking order. Post-tour notes attach to each property record so the broker remembers which suite the client liked.
Commission split math
Procuring, listing, referral, mentor, house splits in one place.
Commission split entries capture every participant: procuring broker share, listing broker share, referring broker clip, junior mentee split, firm house take, outside brokerage share. The math runs transparently on each deal so the broker knows the take-home before the close. 1099 reporting at year end rolls up by participant automatically.
Lease abstract
Key economic terms and critical dates captured.
The lease abstract pulls the key economics (base rent, escalations, free rent, TI allowance, operating expense recovery, option terms) and critical dates (commencement, expiration, option exercise windows). The abstract feeds the brokerage's renewal pipeline so expiring leases surface 18 months before the clock runs out on the tenant rep opportunity.
Submarket comp set
Market data referenced from Costar and CompStak.
Costar and CompStak feed market comps for the submarket: recent leases, recent sales, asking rates by class, vacancy trends. The data references rather than overwrites the brokerage's own records. The comp set attaches to proposals and BOV documents so the pitch includes current market context without pasting data manually.
Owner relationship
The investor or user-owner with asset history.
Each property traces to one or more owner entities (REIT, private investor, user-owner, foreign capital, institutional). The owner relationship record carries acquisition date, basis, financing, hold period assumption, exit timing. The ownership history drives the solicitation strategy for landlord rep and the acquisition pipeline for investment sales.
The commercial brokerage sales motion
What runs weekly, monthly, quarterly.
A commercial real estate brokerage runs a rhythm that most CRMs do not fit. Here is the typical cadence for a 25 to 60 broker office running leasing and investment sales on Strkr.
Weekly: tour scheduling
Tour days booked and routed.
Weekly tour scheduling runs through the broker's calendar: tenant prospects visiting on Tuesday afternoon, investor prospects touring a disposition on Wednesday morning, user-rep prospect walking a build-to-suit site Friday. The tour schedule includes drive time, on-site property contact confirmation, tour deck generation, and post-tour task capture. Strkr AI drafts the follow-up email with photos and specific suites the client flagged.
Weekly: pipeline review
Each broker runs their book with the manager.
The weekly pipeline review covers active deals by stage, LOIs out for countersignature, lease negotiations stuck in redlines, dispositions in bid round, acquisitions in due diligence. The manager flags the deals that need escalation (owner call, legal push, principal introduction). The review runs in Strkr with the pipeline on screen rather than in a shared spreadsheet.
Monthly: expiring lease canvass
Leases 18 to 24 months out get surfaced for tenant rep.
Monthly expiring lease canvass surfaces leases coming up for renewal in the 18 to 24 month window. The tenant rep broker reaches out to the tenant proactively with market data (where comparable deals are landing) and offer-of-service for the renewal or relocation search. Strkr's lease abstract pipeline surfaces the window automatically on cadence.
Monthly: BOV cycle
Broker opinion of value prepared for owner outreach.
Investment sales brokers run a monthly BOV cycle for prospective seller outreach. The BOV combines property details, market comp data, cap rate guidance, and the brokerage's positioning. Strkr's BOV template pulls property data, Costar comps, and the standard narrative blocks so the broker edits for 30 minutes rather than builds from scratch.
Quarterly: owner relationship review
The investment broker runs the owner call list.
Investment sales brokers review their owner relationships quarterly: owners near hold-period exit, owners refinancing (which may become sellers), owners expanding (which may become acquirers), new owners entering the market. The review drives the targeted outreach calendar for the quarter. Strkr's owner relationship module runs the review with structured talking points per account.
Annually: book review and planning
Each broker builds the next year with the manager.
The annual book review covers each broker's pipeline forward, specialization fit, submarket focus, team configuration, mentor relationships. The managing partner uses the review to allocate house resources: marketing budget, analyst time, principal introductions. Strkr's annual book planning workflow runs the review with the data pulled from the year of activity.
Integration with the brokerage operations stack
Costar, CompStak, DocuSign, Microsoft 365, email.
A commercial real estate brokerage runs an operational stack: Costar for market data, DocuSign for lease signatures, Outlook or Gmail for the daily volume, Microsoft Teams for deal rooms. Strkr integrates with the common pieces so the broker does not swivel chair between windows.
Costar integration
Market data referenced in the Strkr property record.
The Costar integration pulls property details and recent comp data into the Strkr property record as reference fields. The brokerage retains its own data for suites they represent while gaining the market context for proposals and BOV documents. Credential storage runs through KMS encryption with the integration debugger surfacing every sync event.
CompStak integration
Lease comp data for benchmarking proposals.
CompStak lease comps surface in the Strkr deal view for benchmarking proposed rents against recent market deals. The broker references current market in the proposal without pasting data manually. For brokerages running the CompStak Enterprise subscription, the deeper comp detail flows automatically.
DocuSign and electronic signature
LOIs, NDAs, leases routed through electronic signature.
DocuSign, PandaDoc, and Dropbox Sign integrations route LOIs, NDAs, lease documents, and listing agreements through electronic signature with the executed PDF attaching to the deal automatically. Status updates (sent, viewed, signed) stamp the deal timeline so the broker knows where the counter party sits in the signature queue.
Microsoft 365 and Google Workspace
Outlook or Gmail integration for the daily email volume.
Microsoft 365 and Google Workspace integrations pull broker email into the deal view with Strkr AI drafting follow-ups, meeting invites syncing bidirectionally, and attachments landing on the right property or deal record. The broker works in Outlook or Gmail; Strkr captures the activity without a manual log step.
Teams and deal rooms
Virtual data rooms linked to the deal record.
Investment sale deals run through virtual data rooms (SharePoint, Box, Intralinks, Datasite). The Strkr deal record links to the data room with access tracking so the broker sees which bidder downloaded which documents. The post-tour engagement signal feeds the qualification call for the bid round.
Email marketing integration
Market reports and listing announcements go out branded.
Market reports, new listing announcements, and submarket updates go out through Mailchimp, HubSpot, or Marketo integrations. The brokerage's branded template carries the firm identity. Open and click engagement feeds back to Strkr for the broker to see which prospects engaged with the Class A Nashville market report.
Property marketing portal
Listings syndicated to Loopnet, Crexi, and the brokerage site.
The property record syndicates to Loopnet, Crexi, Catylist, and the brokerage's own website through standard listing feeds. Lead captures from the portals flow back into Strkr as inquiries routed to the listing broker. The round-trip eliminates the manual lead copy from portal inbox to CRM.
Expense and commission payouts
Deal close feeds the commission payout accounting.
Closed deals feed the commission payout accounting through QuickBooks, Sage Intacct, NetSuite, or the brokerage's payroll platform. The commission splits captured on each deal flow to the finance team as the authoritative payout amount per participant with the 1099 reporting rolling up at year end.
The audit log captures every pricing update on a listing, every NDA signature, every document access in the data room, every commission split edit. State real estate licensing audits and brokerage internal compliance reviews run against the audit trail. The compliance officer runs exception reports on unusual document access patterns to surface issues early.
Head-to-head
Strkr versus a residential CRM bent for commercial brokerage.
Many CRE brokerages land on a residential-first CRM (Follow Up Boss, Chime, LionDesk) because the brokerage house got a volume discount. The residential tools break on commercial motion in the places below.
Feature
Strkr
Residential-first CRM bent for commercial use
Lease vs sale pipeline separation
Native with separate stage definitions per asset class
Single pipeline reused for both motions
NDA workflow with document release
Signed NDA releases OM link, expiration tracked
Spreadsheet or shared folder tracking
Commission split with unlimited participants
Procuring, listing, referral, mentor, house splits
Single commission per deal, residential assumption
Base rent, escalations, options, expiration pipeline
Not modeled for commercial lease shape
Tenant rep requirement matching
SF, budget, submarket matched against inventory
Buyer-criteria field for residential home search
Costar and CompStak integration
Market comp data in the deal view
Separate browser tabs
Submarket and asset class segmentation
Office, industrial, retail, multifamily, land
Residential geographic farming only
Fully loaded monthly cost
Roughly $70-90 per seat with brokerage pack
$30-60 per seat but requires custom builds
How teams use Strkr
How commercial brokerages run Strkr.
Brokerages moving to Strkr collapse the residential-plus-spreadsheet stack and surface the commercial-specific pieces (NDAs, cover sheets, commission splits, lease abstracts) natively. The playbooks below are specific motions from CRE offices on the platform.
Office leasing team, 18 brokers, Class A tower focus
Tour-to-LOI conversion rose 11 points after structured follow-up.
An 18-broker office leasing team working Class A towers was running tours but losing prospects between the walk and the LOI. Priya, the managing broker, moved post-tour follow-up into Strkr with structured task sequences and Strkr AI drafting the recap email with specific suite photos the client flagged. Tour-to-LOI conversion rose 11 percentage points over two quarters, which the team attributed primarily to the follow-up discipline the sequences enforced.
BOV generation collapsed from 6 hours to 45 minutes.
A nine-broker industrial investment sales team was spending roughly six hours per BOV: pulling comps from Costar, formatting the deck in PowerPoint, pulling photos from the file server, assembling the narrative. Dmitri, the senior broker, moved BOV generation into Strkr with the property data, Costar comps, and narrative blocks pre-wired. The BOV workload collapsed to 45 minutes per document. The team pushed roughly 40 percent more BOVs the following quarter, which translated to 7 additional listing wins.
Lease abstract pipeline surfaced $2.1M of renewal opportunity.
A 14-broker retail leasing team specializing in grocery-anchored centers had been missing lease expirations because the abstract workflow was tracked in a spreadsheet nobody owned. Francesca, the ops lead, moved the lease abstract pipeline into Strkr with 18-month expiration windows surfacing automatically for tenant rep outreach. The surfaced expirations generated roughly $2.1M in commission from renewal and relocation deals the team would otherwise have missed.
NDA friction eliminated accelerated bid round by two weeks.
A six-broker multifamily investment sales team was losing two weeks per confidential disposition on NDA friction: the prospect requested the OM, the analyst emailed the NDA, the prospect returned it in a week, the analyst filed it, released the OM. Takeshi, the senior broker, moved the NDA workflow into Strkr with electronic signature releasing the OM link automatically on executed signature. The bid round compressed by two weeks per deal, which the team translated to roughly four additional closed dispositions over the year.
Mixed-use boutique brokerage, 23 brokers, HIPAA-adjacent medical office
Commission split transparency ended the house-take dispute cycle.
A 23-broker boutique brokerage covering mixed-use and medical office had been running commission split disputes every month: a mentor split had been promised verbally, a referral broker claimed a clip, the house take was unclear on an outside co-list. Rosalind, the managing partner, moved commission split capture into Strkr with every participant structured on the deal at opening. The dispute cycle ended within a quarter because the splits were visible to all parties from the opening of the deal rather than retrofitted at close.
Run a commercial brokerage on a CRM that understands LOIs, NDAs, and splits.
Start a 14-day Strkr trial with the commercial brokerage configuration enabled. Separate lease and sale pipelines, NDA workflow, cover sheet generation, lease abstracts, commission splits, Costar and CompStak integration, listing syndication. See what one tenant feels like for the full brokerage motion.
How is Strkr different from CRE-specific tools like Buildout, ClientLook, or Apto?
Buildout, ClientLook, and Apto are purpose-built for commercial brokerage with strong depth on OM generation, property databases, and the CRE motion. The depth is a strength. The weakness is modular extensibility, modern UI density, and the general-purpose features that non-CRE roles in the brokerage also need (marketing operations, back-office project tracking, admin workflows). Strkr is a general-purpose modern CRM with a commercial brokerage configuration pack covering lease and sale pipelines, LOI and NDA workflows, cover sheet generation, lease abstracts, commission splits, and Costar/CompStak integration. The practical difference: pure-play CRE tools win on OM polish and tenure in the vertical; Strkr wins on broader platform coverage with CRE depth that is sufficient for most offices under 60 brokers. Larger shops running heavy institutional dispositions sometimes stay on the specialty tool for the OM pipeline specifically.
Does Strkr integrate with Costar, CompStak, Loopnet, Crexi, and Catylist?
Yes to all. Costar and CompStak feed market comp data into the Strkr property record as reference fields. Loopnet, Crexi, and Catylist receive listing syndication through standard feeds with lead captures returning to Strkr as inquiries routed to the listing broker. The sync covers property details, available suites, asking rents, photos, cover sheets. KMS-encrypted credential storage with the integration debugger surfacing every sync event with payload and status. For brokerages on CompStak Enterprise, the deeper comp detail flows automatically. We never route the integration through Zapier because every integration ships as first-class native code.
How does the commission split model handle complex deals?
Commission split entries carry unlimited participants: procuring broker share, listing broker share, referring broker from another office, mentor split for junior brokers, outside co-listing brokerage share, firm house take. Each entry is a structured record on the deal with percentage or flat-amount math, override logic for firm policy, and 1099 rollup at year end. The split is visible to all participants from the opening of the deal rather than retrofitted at close, which eliminates the end-of-quarter dispute cycle most brokerages run through. For deals that cross multiple brokerages, the outside participant records capture the counter party commission flow so the finance team sees the full picture for compliance review.
How does the NDA workflow work for confidential dispositions?
A prospect requesting an OM on a confidential disposition triggers the NDA workflow: Strkr sends the standard NDA document through DocuSign (or PandaDoc, Dropbox Sign) with the prospect's information pre-populated. The executed NDA attaches to the prospect record automatically and releases the OM link and data room access. Expiration dates set per the brokerage's policy (typically 12 or 24 months) with renewal reminders surfacing before documents move again. The audit log captures every signature event and document access so the compliance review can trace who received what and when. For brokerages running institutional dispositions where multiple NDAs stack per deal, the workflow handles the parallel execution without manual tracking.
Can tenant rep and landlord rep sides stay separated for conflict-of-interest rules?
Yes. The representation side carries as a structured field on each deal and each contact. Conflict rules check whether a prospect appears on both sides of a potential transaction before data flows across the ethics wall. The brokerage can configure the wall policy (hard wall preventing all cross-visibility, soft wall surfacing only aggregate stats, policy-permits full cross-visibility) based on the firm's compliance posture. The audit log captures every cross-side query so the compliance officer can review for pattern analysis. For brokerages where the same deal runs tenant and landlord rep sides from the same firm (common in smaller markets), the dual representation disclosure workflow captures the signed consent from both parties before documents move.
How does Strkr handle lease abstract tracking for renewal pipelines?
Each executed lease generates an abstract capturing base rent, escalations, free rent, TI allowance, operating expense recovery, option terms, commencement date, and expiration date. The abstract feeds the renewal pipeline so expiring leases surface in the tenant rep broker's view 18 to 24 months before expiration (the standard outreach window for commercial relocation search). The broker reaches out to the tenant proactively with current market data, offer-of-service for the renewal negotiation or the relocation search. For portfolios where the brokerage represents multiple tenants, the abstract pipeline aggregates expirations across the portfolio for the quarterly review conversation with the tenant's real estate executive.
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